What is a Keyword Gap Analysis?
Keyword gap analysis is an SEO strategy that helps in understanding which search terms or keywords your competitor’s sites are ranking for. It is an excellent method for assessing your competition as well as boosting your website traffic.
How Does Keyword Gap Analysis Elevate Your SEO Campaign?
Keyword Gap Analysis is an effective SEO strategy that significantly influences your brand’s marketing moves and helps you boost website traffic.
Let’s take a look at how Keyword Gap Analysis can help you elevate your SEO game:
Improved Visibility & Ranking
Keyword gap analysis helps in outperforming the competitors and brings improvement in online visibility and search result ranking.
Broader Audience Reach
It helps in bridging the gap between your current keyword strategy and what potential customers are searching for online, ultimately broadening the audience reach.
More Relevant Content
Keyword gap analysis helps create content that closely aligns with the target audience’s needs, interests, and expectations.
Improved Content Strategy
You can use the insights from keyword gap analysis to create targeted content, automatically improving your brand’s content strategy.
Competitive Advantage
Gaining information about the competitors helps you learn about the missing pieces in your marketing strategy, providing you with a competitive edge over your rivals.
Higher Conversion Rates
Utilizing the exact phrases used by customers increases the chances of sales for a brand. Thus, with keyword gap analysis, there is a high scope for growth and conversion rates.
Our Advice on How to Conduct Keyword Gap Analysis
Being in the industry for over a decade, we have worked with various clients ranging from startups to established brands. During this journey, we have learned invaluable lessons and developed strategies that have helped our clients shoot up their search engine rankings.
Based on our expertise, we are sharing some proven strategies to help you fill the holes in your keyword strategy.
Identify your Competitors
The first and most crucial step is to identify your competitors and learn about their strategies. Once you have this list, you can figure out how and why your competitors are outranking you. While making the list, choose between two to five of your competitor firms and consider the following points while doing so:
- Size of the competitor company
- Target audience of the competitor company
- Ensure that your competitor is from the same industry as yours
Run Keyword Gap Analysis Using Tools
Once you have a list of your competitors, the next step is to compare and analyze the keywords they rank for. This comparison can be made by using SEO tools like Semrush, Ahrefs, and Google Keyword Planner. These tools can help determine keywords and metrics of identified competitor sites.
Additionally, you can also determine keyword factors like search volume, click-through rate, ranking position, etc, with these SEO tools.
Compare, Categorize, and Make a List
After gathering all the information, compare and categorize your competitor’s keywords with your own. You can take advantage of Google Sheets or Excel Sheets to perform this task.
You can filter the keywords on the basis of search volume, ranking position, keyword difficulty, or intent to reach and select the desired ones.
Identify the Gaps and Opportunities
Based on the comparison and categorization, identify the gaps and opportunities in your keyword strategy. You can systematically divide the keywords in the following manner:
- Shared keywords: These are the keywords that both your site and the competitor sites are using.
- Weak keywords: These are the keywords that are ranking lower and are not useful; better to skip.
- Untapped keywords: These are the keywords that your competitors use but your website doesn’t.
So, incorporate the identified keywords and leverage them in your content strategy.
Additional Tips to Inculcate in Your Keyword Gap Analysis Strategy
Use Keyword Clusters: Identify keyword clusters that your competitors are targeting in order to build website traffic.
Optimize Your Content: Create high-quality and relevant content that matches the keyword search intent of users. Try to inculcate the search terms in the title, headings, meta tags, URLs, images, and body text.
Monitor and Measure Results: Track the traffic, ranking, conversions, and other metrics for target keywords and compare them with the previous data to measure the results. This can help you better understand the effectiveness of your strategies.
How Does Keyword Gap Analysis Benefit Your Website?
Keyword Gap Analysis is a robust strategy that helps you in the following ways:
- It helps you quickly find fresh and relevant keyword ideas
- It assists in finding out the questions that your target audience is currently searching for
- It helps to find out the keywords that are working perfectly for your competitor sites
- It helps you to figure out keywords with high search volume
- It helps you to improve your existing content with updated keywords
Here’s How We Can Help You Fill Your Keyword Gaps
At SEO Experts Company India, we discover opportunities that you might be missing in your current SEO strategy. Our team puts in its best effort to identify less competitive keywords with higher search volume to boost your website traffic.
Here are the keyword competitor analysis services you can expect if you are giving us the chance to serve you.
- Keyword Research
- Competitor Analysis
- Keyword Mapping
- Gap Identification
- Search Volume and Difficulty Analysis
- Content Assessment
- Long-tail Keywords
- Local SEO considerations
Tools We Use for Keyword Gap Analysis
Here are the tools we use to strengthen our procedure of analysis:
- SEMrush
- Ahrefs
Understanding your competitor’s approach to keyword usage is one part of optimizing your site for search engines. SEO Experts Company India has the expertise and services to get dominance in your niche.
Explore our SEO services today to learn more about how we can drive results for your brand. Contact us to get started!
