Hi. I (Navneet Singh) would like to start with what inspired me to offer white-label local SEO services along with running an SEO company.
My team of 40+ professionals and I’ve worked with several development, web-designing and digital marketing agencies and optimized their local clients’ SEO profiles. Owners of those agencies shared how choosing a white-label partner was like a big struggle for them.
When we asked them the reason, they said – white-label SEO companies that offer good quality usually charge too much, and the ones that charge less don’t deliver real results.
That’s when we decided to create a white-label solution that includes quality services with commitment to provide real-results at affordable pricing so that all agencies with local clients in need can get dependable service, expected results for their clients in the pricing that makes sense.
Today, you are going to discover:
- How we fixed fears that stop agencies from choosing white-label partner for their clients’ local SEO needs
- Our process for on-boarding and execution (see how fast we start and work behind-the-scenes)
- Why our system works well for Local SEO campaigns
- Premium set of tools we rely on for white–label local SEO clients
- Our white-label local SEO packages (we’ve designed these plans specifically for agencies)
Before getting started, we also want to highlight that we’ve already addressed agency owners’ queries, fears related to white-label SEO services but to answer as well as include complete information specifically on white-label local SEO, we are back with this content-piece).
7 Fears That STOP Agencies From Choosing a White-Label Partner for Their Client’s Local SEO Needs (See How We’ve Built Solution for Each)
At conferences like CMSEO, we got to know the actual fears (apart from pricing) that hold back agency owners from outsourcing their local client’s SEO work to white-label companies.
Let’s take you through these concerns one-by-one and explain how our solutions are designed to address them.
Fear 1. “What If the White-Label Team We Chose Lacks Real Expertise in Local SEO?”
The fear is valid and agency owners hesitate for a good reason.
Many white-label companies claim that they “do SEO” but when it comes to showing results like qualified leads, inquiries and foot traffic, they fall short. Why? Because they implement surface-level tactics.
They might be experienced in handling B2B, SaaS or SEO for some other field but local SEO is a different game. It demands a deep understanding of how people search in specific areas, how to optimize Google Business Profiles efficiently and how to win in map packs.
Without that know-how, end-clients cannot see the results they expect ever.
First Fear (Solved) – From Geo Keywords to Map Pack Wins- We Focus on What Actually Works in Local SEO
For all agencies whose clients operate in specific areas, we implement what’s been tested and works in regional markets.
Here’s what included in our Local SEO strategies (exclusively):
- Improving local ranking factors (like optimizing Google Business Profile, building local citations and ensuring NAP consistency).
- Targeting local keywords (add geo-modifiers like “near me”, “your client’s city based terms” with the services terms).
- Implementing strategies that actually help showing up in Google Maps as our aim is not only getting your client rankings but conversions as well.
(For those who want to see, how we do keyword research for local clients, feel free to check it out here)
Fear 2. “If White-Label Team Goes Silent Right When We Need Them the Most, What Do We Do Then?”
The fear is real, a lot of agencies have faced this situation due to their negligent white-label vendors.
As the front face, agency owners have to explain the reason for delays (be it related to late replies for client’s queries, submission of deliverables post decided date or poor results) in such scenarios.
And the final outcome comes out to be the worst- end-clients discontinue the services from that agency because they do not get what they actually want- on-time support.
Second Fear (Solved) – We Plan Things Ahead So Neither You Nor Us Need to Panic During Emergencies (And Staying Responsive is Something We Never Compromise)
Our proactive planning eliminates last-minute stress, both for you as well as us. That’s the reason, emergencies never feel like emergencies when working with our white-label company.
Here’s how we support your agency in keeping clients three steps ahead:
- Submit strategy documents before execution (to help you see or pass it to your end-client directly for approval).
- Decide deliverable submission details and dates initially (finalize the dates with mutual consent).
- Use real-communication tools like BaseCamp to keep agency owners or the person representing your agency always in the loop.
From day one, we assign a dedicated Account Manager to you who will deep dive into your clients’ sites, maintain clear and timely communication and become your go-to-person for everything.
Fear 3. “We’ve So Many Local Clients, What If White-Label Partner Acquires Low-Quality Backlinks (That Do Not Make Sense)?”
Agency owners carrying this fear are mostly the ones who are concerned about protecting their client’s SEO performance. They know very well how a single irrelevant backlink can trigger a penalty and shake their client’s trust.
And on top of this, if a white-label team is going to handle their client, the fear increases more because teams like these are known to handle multiple agencies simultaneously and in order to submit tasks, they might use risky shortcuts.
Third Fear (Solved) -We Acquire Backlinks to Actually Boost Local Authority (Not Just to Fill the Report)
Our backlink strategy for websites operating in local regions has a clear purpose – supporting real SEO growth. Let’s show you what we do:
- Acquire contextually relevant local backlinks (or regionally relevant niche sites)
- Focus more on quality than quantity
- Include site mention only on genuine sites.
Fear 4. “How Would We Handle If White-Label Team Shared Fabricated, Confusing and Not-Client Ready Reports?”
The concern is real. As an agency, if you get fabricated, hard-to-understand reports that too with someone else’s branding and without noticing much you share them as it is with your paying client, it can backfire. You may lose their trust as well as partnership.
The client always expects transparency at every step and this becomes the most important when it is about end-results explanation.
Fourth Fear (Solved) – We Provide Clear, White-Labeled Reports (With Your Brand Name and Color Scheme)
We present the results of our efforts through reports in “your client’s way”, with your brand style including your agency name, logo and colors so that even you do not find any difficulty while further submitting it with your end-clients.
Here’s what we include in reports–
- What results we’ve achieved and what next we are planning to implement (as per the results)
- Original snapshots from reliable tools like Google Search Console, GA4 and Google Business Profile performance.
Fear 5. “What If White-Label Team Disappeared or Ghosted us Mid-Project?”
Agencies carry this fear because scenarios like these have already happened with many outsourcers who trusted their local clients to white-label SEO vendors.
And it’s not like vendors behave negligently always. Initially, they start off strong but gradually reduce taking agency calls, make delay in providing deliverables and in the end even ghost when it’s time to showcase actual results.
Ultimately, the agency owner is left alone to face the embarrassment as well as the client’s anger even when they are paying for outsourcing.
Fifth Fear (Solved) – We’re a Team of 40+ Professionals with a Strong Reputation in the Industry (Committed to Consistency in Everything We Do)
Our Local SEO system is strong and is not dependent only on one person. There are 40+ smart minds working here. As a team, we are here to help every agency that wants to improve.
Moreover, we’re well-established in the industry, and with over a decade of experience working with agencies, we’ve built a strong reputation, not just by claiming to be reliable, but by consistently proving it through our work.
So, there’s no need to be afraid that we’ll leave you midway or ghost you.
Fear 6. “White-Label Company Might Use the Same Playbook for Our Every Client”
When strategies lack personalization, results usually suffer- this concept is clear to every agency owner. That’s the reason they fear if the white-label team provided the same blueprint or strategy document for their every client, they would not be able to get the expected results.
On the other hand, white-label vendors indulge in such practices to save their time and resources. However, this reduces their chances of winning or getting success in SEO campaigns as well, which might cost them losing their clients.
Sixth Fear (Solved) – We Provide Customized SEO Plan for Each Client
For all our agency clients, we make a separate SEO plan, based on factors like what goals their clients want to achieve, and their current site status.
Here’s what we include in it:
- Custom strategy for each local business.
- Keyword research, content, and link building that reflects the client’s city, service area, and competition.
- Real analysis and planning and not templated fluff.
Fear 7. “If White-Label Company Couldn’t Scale with us, We Would Suffer the Loss as well”
This fear always stays in the mind of an agency owner. From the moment they start they are very clear that in the upcoming time, they are going to add more clients. But, what scares them the most is the behavior of white-label teams.
It has been observed that with more clients adding, the vendors start slipping task deliveries, communication goes down and quality of work even dips.
And all this can cost the agency more than just money- it can damage their reputation. So, the fear is valid.
Seventh Fear (Solved) – Our System is Built to Scale So You as an Agency Owner Can Onboard Clients Without Limits
For every agency that chooses to partner with us, we offer them to start with small packages (like an opportunity to evaluate us for their limited clients or a few deliverables). As an agency, it’s their wish for how long they want to work with us this way.
The moment they feel we can work with them for all their clients, they can choose to scale. As we’ve handled 5 to 50+ clients without any chaos. In the whole process, there will be no compromise on quality.
In short, we are a white-label partner with scalable infrastructure.
Here’s the Exact On-Boarding Process We Follow When Agencies (Handling Local Clients) Trust Us with SEO (Even for 1 or 100+ Projects)
We understand every agency looking for white-label partnership requires a fast and smooth onboarding process. We feel delighted to share that we deliver exactly that.
Let us explain each step of our process in detail here!
Step 1. Sign an NDA with You to Ensure 100% Confidentiality
As a white-label partner, we prioritize every agency’s privacy and client ownership right from the start and when it comes to achieving these objectives, nothing works better than NDA (Non Disclosure Agreement).
Signing an NDA helps us assure that:
- Your agency reputation stays confidential (always).
- Your client list and the strategy we are going to implement for them will remain between us (you can share with your client in case you want so).
After signing an NDA with you, you can also stay assured that no member of our team will try reaching your end-client. However, if required and you want us to meet your client on video chat, we are ready to interact with them as an extended part of your team.
Step 2. Collect Login and Required Tools Access From You (Via Secure Doc)
To start working, we would require access to a few tools and platforms on which your client’s accounts are set-up. We will send you a secure document and ask you to fill in the necessary details there.
Here are the tools whose access we need:
- Google Business Profile
- Website CMS
- Google Search Console
- Google Analytics
NOTE: We link all your client’s login accounts to your agency owned email because we want to protect your ownership before the work initiates so that even in future there is no scope that your client gets to know that you are outsourcing their work from someone else.
Step 3. Perform (Manual + Tool-Based) Audit and Review Work Done by Your Previous Vendor
To identify real gaps in local visibility, technical SEO and citations, we perform an SEO audit manually as well as using industry tools.
This step helps us determine:
- Issues that are obstructing growth of your clients’ websites.
- Quick-win opportunities that if implemented can help us derive outstanding results.
Also, while executing this very step, we check what your previous vendors have done for your client’s project. This helps us get the complete overview of the site and in case, there’s anything wrong, we include it in our list for correction.
Step 4. Create Custom Action Plan for Each Local Business Client (Separately)
Now, we have all the information and based on it, we prepare a tailored strategy for each of your clients that covers certainly goals, location and their specific niche backed by complete market research and competitor analysis.
Our customized strategy includes:
- What we are going to implement
- Why we are going to do it
- Outcomes you can expect after our strategy implementation
- Monthly deliverables that we are going to provide you (this we mention after discussing things mutually)
NOTE: This strategy you can further share with your clients and let us know if it works well with you and your clients or not.
Step 5. Assign Dedicated Team to Handle Your Projects and Set up Real-Time Communication with You
By the time you give us approval, we assign a team for your projects which starts with the Account Manager. Depending on your number of clients, we allot 1-3 Account Managers who are going to make sure your every query gets resolved, deliverables to your clients get submitted on time.
Other than this, we set-up, real-time communication with you either via Slack or BaseCamp or your preferred channel. This step helps us ensure you are getting live reporting every minute.
Step 6. Execute the Designed Strategies (Only When You Give us Green Signal)
This is the step where we are almost ready to bring our strategy in action but before everything we respect your clients and your review process.
The moment your client or you feel we are doing things right and give us a signal to proceed, we execute the plan.
(We’re also sharing a link to our Local SEO system – the exact process we use to help small businesses rank faster, get more calls, and turn local searches into real customers. Feel free to check it out to see all the steps we follow during execution)
Check Why Our System Works Exceptionally Well for Local SEO Campaigns
We deliver clicks, revenue and calls for our local SEO clients by working on the areas that actually help in ranking higher in maps and attracting ready-to-buy local traffic.
Let’s show you what we do!
1. We Optimize and Manage GBP
Google Business Profile (GBP) is the real-asset of every local business on search engines. Here’s how we ensure it is optimized and managed:
- Upload real images of the store, products (that too, geo-tagged as it helps us send freshness signals to the platform).
- Updated additional services (we add every service the client provides).
- Set accurate business hours on the profile.
- Fill-out every field (like services, descriptions and Q&A).
- Publish Google Posts and image updates regularly.
- Remove spammy GBP competitors.
You can check our dedicated article on Google Business Profile Optimization & Management, in which we’ve discussed every strategy of ours in detail.
2. We Optimize Website and Content Present on it
This step is intended to boost conversions on your client’s website. After site optimization, we make their site customers ready.
Here’s what website optimization includes:
- Resolving technical issues.
- Improving site structure and updating internal linking.
- Optimization of existing landing page content.
- Creating additional, targeted pages.
- Updating analytics to correctly track all visits and conversions on the site.
3. We Build Citations and Manage Listings
To ensure your client’s business is listed accurately and consistently on the directories where their potential customers can find them, we build local citations.
Here’s what we do:
- Create and update business listings on national, local, and industry sites.
- Distribute your client’s data through powerful local data aggregators.
- Sync and protect their listings on Apple Maps, Bing Places, and Facebook.
- Manage ongoing updates to their listings to ensure completeness and accuracy.
(To read our strategies in-depth, check our our dedicated article on- how to build local citations)
4. We Manage Your Client’s Online Reputation
Here, we work on reviews management so potential customers or people can trust your client’s business when they find the site online.
Here’s how we do it:
- Showcase customer reviews on your client’s site to increase conversion.
- Monitor and respond to reviews on their Google and Facebook profiles.
5. Local Link Acquisition
To boost your client’s site authority with Google and search rankings, we acquire local backlinks from reputed and relevant websites. This is how we do it:
- Build link relationships between your client’s site with local and industry-specific websites.
- Use our link networks to build a strong off-site link foundation for them.
Premium Set of Tools We Rely on for All White-Label Local SEO Clients
Behind every successful local SEO campaign of ours, these are the set of tools we use which strengthen our strategies and that’s exactly how we turn every campaign into a win:
1. BrightLocal
We use the tool BrightLocal for agencies who manage multiple local clients across cities. It helps us in:
- Local citation tracking & building
- Google Business Profile audit & reporting
- Local rank tracking by ZIP/postal code
- Review monitoring & generation
2. GMB Everywhere (Chrome Extension)
The chrome extension- GMB Everywhere helps us get real-time local SEO data while browsing Google Maps or local search results. We use it specifically when we are in meetings with agency owners or their team to:
- Display GMB category data.
- Show average review rating and post frequency.
- Do faster competitor research.
3. Local Falcon
The tool Local Falcon helps us provide hyperlocal GMB rankings for clients with heat maps. Besides, we use it to:
- Show how a business ranks based on physical location radius.
- Track by keyword, device, and zip.
4. Yext
The tool Yext helps us ensure consistency and accuracy across local listings. Besides, we use it to:
- Sync business data in real-time across multiple directories (so your client’s name, address, phone, hours, etc., stay consistent everywhere).
- Monitor and manage local reviews from one place (this makes it easier to respond quickly and maintain a strong local reputation).
Our White Label Local SEO Packages (Designed Specifically for Agencies)
Every plan covers core essentials but if you’re looking for more aggressive local growth and visibility, our Advanced Plan unlocks powerful extras designed for multi-location domination.
At our company, we offer two white label local-SEO packages for agencies interested in white-label partnership with us – first one is Standard package which starts at $150 per month and the second one is Advanced package which costs $250 per month.
The main differences between the two packages come down between how many locations we cover, how many keywords we target, and how much is included in services, as you can see clearly in the image.
NOTE: In case you do not want to go with our pre-designed packages and require a specific customized package for your agency clients, we are ready to provide that.
What you need to do is simply share your agency name, email, one of your client’s website URLs, goals you want to achieve for your client and monthly budget you’d like to spend – here.
See What Our Past Clients Have to Say About Us
Over the years, we’ve worked with agencies in software development, web design, and digital marketing. Based on the results we delivered, many of them have shared their experience by rating us on platforms like Clutch and Google.
You can also check out our case studies to see how we’ve actually helped our clients get real results using the strategies that we now confidently apply to every new project.
FAQs
- Do we provide client-facing deliverables?
Ans. Yes, we provide clean, professional, and fully white-labeled deliverables that you as an agency owner can confidently share with your clients.
This includes:
- Local SEO audit reports
- Citation tracking sheets
- Monthly performance reports
- GBP optimization summaries
If you require any change in format or customize the layout to match your agency style, we are ready to do that as well.
- Do we handle already messed up listing clients?
Ans. Yes, we do. First we identify the incorrect ones, make the required corrections and then with the help of tools and manually verify whether all the listings are accurate and aligning with Google’s local best practices or not.
When we get surety like we’ve done all the corrections, only then we consider creating the new ones.
- Do we handle the transition?
Ans. Yes, we do and always make sure to do it carefully. The process starts with an audit and then a customized plan is created in which we include identified gaps or issues that the previous team had done.
Besides, we add the strategies that are required to be implemented on their projects which can bring success certainly.
Also, throughout the process, there is no disruption to current rankings or local visibility. We make sure to update you at every step so you can inform your client confidently.
Let’s Help You Scale Your Brand Without Any Risk
With this, we are going to wrap up our discussion on white-label local SEO services. In case you feel we missed any of your concerns or want us to handle your clients’ Local SEO requirements, contact our team today!


















