I (Navneet Singh) would like to start with what inspired me to offer white-label SEO services along with running an SEO agency (which was founded in 2019). As an agency, we are getting good client responses, and we are glad to share them with you.
In this discussion, we are also going to cover common concerns that agencies face with white-label SEO partners, the solution we found to resolve them, our key differentiators, the approach we follow, and our pricing for white-label SEO clients.
In case you need our team to help you with SEO for your clients, you can get in touch with us.
Why I Made the Decision to Provide White Label SEO Services to Agencies
While working as an SEO professional in a company and now running my agency, I’ve noticed that agencies like web designing and software development find it difficult to manage SEO needs of their clients as their core services are entirely different, and they need some SEO expert that can match their expertise at affordable prices.
Along with these agencies, some SEO companies want to expand their services but struggle to find a reliable SEO outsourcing partner that can simultaneously maintain quality and cost.
I took a closer look at outsourcing agencies’ concerns, and I found that they need a reliable, quality-driven white-label partner whom they can trust to handle their clients’ SEO needs. That’s when I saw an opportunity to step in and offer a solution.
Concerns that Agencies are Facing with Their White Label SEO Partners
Over recent years, I have attended many insightful conferences, such as CMSEO, Ahrefs Evolve, and Content Marketing World. There, I talked to more than 100 web development, SEO, and digital marketing agency owners, most of whom were from the USA, UK, and Australia.
To our complete expectation, they mentioned the same reasons, including that white-label partners do not assure the quality of their work and, most of the time, miss deadlines, which further damages our reputations and client relationships.
Some agency owners told us white-label SEO partners hardly share their actual process. We try to continue working with them, but there is no assurance of confidentiality or transparency, which is the most required commitment in our case.
Because of all these reasons, they avoid outsourcing SEO to others.
How We Came With a Solution Where We’ve Left No Room for the Concerns
After hours of work with my team, we’ve tried to develop a solution that will ensure that no agency owner will be disappointed with white-label SEO services.
By partnering with us, you will get all the concerns resolved that generally an agency has with white-label SEO partners. You will never feel disconnected and get adaptable services according to your client’s evolving needs.
For those worried about getting quality services on a manageable budget, we provide flexible and adaptable packages so that small and large agencies can outsource us easily.
Our SEO services seamlessly integrate with agencies (including SEO, web design, and software development). Our company’s motive and focus for your client is long-term growth, not just short-term wins.
The Key Differentiators that Make Us Stand Apart from Other White-Label SEO Agencies
We’ve deeply understood agencies’ challenges and frustrations while outsourcing SEO through our interactions in conferences and with our present agency clients.
1. We Sign A Non-Disclosure Agreement (NDA) to Ensure Confidentiality
Your privacy and confidentiality are our top priority. To ensure your peace of mind, we are more than happy to sign a Non-Disclosure Agreement (NDA) with you. This guarantees that all sensitive information about your business and clients is kept strictly confidential.
2. We Provide a Dedicated Account Manager
We believe in clear, personalized communication. That’s why we assign a dedicated account manager to every client. Your account manager is there to provide one-on-one support, keep you updated, and ensure all your SEO goals are met without confusion or delays.
3. We Offer Customizable and Scalable SEO Solutions
Your business and your clients are unique. That’s why our SEO solutions are fully customizable and scalable. Whether your needs change or scale, we’ll adapt our strategies to match, ensuring we provide exactly what you need and when you need it.
4. Ensure Penalty Proof Backlinking
Every backlink for your client’s site will come from high domain authority (DA) sites with a low spam score and bring real traffic. This helps us improve search engine rankings in a sustainable and risk-free way.
5. We are Primarily Focused on SEO
We are 100% focused on SEO, and that’s why we stay updated with the latest trends, tools, and best practices, ensuring every strategy we implement is designed to maximize your SEO success. You can also check our profile on Clutch, which reviews us, the only SEO company with a maximum 5-star rating.
6. We Suggest User Interface (UI) Recommendations
A great user experience is essential for SEO success. That’s why we don’t just focus on technical SEO; we also provide actionable UI recommendations, including suggestions on improving elements like navigation, design, and overall user experience to ensure your site isn’t just search-engine friendly, but also user-friendly.
Our White Label SEO Services Include End-to-End Execution (See What All We Cover for You)
To meet your needs, we offer white-label SEO services as a whole as well as individually, including:
- Technical SEO
- SEO Audit
- Keyword Research & Analysis
- On-Page SEO
- Content Development and Optimization
- Link Building (Free Backlinks as well as Guest Posting)
It’s completely up to you, whether you want to leverage the complete service package or standalone service for your client.
This is the Approach We Follow for Your Client’s Website
To ensure your client’s success, we have a proven 4-step approach. At each step, our commitment to quality and precision sets us apart.
- Initial Assessment: The very first step is conducting a comprehensive SEO audit. This helps us identify all the possible areas for improvement.
- Formulation of Customized SEO Strategy: Based on audit findings and your feedback, we customize an SEO plan for your client.
- Implementation and Optimization: When strategy gets approved from your side, we allocate the tasks to the concerned team members and the work starts on.
- Transparent Reporting: After executing the strategies, we monitor our work and provide clear, data-driven reports to you.
How We Work (Our Complete Process Explained)
From the initial consultation to ongoing optimization, the whole process of ours is designed to ensure transparency and results. We start with the site audit, followed by implementation of customized strategies, and regular reporting to track progress.
1. Initial Consultation
It all starts with you providing us with details of your client’s goals and requirements.
2. Onboarding & Kickoff
Upon receiving your client’s information and credentials, we create a detailed project plan and set a timeline.
3. Site Audit
Our team first start with a manual SEO audit, also leverage premium tools like Ahrefs, SEMrush, Screaming Frog etc. As a part of audit, we inspect technical, keyword, content and backlink gap. Then, create a detailed report including all these findings.
4. Keyword Research
Our SEO analysts perform comprehensive keyword research and create a list of high value keywords (both for blog and other essential pages) that convert.
You can also check the keyword research report we have created for an agency’s SaaS client here.
5. Content Creation & Optimization
Moving forward, we include high-value keywords in your client’s site content, titles, meta descriptions, and URLs, all based on user intent.
6. Link Building
Next, our in-house link-building team earns authoritative backlinks through a defined outreach process on high-domain authority websites.
7. Reporting & Tracking
We track all our efforts and periodically share them through white-label SEO reports with your agency’s brand name, ensuring transparency between us.
8. Ongoing Optimization
After initial efforts, we continuously monitor and improve our optimization methods to drive ongoing growth for your site.
White Label SEO Reports with Your Brand Name
Our reports are perfect to share with your clients with your brand name. You can expect all the essential metrics mentioned in clear and easy-to-understand way in the reports.
While designing report format, we keep in mind you (whether you are an SEO expert, web designer, digital agency or any other business) and your client (of any industry, including SaaS, B2B or B2C).
In case, you require any customization in reports as per your company’s aesthetics, including business details, colors and logos, we are ready to do that as well.
(Due to NDAs signed with our clients, we cannot share sample reports here)
White Label SEO Pricing (Just for Agencies)
Our basic SEO package start at $150 per month. Although, to accommodate advanced agencies’ requirements, we provide two more such packages – Advanced and Premium, as you can see below, what these include:
However, if you want to get a customized SEO package for your agency, we would love to provide you with that.
Based on your client’s business size, industry competition, website complexity, service requirements, geographical targeting and current website performance, we will create a customized package specifically for you.
So, you have to pay only for what you require, no unnecessary extras!
Tools We Rely On
We use industry-leading tools to make data-driven decisions and ensure effective SEO strategies implementation for your client’s site.
Here, we are sharing the list so that you can have an idea which tools we are going to use for SEO campaigns and also to interact with you:
- Basecamp
We use Basecamp to communicate and ensure submitting deliverables as per the mutual timeline decided. You will also get to know the progress update of the project here only.
- SEMrush
We use SEMrush to perform keyword research. With its help, we get target keywords that shape content strategy. Besides, we use it for analyzing competitor’s keyword strategy.
- Ahrefs
We use Ahrefs to track existing backlinks of your client’s site and their competitor’s link-building strategies. With this tool’s help, we also inspect the authoritativeness of the sites we identified for backlinking.
- Screaming Frog
We use Screaming Frog to identify technical and on-page SEO issues. With its help, we get to know the faults with site structure, broken links, metadata and much more.
- Google Analytics
We use Google Analytics to track website traffic, analyze user behavior, gather audience insights, measure campaign effectiveness and monitor conversions for a website.
- Google Search Console
We use the official tool Google Search Console to check how a site is performing in search results. Using Search Console, we get accurate insights on the traffic landing on the site, indexing issues, technical performance and website visibility impacting metrics.
- Google’s Structured Data Markup Helper
We use Google’s Structured Data Markup Helper to add structured data markup to different pages of a website.
- Page Speed Insights
The tool Page Speed Insights helps us evaluate a site’s different pages speed on desktop and mobile devices. Using it, we check Core Web Vitals score, gather additional recommendations on how we can improve loading speed and user experience of your client’s site.
- Grammarly
The tool Grammarly helps improve readability and make the content error-free. Using it, we review content with more precision, faster and deliver you high-quality output.
- Canva
The tool Canva helps us create eye-catching images and infographics to complement blog posts. Using it, we represent data in pictures that immediately attract the audience’s attention and simultaneously provide them with value.
- Hunter.io
The tool Hunter.io helps us find potential link builders’ email addresses. We use it specifically for email outreach.
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- Hotjar
We use Hotjar to get heatmaps (that shows where users click, scroll and move their mouse on a page). This helps us understand user behavior patterns and areas of interest.
See Why Our Clients Love Us
Over the years, we have partnered with several software companies, web designing agencies, SEO agencies, digital marketing companies, online brands, SaaS websites, and they all rated our work with outstanding reviews and positive ratings.
You can view our profile on Clutch (65+ Five-Star Reviews) and Google (20+ Five-Star Reviews) and there you will get to know why our clients love us!
Even after reading the real-feedback shared by clients, you are not convinced, then read our case studies, where we have shown the real-results and strategies implemented for our past clients.
Ready to Partner with us for Guaranteed Success + Increased Revenue?
From you, we just require some details to understand how our white-label services can support your goals and clients. By partnering with us, you can position your agency as a trusted leader in your industry while offering premium SEO solutions to your clients.
Partner with us to expand your service portfolio, scale effortlessly, and skyrocket revenue—no in-house team required.
Get in touch—we’re here to answer all your questions!