SEO Pricing: How Much Does SEO Cost in 2021?

After Analysing 357 different SEO Services provider, The majority of SEO service providers, 74.71% to be exact, charge their clients on a monthly basis. Although the pricing varies from country-to-country

Most SEO projects in 2021 cost between $750-$2,000/month based on the scope of the project. A one-time project will range between $5,000-$30,000 and hourly rates for consultants fall between $80-$200/hour.

How Much Does SEO Cost

Let’s take a look at some SEO statistics First…, one of the biggest names in the SEO community, surveyed the SEO industry to check how much does SEO cost. 

They collected data by analyzing 357 different SEO service providers and here’s what the statistics looked like:

  • The majority of SEO service providers, 74.71% to be exact, charge their clients on a monthly basis. Although the pricing varies from country-to-country, none of the monthly retainers exceed $5,000/month. 
  • 40.8% of the SEO professionals various pricing models, providing flexible SEO costing to clients. However, almost 59.2% of service providers stick to only one pricing model and the monthly retainer is the most common model among all. 
  • As far as the monthly retainer is concerned, 23.08% of the monthly retainers fall between the range of $500-$1000. After this, $250-$500 is the most popular SEO cost per month as 19.23% of the retainers fall between this range. 
  • When it comes to hourly rates, 25% of SEO service providers charge anywhere between $100-$150/hour. Only a few hourly rates exceed the $150 benchmark where 11.72% cost more than $150 while 6.25% even exceed $200 mark.
  • 43.39% of SEO professionals neither use the monthly retainer model nor have hourly rates. They use a different costing model and charge on the basis of the per-project. The per-project fee can cost anywhere between $500-$2000.  
  • SEO companies have comparatively SEO costing models as compared to freelancers. Whether it’s the hourly rates or monthly retainers, freelancers always charge less than SEO agencies. 
  • SEO companies in India charge comparatively less than SEOs from other countries. The global average hourly SEO costing rate is $108.33 while the average hourly rates in India are $25 or less. It means that Indian SEO professionals charge half of what SEO companies from different corners of the world charge. So, if you are looking for affordable SEO costing models, SEOs from India can help. 

If you closely look at the above numbers, you’ll understand that there are three different types of pricing models offered by different SEO agencies. These SEO pricing models include:

  1. Hourly Model
  2. Monthly Retainers
  3. Project-Based SEO Pricing

There are 3 types of SEO pricing. Each had pros and cons, so let’s learn more about the options in detail

Hourly SEO Cost

We harness our proficiency into a creative and well formed technique that attracts more consumers and businesses towards your website.

Monthly SEO Retainers Cost

We work in a well analyzed and calculated way that not just takes you to a higher ranking, but also maintains your presence on Google Page 1.

SEO Projects Cost

A higher ranking and well formulated process is sure to get you more sales and leads. This is where you actually start your success story.

Why SEO costs are difficult to estimate?


How much does search engine optimization cost?

If you have been struggling to find an answer to this question, this guide is specifically for you.

Whether you’re looking to attract organic traffic to your site or improve site conversions, SEO can help. However, when it comes to SEO, there’s one question (regarding SEO pricing) that is most likely to come to mind, i.e.,

How much does SEO Cost?

Now, as a business owner ‘it depends’ would be the last response you’d want to hear. Since there are too many SEO pricing models to choose from, SEO costing can range from anywhere between $250 to $20,000. As a result, it can get strenuous to decide a budget for SEO.

That’s why in this guide, we are going to share an insight into different SEO costing models and the pros & cons of each model.

This guide will help you pick the best SEO package for your website. So, without wasting another second, let’s dive into different pricing models offered by SEO Experts.



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How much does Hourly SEO Cost?


Even though hourly SEO pricing is not a popular model, 36.78% of the SEO professionals rely on this model to offer SEO services.

As far as the hourly rates are concerned, $100-$150 is the most popular SEO costing range. However, the hourly rates also vary from country to country. 

According to the Ahrefs’ study that we mentioned earlier, there’s a huge difference between the hourly rates of SEO agencies in the United States and SEOs from India. 

In the United States, the average SEO hourly costing ranges between $60-$300. Only 2.94% of SEO professionals charge less than $60 in the country. 

Indian SEO agencies, on the other hand, have comparatively lower hourly SEO rates. 83.33% of SEO service providers in India charge less than $25. It means that SEO costing in the United States is even more than double to that of India.

So, if you are looking for affordable hourly SEO prices, India is the place where you should start looking. 

It is also worth noting that experienced and well-reputed SEO agencies will charge comparatively higher hourly SEO rates than other SEOs and freelancers. However, since they offer high expertise, experienced SEO agencies are more reliable than others. 

Pros of Hourly SEO Model

Here are some of the pros of choosing an hourly SEO pricing model:

  • With the hourly model, you can easily predict the overall SEO costing and plan a budget accordingly as well. 
  • The hourly model offers high accountability and transparency. Since the time worked will always be logged, it’ll become easier to track what tasks or strategies the SEO company is utilizing to meet your expected goals. 
  • If you have a limited budget for SEO, the hourly rates can help you predict the final costing and plan your expenditure accordingly. 

Cons of Hourly SEO Model

  • SEO is a slow process. In some cases, it can even take up to 6-7 months to see the desired results. In such a scenario, the SEO professionals may have to extend the set hourly limit, which will eventually increase the SEO cost. 
  • Choosing the hourly model can cause the SEO company to punch in the meter rather than focusing on delivering quality work. As a result, not only the overall cost will increase, but the quality will be hampered as well. 

For Whom the Hourly Model is Suitable?

So, the real question is who can benefit from the hourly model the most? 

In case you own a small website that has a limited number of pages and very thin content, hiring an SEO company for a couple of hours can prove to be beneficial. 

Businesses with large websites should avoid the hourly model as it can harm overall ROI in the long run. 

How much do monthly SEO retainers cost?

Like we mentioned earlier, the monthly retainer is the most popular SEO costing model. 74.71% of all SEO professionals use the monthly retainer for their SEO services. 

The majority of SEO service providers charge anywhere between $500-$1000, making it the most popular monthly retainer rate. 

However, many SEO professionals also charge more than $1,000 as well. In fact, 45% of all the SEOs charge between $500-$2,000. 

Once again, there’s a huge difference between the monthly SEO rates of service providers in India and the United States.  

The majority of SEO professionals in the United States have SEO pricing between $500-$5,000. 2.50% of SEOs in the United States even charge $5,000+ in SEO costing models.

In India, however, the SEO rates are comparatively lower with 91.3% of SEOs charging $1,000 or less. None of the SEO professionals in India charge more than $5,000. 

Pros of Monthly SEO Retainer Model

Here are some of the benefits of choosing the monthly retainer model. 

  • In the monthly SEO plan, the company is not bound by hours. It means that if extra hours need to be devoted to complete a certain task, the SEOs will have to do it. They can’t argue on the fact that the hourly limit is reached. 
  • With a monthly plan, you’ll always have an SEO company looking after your site and managing the SEO campaign. You can simply pay the monthly fee and let the professionals do their job. 
  • With the monthly SEO plan, you have a better opportunity at nurturing a healthy business relationship with the SEO company, ensuring long-term benefits for both parties. 


Cons of Monthly SEO Retainer Model

  • In some cases, the SEO service providers may add unnecessary services to their monthly. Even though your site doesn’t need these services, you’ll have no other option but to pay for them. 
  • For businesses where income varies from month-to-month, it may get a bit strenuous to pay for the SEO services for months when sales were lower. 

For Whom Monthly SEO Retainer Model is Suitable?

The monthly SEO costing model is a suitable choice for business owners who are looking for long-term SEO investment. In this case, you can outsource all aspects of Search Engine Optimization to a dedicated SEO company. 

How much does SEO Project-Based Cost?

The Ahrefs’ study shows that 43.39% of SEO agencies charge a dedicated project-based fee. The most popular project fee falls between the range of $500-$1,000. However, there are agencies, 52.2% of all, which charge even more than $1,000 per project. 

Many SEO companies that offer hourly & monthly SEO pricing models also provide project-based SEO. This pricing model basically bridges the gap between the other two models. 

While comparing project-based SEO pricing by region, once again I found out that Indian SEOs charged comparatively lower than SEO companies in the United States. 

While US-based SEO companies charge anywhere between $250-$25,000, the SEO rates of Indian SEOs were relatively lower.

Even the most experienced SEO companies in India don’t charge more than $1,000. 

Pros of Choosing the Project-Based SEO Pricing Model

Here are the pros of choosing the project-based SEO pricing model. 

  • In the project-based SEO model, you sign a dedicated contract that mentions all the services you’ll get for the price you pay. This way the SEO company cannot procrastinate your project just to increase the number of hours (like hourly model). 
  • You don’t need to pay even an extra penny than the decided amount. As a result, it’ll become easier to plan a budget that you are going to spend on SEO. 
  • This model gives you the freedom to focus on a single aspect of your SEO campaign. You can hire an SEO agency to perform a dedicated SEO task such as on-page optimization, mobile-optimization, or link building. 

Cons of Choosing Project-Based SEO Pricing Model

  • There is a lack of flexibility in the project-based SEO pricing model. Since everything is pre-determined, you are less likely to make changes to the requirements or terminate the contract. 

How Much Should You Pay for SEO Services?

Now, that you are familiar with the different SEO costing & pricing models, let’s understand how much should you pay for SEO services for your own site. 

While determining the exact SEO cost is quite strenuous, you can always analyze different factors to have an estimate of how much will SEO cost for your website. 

A website having a limited number of pages (say 15-20) would be optimized at a comparatively lower cost than an e-commerce store that has 100+ pages. 

However, while on the quest to find affordable SEO services, beware of service providers who claim to offer ‘cheap SEO services’. Usually, such SEO companies rely on black-hat SEO techniques that may provide temporary results but are likely to harm your site’s performance in the long run. 

So, make sure that you don’t fall for the ‘cheap price tag’ and hire companies that are capable of achieving expected goals through white-hat and right SEO practices.

Still Confused? Hire US for Expertise and Flexible SEO Pricing Quote (Free)

If you are looking for affordable SEO services, SEO Experts Company India, an award-winning SEO India company can help. We offer flexible pricing models to meet dedicated client requirements.

Whether you want to target 10 keywords or 50+ keywords through your SEO campaigns, seo service india company take care of the entire SEO campaign for your site. Share your requirements with our SEO experts and let us analyze your site to decide the final SEO costing.


I hope this post answered every question regarding SEO costing. Even though there’s no harm in looking for affordable SEO services, make sure to stay away from service providers whose SEO costs seem too good to be true.

Like I mentioned earlier, cost should not be the only deciding factor when it comes to hiring an SEO company for your site. Make sure to look at the company’s expertise and wisely decide whether the SEO professionals are capable of meeting your objectives or not.

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SEO Plans from SEO Experts Company India – SEO Cost & Pricing

At SEO Experts Company India, we offer search engine optimization pricing, seo packages India and SEO costing for Local SEO, National SEO, and eCommerce SEO, and enterprise SEO that fit your needs and budget.

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