Overview
Our client operates a social media marketing company that runs campaigns for influencers, content creators, stores, and tech startups. Whether it’s a B2B or B2C, their objective is to achieve the collaborators’ marketing and business goals through the strategic use of social media platforms.
Although they had incredible tactics to give online visibility to any individual or organization on social media, yet to get a comprehensive online presence for themselves, they reached out to us to get SEO services.
So, let’s tell you how we ranked their 36 highly transactional keywords in the top rankings of Google and which approach worked the best for achieving their objective.
Challenges Encountered
When we audited their site, we learned the exact reasons hampering their online presence on search engines.
Here, we are mentioning the challenges we faced while optimizing their site:
1. Technical Issues
When we’ve done the technical seo audit, we found that the site was loading in 6 seconds, but visitors usually did not wait for such a long time. So, we had to optimize and speed it up to 3 seconds.
2. Keywords (Relevancy) to be Included Naturally
The site included relevant target keywords, but they were just stuffed, which is the worst mistake ever. Search engines like Google never suggest such sites when users search for them, and that was the reason behind the low ranking of our client’s site.
3. Link Building Was Required
The site was fresh; thus, there was no authority and very little awareness regarding it in the market.
But, we wanted to give them a deserving digital presence, which could be possible when we increase the site’s trust score.
Solutions Implemented by Our Team
Now, it was the time to show our expertise and unlock the full potential of our client’s site by putting our best efforts with the right approach. With our years of experience and with the help of advanced SEO tools like Ahrefs, Screaming Frog, and Hotjar, our expert squad was ready to execute the plan and improve the SEO performance of the client’s site. Learn more about our professional seo services and pricing, and few detailed case studies about our team’s achievement.
1. Technical Issues Resolved
- By implementing browser caching, we reduced the need for repeated downloads for visitors, which improved the page load speed of our client’s site.
- Most of the images and videos on the site were of high quality, so resizing them to appropriate dimensions through effective image optimization ways was required. So, we implemented lazy loading that deferred the loading of images until they were needed.
2. Keyword Revamp Done
- First, our keyword research started with hunting for both bottom-of-the-funnel (BOFU) and top-of-the-funnel (TOFU) keywords for the website, which included brand-specific terms and service-specific terms.
- Whereas, TOFU terms helped us cover more conversions. However, terms were indirect, but were related to the pain points of the ideal target audience associated with the client’s site.
- Long-tail keywords, comparison terms, educational content, and broad topic keywords as per the industry trend were researched and strategically included in the content pieces, which paved the path to increased conversions and convinced visitors to take appropriate action.
3. Efficient Link Building Done to Cover Topical Authority
Our link-building specialists focus their efforts on building a healthy profile for the client. Here are the steps that helped us:
- We have been in the industry for a long time. So, we already have good links in the industry-specific directories related to social media marketing. So, we submitted our client’s website to a reputed directory, which helped us gain valuable backlinks and establish credibility within the industry for our client.
- They had their profile established on major social media platforms like LinkedIn, Twitter, Facebook, and Instagram. However, optimization of Social media profiles was missing. So, we optimized the site URL so that interested influencers or corporations can engage with the site.
- The content created by our copywriting team helped us drive huge traffic and almost 90% of the backlinks (quality) for our client’s site. We published high-quality articles, infographics, and videos related to social media marketing on platforms like Medium.
4. On-Page SEO Practices Followed
We optimized the meta titles, descriptions, and headers of the site’s different pages using on-page SEO practices, which improved their overall search engine ranking.
Results
After 9 months, we started getting effective results for our client’s website and 36+ keywords were in the Google top results.
Outcomes of our SEO efforts after 9 months:
- Keywords in top results: 36
- Organic Page Views: 59%⬆
- Customer Retention Rate: 36%
- Click-Through Rate: 3.5%
