How to Perform Backlink Gap Analysis to Reach Page 1 of Google

by | Search Engine Optimization (SEO)

Backlink gap analysis is a powerful technique that helps your website secure quality backlinks. Backlinks play a crucial role in SEO because Google sees them as votes of confidence from one website to another. When your site earns relevant and respected backlinks, it tells both users and search engines that your website serves valuable information. This trust ultimately elevates your website’s rank higher in the search engine result pages.

Dive into the article to read valuable insights and practical tips that we have cultivated through years of examining link profiles, identifying opportunities, and strategically closing those gaps.

What is a Backlink Gap Analysis?

Backlink Gap Analysis is the process of comparing your backlink profiles to those of your competitors in order to discover backlink opportunities and improve the search engine rankings.

what is backlink gap analysis

“Backlinks,” also called “inbound links,” are basically the votes of confidence from other websites that link back to your website through anchor text. Since backlinks are the third most important ranking factor in Google’s algorithm, it is very important to keep a check on your website’s backlink profile.

Why do you need to Inculcate Backlink Gap Analysis in Your SEO Strategy?

Carrying out Backlink Gap Analysis can help you in several ways:

  • Discover new link-building opportunities.
  • Strengthen the backlink profile.
  • Improve search engine rankings.
  • Better SEO results.
  • More website traffic.
  • Improve domain authority.
  • Increase sales and conversions.

Our Advice on How to Conduct Backlink Gap Analysis

Drawing from over a decade of experience, we’ve been privileged to guide numerous businesses to the top positions in search engine results. Our firsthand experience has helped us improve our strategies, and now, we’re eager to share valuable insights to help you conduct a thorough ‘backlink gap analysis.’ These battle-tested techniques have a successful track record and will help you repair your backlink gaps.

Check The Website’s Backlink Profile

When a client approaches us, our initial priority is to conduct an SEO audit to examine crucial elements such as the website’s backlinks and domain authority (DA). Through our experience, we’ve found that this is a pivotal step that helps assess various factors contributing to the health of a website’s backlinks. We analyze the following components to understand the website’s overall backlink quality. We suggest our readers undergo a similar evaluation to discover important insights that can help improve their online presence.

  • Diverse vs. spammy Backlinks
  • Anchor text analysis
  • Link Authority
  • Link Relevance
  • Toxic or broken links
  • Penalty assessment

Identify and Make a List of Your Competitors

Understanding your competition is a crucial step to boost your website’s performance. A quick way to identify your competitors is through a simple Google search using relevant keywords. For instance, type the keyword ‘search engine optimization’ in the search bar. Those sites appearing at the top are your competition for that keyword.

manual search for backlink gap analysis

For example: These are the competitor websites for the keyword “search engine optimization”

Additionally, we recommend using tools like SEMrush, Ahrefs, or Moz for more detailed and efficient competitor backlink analysis. They can provide comprehensive insights and save time compared to manual searches.

To give you a real-work example, while working for a client in the fashion industry, we conducted competitor analysis as a part of the backlink gap analysis process. By comparing our client’s backlink profile with those of the competitors, we discovered high-quality websites linking to the competitors but not to our client. Based on this information, we devised a strategic outreach campaign targeting those specific websites. Our pitches highlighted the unique values that our client offered. As a result, we were able to secure several high-quality backlinks from reputable fashion blogs and industry-related sites for our client. This helped strengthen their backlink profile, leading to improved search engine rankings and increased organic traffic.

Analyze the Data Thoroughly

Once you have a list of your competitors, it’s time for a smart move: analyzing their backlink strategies. Note down the backlinks your competitors have and examine the gathered data based on domain authority, relevance, and traffic potential. By comparing their backlink profiles to yours, you can identify valuable opportunities. Take note of the sites linking to them but not to you – these are the missing puzzle pieces in your backlink profile. We have found this method incredibly effective in our experience. Simply put, it’s like discovering the secret behind your competitor’s success and using it to enhance your own website’s visibility.

Further, your website can prioritize the links it wants to acquire. Tools such as SEMrush, Ahrefs, and Moz can prove to be really helpful in the analysis part.

An essential tip we can’t stress enough is the significance of evaluating “backlink quality” during analysis. Through our experience, we’ve learned that not all backlinks are equal in value. We suggest you to focus on the relevance, authority, and trustworthiness of the linking site. Our own journey has shown that a few high-quality backlinks from reputable sources can often outweigh numerous low-quality ones. So, prioritize quality over quantity when building your backlink profile. This approach ensures that your site acquires authoritative links, which, in turn, significantly boosts your website’s credibility and visibility in search engine results.

Listing two other important factors that we personally verify while analyzing the backlink profile:

  • Checking whether the website or the webpage is listed on Google.
  • Ensuring that the anchor text is consistent and complements the overall content theme.

Now comes the showdown.

Once you have identified the sites for link acquisition, reach out to these platforms and request a link back to your website’s content. Our experience highlights that it is important to understand the target site’s audience and tailor outreach accordingly. We have observed that personalized outreach messages often yield better results when it comes to acquiring backlinks.

Another effective method to gain quality backlinks is guest posting. Find authoritative websites for guest posting and intelligently slip in a link to your own website within the content or in your author bio. This approach not only enhances your backlink profile but also solidifies your authority in your niche. Speaking from experience, these direct approaches often yield great results in building a strong network of quality backlinks.

For instance, we had a client in the fitness industry aiming to secure quality backlinks. Using outreach strategies, we reached out to influential fitness bloggers and offered them exclusive insights from our client’s latest research on workout trends. By crafting personalized messages that highlighted the value their audience would gain from this content, we secured guest posting opportunities on several prominent fitness blogs. These collaborations bagged quality backlinks and positioned our client as an authority in the fitness domain, resulting in increased traffic.


backlink profile a clientBacklink profile of a client

Here’s How We Simplify the Backlink Gap Analysis Process for You

Backlink Gap Analysis is an excellent strategy to keep a check on your competitors and establish your website’s authority. Regularly conducting backlink gap analysis can seem challenging, so it is best to partner with an expert SEO Agency with a proven track record.

Our team of trained professionals at SEO Experts Company India puts in consistent efforts to bridge your backlink gaps and help your company reach the top of search engine rankings.

We assist your company by providing the following services:

Backlink Audit: We collect comprehensive data on your website’s existing backlinks to analyze the quality, quantity, and relevance of links pointing back to your website.

Competitor Analysis:  We identify your top competitors and analyze their backlink profiles to gain knowledge about the quality and source of their backlinks.

Relevance and Authority Assessment: While performing backlink gap analysis, we assess the relevance and authority of the websites linking to your competitors. This helps secure high-quality and relevant backlinks for your website.

Link building: We consistently earn high authority links with a strong domain rating using various link-building methods. We also ensure the profile has a natural anchor text, which helps the business get more leads and customers.

Internal Linking: We perform “Internal Linking,” which is an important part of any site’s backlink profile. It starts with analyzing the internal linking strategies of your competitors and identifying opportunities to improve yours.

Outreach and Relationship Building: We reach out to bloggers and influencers in your industry to build relationships and secure authoritative backlinks.

Content Creation: We create high-quality, shareable content– blog posts, videos, short content, etc. that naturally attracts backlinks.

Monitoring and Reporting:  We continuously monitor the progress of the backlink acquisition efforts, tracking the performance of each link. We regularly update our clients with reports detailing the growth and quality of their backlink profiles.

Tools We Use to Conduct Competitive Backlink Gap Analysis

Many SEO tools offer backlink analytics, but we use the ones that provide solid backlink data. Here are our top picks:

  1. Ahrefs
  2. SEMrush
  3. Moz
  4. Serpstat

These trusted SEO tools tell us which websites are linking back to your competitors, how many backlinks they have, and the type of content they are linking to.

Final Thoughts

We understand the significance of backlink gap analysis from an SEO perspective and use excellent methods to improve the ranking of your site and drive traffic to it.

When done rightly, backlink gap analysis gives valuable insights into your and your competitors’ sites. Give us a chance and let professionals conduct a thorough backlink gap analysis for your site.

Contact us today for more information and a free consultation!

Navneet Singh Final

A young enthusiast who is passionate about SEO, Internet Marketing, and most importantly providing tremendous value to businesses every day. Connect with him on Linkedin, Facebook, and Twitter: @nsvisibility

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