Every business craves for an online exposure from its target audience and the website’s rankings play a significant role in achieving this goal. Studies have shown that 90% of the users click on one of the first three search results that appear on the Search Engine Result Page (SERP). It means that if you want to reach your target audience, it is imperative to focus on your rankings.
However, achieving higher ranks is one of the critical tasks for every business owner. With over a billion active websites on the internet, the competition is highly fierce and it can get a little strenuous to achieve and sustain better rankings. It is when Search Engine Optimization (SEO) comes into the picture.
There’s no denying the fact that SEO is one of the most effective and result driven approaches to improve rankings of your websites. SEO experts, across the world, have utilized several SEO techniques to rank on the first page and even sustain these rankings for a long stretch of time.
You can also achieve similar results by implementing several SEO techniques precisely. If you are not familiar with SEO and its impacts on your website, seek help from professional search engine ranking service providers who have an extensive knowledge of Search Engine Optimization.
So, in this blog post, we have enlisted several SEO tips and other factors which will help your website to rank higher. If you are looking forward to improving your website rankings, continue reading, the following guide will help you to achieve significant results.
Why do Rankings Matter?
Before moving any further, let’s first understand the significance of search engine rankings. For a business owner, the sole purpose to have a website is to reach his worldwide audience.
The website is the digital face of your business which tells the customers your vision and provides him with the services and products that you offer. Through a website, you can even sell your products to a person sitting in a different corner of the world.
However, this website has no potential if it fails to reach the right audience at the right time. Most of the people are most likely to land upon your website through a Google search. As we mentioned earlier, above 90% of the users click on one of the first three search results.
It means that if your search engine rankings are not up to the mark, the user may never even find your website, let alone make a purchase. Poor search engine rankings will lose you tons of significant traffic, a fraction of which is likely to convert.
Better search engine rankings, on the other hand, eventually lead to better traffic, which is the ultimate goal of every business owner. Furthermore, if your website is ranked among the top results, you’ll always stay ahead of your competitors. So, if you want to attract traffic, beat your competitors, and make a brand recognition, make sure that your web pages appear in the tops results of the search engine.
Search Engine Optimization (SEO) to Acquire Higher Rank
Search Engine Optimization is a practice which involves many techniques which optimize your website in such a way that the search engine can easily find it in the cluster of the web. If done precisely, your website will eventually show up every time a user search for keywords related to your web pages.
SEO involves a variety of factors that collectively boost up the rankings. For instance, you can’t expect to grow by completely relying on link building when you haven’t published quality content on your website. All these factors should be implemented side by side to improve your rankings.
However, SEO practices change rapidly, mainly due to consistent Google algorithm updates. A strategy which ranked your website on the first page in the past year may fail to deliver similar results today. So, we recommend seeking professional help from a search engine ranking company as such search engine placement company have SEO experts who are familiar with the trending SEO practices.
Here are some of the effective SEO practices which will help you improve the rankings of your website.
Google considers different factors while ranking a website and the website’s backlink profile is one of them. In fact, Google considers backlinks as the #1 ranking factor. It means that without a strong backlink profile you cannot expect to appear in the top rankings.
Backlinking or Link Building is a practice of acquiring links to your web pages from other websites on the Internet.
However, building links is not an easy task, especially if your website is new. So, to generate quality backlinks and boost up your backlink profile, seek help from professional SEO experts, who have an extensive knowledge of effective strategies which can be implemented to build a strong backlink profile.
Building links also provide an authority to your website. For instance, if you have acquired a backlink from authority websites like Backlinko, Google will consider your website as a trustworthy brand and will rank it in the top results.
That being said, it is crucial to acquire quality backlinks only as they have a significant potential to improve your website rankings. When it comes to backlinks, the quality matters the most. A website having thousands of backlinks can fail to rank if most of these backlinks are from low-authority domains or are spams. Studies have suggested that one quality backlink from a high authority domain is worth ten spammy backlinks.
Furthermore, if your website has a huge number of spam backlinks, there’s always a threat of receiving Google penalty. So, while building backlinks to your website, make sure to acquire links from authority domains.
Here are some of the Link Building tips which you can follow to generate quality backlinks
Publish Quality Content
Write high-quality and original content which allures other people to rank to your website. Quality content can easily build up a strong backlink profile. Rather than asking other people to link to your website, publish such content that captivates other website owners.
Guest blogging is another effective technique to acquire backlinks to your website. Many online marketers including Neil Patel consider guest blogging as one their biggest asset to build quality backlinks.
- Guest blogging has two advantages, i.e., along with building backlinks you can publish your content in front of your target audience. Posting guest posts on websites having millions of readers will increase your brand recognition.
Perform a backlink audit of your website as it will give you an insight into the backlink profile. A backlink audit can be done using several SEO tools including Ahrefs and SEMRush.
Competitor Backlink Analysis
Along with performing backlink analysis of your website, take a look at your competitor’s backlink profile as well. Analyzing your competitors’ backlink profile will familiarize you with strategies that they are implementing to acquire backlinks on their website.
Posting infographics along with a high-quality content an build tons of backlinks for your website. Reason being, they are visually captivating and can attract both readers as well as other website owners, who’ll be more than happy to link to your website.
Image Link Building
Image link building is a practice of building backlinks through images. Like infographics, images are visually appealing which can attract people. You can use Google Image Search tool to find websites who have published your images and ask them to link back to your website.Implement the above strategies and boost up your backlink profile to eventually improve your search engine rankings
Content marketing, when coupled with traditional SEO techniques, can boost your rankings instantly. Content marketing means using your website content to improve your rankings and drive more traffic to your website. Since Google has started to focus on content more than anything, it makes complete sense to implement content marketing strategies and improve your rankings.
Studies have shown that content length is one of the major ranking factors that Google uses to rank a website. Most of the websites that you see on the first page of the result page have blogs having a word length more than 3,000. It means that if your website doesn’t have substantial content, it may fail to rank higher.
Publishing long content also provides you with an opportunity to insert most relevant keywords in your content to help the search engine understand the context of your content. By inserting relevant keywords in your content, you can tell the search engine what your website is really about.
However, content marketing goes beyond writing and publishing lengthy blogs. It is a strategy that helps a marketer to utilize different content formats, including videos, images, infographics, etc., precisely to witness a cumulative growth.
The more visually appealing the content of your website is, more time a user will spend on it, and eventually better would be the rankings. So, make sure to add a variety of appealing content to your website which engages a user.
Here’s how content marketing improves your search engine rankings
Like we mentioned earlier, Google prioritizes substantial content. It means that if your website has blogs having large word length, it is likely to be ranked higher. But this doesn’t mean that every lengthy blog will rank on the first page.
Always remember content length is just one ranking factor among many others and without focusing on them you can’t expect to achieve better rankings. Furthermore, if you have written a long article but can’t provide a user with any solution to his search query, he will leave your website within seconds, which eventually damages the rankings.
However, relevant and high-quality content will make a user to scroll down your web page and stay on it for longer, which eventually lowers the bounce rate. The lower the bounce rate is, higher would be the rankings of your web pages.
Apart from this, writing blog posts which have never been shared before can skyrocket your rankings instantly. Since Google is always looking for unique content, it is better to utilize your creativity to scribble down a unique blog post, which no other author has shared in the past.
Mobile Friendly Website
Mobile phones have become user’s go-to companion for everything. As a result, the number of searches made from mobile phones has exponentially increased in the past couple of years. According to Statista,mobile phones hold a 52.2% share of the worldwide traffic in 2018, and in the future, this percentage is only expected to increase.
Google also announced the concept of Mobile First Index recently, according to which the mobile version of your website will be considered while indexing and ranking. Therefore, it has become crucial for every website owner to focus on having a mobile-friendly design for his website.
One of the factors that make your website mobile friendly is a responsive design. A responsive design makes a website respond as per the user’s device and its screen size. For instance, if your website has a responsive design, it will automatically switch its design and layout, as soon as the user switches his device. It allows your website to be optimized for every platform, be it the desktop, mobile, or even a tablet.
Another factor that you should focus on, to make your website mobile-friendly, is to optimize the loading speed of your website. Like the desktop version, your website should load as quickly as possible on a mobile phone. So, make sure to compress the image size of every image to improve the loading time of your website.
If you have Forms on your website, makes sure to turn-off autocorrect, for every text field, as it can easily irritate a user. While filling out a form there are a lot of words which automatically change, due to autocorrect. If you don’t turn off autocorrect, a user will likely go back and find another website which serves his purpose without irritating him.
Pro Tip: If you want to check whether your website is mobile friendly or not, run a Google’s Mobile Friendly Test for your website. This is an effective tool from Google which provides you with a simple Yes or No answer to tell whether a website is mobile friendly or not.
On-page SEO is the practice of optimizing your website’s web pages to make them search engine friendly. From publishing high-quality content to optimizing titles and meta descriptions for keywords, there are several factors which influence the on-page SEO for a website.
Here are some of the On-Page SEO techniques which make it easy for the search engine to index and rank your website.
Optimize the meta description for each web page. Meta descriptions tell the users what your web page is about. Furthermore, it also helps the search engine to understand the context of your web page.
So, make sure to optimize the meta descriptions in such a way that both readers and the search engine get the idea about the web page. Try to add your target keyword in the meta descriptions while maintaining the sense of the description. Try to make each meta description as concise as possible so that it instantly conveys the message.
Along with meta descriptions, optimize the content on your website for the target keywords. Add long-tail keywords as they have better scope to make your content search-engine friendly. Use tools like keyword planner to find keywords for your website.
Another way to optimize the website content is to add LSI (Latent Semantic Indexing) keywords in your content. LSI keywords are the words or phrases which are related to your target keywords. These keywords help the search engine to understand your content by analyzing their relationship with the target keyword.
Click Through Rate (CTR)
Though there haven’t been any proper explanations, studies have shown that CTR is one of the critical ranking factors. In fact, the first website listed on the Search Engine Result Page (SERP) has higher Click Through Rate than the ones listed below it.
If you are not familiar with Click Through Rate, here’s what you need to know. Everytime your website appears in the SERP, it is counted as an impression, which means that your website appeared in front of the user. CTR is the percentage of all the clicks that were made on your website every time it was listed somewhere. So, if your website appeared 100 times on the result page and got clicked 20 times, the CTR would be 20%.
So, if you want to improve your rankings, make sure your CTR is as high as possible. You can seek professional help from leading SEO ranking service providers who are familiar with the tips and tricks to improve your CTR.
However, you can also follow the following tips to improve the CTR on your own.
- Add your target keyword in the Title while keeping it as alluring as possible.
- Write captivating meta descriptions which attract a user and also give him a hint about the services that you offer on the web page.
- Add numbers in your titles like ‘10 Best Property Agents in New York.’
Implementing the above SEO techniques will help you to rank your web pages in the top results. Utilize these strategies precisely to attain online visibility from your target audience, and eventually boost up your traffic. Hire professionals from SEO India company who use most effective and updated white hat seo techniques which will suit your business goals and rank your website on the first page of the SERP.