I (Navneet Singh) would like to start with what inspired me to offer white-label SEO services along with running an SEO agency (which was founded in 2019). As an agency, we are getting good client responses, and feel glad to share them with you.
Here’s What You’ll Discover Today:
- The real reason I started offering White Label SEO
- 7 Fears holding agencies back from outsourcing (and how we fix them)
- How we on-board fast and execute SEO (behind the scenes)
- 5 verticals where we’ve mastered SEO and delivered results
- The exact tools we use for our clients
- From 5 to 100+ clients (our SEO packages scale with you)
- What other agencies say (and why they stick with us)
The Real Reason I Chose to Build White Label SEO Services (Instead of Just Growing My Own Agency)
While working as an SEO professional for over 10 years and now running my own SEO agency, I’ve noticed a recurring pattern in two scenarios:
First, agencies in web design and software development are brilliant at what they do. But when it comes to managing SEO for their clients, they struggle. SEO isn’t their core service, and trying to handle it in-house often leads to missed deadlines, poor results, frustrated clients and worst of all, damage to their own reputation.
On the other side, I saw SEO agencies who wanted to scale but couldn’t find an outsourcing partner. They could actually trust someone who could deliver high-quality work consistently, without blowing up their costs or risking client relationships.
As I dug deeper, I listened to the real fears of these agency owners (both development and marketing agencies), and that’s when I saw the gap (and an opportunity to help).
They don’t need just another white label SEO vendor.
They need a partner who understands the responsibility of client delivery, the weight of quality execution, and the importance of protecting their brand like it’s their own. That’s exactly what we’ve built.
The Biggest 7 Fears Holding Agencies Back From Outsourcing SEO – Project Transfer, Execution, Support, Confidentiality (And How We Solved Every One of Them)
When we attended insightful conferences like CMSEO, Ahrefs Evolve and Content Marketing World, we got to know why software development, web designing and digital marketing agency owners from the USA, UK, Australia and other countries do not prefer to outsource white label SEO services.
Surprisingly, agency owners did not blame any vendors’ procedure or pricing for their disinterest in outsourcing, rather the real reason came out to be their own fears related to project transfer, execution, support, confidentiality that most white-label service providers fail to address before partnership.
Let us first explain what those concerns are and then show you how we’ve built our solutions to overcome them!
Fear 1: Agencies Fear They’ll Lose Complete Control Over Their Clients’ SEO Campaigns After Outsourcing (And Honestly, That’s Valid)
Well, this fear usually comes from those agency owners who review every major step before execution, either they do it personally or get it done through their trained team.
The thought of outsourcing their client’s work to some external team makes them feel really insecure. They feel like this way the hired professionals will take away the power of making big decisions from them and that’s when they decide to hire more internal members in their team, that even costs them higher than outsourcing.
First Fear (Solved) – We Involve Detail-Focused Agency Owners in Every Major Decision, and Execute the Process Only After Receiving Their Approval
Some agency owners love being involved and they want to review and approve every key decision before we move. And we respect that. We keep them full in the loop and never take a step without their approvals.
But we’ve worked with agencies that prefer to stay hands-off. They don’t want to be involved in the day-to-day activities and approvals. These agencies are only interested in timely deliverables and improvements in results.
That’s the beauty of our system – we adapt to your workflow.
Whether you prefer full control or full delegation, we make it work seamlessly.
Fear 2: White-Label SEO Partner Can Damage Their Agency’s Reputation
This is another biggest fear that holds agencies or companies from partnering with white-label SEO companies and they are not wrong if they feel so.
A single mistake from the outsourced team can result in serious, long-term damage to the agency’s reputation. Worse, the agency may get a negative review on their profile that can lower their ratings on Google and chances of getting future clients as well.
Second Fear (Solved) – We Ensure Clean Execution of All Deliverables and Safeguard Agency’s Brand Identity at Every Step
Though we are not directly accountable to the agency’s end clients, yet we implement every single step of the project execution carefully. As we know the quality of our work is actually going to be visible in their success and that’s how agency owners will evaluate us.
From content creation to matching its tone to acquiring penalty-proof backlinks, everything we do is kept in alignment with the end client’s brand.
While executing the complete process, we use premium SEO tools that help us submit deliverables and results with greater accuracy and speed.
Fear 3: Bad Past Experiences Make Agency Owners Reluctant to Work with Other White-Label Vendors
Agency owners who’ve been burned by white-label partners carry this fear, and their hesitation to work with other vendors completely makes sense.
As the face of their agency, they had explained poor results, experienced the client dissatisfaction and all this happened with them when they even paid for the work.
Such agency owners have lost clients, money and most importantly their valuable time on someone who does not deserve their trust. And as the saying goes once burnt, twice shy.
They become far more cautious if there emerges a need to outsource SEO in future.
Third Fear (Solved) – We Let Our White-Label Clients Start From Small and Then They Decide Whether to Scale with us or Not
For agencies who’ve lost trust in vendors, we give them a fair chance to evaluate us (like they can hire us for a single client or get a few deliverables) and then take the decision to proceed with us or not.
This helps agencies see the quality of work we deliver, our communication process and things that matters the most to them tested beforehand.
Along with providing small plans to start, we make sure to sign NDAs (Non-Disclosure Agreement) for every agency who chooses to partner with us for white-label SEO service.
This small yet important step helps us assure agencies that their brand name and client details will remain protected and confidential with us.
Fear 4: Agencies Worry White-Label SEO Partners Can Ghost Them
The fear is common and valid. No agency that is planning to outsource would even like to imagine being in such a situation where their outsourced team suddenly cuts off communication or disappears.
But in such scenarios, it has been seen that some white-label partners make things even worse. They ghost the agency, do not hand over any documents (sometimes even delete the past records like link logs, reports or strategy docs), and leave them completely in the dark.
These kinds of experiences make agency owners thinking to consider white-label partnerships naturally worry.
Fourth Fear (Solved) – We Engage with Our White-Label Clients Through Real-Time Communication and Help Them Stay Organized
Keeping agencies informed about their clients is our responsibility and to make sure it is being done the right way, we assign a dedicated point of contact- an Account Manager, who interacts with agency owners or the person appointed by them and shares with them the progress made on their projects.
And all this is never done through emails as it takes more time. So, what we choose to inform agencies is real-time communication tools like Basecamp and in case they prefer any other platform, we adapt to use that as well and share biweekly or monthly progress, update them about ongoing tasks and conduct regular check-ins.
This way, we keep every agency we work with fully organized. Even if they choose to partner with someone else in the future, they’ll have all the records and proof they need, without having to recall anything manually.
Fear 5: Agencies Worry About the Consequences If the Outsourced Team Shares Incomplete or Unclear Reports
It’s a real concern because some white-label partners actually share fabricated reports (they fake rankings and sometimes even filter results generated through Google Analytics and Google Search Console).
Outsourcing agencies get to know about this manipulation most of the time later when their end-clients make a complaint of getting no results.
Such trustbreaking actions raise doubt even among those agency owners who think to consider white-label partnership.
Fifth Fear (Solved) – We Deliver Branded, Professional Reports with Real Campaign Snapshots (Ready to Share with End Clients)
For all our white-label clients, we first double-check every important metric. Only when we’re sure the data is accurate and matches what the tools show, we add it to the report along with direct snapshots from Google Analytics and Google Search Console.
NOTE: In case any agency owner demands customization in reports as per their company’s aesthetics or client preferences, we are ready to do that as well.
Fear 6: Agencies Fear Their White-Label Partner Will Use the Same SEO Roadmap for Every Client
Many agency owners share this concern and it’s justified, because most of the vendors prioritize growing their business over delivering customized work.
Basically they think they are not accountable to the end-user so even if they do minimal efforts for the agency’s projects, it will not make any impact on the money they charge for their services and even no one can directly question their reputation.
Sixth Fear (Solved) – We Build Custom and Unique SEO Plan for Each Client (Based on Their Industry, Goals, and Growth Stage)
We don’t share copy-paste SEO plans, rather have shaped our approach this way- first consider paying client’s current site status, their goals, industry type and then accordingly create a customized and unique SEO plan for them, which we usually share in the form of a blueprint.
This approach help us make:
- Better Industry-Specific analysis – Understanding this informs us trends, competition, and search behavior of the end client’s target audience.
- Goal-Focused Planning- Based on the ultimate goal be it brand visibility, lead generation or revenue increase, we strategize.
Fear 7: Agencies Often Worry Whether an Outsourced Company Can Scale Along with Their Growth or Not
SEO is a long-term strategy and when an agency decides to outsource white-label experts they think of hiring them for a long run and in that span, they imagine themselves to make more progress, handling more clients.
With increasing demands, new clients and evolving expectations, there always remains a fear that whether the hired team will be able to keep up with their expectations or not.
Seventh Fear (Solved) – We’ve Built Systems to Support 3 to 300 Clients Seamlessly
As a result-driven white label SEO company, we’ve worked on strengthening each step of our approach, basically update keyword research, content creation, reporting and link acquisition like strategies with the trend.
This strategic move helps us serve agencies with consistent, high-quality results whether they have just a few clients or are growing fast.
For all the agencies whose client count increases gradually, we want to tell you in such scenarios we simply scale our support on the backend i.e. assign more team members to work for your project and all this happens without compromising the quality of work.
(Just like we’ve addressed SEO-related concerns here, we’ve also covered common fears agency owners have about outsourcing design and development in our dedicated article on white-label design and development services.
However, if you are someone who is looking specifically for a white-label WordPress company, let’s update you – we offer White label Wordpress design and development services as well. Click on the link and see there how we’ve eliminated all the outsourcing fears of agency owners like you)
Here’s the Exact On-Boarding Process We Follow When Agencies Trust Us With Their Clients’ SEO Whether It’s 1 Project or 100+
We’ve made the entire process (from onboarding to execution) simple and stress-free, so agencies that choose to outsource their clients’ SEO to us can collaborate with ease.
Whether this is your first time outsourcing or you’ve had a poor experience with another vendor, we’re here to make things right.
With us, you don’t need to commit big. You can start with just one client, see how we work, and once you’re confident, decide to scale up to 100+ projects.
Let’s make you understand the whole process in simple words!
Step 1. We Enter into an Non -Disclosure Agreement (NDA) with You
This is our first step- signing an NDA with your agency. This helps us assure you that:
- Your brand reputation will stay confidential with us.
- Your client list and strategies we implemented on their project will never get disclosed.
- No member of our team will directly interact with your clients unless you authorize us
Step 2. Collect Your Clients’ Necessary Login Details (Via Secure Doc)
Here, we send you a secure document and ask to fill in all the important logins and access details of tools that are important to log in with us.
The tools whose access we need are:
- Google Analytics
- Google Search Console
- CMS or any other important tool that your client uses
NOTE: To ensure you stay in full control, we link all tools of your clients to your agency-owned email. This small step helps us protect your ownership even before the work starts.
Step 3. Perform Audit (Manual + Tool-Based) and Review Work Done by Your Previous Vendor
Next, we take a deep dive into your client’s website to understand what’s already been done from an SEO perspective. This includes running a thorough audit to assess the current state of the site, as well as reviewing any past or ongoing SEO efforts.
This step gives us two major insights:
- The issues that are holding back the site’s organic performance.
- Quick-win opportunities that just need a slight push to start delivering early results.
In addition to the audit, we check the deliverables your agency received from your past vendor and in case we detect any incomplete work, we make sure to update you.
Step 4. Share Documented Action Plan (Separate Roadmap for Each Client) with You
At this stage, we are ready to share customized SEO action plans for your client, which usually includes-
- What we’ll do (task-level plan)
- Why each task is required
- Outcomes you can expect after strategy implementation
- Scope of monthly deliverables
Either you or your account manager can go through the action plan and approve it before we start the work.
Step 5. Assign a Dedicated Team to Handle Your Projects and Setup Communication Channels for Proper Coordination
Based on the size and scope of your projects, we assign dedicated team members to handle the work.
Further, to ensure a smooth collaboration with your agency, we set up communication through tools like Basecamp, WhatsApp, Slack, or any platform you prefer. A dedicated project manager from our side will keep you updated in real time and manage all communication efficiently.
Step 6. Our Team Starts Execution (When You Say Go)
During this phase, we actually start working on your client’s project. We implement the strategies mentioned in the blueprint sequentially but all this starts only when you give us a go-ahead signal.
In case, your end- client wants to make some corrections in our suggested plan, we first do that and then execute the SEO strategy.
(To know specifically how we’ll work after you choose to partner with us, check our SEO execution framework, where we’ve discussed everything in-detail)
Step 7. Submit First Report (Branded with Your Agency’s Logo & Color Scheme)
After 1 month, you can expect a progress update report from us, that too, branded with your agency’s logo and color scheme, which basically includes-
- Insights that end-clients actually want to see.
- Progress made (before and after we stepped in) with real screenshots from GA4, GSC and SEO performance tracking tools like Ahrefs, SEMrush.
- Deliverables summary and the results.
These are the 5 Verticals Where We’ve Mastered SEO and Delivered Real Results
For business owners in the local, national, global, B2B, and eCommerce (B2C) space, we didn’t just spot the challenges, we built real solutions that actually fix them. Scroll down and see if we’ve already solved what’s holding you back.
1. Local SEO Services
Our local SEO services are specifically designed for those service providers and business owners who are struggling to rank in top local search results and are not getting real response from their target audience (like calls, form fills, visits or whatever which is termed as “lead” for the business).
(To see how we execute the process, you can also check our detailed article on our local SEO system that we follow to help small businesses rank fast, get more calls and turn local searches into paying customers without spending a dime on ads)
2. National SEO Services
Our National SEO services are for those SaaS companies, professional service providers, educators, franchise and eCommerce store owners that are targeting users within one country but experiencing low nationwide visibility and leads.
Here’s how we get the desired results:
- Perform in-depth keyword research which helps us identify country-specific terms (or you can say revenue-generating keywords) potential customers use.
- Then we create useful content around the identified terms that help us build authority for the site.
- Implement strategic internal linking across the articles that our writers create.
- Acquire backlinks from powerful websites (you can also check the strategies we follow for backlink acquisition)
3. Global SEO Services
Our Global SEO services are built for websites that want to reach users in different countries or regions. We help them show up in search results across languages and cultures.
Here are the strategies we follow for these sites:
- Implement Hreflang Tag (to ensure the right language or country version appears in search results when a user from a specific country searches).
- Localized keyword research (to identify terms for every search behavior and intent).
- Create culturally relevant, localized content.
- Multilingual on-page SEO for each page.
- International Link Building (earning backlinks from country-specific domains and language-relevant sources).
4. B2B SEO Services
Our B2B SEO services are for manufacturing suppliers, renewable service providers, healthcare consultants, professional service providers, SaaS startups, and fintech company owners who are looking to drive meaningful traffic and inbound leads for their site.
Here are the strategies that play a great role in B2B industry and that’s the reason we are sharing them with you:
- Our B2B content strategy to help startups and established brands at every stage
- Our link-building services for B2B brands seeking powerful sites from real traffic sites at affordable prices.
5. eCommerce SEO Services
Our eCommerce SEO services are particularly designed for those stores who have high cart abandonment rate, low product sales and are making low or negligible profits.
To optimize product page feed, we implement the following steps first:
- Ecommerce audit (Our complete and stepwise audit checklist)
- Website architecture optimization (Best architecture optimization practices we follow)
- Perform in-depth keyword research (Tested strategies we follow while performing keyword research)
- Fix technical SEO issues (Check the technical elements we consider while optimization)
- Optimize on-page elements (Our on-page optimization strategies)
- Build quality backlinks ( We provide backlinks from high-traffic and real websites at affordable prices spc. for ecommerce stores)
Once the essential SEO setup is done, our client starts getting rankings but they start getting actual sales when we implement our tested copywriting hacks.
Premium Set of Tools We Rely on for All White-Label SEO Clients
Guessing has no place in our SEO strategies because we only make data-driven results and these results are further driven using the following set of tools-
1. Basecamp
We use Basecamp to communicate and submit deliverables. Through this tool, you will get to know the progress update for all your projects in real-time.
2. SEMrush
We use SEMrush to perform keyword research. With its help, we get target keywords that further shape content strategy. Additionally, we use it for analyzing competitor’s keyword strategy.
3. Ahrefs
We use Ahrefs to track existing backlinks of your client’s site and identify their competitor’s link-building strategies. Using this tool, we also inspect the authoritativeness of the sites that are chosen for backlinking.
4. Screaming Frog
We use Screaming Frog to identify technical and on-page SEO issues. Using this tool, we get to know the issues with site structure, broken links, metadata and much more in your clients’ websites.
5. Google Analytics
We use Google Analytics to track your client’s website traffic and user behavior. In addition, we use this tool to track the effectiveness of our strategies and the number of conversions driven by SEO.
6. Google Search Console
We use the official tool Google Search Console to see how your client’s site is performing in search results. Using Search Console, we get accurate insights on the traffic landing on the site, indexing issues, technical performance and website visibility impacting metrics.
7. Google’s Structured Data Markup Helper
We use Google’s Structured Data Markup Helper to add structured data markup to different pages of your client’s website.
8. Page Speed Insights
The tool Page Speed Insights helps us evaluate loading speed of different pages on desktop and mobile devices. Using it, we check Core Web Vitals score, gather additional recommendations on how we can improve loading speed and user experience of your client’s site.
9. Grammarly
The tool Grammarly helps improve readability and correctness of any content. Using this tool, we review content with more precision, at a faster speed and thus deliver your clients high-quality output.
10. Quillbot
We use QuillBot to refine and polish our writers’ content. Using this tool, we make sure quality and originality remain intact throughout the process.
11. Canva
The tool Canva helps us create eye-catching images and infographics to complement blog posts written to promote your client services.
Using it, we also represent data in the form of pictures that immediately attract the audience’s attention and simultaneously help them quickly see what they look for.
12. Hotjar
We use Hotjar to view heatmaps (that shows where users click, scroll and move their mouse on a page). This helps us understand user behavior patterns and their areas of interest.
Our White Label SEO Packages (Designed Only for Agencies)
At our company, the basic white-label SEO package starts at $150 per month. As an agency owner, if you feel the deliverables mentioned in the basic package are not enough, you can try our Advanced and Premium plans that we’ve specifically designed for agency owners that have a large client base.
NOTE: For agency owners who want to be charged exactly according to their number of clients, service requirements, client industry types, and current website performance, we’re happy to share that we also offer customized white-label SEO packages. You can contact us today, get the customized quote and ensure you pay only for what you need- nothing more, nothing less.
Also, you can check our dedicated article on monthly SEO packages and get an idea how much we charge our individual clients based on their industry.
See How Our Agency Partners Appreciate the Work
Over the years, we’ve partnered with several agencies across software development, web design, and digital marketing, and based on our performance, they have rated us on Clutch and Google.
You can also choose to check our case studies where we’ve shown how we delivered the real results by implementing our proven strategies for our past clients.
FAQs
1. Can our SEO team talk to your clients directly if you want so?
Ans. Yes. If it’s necessary, then you can introduce us as a part of your team and we’ll communicate with your clients under your brand name and answer their queries which are hard to explain on your end.
Also, the NDAs we sign ensure our identity remains confidential. So your agency stays front and center, always.
2. Will you have the same level of control over our employees as you have with your own team after outsourcing?
Ans. Not exactly because of our SOPs (Standard Operating Procedures). We’ve set up solid systems to make things run smoothly and keep your agency as our client, in the loop at every step.
Depending on your workload, you’ll get 1 to 3 POCs (points of contact) who will handle communication, updates and everything in between, just like your own team would.
3. Can you hire our entire team?
Ans. At our agency, we follow white-label setup where our professional team will work as an extension of your agency under our system and processes.
You can expect full transparency, dedicated points of contact, and flexibility to scale the team based on your project volume from us.
So, in simple terms, you need not worry about hiring, training or managing our team internally.
4. What if you have additional work that exceeds the parameters of your original plan?
Ans. We’re here to support you in every situation. In case your workload goes beyond what was originally planned, there is nothing to worry; you just need to let us know about it in advance.
We’ll bring more team members on board as per your requirement. And even if we ever fall short, our hiring process is really quick. We’ll get new team members within a few days and make sure your work never gets delayed.
5. Do you get a referral bonus if you refer an agency to us and they sign up?
Ans. Absolutely! If you refer an agency to us for SEO outsourcing, then after their onboarding process completion, you’ll receive a 15–20% discount based on their first month’s payment. It’s our way of saying thanks to you.
Partner With a White-Label SEO Team That Delivers and Scales With You
Now, we have shared every possible information related to our white-label SEO services. Still, if you feel we’ve skipped your concern or want to outsource our team to handle SEO needs for your clients, we are ready to be your extended team. Get in touch with us today!
