Alongside, I run an SEO company that started in 2019 and since then getting good client responses.
Why I Made the Decision to Provide White Label Link Building Services to Agencies
After working for 15 years and running an SEO agency for 5 years, I realized that many agencies (like SEO, digital marketing, and content marketing companies) face challenges in scaling their link-building efforts while maintaining quality and cost. This compels them to outsource this crucial aspect of SEO. However, most of them are dissatisfied with outsourcing.
I analyzed all the perspectives that led to dissatisfaction and realized we could fill this gap as a successful white label link building partner. I was passionate about helping all those agencies grow, just as I’ve helped my clients succeed.
Concerns that Agencies are Facing with Their White Label Link Building Partners
To discover the actual pain points, we talked to more than 30 SEO agency owners and digital marketing companies from the USA, UK, and Australia.
Most of them mentioned similar problems. They said white-label link building partners do not assure the quality of their work, perform inconsistently or sometimes miss deadlines that further damage their client relationships and reputations. Their partners are reluctant to share their actual process, there is no assurance of confidentiality, and handling their time zone is difficult for them (as they are located in different countries).
Agencies further share that finding a partner that provides white-label link building without all these issues is often expensive.
So, we came to know these are the reasons that are stopping outsourcers from outsourcing link-building tasks to some other agency.
How We Came With a Solution Where We’ve Left No Room for the Concerns
After working hours with my team, we crafted a solution where no agency owner would feel dissatisfied with white-label link building services.
Curious to know more about us? Well, let’s tell you in detail how our services can make a difference for your clients and your agency!
We, as a white-label link building partner, offer two types of link building services. These are:
- Free Backlinks (Forums, Comments, Social Profiles, Article Submissions, PDF Submissions) – Starts at $150 per month for 60 backlinks.
- Guest Post Links (Done via manual outreach) – Starts at $50 per link.
Moving forward, you will get to know more about both our services as we discuss essential details that you should be aware of one-by-one. We’ve included everything from the deliverables, the process, pricing, and sample backlink reports (case studies).
Let’s proceed first with our free link-building services!
Free White-Label Link Building Services – Here’s What You’ll Get
By free backlinks, we mean the links from relevant directories, forums, social bookmarking, PDF, and article submission sites.
These links will help your client’s site enhance engagement with online communities. Here’s what you can expect from us.
1. Backlinks from High-Authority Sites (Minimum DA 30) & Low or No Spam Score
Most SEO agencies have one fear while outsourcing: the source for link building will have low domain authority (DA) and might be spam.
To address that worry, we transparently mention the linking site’s DA in our backlink reports. We always choose the sites with DA 30+ and zero spam scores to support our client’s SEO efforts.
2. Relevancy & User Participation Ratio Verified (for Forum and Community Site Backlinks)
We inspect relevancy and discussion in the threads before acquiring backlinks from forum and community sites.
Upon review, if our team finds that the discussion is relevant to your client’s offerings and the forum is active and inviting people to participate, only then we acquire links from it.
3. Existing Crawling Status Checked for Submission Websites
Before submitting your client’s business information, whether as an article or PDF on a submission website, we first check the crawling status of its existing content.
After getting ensured, we acquire links through it. This helps us maximize the effectiveness of backlinks because quality matters more than quantity for us.
4. Submission of Deliverables on time
We aim to get maximum output for your SEO campaign. To achieve this, we ensure your SEO and our link-building efforts go hand-in-hand.
That’s why we initiate backlink building for your client’s project within 24 working hours after onboarding (except on weekends) and report deliverables on time.
You can expect to receive deliverables in the form of a detailed, non-branded report. We’ll provide a sample of this report in the next section.
Our Process for Creating Free Backlinks
This is the 3-step process we use for creating free backlinks:
- Our first step is to select the platform (forum, social media, or industry-specific sites). Then, we create a profile with a real name.
- Next, we add a relevant and professional description to that profile, reflecting your client’s business.
- After setting up the complete profile, we strategically place backlinks in a naturally fitting way. The anchor text chosen here is ensured to be relevant both to the target page and the platform.
Once links are live, we create a backlink spreadsheet report that includes columns for the backlink website, domain authority (DA), anchor text, target site URL, username, email ID, password, live link, and status (live or pending).
For further reference, check the link to the Sample backlink report here:
Note: As our client, if you want to get backlink reports in a different format, we are ready to do that. We are a white-label link building company that prioritizes client’s specific needs.
Our Agency Pricing for Building Free Backlinks
It depends on your budget, link requirements, contract length, and the type of link-building activities you want to execute for your clients.
Free White-Label Link Building Packages
These are the most in-demand link-building packages available at our agency. Have a look:
Looking for more than 200 backlinks in a month? Get in touch with our team.
Let’s Discuss the Next Type, Guest Posting Links – Here’s What You’ll Get
Agencies that want permanent, do-follow, high-authority contextual links can also leverage our white-label guest posting services. Here’s what you can expect from us while outsourcing our service.
1. Personalized Manual Outreach for Every Guest Post
While many companies rely on automated outreach or generic templates for requesting guest posting websites, we take a hands-on, personalized approach to manual outreach. This is the reason all the websites where we get link placement are genuine, with real traffic, authentic domain authority, and strong parameters.
Our team starts by finding the most relevant link insertion, link exchange, and guest posting websites maintained in our database. If we don’t have the relevant website, our dedicated in-house outreach specialists will find one that fits your client’s niche requirements.
Then, they create a unique message mentioning what we need (a new link, link exchange, or link insertion), as you can see through the following samples:
Sample Email 1: Here’s a sample email we use while doing the outreach for a new site:
Sample Email 2: For link exchange purposes, our team structures outreach emails this way:
Sample Email 3: For link insertion, our team develops outreach emails in the following way:
2. High-Quality Relevant Content Creation for Link Placements – The Next Thing You’ll Get
Linking a site with authoritative sources enhances SEO, authority, and relevance. However, one factor that most link-builders do not focus on is creating content that captivates the target audience’s interest.
So, along with linking your client’s site to authoritative sources, our content team also writes blogs and articles that make readers feel connected. This eventually increases the engagement rate and reduces the bounce rate.
Insider Tip: When we include valuable information in our guest posts, other bloggers often link back to them naturally, which boosts the post’s ranking in Google search results and increases traffic. This means our links are not only do-follow but can also bring in extra referral traffic to your client’s website, offering more than just SEO benefits.
3. Deliverables in 15-30 Working Days
Whether you need 1, 2, 3, or even 50 guest post links in a month, they will be delivered within 15-30 working days of placing the order.
As our client, we keep you informed by sharing a detailed column-wise report that includes your client’s site, linking site URL, domain rating (DR), traffic, traffic value, spam score, traffic metrics screenshot, target keyword, live link URL, and Google indexing status.
For further reference, we are sharing the link to our Sample Report:
https://docs.google.com/spreadsheets/d/13nbG6ycy7rujWMePPohMt-2bzea4Q7i0LK8HFF_YUY4/edit?gid=0#gid=0
4. Only Ethical Practices, No Links from PBNs
Our guest post placements are earned through manual outreach, ensuring natural and organic links for your clients.
We do not use automated systems, shortcuts, or black-hat techniques like PBNs to secure guest posts, as we want to ensure the long-term SEO success of your client’s site.
Here’s Our Process for Creating Guest Posting Links with Manual Outreach
Although we have already shared most of the procedure above, let us summarize every step here to give you more clarity.
- We identify blog posting sites relevant to your client’s business that accept guest posts. Further check their Domain Authority (DA) or Domain Rating (DR), Spam Score, Traffic, Traffic Value (from Ahrefs), Referring Domains, Performance Metrics, Do-follow Links and No-Follow Links and Crawling & Indexing Status.
- Next, we create a custom email that includes the topic’s summary and its value for the audience, which we share with the site owner or editor.
- Once they accept our pitch, our in-house content writers study your client’s business, offerings, and target audience to write high-quality, engaging, and relevant guest posts.
- Each content piece is created considering specific formatting, word count, and tone guidelines provided by the guest post site. Upon review, if they request any change, we ensure that it is addressed on a priority basis.
- Then, we naturally integrate backlinks within the guest post content while ensuring it is relevant and provides value to the readers.
- Once the post is live, we verify whether it is published correctly and the backlinks are functional.
Our Recommendation: We always recommend that most backlinks should point to the blog content on the client’s website. It’s easier to secure do-follow links for blog content, allowing for a wide range of natural anchor texts or key phrases. This strategy not only boosts the blog content itself but also helps improve the ranking of money pages, as they are internally linked within the blog posts for which we acquire backlinks through guest posting.
Our Agency Pricing for Guest Post Links
It depends on your link requirements, budget, contract, and niche. You can choose the plan that best meets your needs from the following. However, our single link starts at $50.
Guest Post White-Label Link Building Packages
Here are the most popular guest posting white-label building packages. Have a look:
In case you are looking for a package with different parameters, get in touch with us.
Our Experience in Working with Agencies
We have been providing white-label link building services for over a decade to SEO, content marketing, and digital marketing agencies. All the agencies (new as well as established) we have worked with so far are growing successfully both in terms of revenue and scalability.
Their clients are generating outstanding conversion results, as our effective link-building solutions are complementing their well-executed on-page optimization, technical SEO, and quality content efforts.
We feel honored to share that, to date, we have experience boosting authority for almost every industry’s client.
White Label Link Building Case Studies
Due to the NDAs signed with our clients and our privacy policy, we cannot disclose their names. However, we are showing the sample backlinks reports our team has created for them so you can see the live links and the real work we do (also shared these sample reports above but showing here again for your relevance). Reviewing these reports will help you make an informed decision.
Sample report for free backlinks
Sample report for guest posting backlinks
https://docs.google.com/spreadsheets/d/13nbG6ycy7rujWMePPohMt-2bzea4Q7i0LK8HFF_YUY4/edit?gid=0#gid=0
How We Handle Communication and Transparency with Our Clients
As your white-label link building partner, we’re always available to keep you in the loop of what the work is going on for your client’s site.
- Provide Consistent Updates on Progress: We use Basecamp (a project management tool) to share regular and easy-to-understand project updates. We always want to ensure you stay informed every step of the way.
- Share Real & Complete Link Building Insights: We present a clear, simple breakdown of your backlinks and their results on your site through spreadsheet reports. These include key metrics like live backlink URLs and the results of our efforts, each shown in different tabs.
- Deliver Reports On-Time: We generally deliver our reports once or twice a month. As our client, you can choose how frequently you want to be informed. It is our responsibility to keep you up-to-date with your progress.
- Let You Choose How We Connect: Whether you choose to mail, Skype, WhatsApp, Slack, our team is available through all communication channels. We are always ready to consider your feedback, address your questions, and resolve concerns.
- Operating Hours: For US agencies, we’re available from 11:30 p.m. to 1:30 p.m. (EST/ET) the next day. For UK andCommonwealth agencies, we’re here from 9:30 a.m. to 10:30 p.m. (GMT/BST). Australian clients can reach us between 1:30 p.m. and 2:30 a.m. (Australian Eastern Time/AET). In case you belong to another region, click here to find out the best time to contact us.
What We Do in Case The Client is Dissatisfied With the Backlinks Our Team Has Created
We haven’t encountered this situation to date, as during the onboarding process, we always seek approval from our clients.
In the first month, if any issues arise, our clients typically address them with us. However, if a situation like this does occur, we prioritize resolving it through mutual understanding, ensuring a win-win outcome for both parties.
Tools We Rely On
To deliver high-quality results and stay competitive in the market, here are the tools we use:
Ahrefs
We use Ahrefs to track existing backlinks and competitor link-building strategies for a particular site. Along with this, we use it to inspect the authoritativeness of identified backlink sources.
Moz
We use a specialized component in the Moz toolkit – Moz link explorer. It helps us assess Domain Authority, Page Authority and Spam Score of potential backlink sources.
Google Sheets
We prefer using Google Sheets to maintain a detailed record of our link-building activities. It helps us organize and track derived insights.
Hunter.io
We use hunter.io to find any link builder’s email address. It helps us with email outreach purposes.
KPIs We Focus to Measure Success of a Link Building Campaign
To get real-time updates and accurate insights, we analyze a few KPIs. Measuring them ensures our link-building is impactful and aligned with long-term growth. Here these are:
- Domain Authority: It gives us an idea of how strong we have made your client’s site compared to its rivals. We always aim to increase this score by acquiring high-quality backlinks.
- Overall Traffic Growth: An increase in traffic for your client’s site helps us assess the effectiveness of our link-building efforts. However, you can see noticeable conversions if you have done on-page and technical optimization well.
- Improvement in Keyword Ranking: We check how well your client’s site ranks for keywords used in backlinks. Its improvement helps us determine the effectiveness of our efforts.
Additional Queries
Query: How do you balance quality vs. quantity when it comes to link building?
Answer: We always prioritize relevancy when building links for our clients. Quality matters most to us, so our team builds backlinks based on the client’s niche. However, we have good bandwidth to deliver a large number of links without compromising quality.
Query: What criteria do you use to evaluate potential link sources’ domain authority and traffic relevance?
Answer: Using the tool Moz, we check the domain authority of the link-building source. We acquire backlinks only from sources that have DA of 30 or higher. For traffic relevance, we evaluate the content, audience, and region in which that site operates.
Query: How do you ensure the results of link-building efforts are aligned with the client’s goals?
Answer: We ensure taking approval from our client during onboarding process. In case, they do feel anything not aligning with their specific goals, they discuss that with us. Then our skilled team accordingly puts the plan into action, aiming to achieve great results.
