Over the years, we have come across several SEO articles claiming that guest blogging is dead. Even Matt Cutts in his 2014 blog post claimed that there’s no future for guest blogging and it’s only a waste of time for SEOs. At that time, the blog made a lot of controversies and many people ended up saying a permanent goodbye to guest blogging.
However, is this actually true? Is guest blogging actually dead and can’t help your SEO campaign? The truth is the success rate of a guest blogging campaign depends on your approach and strategies. If executed effectively, guest blogging can be considered as one of the best link building strategies.
After Matt Cutts made this statement, we have witnessed many industry experts publishing posts that focus on the positives of guest blogging and also explain why it can never be dead. All you need to do is strategize wisely while executing a guest blogging campaign and it’ll be successful for sure.
So, if you are also looking for an effective link building strategy, continue reading, the following guide will explain how to use guest blogging to acquire quality backlinks naturally.
Why Guest Blogging is one of the Best Natural Link Building Practices
To understand how guest blogging works, here’s a quick example.
Let’s say you are a stand-up comedian who has recently started his career. Now, all your jokes are kickass and every show that you do becomes a bang. However, the only problem is not too many people know you.
You need recognition in the scene. So, what should you do? Well, the easiest way to get more audience is to appear as a guest stand-up comedian in someone else’s show. You would look for the top stand-up comedians in the scene and approach them to allow you to appear as a guest comedian before or after their act.
This way you’ll get recognition from the audience and he’ll provide the audience with something special. However, the only thing that’s worth noting is that your act should be killer otherwise the comedian may not allow you to go on the stage.
Well, the same is the case with guest blogging. You want exposure for your website, so you write an appealing post and publish it on someone else’s website, someone who already has enough website traffic.
While publishing the blog, you can leave a link back to your website so that people can easily visit it in the future. However, like the stand-up comedy act, your blog should be high-quality and offer value to the other person’s target audience.
Guest blogging is one of the few strategies, that benefits both parties. Moreover, it also gives you the opportunity to network with industry experts in your business niche. This is the reason why guest blogging is still one of the most effective natural link building strategies.
So, let’s discuss how you can utilize guest blogging effectively to acquire high-quality backlinks for your website.
Tips to Succeed in Utilizing Guest Blogging for Natural Link Building
Pitch to the Right Website
Here’s the thing; there’s nothing wrong with being selective about your pitch. Even when you are struggling to acquire online exposure, you should do the research to find the right website for your pitch.
Pitching to one relevant website is far better than sending your pitch to 100 irrelevant websites. Here’s how you can find the perfect website for your guest blogging pitch.
Look for Websites in Similar Niche
If you are in the fashion industry, there’s no point in sending your pitch to a person in the digital marketing niche. Of course, if you have written a quality post, people will read it, but since they don’t need your services, they are less likely to visit your website. The basic principle of guest blogging says that you should find websites in a similar niche so that you can also reach out to your potential audience.
Check the General Website Metrics Before Sending Your Pitch
You can’t publish a guest post on any website and expect to achieve the same results. Each website is likely to have different metrics in terms of traffic, domain rating (DR), and backlink profile. Basically, while choosing a website for your pitch, make sure to consider these general website metrics. Look for websites with higher Domain Authority (DA), significant organic traffic, and a strong backlink profile.
Of course, making these experts accept our guest posts would be quite hectic, considering how busy they are, even one post on their website would generate remarkable results for us.
Here are of few of the tips to ensure that the website is worth reaching out to or not.
- The Domain Authority should be 50+
- The Person should be considered as an Industry Expert
- He should have a significant social media following and organic traffic
- He should also have a consistent engagement on his post
Send Your Pitch Where Author Bio is Allowed
You are most likely to have put all your efforts while writing the guest post. So, you’d also want readers to know who wrote it, Right? Unfortunately, there are guest blogging websites that don’t feature a dedicated author bio.
If that’s the case, just pack your bags and leave. It doesn’t matter how high-authoritative is the website; if it doesn’t feature author bio, there’s no point in publishing your guest post.
Here’s an example where Brian Dean from Backlinko has published a guest post on Ahrefs.
As you can see that even Brian has written his author bio to make readers understand that the article has been written by him.
Create the Perfect Pitch that No One Can Ignore
No matter how appealing your content is, if you don’t write the perfect pitch, you are less likely to draw the attention of the influencer. When you are writing a pitch to one of the top influencers in the industry, it is necessary to make it perfect. Keep in mind that the influencer is most likely to receive dozens of guest blogging e-mails every day and if you want to be successful with your pitch, put your efforts to stand out.
Here’s how you can craft the perfect guest blogging pitch to be successful.
Research Research Research
Research is the key to ensure success with your guest blogging pitch. Before writing your pitch, you should know everything about the website. For instance, what type of content it publishes, who’s the target audience, how frequently do they publish blogs, etc. Your research will make it much easier to choose the right topic as well.
Look for the Personal E-mail ID of the Person
Instead of sending your pitch to the ‘contact-id’ mentioned on the website, try to look for the personal e-mail of the webmaster himself. Since it’s a professional pitch, it is better to write to the person himself.
Read The Guidelines Before Writing Your Pitch
Websites that accept guest posts always mention a few guidelines to write the post.
Before sending your pitch, read these guidelines carefully so that you don’t commit any mistakes while writing your guest post.
Make Sure to Tell the Website Owner Who You Are
The majority of guest post pitches get rejected because they sound too robotic. While writing your pitch, make sure to add a personal touch so that the person knows who you are and why he/she should accept your guest post.
Write a Guest Post that Readers Can’t Ignore
Everything you’ve done so far was just a simple preparation for the battle; now comes the real challenge. The success rate of a guest blogging pitch majorly depends on the content piece you write. Don’t write a 500-words post and expect that it’ll be approved.
That’s not how guest blogging works. You need to write detailed, well-researched articles that provide value to the readers.
Here’s how you can write an engaging guest post.
Know What the Audience Want
While reading a blog post, readers usually want information that can help them with specific tasks. They want the blog post to provide a working/effective solution to their queries. So, instead of writing what you want to tell people, try finding out what they need to know.
This will help you write a blog post that engages the readers till the end. Moreover, these types of posts will most likely encourage the reader to visit your website as well.
Write Captivating Titles
The first impression is the last impression. When anyone will come across your guest post in Google search results, the title would be the first thing they’d notice. Now, if your title isn’t captivating, the reader is less likely to click the link. No doubt, you need engaging content, but making your title appealing is as important as writing quality content.
You should also optimize the title for Google so that it can be easily indexed by the search engine crawler, giving you the required search engine visibility.
Write Detailed & Well-Researched Content
As we mentioned earlier, you can’t write a 500-words post and expect it to engage readers. The content should be detailed and well-researched. While writing the guest post, think from an industry expert’s perspective. You have complete knowledge about the topic and want to share it with the readers through your post.
This will make your guest post more informative and engaging; from beginning to end.
Follow these tips to create a detailed and well-researched article.
- If you are making any claims, make sure to back them up with a credible source.
- Thinking out of the box is the key to create an engaging post. It doesn’t matter what is the topic you’re writing about. People are most likely to have published thousands of posts on the same topic. Being an expert, it is your job to think out-of-box and present a new angle that’s never been talked about before.
- Write the post in such a way that you move towards a specific conclusion. Writing random paragraphs will not engage the reader.
- Give your guest post a visual touch with images, videos, and infographics. People like reading posts that are informative as well as visually engaging.
- Once you have completed the entire post, proofread it word-to-word so that there aren’t any grammatical errors. There’s no shame in proofreading and even the top writers do it to ensure they always deliver quality content.
Always remember that the odds for a well-researched and lengthier blog post to rank in SERP are slightly higher than regular blog posts. So, make sure to do your research while writing the guest post.
Leave a Link to the Right Page
With the guest post, you have an option to leave a link back to your website. However, that doesn’t mean that you should always link to the homepage. Know your goals, and link to a suitable page accordingly.
For instance, if you want more social media following, you can link to your social media profiles. Similarly, if you want people to follow your newsletter, you can link to the blog section of your website.
Respond to Every Comment on Your Post
Once your post is published and it’s bringing you enough traffic, don’t just forget about it. Check the comment section consistently and reply to every comment. This will show that you care about the readers and are willing to go a step ahead to resolve their queries.
In the above snippet, you can see that Brian has replied back to every comment, even when it’s a simple suggestion.
Guest Blogging for Link Building-Final Words
No matter what you have read so far, guest blogging certainly isn’t dead. All you need is the right execution strategy. Once your guest post goes live, you’ll have a streamline of consistent traffic for your website. People will start considering you as an industry expert as well. And, last but certainly not the least, you’ll have a quality backlink for your website from a high-authority domain.