Businesses aiming to stay ahead of their competitors look for every possible way to improve their organic rankings. Why? Because the top three Google-ranked websites for any search query receive nearly 60% of all clicks
And no aspect of a website is more important than its content, both from a ranking and traffic generation point of view.
Google’s last 2 updates, which came in August 2022 and December 2022, focused on helpful content creation. Google even penalizes websites with unhelpful content by downranking them.
However, the importance of quality content creation has been known to humans for ages, and nothing has changed even after the emergence of the internet.
So, how do you create content for web pages that draws maximum profits, achieves high ranking, and is still helpful for readers? It is certainly not easy, but it is not too difficult if you know the process.
Your proficiency in the art of producing content for the website is important, and in an ideal world, you should be as knowledgeable as possible about the same. This is why this post exists.
Let us dive into the universe of actionable and quality content creation.
1. Forms of Website Content
There are 4 forms of content you usually see on a web page:
Written Content
Written content is an invaluable part of the content for web pages; more than 90% of the content available on the internet exists in this form. You will want your written form content to be:
Unique, informative, to the point, and clear.
Actionable that brings some value to the reader.
Written as per target audience and business products and services.
Plagiarism free.
Grammatically error-free.
Having marketing elements, if needed, such as a call to action button and full marketing copy to entice the target audience
Video Content
In terms of communication effectiveness and creating conversions, video content is far more effective than written and image content combined.
Some studies have found it to be 1,000 times more effective than other content types. It is because site visitors can absorb and remember more than 90% of the information they get through videos.
Some basic principles of written content apply to video content too. For instance
Video content should be to the point, engaging, and not too lengthy. as per the topic.
It should have good editing and covers the topic thoroughly.
Content should be mobile-friendly.
The information you share should be unique, trustworthy, and engaging.
Presentation matters to both written and video content.
Images/Infographics
Images and graphics are important content types. The infographics/images complement both the written and video content. Ideally, your images’ and graphics’ content should be:
Unique and not copied from anywhere on the internet.
Complement the overall content on the web page.
Should pass on some value to the site visitor.
Appropriate in size and design.
Designed and edited by a professional as per the message it is supposed to forward
Appropriately tagged so that they become SEO-friendly.
Types of Infographic Content
Timelines and Statistical Infographics: You can utilize timelines and statistical infographics to communicate points such as the history of achieved profits, results, and predictions of the future of your business.
Flowcharts and Comparisons: Used to inform target users about the progress of achieved or aimed targets, pros/cons, or comparisons between two or more products, companies, or strategies.
Content Maps
These display information about your company with regard to any geographical locations.
Audio Content
It exists in the form of a podcast or audio file on the web page. Some businesses use it to make the entire page’s content available to site visitors in audio format.
Animation Content
Like video content, animation content is more technical in its creation and presentation. But the basic principle of creating animation content is similar to other content types. For instance:
Animation content should be easy to understand, attractive, and to the point.
Content created via animation demands more creativity since you play with images to convey the message.
Created by professionals using the right technology.
Not too long, just appropriate to forward the intended message.
Ideally, you can publish the animation in its original video form because it can be resource-intensive and slow down the website.
2. Tips to Create Website Content That Attracts and Converts Visitors
It is a million-dollar question that has bothered digital marketing professionals for a long time. The reason is that Google updates its algorithm from time to time. And the competition is tough in every niche.
Quality content development for websites takes time. Moreover, Web pages carry multiple types of content, such as blog posts, the company’s home page content, blog, about us pages, product pages, and more. Additionally, there is diversity in content forms, and choosing and creating content for a particular form demands skill and experience.
However hard it may be, creating quality content to beat the competition and attract relevant traffic to your site’s pages is not impossible.
Since more than 90% of the published content exists in written form, we will concentrate on that. Here are the steps to creating quality content for websites.
Check to See if The Content Is Worth Producing.
Before beginning your content research, you must decide whether the content is worth creating. When we talk about website content, SEO is an integral part of the whole effort.
You simply cannot create something with no audience. To find out what people are searching for, you need to do “keyword research.”
You generally use free keyword research tools like Google’s Keyword Planner or paid tools like Ahrefs. However, the exercise aims to find keywords with the following qualities:
Long or medium-tail keywords that attract a decent amount of traffic with low competition.
Keywords are chosen based on their relevance to your business, products, and target audience.
If you can find the competitors’ keywords that are bringing success to them, they can prove to be great for SEO.
Pick keywords content according to their intent. If you struggle to comprehend the intent of any keyword, a simple Google search can reveal a lot about it. The top organic results on Google’s search will clear your doubt about intent.
2. Do Thorough Research
Research is the foundation of great content creation. You could be the master of your trait, but if you write content without researching, you are bound to make mistakes and create content that will not rank well or attract users.
So, go through the topic you want to write about, speak about, or display in your content. Examine the existing content and identify any gaps that can be filled. Go in-depth and find the information that could be useful for your target users.
3. Content Mapping
This step overlaps the previous two steps. Under this step, you create a plan for your content development to establish if the content meets the requirements according to the prospective customers’ buying journey.
For example, if your target customer is unaware that your product is available, you must create posts and website pages to raise awareness of the product. However, if the product is already known and your company sells it with even moderate success, you must create landing pages that encourage conversions.
4. Actual Creation
Once you’ve completed the topic, keyword, intent, and research steps, it’s time to give content a physical body. Some practices that help with brilliantly written content are:
Create a content outline to ensure that content flows from top to bottom
Develop accurate content devoid of any unwanted mentioning of stats and facts.
Write content in the language you speak. It helps build a repo with your reader, and at the same time, the readability of the content becomes better.
Try to make content simple to read and skim. Write content in short paragraphs and use small sentences whenever possible without breaking their flow.
Use a storytelling format to keep the user engaged.
Use H1, H2, and H3 tags in the heading and subheadings.
Insert a keyword in the heading and use it in subheadings and the body, but do not stuff keywords. Generally, 1% to 2 % of keyword use is recommended. However, ensure that the keywords appear naturally in the web content and are not inserted unnaturally.
Always read your content twice or three times after finishing the writing. Edit it if you find any errors or use of unnecessary words, phrases, or even sections that lengthen the content.
Use Grammarly to root out grammatical and spelling mistakes.
Read the content from the target user’s point of view.
Use plagiarism checkers such as ‘Copyscape’ so that your published content is devoid of accidental plagiarism.
Intermix the content with other content types, such as video and images.
Use references from quality external sources.
Keep your content free of spammy links, unwanted pop-ups, and ads.
5. Revisit to Reevaluate
Once you have published your content, you should reevaluate its performance at a specific time. You should check from time to time if the content is attracting organic traffic or not.
Make tweaks to already-published content; if your content happens to be old, you can add new information to freshen it up. This strategy can give a new lease of life to old and unproductive content.
3. How do you Find Keywords and New Topics for Content Creation?
Finding the right keywords and new topics can prove to be tough. However, it is not impossible. There are several methods to search new topics and relevant keywords, such as
- Use Keyword Tools: One of the first methods you can employ is to use Google Keyword Planner or paid keyword tool such as Aherfs to look into the keywords people are searching. You can also look into competitors’ web pages to find opportunities for new keywords.
- Use Google SERP: The search result pages of Google display
“Auto-Suggest”
People Also Ask
“related searches” at the bottom where related search phrases appear
These sections of the SERPs are great for finding new related keywords and topics
3. Use Quora: You can use it to grasp what people are searching for. Moreover, you can use the question as the base of your new topics or publish your answers in Quora to bring traffic to your website..
4. “Answer The Public: It is another brilliant platform for finding new topics. The best thing about this platform is that it offers different variations of keywords people search for on Google.
5. Use Google Trends: Individuals can use it to find out if a particular topic is currently trending. You can also use it to find trending topics and get ideas for creating new engaging pieces of content.
4. The Role Of SEO Plugins in Content Development
As discussed till now in this post, several aspects of the content need to be taken care of, but it can be a tough task. Here, SEO plugins such as Yoast SEO and Rank Math are excellent.
These WordPress plugins assist you in creating content that meets the expected SEO and user-friendliness standards. They help you to watch over, find flaws in, and improve your content in the following ways:
Help you check content’s readability and give suggestions to improve them.
See if the focus words appear in the right place and the appropriate quantity in the overall content.
Create Schema templates as per the developed content and automatically applies them.
Automatically use alt and title tags in the content.
Generate automated Schema and add it to the content of web pages.
In short, SEO plugins make your life easy as a content developer by letting you know about areas for improvement to make the content better for search engines’ algorithms.
5. 8 Content Marketing Types for Achieving Results with Website Content Quickly
If you have an idea or piece of information to share, the first thing that comes to mind is the format in which you want to write and publish it, and you should know about them.
No worries if you’r confused about these content types or frameworks; further information will explain them to you.
Here are the top 8 types of content marketing for effective content development:
Blogs
Blogs are the most used content form in content marketing. The word “blog” was introduced to the internet world by Peter Merholz in 1999. They can be informative, marketing-type, entertaining, and great for SEO since they can be prepared to target more than one keyword.
Blogs, typically 500 to 1500 words long, are part of most content strategies and help improve the SEO health of websites. Another good thing about blogs is that they are not expensive to create.
Listicle Articles
Do you want to explain a complex topic by shredding it into small pieces? Go with listicles! Listicles are articles that are structured in list number form. Generally, each listicle item will contain a few sentences or more than one paragraph.
A listicle article aims to educate and entertain the readers. The best thing about the listicle articles is that they are easy to comprehend and skim. They are easy to create, too. Even hard-to-understand topics can become easier to grasp with listicle articles for readers.
Case Studies
If you want to showcase your expertise and experience, there is no better content type than case studies. Case studies are similar to blogs, but they showcase how you solved a real-world problem for your clients.
You back up your story with facts and strategies; you share your knowledge and present yourself as the expert on a complex problem.
Case studies can be intriguing and great for content strategy. They make your website’s content portfolio diverse. Moreover, they are great for both users and SEO. Secondly, you can use your creativity to make them engaging.
Your reader can imagine how it would be to work with you and how you approach a problem in the real world. Your website can also attract more qualified traffic, depending on the quality of its case studies’ content.
Ebooks
Ebooks are one of the important content types that can support the other mainstays of content marketing. They are certainly not advertisements, but they work as tools to put your authority before the target audience.
Moreover, you can showcase your knowledge and expertise by sharing the knowledge as per your ability.
Since ebooks are long-form content types, writers can use them to explain topics in a completely new light. Typically, companies use ebooks to get prospective clients’ contact details by using them as a marketing tool.
You can pop up your “Free e-book downloading form” on a web page and request contact details such as a contact number, email, etc., in exchange for a free ebook from your reader.
Develop for “How to Post”
“How To Posts“ are great for SEO and for putting up tutorials. They are generally at least 1200 words long, and their titles have “How to” attached at the beginning. For instance,
“How to write SEO-friendly content. “ or
“How to make a great website. “
They are an excellent content type to provide solutions to your target readers and have an excellent chance of ranking highly.
Moreover, Google loves such posts since they look great as snippets, and a major chunk of traffic on Google visits them to find solutions to their problems. Another excellent aspect of the “how-to” post is that you can easily fit in the video, images, charts, and audio if you want and make your post as engaging as possible.
Checklists
People prefer content that provides them with step-by-step instructions on how to do something they want to do themselves. Nothing beats the checklists in this regard.
Checklists are great for SEO and attracting relevant leads. You can also increase your business authority by creating checklist content that helps your readers comprehend and perform complex tasks effectively and easily.
Interactive Content
Creating interactive content is an excellent marketing tool to gather information, elevate engagement, and find new customers. One example of building interactive content is creating quizzes or games on your web pages to showcase your creativity.
Testimonials and Reviews
Testimonials and reviews are put up by your users and are great for building trustworthiness. You can put them on web pages (especially the home page) to showcase how much your customers love your services and products to the site’s visitors.
Since they are reliable and a sign of trust, you can hope your target audience may start believing in your company’s products and services. Moreover, your site can win new customers and simultaneously increase brand value.
You can take the following steps to earn the maximum number of positive reviews:
- Encourage your site visitors to write reviews by putting up CTA buttons related to them on your website.
- Offer incentives to users if they leave reviews on your respective social media or Google Business Profile.
- Reply to as many reviews as possible, and you can use automated replies for the same too.
6. Do you find it all too Much? Let us Develop your Website Content!
Content creation in itself is indeed a burdensome activity with lots of complexities. However, you can hire professionals to do it for you.
If you’re wondering where to find the right people to create better content than your competitors, look no further than our SEO Experts Company India team!
Our team comprises content managers, writers, and creators with extensive experience. By putting your trust in our team, you will be able to create content that attracts qualified traffic, improves your reputation, increases your profits, and raises your ranking.
7. Wrapping Up
This post makes you understand the importance of website content for your SEO, its types, and frameworks for content development. It also sheds light on best practices for creating content that helps it rank higher,
Moreover, since Google has already pushed two specific updates for helpful content creation in 2022,
It is clear that creating engaging and unique content for your website is critical if you want to succeed with your SEO. Therefore, it sheds light on how to create content that is helpful to users and excellent for SEO.
8. Frequently Asked Questions
What is the content of a website?
Website content is the content you develop using writing, video, audio, and images. It is an important part of digital marketing that helps you communicate with your targeted customer base.
What is good content for a website?
Good content published has the following characteristics:
- It will be helpful for users, accurate, actionable, and engaging.
- Created with good writing practices such as easy-to-read, skimming, and well-structured. Having headlines, subheadings, and consist of small paragraphs.
- Good content consists of images, infographics, charts, and videos wherever needed.
- Grammatically correct and plagiarism free.
- Created after conducting deep research. However, not without using SEO practices such as using keywords.
What are the different content structures for web pages?
The following are excellent content types:
- Listicles
- Blogs
- “How to “ posts
- Checklists
- Reviews and testimonials
What are two popular SEO plugins for content development?
The two most popular SEO plugins for making SEO content development on WordPress platforms easier are:
- RankMath
- Yoast SEO plugin
Are keywords important for the content development of any website?
Yes, appropriate use of the content at the right places in optimum quantity is the foundation of creating helpful content to achieve a high ranking and attract qualified traffic.
Do you provide services for content creation?
Our SEO India team has over ten years of experience, and our writers are experts in various fields. Get in touch with our company to discuss your content creation requirements or any questions you may have.
