How Much Does SEO Cost in 2021 (Comparison for Different SEO Pricing Models)
 

SEO Pricing: How Much Does SEO Cost in 2021?

 
After Analysing 357 different SEO Services provider, The majority of SEO service providers, 74.71% to be exact, charge their clients on a monthly basis. Although the pricing varies from country-to-country

Most SEO projects in 2021 cost between $750-$2,000/month based on the scope of the project. A one-time project will range between $5,000-$30,000 and hourly rates for consultants fall between $80-$200/hour.

How Much Does SEO Cost, SEO Pricing, Search Engine Optimization Prices, SEO Prices, Search Engine Optimization Cost


What determines
SEO Services cost?

People in business and digital marketing managers often are intrigued to think about how much does search engine optimization cost? Have you also discussed with your other friends in business at one or a time their SEO costs? Many business people are new and skeptical of organic marketing. When a friend in their business circle tells them how they benefitted from SEO, you might become curious. You will want to know how it helped, and the second important thing you will ask them is will have this question on their mind-how much is search engine optimization?  Believe it, SEO is worth the while to improve your site’s visibility to the audience.

The main factor determining SEO cost is the size and the requirements of your business. Other factors that will impact your project’s needs and help you decide how much to spend on SEO are:

  • Location of the SEO consultant agency.
  • Experience of the consulting agency.
  • Hourly SEO Services pricing model
  • Monthly SEO service pricing model
  • Backlink profile strength with existing SEO strategy
  • Your number of domains
  • Quantity and frequency of tracked keywords, you will need to rank check

Adding domains is an additional cost, and SEO keyword rank checks typically cost $0.10/each to $0.30/each for weekly ranking updates. 

Typically, more experienced providers have higher SEO package pricing. Also, the prices will be higher for an enterprise-level plan with a bigger scale. Many of the agencies follow the suitable model When it comes to SEO package price.

You can expect to pay anywhere from $500 – $30,000 for SEO services. Some of the best and most reasonable SEO packages pricing begins around $2,500-$3,000 per month. 

SEO Costs by SEO Pricing Model

Several models of SEO payments are present across the market.

Monthly retainer model: This is the most popular model for SEO pricing. Clients will pay a fixed monthly fee for their project.

Fixed price model: A fixed price SEO package model:  This model has a fixed price for a set of services.

Typically, the fixed-price contract services are present for the following SEO services:

  • SEO copywriting-$0.15 to $0.50 word
  • SEO content audit-$500 to $7500
  • Link profile audit-$500 to $7500
  • Social media site setup-$500 to $3000

Use an SEO Calculator

Project-based: This model of pricing is similar to the contract-based service. Clients need to pay a pre-determined fee out of their SEO budget. Based on the project requirements and the scope of the services, the project-based services can cost anything between $1000 and $30Startups 000.

Hourly rates: This refers to the Google search optimization-cost calculation model whereby the clients pay the agencies an hourly fee for SEO services. The hourly SEO service price can be anything between $100-$300 an hour most of the time.

 SEO Costs Calculator

When it comes to SEO, you get what you pay for is a rule of thumb. If you hire SEO companies for anything less than  $750 per month as the average SEO cost of SEO Services,  you cannot expect satisfactory services or expected outcomes. A 100 dollars SEO does not serve anything except squandering of money.

Cheap SEO consulting fees often hide a lack of resources or experience. If you just fall for the Cheapest SEO packages, it won’t translate into your business getting the best RoI.

Another thing to keep in mind is that SEO takes time to show results. But once it gets on track and giving you the outcomes, things will keep getting better and better with time. Say you start getting a 30% increase in revenue in the first three months, in 6 months; it might go up to 50 % increase and then in a year, the income may show further improvement depending on the progress achieved. It means your SEO marketing prices may remain more or less consistent or even lessen while your revenues will keep building as a positive impact of SEO starts showing.

Another thing you need to remember is that SEO is a consistent process. It wires your business for long-term outcomes. There are continuous updates on the Google algorithm; that is why constantly optimizing the website according to the new parameters and constant periodic analysis is essential.

An SEO cost calculator can help you find the right prices for the tailored SEO price plan most suitable for you. If you are just starting in business with a limited digital marketing expenditure, you will need a consultation for Budget SEO from an experienced and diligent team of specialists.

Is there a standard for SEO prices in 2021?

Unfortunately, there are no standards for SEO packages prices. Firms that give SEO services can charge any fees they want. That’s why the consumer has to decide if they’re going to get fair SEO consultant rates, especially if they are going for ongoing monthly SEO plans.

So, you need to determine what returns you will get out of the investment you make. The estimate of the returns you get with a Google SEO service will help you determine if an SEO package is worth the plunge. This will also mean that you must consider the overall and long-term outcomes of your SEO project.

Startups and enterprises that jump into digital marketing for the first time may ponder-How much does SEO cost for a small business? Small businesses need to understand the pricing of SEO in the online market.

Remember,  you have to think in terms of your business requirements for Google search engine optimization costs. Based on the types and scope of your services, your business may need National SEO, local SEO, or E-commerce SEO and will get a tailored plan accordingly.

What is SEO?

Search engine optimization pertains to optimizing the website as per the standards set up by the search engines like Googles, Yahoo, and others. However, Google is the main search engine targeted. SEO helps enhance a  website’s visibility to the right audience, organically featuring answers or options for their search query for information, products, or services. Your search engine marketing cost is based on several factors based on the number and types of SEO services you will need.

Let’s understand SEO a bit more. When you pay for SEO, you need to know what you get on the platter as a service recipient. 

Certain vital factors will play a role in increasing the ranking of your site for search engine results. Read on to learn about them.

Add keywords to your URL, meta descriptions, site content, and headings. The search box will look for keywords to identify with your content topic. It helps them to display the relevant search results. If your site ranks higher in the search results, people will find and contact your business. The following SEO parameters are important.

  • Optimization of alt attributes: Optimizing the alt tags on your images, multimedia on the website is essential. It helps the search engine in understanding and indexing all of your multimedia content.
  • Updating the content: The search engine and internet users like to read a refreshed content with better information. This will help your site be updated and help the search bots and visitors keep coming back to your site. It will help you to gain authority and be an industry leader.
  • Technical site elements:  It is necessary to clean your code and optimize your page’s speed, which will become a vital search factor. Therefore, make sure that your site loads optimally for several devices.
  • Responsive devices: The site should be user-friendly, which means you need to have a responsive design. With a responsive design, the users can access your site from any device like a desktop, smartphone, or personal computer.
  • Streamline navigation: Sites that provide better navigation to their users are ranked higher by Google. Ensure you have links to the most important pages, which you can link further to the other pages. 
  • Answers to users: It is necessary to ensure that your site offers the right or valuable solutions to users’ queries. Or else you need to research the most important things in your users’ minds and create custom content accordingly. This will cause a significant improvement in user experience and establish you as an authority.

When you want to improve your search engine rankings for the keywords associated with your business, it is necessary to pay attention to optimizing the SEO factors consistently. And it will be an ongoing process as algorithms keep changing. Deciding on the optimal search engine optimization rates will prove vital at the beginning of the project itself. 

Why is SEO important?

The obvious answer is what everyone knows-to rank higher or gets greater site visibility.

Now, how does visibility affect your search? Three-fourth of the user traffic will go to the first-page search results. When you require a higher number of customers to find and contact your business, your website should rank on the page for target keywords and phrases, which are users’ search queries.

The click-through rate or CTR of the first page results is 71%. The organic links on the subsequent two pages have a CTR of only 6% combine. So, you can well imagine how ranking on the first page can make a phenomenal difference to your visibility and outreach to target demographics. That’s why hiring a perfect SEO company can make a huge difference in ROI you get. But, when you have to pay for search engine optimization, make sure it’s worthwhile checking the company’s reputation on the internet.

What do SEO services include?

SEO is becoming more and more inclusive of various organic digital marketing techniques with time. At present times, in the year 2021, SEO pricing plans include services for:

  • Content marketing SEO
  • Conversion analysis
  • Social media optimization
  • Other online marketing avenues

Choose an SEO company that has the expertise and knowledge of all these techniques to grow your business. All these different SEO aspects can impact your campaign. If an agency is not offering up to mark in its terms of services they offer, it is not a good sign. You need an agency that informs you about how they work for various aspects to bring you results. Also, you need to consider an excellent SEO price guide to ensure you are not overpaying for the services..

SEO Consultant Fees

Seo consultant fees are based on several factors, but they should be transparent. Hidden charges are a definite no-no. Upfront pricing helps you to understand if you are making a well-informed decision for your service package. And never forget to compare the SEO Company prices from different sources.

What to look for when researching SEO rate?

The first thing to consider for SEO consulting rates is the scope of you’re your project.

After this, you need to compare the quotes from various SEO services agencies.SEO

The processing of a strong SEO campaign includes several time-tested and scientifically proven strategies, which might evolve and improve according to the update on the search engine algorithm.

The main thing to look for is checking if the SEO company you choose is proactive and has a forward-looking approach. This also means that they offer tailored packages with relevant pricing for them. They will not follow the one-size-fits-all approach. And they may have specific standard packages for local, enterprise, and e-commerce SEO plans. 

They will always modify the services and plans as per the primary needs of your website. The best companies allow you to pay-as-you-go search engine optimization that helps you scale or downscale services as you need from time to time, with a flexible price.

 

Let’s take a look at some Professional SEO Services Pricing statistics First…

 

Ahrefs.com, one of the biggest names in the SEO community, surveyed the SEO industry to check how much does SEO cost.

They collected data by analyzing 357 different SEO service providers and here’s what the statistics looked like:

  • The majority of SEO service providers, 74.71% to be exact, charge their clients on a monthly basis. Although the pricing varies from country-to-country, none of the monthly retainers exceed $5,000/month. 
  • 40.8% of the SEO professionals various pricing models, providing flexible SEO costing to clients. However, almost 59.2% of service providers stick to only one pricing model and the monthly retainer is the most common model among all. 
  • As far as the monthly retainer is concerned, 23.08% of the monthly retainers fall between the range of $500-$1000. After this, $250-$500 is the most popular SEO cost per month as 19.23% of the retainers fall between this range. 
  • When it comes to hourly rates, 25% of SEO service providers charge anywhere between $100-$150/hour. Only a few hourly rates exceed the $150 benchmark where 11.72% cost more than $150 while 6.25% even exceed $200 mark.
  • 43.39% of SEO professionals neither use the monthly retainer model nor have hourly rates. They use a different costing model and charge on the basis of the per-project. The per-project fee can cost anywhere between $500-$2000.  
  • SEO companies have comparatively SEO costing models as compared to freelancers. Whether it’s the hourly rates or monthly retainers, freelancers always charge less than SEO agencies. 
  • SEO companies in India charge comparatively less than SEOs from other countries. The global average hourly SEO costing rate is $108.33 while the average hourly rates in India are $25 or less. It means that Indian SEO professionals charge half of what SEO companies from different corners of the world charge. So, if you are looking for affordable SEO costing models, SEOs from India can help. 

If you closely look at the above numbers, you’ll understand that there are three different types of pricing models offered by different SEO agencies.

These SEO pricing models include:

  1. Hourly Model
  2. Monthly Retainers
  3. Project-Based SEO Pricing

There are 3 types of SEO Pricing. Each have pros and cons, so let’s learn more about the options in detail

Hourly SEO Cost

We harness our proficiency into a creative and well formed technique that attracts more consumers and businesses towards your website.

Monthly SEO Retainers Cost

We work in a well analyzed and calculated way that not just takes you to a higher ranking, but also maintains your presence on Google Page 1.

SEO Projects Cost

A higher ranking and well formulated process is sure to get you more sales and leads. This is where you actually start your success story.


Why Google SEO costs are difficult to estimate?

 

How much does search engine optimization cost?

If you have been struggling to find an answer to this question, this guide is specifically for you.

Whether you’re looking to attract organic traffic to your site or improve site conversions, SEO can help. However, when it comes to SEO, there’s one question (regarding SEO pricing) that is most likely to come to mind, i.e.,

How much does SEO Cost?

Now, as a business owner ‘it depends’ would be the last response you’d want to hear. Since there are too many SEO pricing models to choose from, SEO costing can range from anywhere between $250 to $20,000. As a result, it can get strenuous to decide a budget for SEO.

That’s why in this guide, we are going to share an insight into different SEO costing models and the pros & cons of each model.

This guide will help you pick the best SEO package for your website. So, without wasting another second, let’s dive into different pricing models offered by SEO Experts.

 

 

Want a Free SEO Audit and Identify the best SEO pricing model? 

How much does Hourly SEO Cost?

 

Even though hourly SEO pricing is not a popular model, 36.78% of the SEO professionals rely on this model to offer SEO services.

As far as the hourly rates are concerned, $100-$150 is the most popular SEO costing range. However, the hourly rates also vary from country to country. 

According to the Ahrefs’ study that we mentioned earlier, there’s a huge difference between the hourly rates of SEO agencies in the United States and SEOs from India. 

In the United States, the average SEO hourly costing ranges between $60-$300. Only 2.94% of SEO professionals charge less than $60 in the country. 

Indian SEO agencies, on the other hand, have comparatively lower hourly SEO rates. 83.33% of SEO service providers in India charge less than $25. It means that SEO costing in the United States is even more than double to that of India.

So, if you are looking for affordable hourly SEO prices, India is the place where you should start looking. 

It is also worth noting that experienced and well-reputed SEO agencies will charge comparatively higher hourly SEO rates than other SEOs and freelancers. However, since they offer high expertise, experienced SEO agencies are more reliable than others. 

Pros of Hourly SEO Model

Here are some of the pros of choosing an hourly SEO pricing model:

  • With the hourly model, you can easily predict the overall SEO costing and plan a budget accordingly as well. 
  • The hourly model offers high accountability and transparency. Since the time worked will always be logged, it’ll become easier to track what tasks or strategies the SEO company is utilizing to meet your expected goals. 
  • If you have a limited budget for SEO, the hourly rates can help you predict the final costing and plan your expenditure accordingly. 

Cons of Hourly SEO Model

  • SEO is a slow process. In some cases, it can even take up to 6-7 months to see the desired results. In such a scenario, the SEO professionals may have to extend the set hourly limit, which will eventually increase the SEO cost. 
  • Choosing the hourly model can cause the SEO company to punch in the meter rather than focusing on delivering quality work. As a result, not only the overall cost will increase, but the quality will be hampered as well. 

For Whom the Hourly Model is Suitable?

So, the real question is who can benefit from the hourly model the most? 

In case you own a small website that has a limited number of pages and very thin content, hiring an SEO company for a couple of hours can prove to be beneficial. 

Businesses with large websites should avoid the hourly model as it can harm overall ROI in the long run. 

How much does SEO Cost Per Month?


Like we mentioned earlier, the monthly retainer is the most popular SEO costing model. 74.71% of all SEO professionals use the monthly retainer for their SEO services. 

The majority of SEO service providers charge anywhere between $500-$1000, making it the most popular monthly retainer rate. 

However, many SEO professionals also charge more than $1,000 as well. In fact, 45% of all the SEOs charge between $500-$2,000. 

Once again, there’s a huge difference between the monthly SEO rates of service providers in India and the United States.  

The majority of SEO professionals in the United States have SEO pricing between $500-$5,000. 2.50% of SEOs in the United States even charge $5,000+ in SEO costing models.

In India, however, the SEO rates are comparatively lower with 91.3% of SEOs charging $1,000 or less. None of the SEO professionals in India charge more than $5,000. 

Pros of Monthly SEO Retainer Model

Here are some of the benefits of choosing the monthly retainer model. 

  • In the monthly SEO plan, the company is not bound by hours. It means that if extra hours need to be devoted to complete a certain task, the SEOs will have to do it. They can’t argue on the fact that the hourly limit is reached. 
  • With a monthly plan, you’ll always have an SEO company looking after your site and managing the SEO campaign. You can simply pay the monthly fee and let the professionals do their job. 
  • With the monthly SEO plan, you have a better opportunity at nurturing a healthy business relationship with the SEO company, ensuring long-term benefits for both parties. 

 

Cons of Monthly SEO Retainer Model

  • In some cases, the SEO service providers may add unnecessary services to their monthly. Even though your site doesn’t need these services, you’ll have no other option but to pay for them. 
  • For businesses where income varies from month-to-month, it may get a bit strenuous to pay for the SEO services for months when sales were lower. 

For Whom Monthly SEO Retainer Model is Suitable?

The monthly SEO costing model is a suitable choice for business owners who are looking for long-term SEO investment. In this case, you can outsource all aspects of Search Engine Optimization to a dedicated SEO company. 

SEO Agency Pricing – How much does SEO Project-Based Cost?


The Ahrefs’ study shows that 43.39% of SEO agencies charge a dedicated project-based fee. The most popular project fee falls between the range of $500-$1,000. However, there are agencies, 52.2% of all, which charge even more than $1,000 per project. 

Many SEO companies that offer hourly & monthly SEO pricing models also provide project-based SEO. This pricing model basically bridges the gap between the other two models. 

While comparing project-based SEO pricing by region, once again I found out that Indian SEOs charged comparatively lower than SEO companies in the United States. 

While US-based SEO companies charge anywhere between $250-$25,000, the SEO rates of Indian SEOs were relatively lower.

Even the most experienced SEO companies in India don’t charge more than $1,000. 

Pros of Choosing the Project-Based SEO Pricing Model

Here are the pros of choosing the project-based SEO pricing model. 

  • In the project-based SEO model, you sign a dedicated contract that mentions all the services you’ll get for the price you pay. This way the SEO company cannot procrastinate your project just to increase the number of hours (like hourly model). 
  • You don’t need to pay even an extra penny than the decided amount. As a result, it’ll become easier to plan a budget that you are going to spend on SEO. 
  • This model gives you the freedom to focus on a single aspect of your SEO campaign. You can hire an SEO agency to perform a dedicated SEO task such as on-page optimization, mobile-optimization, or link building. 

Cons of Choosing Project-Based SEO Pricing Model

  • There is a lack of flexibility in the project-based SEO pricing model. Since everything is pre-determined, you are less likely to make changes to the requirements or terminate the contract. 

How Much Should I Pay for SEO Services?

Now, that you are familiar with the different SEO costing & pricing models, let’s understand how much should you pay for SEO services for your own site. 

While determining the exact SEO cost is quite strenuous, you can always analyze different factors to have an estimate of how much will SEO cost for your website. 

A website having a limited number of pages (say 15-20) would be optimized at a comparatively lower cost than an e-commerce store that has 100+ pages. 

However, while on the quest to find affordable SEO services, beware of service providers who claim to offer ‘cheap SEO services’. Usually, such SEO companies rely on black-hat SEO techniques that may provide temporary results but are likely to harm your site’s performance in the long run. 

So, make sure that you don’t fall for the ‘cheap price tag’ and hire companies that are capable of achieving expected goals through white-hat and right SEO practices.

Still Confused with SEO Plans and Pricing? Hire US for Expertise and Flexible SEO Pricing Quote (Free)

If you are looking for affordable SEO services, SEO Experts Company India, an award-winning SEO India company can help. We offer flexible pricing models to meet dedicated client requirements.

Whether you want to target 10 keywords or 50+ keywords through your SEO campaigns, seo service india company take care of the entire SEO campaign for your site. Share your requirements with our SEO experts and let us analyze your site to decide the final SEO costing.

Conclusion

I hope this post answered every question regarding SEO costing. Even though there’s no harm in looking for affordable SEO services, make sure to stay away from service providers whose SEO costs seem too good to be true.

Like I mentioned earlier, cost should not be the only deciding factor when it comes to hiring an SEO company for your site. Make sure to look at the company’s expertise and wisely decide whether the SEO professionals are capable of meeting your objectives or not.


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Cost Effective SEO Plans from SEO Experts Company India – SEO Pricing Packages

At SEO Experts Company India, we offer search engine optimization pricing, seo packages and SEO costing for Local SEO, National SEO, and eCommerce SEO, and enterprise SEO that fit your needs and typical SEO budget.


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