Link-building for cannabidiol or simply say CBD product selling stores is quite challenging ever since the beginning. The heavy regulations surrounding the industry, combined with the third-party site owners’ hesitation to provide a link to the store (due to the store’s lack of real-time experience and the restrictions imposed by Google) make it a complex task.
But you need not worry, as we are here to help.
We build super relevant backlinks for all the stores selling cannabis-infused products, be it edibles (gummies, supplements) or topical (roll-ons, balms, creams, lotions) or any product that has CBD as one of its ingredients, that too, at affordable pricing.
(Note: At our agency, we focus on creating a solid link-building strategy first, even more than relevancy. Once that’s in place, we begin acquiring backlinks for our CBD clients. This is how, even with fewer links, we create more impact on their overall business growth)
With backlinks created by our team, a CBD store can boost their domain authority (DA) score, establish themselves as influential voices in the industry, that directly improve their online presence, ranking in search results, and overall business growth.
Wondering how else our expertise can benefit you? Well, for that, let us give you a glimpse of what we’ll be sharing in this content piece today:
- Major challenges CBD store owners face
- Common link building myths in the CBD industry
- Mistakes CBD stores make in regard to their website
- CBD link building packages
(Along with link-building, we also execute complete SEO campaigns for CBD eCommerce stores. As our goal is to improve online visibility for cannabis-infused product stores.)
Without further delay, let’s start discussing major challenges CBD store owners face today with link-builders along with how our devised solution can handle the situation in detail one by one!
Major Challenges CBD Store Owners Face with Their Link Building Partners (See How We Resolved Each Issue for Our Clients)
We conducted in-depth research and also collected feedback from store owners who’ve worked with link-building professionals in the past (these store owners are our present clients).
All the gained insights enabled us to uncover the key challenges CBD stores face with their link-building partners, and now it gives us pleasure to share that:
Challenge 1. Link-Builders Do Not Share Their Strategy
Some CBD store owners are interested in learning the process of link acquisition so that they can understand what’s going to be implemented for their store and feel the confidence that their investment is in safe hands.
However, link-builders refrain from sharing the process due to the following reasons:
- They feel clients are not interested in understanding the minute details, as what matters to them is only results.
- They worry that sharing the link-acquisition strategy could lead to unrealistic expectations or constant scrutiny from the client.
- If the link-builder uses black-hat practices, sharing the strategy will disclose their reality.
- The client can question or reject parts of the strategy, as the CBD industry is sensitive or highly regulated.
Here, we identified two specific situations – there were a few owners who do not want any strategy detail, yet there existed also some who crave transparency and insights into every step.
Our Solution: We Share Strategy with Our Clients and are Transparent About Everything
The CBD stores who show interest in learning our approach before collaboration, we value their choice and to help them better evaluate us by sharing our link-building process in detail with them.
We believe in being transparent with our clients in every aspect, alongside our strategy. As an eCommerce store selling cannabis-infused products, if you want to know what deliverables we can offer to you, the communication channels where we stay active and our operating hours, you can visit our eCommerce link-building services page. Here, we’ve described each relevant information in detail.
This helps us stay aligned with both – the customers who want to dive deep into the details and also the ones that want to get their job done and only want to see results.
Challenge 2. Link-Builders Do Not Handle Backlink Loss
Most link-builders focus on acquiring new links. There are only a few who take the responsibility to monitor or maintain existing backlinks.
However, here we would like to introduce one more essential fact that you should know – no backlink or inbound link is guaranteed to stay permanent because third-party website owners may change their site content, remove links, or update their strategies, which is beyond the link-builder’s control.
Our Solution: We Ensure Link Handling for One Year
For the store owners who are concerned about the loss of backlinks, we’ve devised a solution. We offer a one-year link replacement guarantee at no extra cost for all CBD clients.
If a link gets removed or anything goes wrong within that period, we act quickly to recover or replace it, ensuring everything is handled seamlessly.
After the first year, we remain committed to keeping the link profile strong. If any issues arise, we assist with replacements, although with additional charges.
Challenge 3. Link-Builder Professionals Often Delay or Miss Deadlines
Everybody knows, the CBD industry is highly regulated and sensitive. The link-builders who practice this for the first time take more time to identify relevant domains, content approval (as publishers are cautious about linking to CBD or cannabis-selling business websites).
Overall, you can see there are more regulatory hurdles, limited link-building opportunities in the CBD industry. On top, if the professional handling the process is less experienced, it is obvious the store will encounter delays.
Our Solution: We Discuss Timeline for Task Submission During Onboarding
We have hired the best, experienced, and intelligent brains in our team. To implement a successful link-building campaign for our clients, we ensure allotting the tasks to each of the concerned professionals:
- An SEO manager (who ensures link-building strategy aligns and works smoothly as per the client’s goals)
- A team of link-building specialists (who executes the strategy)
- Skilled and creative content writers (who create high-quality, engaging, and informative content that naturally attracts backlinks)
- Outreach specialist (who handles the communication with website owners, bloggers, journalists, and influencers in the CBD or related industries)
To stay more transparent, we discuss the timeline for task completion in the onboarding stage only.
Usually, we aim to deliver backlinks in the form of a detailed report within 15–30 days. However, for bulk orders, the timeline may extend accordingly (because we don’t want to compromise with quality even in case of big orders).
Challenge 4. Link Builders Do Not Report or Provide Mismatched Data
Most of the time it has been seen that the professionals who do not meet client expectations, usually avoid providing reports out of the fear that the clients will be dissatisfied with the results. They hide data and try outsmarting the store owner by presenting fake results.
In such situations, when a client comes to know about this, they either confront the link-builder for clarification or take second opinion from other professionals to verify the link-building practices.
Our Solution: We Submit Report with Real Insights (Including Live Links and Other Relevant Backlinking Site Metrics)
Keeping our clients informed with accurate reports is key to upholding our integrity. That’s the reason, for CBD product sellers; we ensure regular and real reporting.
We share live URL of every backlink, screenshot and track the related metrics with premium SEO tools. Wondering what else we cover, here you can check a sample report we’ve created for one of our CBD clients.
The store owners who hire us on a monthly basis receive reports either once or twice a month, entirely depending on their preference and for the one-time service clients, we ensure sharing a detailed backlink report upon completion, based on the mutually agreed timeline during onboarding.
Challenge 5. Link Builders Fail to Adjust Strategies Based on Results
Some link-builders keep on implementing the strategies even when they see their efforts are not yielding positive results.
We feel those professionals lack flexibility and unwillingness to evolve their strategies in with the time and trends.
Our Solution: We Regularly Review Our Strategy After Every 3 Months
Every quarter, we analyze the performance of our link-building efforts and refine our strategy based on data-driven insights and the latest SEO trends.
This approach gives us the flexibility to adapt and fine-tune our process for the best possible results for CBD stores.
Next, We Decided to Bust Common Link Building Myths Prevalent in the CBD Industry (As These Misconceptions Hold Many Businesses From Investing in this Crucial Aspect of SEO)
To our surprise, a few store owners who were evaluating our services in the initial phase (before onboarding) brought up these misconceptions to our business team. We clarified their doubts and are here to do the same for you if you share similar beliefs.
Myth 1. All Backlinks Should Come from CBD Websites
Backlinks from CBD industry-related sites can be valuable but acquiring links only from those websites will limit your sources for backlinking.
Mostly, what link builders do, they contact the popular bloggers in the health and wellness industry only when they have to acquire backlinks for their CBD clients.
Instead, one can outreach the following websites:
- Natural Living Websites
- Fitness and Lifestyle Blogs
- Eco-friendly Product Websites
- Alternative Medicine Sites
- Cannabis Industry Websites
- Product Review Websites
- Influencer Websites and Social Media Profiles
- News Websites covering CBD, health, or lifestyle topics
- E-commerce and Marketplace Sites
- Local Directories (especially those focusing on health or alternative products)
- Educational Websites (universities, research blogs, etc.)
- Nonprofit and Charity Websites related to health or wellness
Linking to any of the sites mentioned will certainly make link profile diversified, which Google and other search engines will also commend.
Myth 2. Guest Posting is Dead for CBD
Well, no professional would believe this misconception. Guest posts can and are driving authority and referral traffic for CBD stores successfully. The only key that can unlock more opportunities for CBD guest post link-building is identifying the right website.
Prioritize writing the neutral, informative content and focus on broader wellness topics. Now, for those who will say, third-party blogging sites do not allow promoting CBD content, here’s what can help you-
You can try writing on topics like natural health, alternative medicine and subtly include CBD as one of the options without making it the focus. This will help you publish content on that site, that too, without direct promotion.
Always remember, guest posting is really a powerful strategy when it comes to promoting cannabis, CBD, and marijuana-infused products.
To know more about it, you can visit our dedicated guest posting services page, where we’ve described each step of the process in detail.
Myth 3. Link Velocity (How Fast Links Are Built) Doesn’t Impact CBD SEO
Search engines expect a natural growth of backlinks for every CBD website. If links associated increase too fast or unnaturally, it would raise red flags for Google’s algorithm.
In this case, the site will face a ranking drop. (For the sites who are going through the same, they can prefer reading our detailed article on how to fix Google rankings if dropped dramatically).
Mistakes CBD Stores Make That Prevent Link Building Success (Even If the Store Acquires High DA Backlinks)
This is the most crucial aspect to talk about. Why? Because, as a store, if you are making the same mistakes, your link-building will not give results no matter how hard you try. Remember-
1. Poor Website Structure and Technical SEO
Search engines value good user experience. However, the presence of technical SEO issues like site architecture, broken links, slow load times, or improper redirects interrupts it.
You can use tools like Screaming Frog and detect the presence of such issues. Because, if the site has these kinds of problems, no matter how high-quality backlinks it acquires, the store will face poor ranking performance and reduced visibility.
You can also consider reading our article focused on technical SEO optimization, in which we’ve discussed: 9 Essential Ecommerce Technical SEO Elements for CBD ecommerce stores.
2. Lack of Strategic Internal Linking in the Store
The page authority flows through links (both from internal and external). The same happens in the case of CBD stores.
However, if the internal linking strategy in the store is poor, the CBD store will not be able to fully leverage the power of external links.
On the contrary, if the store has strategic internal links, it will help distribute page authority and can ensure that key pages (high-converting pages) on the site will get the full advantage of link-building efforts.
(You can also read our actionable guide on internal linking for SEO. This will help you understand how you can get the most out of this strategy)
3. The Store Page Linked with the Backlink is Unoptimized
We assume you will target either any product page or blog page for the backlink. Now, if you connect that page with a high DA website, but your store’s page has weak content, and poor call to action, it is certain that you will not be able to convert visitors into customers. Right?
To boost conversions, you have to work on the on-page SEO of your store. In case, you wonder how you can make it better, here’s the complete guide on ecommerce on-page optimization.
4. Not Promoting Backlink-Driven Content
Acquiring backlinks to a specific piece of content or product pages is one step. The next step that will help improve your link performance is promoting these linked pages.
Yes, direct advertising in the CBD industry is not allowed, like through Facebook ads but what you can do is share these pages in email newsletters or influencer circles.
CBD Link Building Packages
We’ve designed two packages to suit every client: one that’s budget-friendly, we say it low-cost and another for those who want to go all in for top-tier quality i.e. high-cost.
Whether you are a startup or an established brand in the CBD industry, both packages will benefit you.
You can also see the sample sites we cover in both packages and analyze the quality difference.
1. Low-Cost CBD Link-Building Package (Sample Links Added)
In this package, we will provide backlinks from websites that publish content on mixed topics. Page relevancy and a genuine site with good traffic are what you can see.
How to buy?
To purchase our high-cost package for your cbd website, you can either connect us via our official email- info@seoexpertscompanyindia.com or get in touch with our team.
2. High-Cost CBD Link-Building Package (Sample Links Added)
In this package, we will provide backlinks from sites that completely publish CBD-related content. We ensure connecting your CBD store with highly relevant and authoritative websites if you choose to purchase this package.
How to Buy?
To purchase our high-cost backlinks package , you can either contact us via our official email- info@seoexpertscompanyindia.com or get in touch with our team directly.
FAQs
Q1. How do you handle link-building campaigns for CBD businesses that have previously faced penalties or been flagged by search engines?
Ans. For the clients who have encountered penalties in the past or any negative outcome due to the ranking drop like situations, here’s how we proceed:
- We conduct a complete backlink audit as our first step.
- Next, disavow toxic backlinks (in case we identify any).
- Our SEO manager builds a penalty-safe strategy that completely adheres to Google guidelines.
- Finally, we ensure submitting you the report that includes the acquired backlinks’ metrics along with the information of the link source (website).
Q2. How do you adapt your link-building strategy when there are sudden regulatory changes affecting CBD marketing on platforms like Google or social media?
Ans. In such situations, we adapt by prioritizing compliance and flexibility. Our first step is always closely monitoring the regulatory updates. Accordingly, we adjust anchor texts, link placements, and target sites to meet the latest guidelines.
To the time, we have seen that any CBD store can remain visible and credible without violating restrictions only when they focus on high-authority, industry-relevant websites that emphasize educational and non–promotional content.
Q3. How do you ensure that the links you build for a CBD business are diversified enough to create a natural, sustainable link profile that avoids over-optimization or over-reliance on a single link source?
Ans. We build a mix of high-quality links from different sources, like niche blogs, authoritative CBD websites, news outlets, and forums.
Additionally, we vary anchor texts using branded, generic, and long-tail keywords. This really helps us avoid over-optimization.
Our strategy also includes targeting different page types, like product pages, blog posts, and resources. This helps us maintain a natural and sustainable link profile for our clients.
Q4. How do you create link-worthy content for CBD businesses that complies with strict advertising restrictions, while still driving high-quality backlinks and brand exposure?
Ans. We always focus on creating content that educates, informs, and engages. Like, in-depth guides, FAQs about CBD usage, benefits, and identifying the scope of how your product can serve different customers’ needs.
By targeting topics that resonate with your audience and collaborating with niche influencers or authoritative sites, we generate backlinks while enhancing brand credibility and visibility.
Final Thoughts
We’ve done our best to include all the information that can help, whether you want to build links yourself for your CBD store or hire us to assist with backlink acquisition.
Reach out to our experts and strategize your link-building plan today!
