Our expert professionals stay updated by monitoring industry publications and attending conferences and webinars. It also helps us learn advanced strategies and opportunities to grow our skills.

Technical SEO for large eCommerce sites involves addressing the unique challenges posed by the vast number of product listings and the complexity of the site architecture. The team has to address scalability issues, ensuring that the site remains efficient and navigable as it grows.

The site performance and load time is another important aspect for large sites. With the extensive amount of content, including high-resolution product images, large eCommerce sites must employ more sophisticated optimization techniques to maintain fast loading times, which are crucial for both user experience and search engine ranking.

The next aspect is Faceted navigation that allows users to filter products based on various attributes, creating numerous URL combinations. For large ecommerce sites, it’s crucial to manage these URLs to prevent duplicate content and ensure efficient crawling and indexing, a challenge less encountered in smaller eCommerce websites.

Implementing structured data is important for any eCommerce site, but large sites can benefit significantly from detailed schema markup. This helps search engines better understand the content and index vast product ranges in search results.

Given the size of large eCommerce sites, SEO monitoring and optimization need to be conducted at scale. This often involves the use of advanced SEO tools and automation to track performance, identify issues, and implement changes across thousands of pages. Some of the SEO tools our team uses are particularly valuable for large eCommerce sites due to their advanced features, scalability, and comprehensive analytics capabilities like Screaming frog, Ahrefs, SEMRush, Conductor (enterprise tool), Botify.

While optimizing ecommerce stores, we focus on implementing strategies that can ensure long-term growth. However, if the store’s performance gets affected due to an algorithm hit or whatever reason, you can count on us to be fully adaptable.

Here are the Steps We Follow (It’s one of our SOPs)

Verify Drop: We first verify the drop to confirm that the drop is significant and consistent across various metrics with the use tools like Google Search Console and Google Analytics. 

Google Penalty Check: The next step is to check for Google Penalties. We use Google Search Console to check for any manual actions or security issues. A penalty from Google can cause a sudden drop in rankings and traffic of your ecommerce site.

Review Recent Changes: Our team checks for the recent changes made to the website. This includes updates to content, structure, URLs, or any backend changes. Reverting recent changes one by one and monitoring their impact can help identify the cause.

Check for Technical Issues: Utilize tools like Screaming Frog SEO Spider to scan for technical issues such as broken links, slow page load times, or issues with mobile responsiveness. Correcting these can often resolve SEO performance issues.

Monitor Backlink Profile: Use tools like Ahrefs or SEMRush to examine the backlink profile of the eCommerce website. A sudden loss of high-quality backlinks to the product, category or blog content pages can impact your SEO performance.

Content and Keyword Review: Here we evaluate if your website’s content remains relevant and comprehensive. Changes in search intent or outdated content can impact rankings.

Competitor Analysis: We also check if your competitors have made changes or improvements that could impact your rankings like addition of new content, introducing new products in the same category, done PR on some large publications, or acquired links from high authority websites. Understanding your competitive landscape can provide insights into necessary strategic adjustments.

Algorithm Updates: Our team always stays updated about recent search engine algorithm updates. If your ranking or traffic drop coincides with an update, we adjust the SEO strategy to align with the new algorithm update requirements. The SEO communities on Facebook and forums can be invaluable resources for insights and tips.

As a result-oriented ecommerce SEO agency, we are always excited to adopt new trends for our clients’ e-commerce stores. 

Leveraging AI in SEO strategies for eCommerce stores can significantly enhance our ability to analyze data, uncover insights, and automate processes. With this, we can make more data-driven decisions and automate time-consuming tasks.

Some of the unique benefits of using AI is analyzing user behavior, customer feedback, reviews, and interactions across various platforms. 

The most important use of AI for our team is to use for voice search optimization. With the increasing use of voice assistants, optimizing for voice search is becoming crucial. AI can help you understand the natural language queries customers use and optimize your content accordingly.

We are capable of handling organic traffic decline due to seasonal fluctuations. Following are the steps we ensure to take for ecommerce stores:

• Analyze historical data.
• Adopt a content strategy (that can align with the season).
• Optimize for seasonal keywords.
• Continuously refine strategies.