Whether you are an online travel agency owner, vacation rental business founder, blogger that publishes travel-related content or any tourism related site operator, our professional link-building services can help search engines understand the value and authority of your website and boost your site ranking in SERPs along with driving relevant referral traffic.
Here, you are going to discover significant details of our services (for those who are interested in leveraging the result-driving services) as well as a few guidance insights (for those who are implementing this strategy themselves).
Let’s give you a quick glimpse of what we’ll be covering in this content piece:
- Our inspiration behind offering individual link-building services for travel companies
- An overview of what a travel site will get through our link-building services
- Biggest myth persisting around link-building in the travel industry
- Common mistakes that slow down SEO growth and are the reasons why link-building does not work for a few travel agencies
- Our link-building solution where we left no room for concerns
- Benefits of our link-building services (for both startups as well as established sites in the travel industry)
- Link-building packages for travel websites (low-cost and high-cost)
- Sample report (that we share with travel site owners)
- Our process for building backlinks
- Quality control checks we follow to evaluate every backlinking website
- Tools we use for backlink acquisition for travel websites
- KPIs we track to ensure our link-building approach brings success to your travel website
- Our approach to maintain communication and transparency
- Other methods of acquiring backlinks
What Motivated Us to Start Individual Link Building Services for Travel Companies
Initially, my team and I (Navneet Singh) executed complete SEO campaigns for travel websites (that we do even today).
Over time, we started getting requests but in a different way—basic optimization of the client’s site was done, all they needed was help to boost site authority and trustworthiness in the market, which is possible only through link-building services, specifically designed for travel platforms.
That’s when we started offering individual link-building services for travel websites.
Here’s an Overview of What You’ll Get from Our Link-Building Services (Premium Yet Affordable) for Your Travel Business
Before diving into details, let us give you a quick glimpse into what you are going to receive through our link-building services for your travel business:
We’ve also described how we ensure each benefit is delivered in the upcoming sections. Meanwhile, let’s familiarize you with the reality behind the myth persisting around link-building in the travel industry.
The Biggest Myth Persisting Around Travel Link-Building (We Ensure Busting This Misconception as it is Absolutely Not True)
It has been seen that travel site owners believe that a backlink only helps SEO if it comes from a high DA or DR source and is quite expensive.
However, the reality is entirely different. Both high and low DA (even up to 30 domain authority score) websites can help boost site authority. The factors like guest post title, information to be included in the post, anchor text selection, and placement play a major role in determining the impact of the guest post.
Besides DA score, keep a check on these parameters, and if you want to know more advanced insights, you can read our article on How to increase domain authority of your website and power up your site’s DA.
4 Common Link-Building Mistakes That Slow Down SEO Growth of Travel Websites (STOP Doing Them Today)
To all the travel site owners that want to leverage the real benefits of link-building, you have to eliminate these mistakes from your strategy as soon as possible:
Let’s tell you how these errors hurt your SEO progress one by one!
Mistake 1. Focusing Only on Link Relevancy Within Tourism
Generally, travel sites acquire backlinks from tourism-focused third-party websites, which makes sense and is completely valid.
But what is seen as a mistake here is the site’s neglect of backlink acquisition in adjacent industries. If you are someone running a site associated with the tourism sector, then publishing content on other related websites will also benefit you.
As links from those sites are also counted as relevant, valuable, and drive referral traffic that tends to lead to bookings.
The industry types you can cover, other than traveling, are:
- Hospitality
- Transportation
- Food and beverage
- Entertainment
- Lifestyle
- Cultural institutions
Mistake 2. Not Building Backlinks Out of Nearby Market
Focusing on the domestic market first for a travel website is a thoughtful approach, but limiting attention to only the nearby market could mean missing out on valuable opportunities to expand the business.
This way, they are potentially leaving a significant revenue stream untapped and limiting growth potential. For the sites who are committing this mistake, here’s what you can do—get backlinks from international tourism boards, global hotel chains, and foreign-language travel blogs. This improves global visibility for a brand and helps reach customers from specific regions.
Mistake 3. Overlooking Business Citations and Reviews
Mostly, site owners focus on acquiring traditional backlinks, which are blog posts or articles published on third-party sites, which is completely fine.
But, overlooking business citations and user-generated reviews on platforms like Google reviews, TripAdvisor, or Yelp can prove to be a huge mistake for them specifically, if they are a small business.
Backlinks generated from local business directories provide authoritative, geo-targeted backlinks that enhance local SEO and credibility.
In such situations, what you can do is claim and optimize your listings on travel review sites and business directories. After this step, request satisfied customers to leave positive reviews with backlinks to your website.
Mistake 4. Disregarding the Importance of Deep-Page Links
Another common mistake most travel sites make while building backlinks is directing the link towards the homepage only. Although, they could direct the link to deep pages that are more relevant and lead to higher conversion rates.
For all the sites making this mistake, this is the solution you can implement – focus on building links to specific, valuable content that is covered in-depth within your site. Make those pages as the focus of your link-building strategy.
This is the Link-Building Solution We’ve Developed for Travel-Related Websites and Left No Room for Concerns
After analyzing all the factors that can impact a link-building campaign for a travel site, we understood what we need to focus primarily on while providing the link-building services.
Here are the 5 key pillars that we specifically considered:
- Relevance
- Association with real-traffic websites for backlinking
- More emphasis on acquiring permanent do-follow backlinks
- Using proven backlinking methods to support seasonal campaigns
- Offering services at Affordable Price (This is our top priority)
The Deliverables We Provide Through Our Travel Link Building Services
Investing in our services will help you establish authority, trustworthiness and land referral traffic to your website.
As your link-building partner, these are the deliverables we will provide to help your business grow quickly and comprehensively:
1. Backlinks From Authoritative Sites with Real Traffic
Using premium SEO tools, we identify authoritative sites in the travel niche that accept backlink request from other brands. Following identification, we check all the factors that confirm their relevance and quality, when we get surety, we take the decision to collaborate with them.
2. Penalty Proof Backlinks
For every travel-related website, we ensure building a diverse profile. Bringing variety in the link sources protect your site from search engine penalties and level up your SEO score.
Here are the backlinks we consider acquiring:
- Community engagement links (social media groups, Quora, Reddit, Niche-based forums)
- Contextual backlinks (from blogs or articles)
- Directory links (high-quality, travel-specific)
- Press Release links
3. Permanent, Do-Follow Backlinks from High Authority Websites
We always work toward long-term progress for our client’s website and that’s the reason, our team choose to target permanent, do-follow backlinks that too, from high authority websites for your travel website.
This helps us provide you a consistent flow of link equity and referral traffic over time. This minimizes the need for frequent re-acquisition.
NOTE: For permanent, do-follow backlinks, we ensure proper functionality for 1 year. In that span, if the link gets deleted, we’ll replace it free of cost.
However, after 1 year, replacement will be subjected to additional charges.
4. Personalized Manual Outreach for Every Guest Post
We connect you with influential voices in the travel industry, and the first step that helps us do so is creating a personalized manual outreach message.
In this message, we update the site owner benefit of publishing our content on their site and ensure convincing that this is going to be a win-win situation both for your brand and them.
5. Digital PR Links From Reputed Press Release Websites
Travelers tend to follow and trust brands that are in the spotlight on reputable platforms. That’s the reason, we choose to publish your newsworthy content like latest deals, discounts on travel plans in the reputed high-traffic media sites.
This helps us elevate your site’s credibility and bring in relevant user engagement for your travel business.
6. Well-Researched Content for Every Guest Post and Your Site Blog
High-intent travelers always look for information on a specific topic. To cater their needs, our writers conduct in-depth research and create such content that can influence travel decisions.
The travel niche is saturated with content, so in such a scenario, well-researched and unique content can make you stand out only.
7. Flexible Options for Guest Posting (Specifically Related to Your Niche)
We understand every brand has different requirements and budget constraints. To meet every potential brand that wants to make a name in the travel industry, we provide customized guest posting services.
Whether you want customization in the number of backlinks or writing style, we are flexible to align with what you need.
8. Deliverables in 15–30 Days
Usually, we complete our client’s task within 15–30 days and within this timeframe, we ensure submitting them the completed tasks. However, if a travel agency demands links in bulk, we take some extra time as we want to maintain quality in each task we deliver.
Travel Link Building Packages That Deliver Results (Low-Cost & High-Cost)
Whether you’re working with a limited budget and need the right strategies, or you’re ready to invest in advanced strategy implementation, we have the perfect solution for both.
As your travel link-building agency, we’ve two packages for you- one for the sites that have just started or budget constraints i.e. low-cost and the other one for those who are ready to boost their site authority, demanding only quality i.e. high-cost.
Let us also share sample sites we cover in both the packages (low cost + high cost). This will help you understand the quality difference between the packages.
NOTE: Both our packages ensure an increase in DA score along with other valuable backlinking benefits as the sites we are going to cover are real, authentic and high-authority sources.
i. Low-Cost Package
In this package, we charge $80 per backlink and ensure backlink acquisition from the websites that publish content on a variety of topics. While these sites cover travel-related content, they also feature articles on other industries. With our lost-cost package, you need not worry about the quality of backlinks as we cover sites with good page relevance and authentic traffic.
How to Buy the Low-Cost Package?
To purchase our low-cost package, you can either contact us via our official email- info@seoexpertscompanyindia.com or get in touch with our team directly.
ii. High-Cost Package
In this package, we charge $150 per backlink and acquire backlinks only from niche-relevant websites. These sites publish content consistently on topics related to the travel industry. With our high-cost package, you will see an increase in DA score and credibility of your site in search engine’s eyes as well as among travelers.
With our high-cost package, you will see an increase in DA score and credibility of your site in search engine’s eyes as well as among travelers.
How to Buy the High-Cost Package?
To purchase our high-cost package for your travel website, you can either connect us via our official email- info@seoexpertscompanyindia.com or get in touch with our team.
NOTE: We provide a minimum of 4 backlinks to every client seeking our travel link-building services. You can either choose all 4 backlinks from one package (high-cost/low-cost) or 2 links from the high-cost package and the rest 2 from the low-cost package. To know the pricing of the latter offer, get in touch with us.
Here’s a Sample Report of High Authority Travel Backlinks Built for One of Our Past Clients
For all those curious travel site owners, who want to see samples of our work before collaborating with us, here we are sharing a Sample Report we’ve created for one of our old travel clients. You can analyze it and if any confusion arises, better consider mailing us and clear your doubts.
The Process We Follow Once You Hire Us for Link-Building
Let’s break down how each step works!
Step 1. We Understand Your Preferences and Align Our Actions Accordingly
During onboarding, we ask your preferences and later understand them to align our actions according to your demands. Like, the type of content you want us to cover for backlink acquisition and your anchor text choice.
However, we get clarity on the backlinking site’s DA at the same time when you select the package. Other than that, if we want to clarify any specific concern, we ensure asking you in the beginning only.
Step 2. Implement Quality Control Measures
At every step of the way, we implement quality control measures. Be that during a site selection, outreach, or content creation. This helps us deliver result-driven link-building services to our clients.
For every article that we write for acquiring links from third-party websites, here are the instructions we follow:
- Formatting
- Word-count
- Tone guidelines
- Natural placement of the anchor text
Step 3. Check the Publish Status of Guest Post and Ensure Submitting You the Progress Report
There are dedicated members in our team who are assigned the task to monitor the publishing status of guest posts created for your brand.
Upon verification, we submit the report that includes every essential detail about the guest post link that you should know about.
This is how we keep our clients informed every step of the way.
Quality Control Checks We Perform to Evaluate Every Website Before Acquiring Backlinks (A Vital Part of Our Process)
We’ve built our reputation on delivering quality to our clients. That commitment starts right from the beginning—with thorough checks to evaluate every website before we secure backlinks.
Let’s show you how!
- We Review the Publishing Site’s Quality and Spam Rating
Our team measures the quality of a backlinking site by tracking the following metrics:
- Domain Authority (DA) score
- Average organic traffic
- Location of the visitors landing on the site
- Website Page Authority
- Referring domains
- Natural link profile with do-follow and no-follow links
- Site’s design (we avoid sites that are cluttered with ads, popups, and load slowly)
- Crawling and indexing status of the site
- Spam score
- Next, we manually check the publishing site’s content to ensure it’s suitable for backlinking
Here, we read the latest 5–10 articles published on that site and check the following pointers:
- Originality and uniqueness of content
- Information covered
- Keyword optimization
- Usage of affiliate links
- Tone of the content
- Content freshness
- Posting frequency
- As our last step, we check both recent and past trends linked to the backlinking sites
By performing this step, we see in the past 2–3 years what changes the publishing site faced. For better clarity, here are the key points we ensure to check:
- Organic traffic flow (specifically, see how many times the site has faced a downward trend)
- History of penalties issued by search engines
- Domain Authority (DA) growth trend
- History of content publication
Tested Tools We Use to Evaluate Client’s Competitor Link Profiles and Access the Quality of Backlink Sources
These tools are professional, tested, and are known for providing precise results. That’s the reason we use them while executing link-building campaigns for clients with travel-related websites.
1. Ahrefs
The tool Ahrefs helps us:
- Identify new link opportunities and analyze your competitor’s backlink profiles.
- Discover keywords that your rivals are targeting and ranking.
- Find the most shared and linked-to content in your niche (we identify it using Ahrefs’ Content Explorer option)
2. SEMrush
The tool SEMrush helps us:
- Gather insights into the overall health of your site (from backlinks’ perspective).
- Find potential websites from where we can acquire backlinks for your website.
3. Google Alerts
The tool Google Alerts helps us:
- Monitor mentions of your travel agency (the sites that mention you but don’t link you back).
- Set alerts for specific travel topics that we can outreach for guest posting.
4. Hunter.io
The tool hunter.io helps us:
- Find email addresses of potential link-building prospects (so that we can outreach to websites for link placements, guest post opportunities)
- Gather contact information of specific domains that are popular in the travel niche for link-building.
Here are the KPIs We Track to Ensure Our Link-Building Approach Brings Success to Your Travel Website
Tracking the following Key Performance Indicators (KPIs) and submitting you in the form of a report is an essential part of our commitment to transparency:
- Backlink quality and quantity
- Domain Authority (DA) score increase
- Keyword rankings
- Link retention rate
- Backlink diversity
- Referral traffic
We Specialize in Building Backlinks for Travel Industry and That’s the Reason We Offer Our Link-Building Services to Development Agencies As Well That Handles Travel Clients
Just like we build quality backlinks for travel-related websites, we offer our assistance to development agencies that handle clients from the tourism industry as well.
Through our white-label link building services, any such agency can collaborate with us and get a strengthened backlink profile for their clients.
How We Handle Communication & Transparency
For us, you matter the most and maintaining communication and transparency with you becomes the most essential part of our process, when you are our client or want to be the one.
1. These are Our Operating Hours
Travel site owners operating their online business in the US can contact us from 11.30 p.m. to 1.30 p.m. (EST/ET) the next day.
For UK and Commonwealth countries’ online travel sites, we are available from 9.30 a.m. to 10.30 p.m. (GMT/BST). You can call or text us during this span, we will respond to you immediately.
And for Australian travel site owners, we are available from 1.30 p.m. to 2.30 a.m. (Australian Eastern Time/AET).
In case, you are from any region other than mentioned here, contact us and find the best time to talk with our team.
We respond instantly during these hours (on working days). However, we always welcome your queries anytime. In that case, you will have to wait for a few time, that’s the only difference.
2. We Let You Choose How to Connect
We prioritize our clients’ experience, striving to make it as seamless as possible. To ensure it, as your link-building agency, we give you complete liberty to choose the channel to communicate.
You can either mail or WhatsApp us. We will even discuss the onboarding procedure and hear your concerns on the same channel that you want us to.
Our team is active on Skype and Slack as well.
3. Our Team Delivers Reports On-Time
To showcase the impact of our efforts, we ensure submitting reports with you twice in a month. It’s up to you, whether you want to get updated once or twice in a month. This is the choice for the travel sites that hire us on monthly basis.
For the sites that leverage our service for one-time, we ensure submitting deliverables as per the mutual decision taken during onboarding.
Other Effective Link-Building Strategies for Travel Websites
Here, we are listing a few other link-building methods that you can also practice for backlink acquisition if in the travel industry:
1. Broken Link Building
This strategy involves identifying travel websites that have broken links. Post identification, you can suggest your content as a replacement. As the process starts with identification of broken links, that is the reason, it is called as broken link-building.
2. Skyscraper Technique
The sites practicing this technique first identify popular content on a specific topic. Then, create new, more detailed or updated content with an intention to outshine the older version, this is called as skyscraper technique.
The goal is simply encouraging the sites linking to the older content to link the improved version, and that’s how, gain new backlinks.
3. Link Reclamation
Sometimes, travelers might mention your platform while sharing personal stories on blogs or forums or even other content creators while covering any topic where they intentionally mention you.
In the link reclamation method, you identify such mentions and reach out to the site owners to request linking to the mention.
4. Resource Page Link-Building
The big names in the travel industry curate resource pages, and you can request them to add your travel business mention in their list. Getting on the list helps you gain trust, acquire backlink and send referral traffic for your website.
5. Social Proof and Reviews
The sites contact credible travel bloggers and influencers to talk about your travel services. Talking implies here leaving reviews or testimonials for your brand. This is the social proof and reviews approach, which improves reputation as well as help a site acquire trustworthy backlink.
Additional User Queries
Query 1. What are some unique content ideas that can attract high-quality backlinks for travel sites?
Ans. From our decade-long experience, we can suggest the following content ideas you can consider covering and when made a part of your content plan, definitely going to bear results:
- Offer inside tips on hidden spots and local experiences in your blogs or articles.
- Design fun and engaging quizzes. This can help you drive interaction and link sharing.
- Curate listicles years wise. This gives a signal to the reader, things in the content are updated.
- Share unique travel videos, tips or vlogs about hidden destinations.
- Features real stories and photos from travelers to foster engagement and increase the likelihood of others linking back.
Query 2. What types of content are most effective for attracting backlinks in the travel niche?
Ans. If you are looking for the most effective content for attracting backlinks in the travel niche, here is the answer. Try covering the following types of content:
- Guides and tutorials
- Data-driven content
- Listicles
- Infographics
- Guest contributions
- Resource pages
Query 3. How to leverage listicles to gain high-quality backlinks for a travel site?
Ans. Use listicles this way and gain the best high-quality backlinks for your travel sites:
- Create listicle on the popular seasonal travel topic. This can help you attract attention as the topic you are covering is in trend.
- Share your listicles across social media, email newsletters and travel forums to drive engagement and natural backlinks.
- Consider notifying the blogs, destinations or companies that you mention in your list. They may link back to your site as a source.
- Improve your listicles with compelling visuals to make them shareable and more likely to attract backlinks.
Query 4. What are some effective strategies for guest posting on travel blogs?
Ans. These are some tried-and-tested strategies that you can use to successfully guest post on travel blogs:
- Always try offering unique, well-researched and engaging content that provides real value to the blogger’s audience.
- It would be a great initiative if you create a personalized manual outreach message, including how your post will benefit the blog and its audience.
- Make sure your submission follows the blog’s guidelines. This cautionary step increases the chances of acceptance.
Query 5. How to use social media to boost travel website’s link profile?
Ans. Here, we are listing down a few ways that will help you leverage the optimum use of social media to attract backlinks:
- Engage in travel communities on different social media platforms like Facebook groups, Reddit, and travel forums.
- Partner with travel bloggers and creators for content shoutouts and link placements.
- Post infographics, travel videos and image-heavy content on Instagram, Pinterest and YouTube.
Query 6. How long does it take to see results from link-building efforts?
Ans. Well, it depends on several factors, like your current website authority, quality of sites you are choosing for backlinking, the relevance and depth of the content you are pairing with backlinks, and consistency of your efforts.
If you rely on the right approach and partner with professional experts, results will typically start appearing within 3 to 6 months.
Let us Establish Authority, Trust and Relevance for Your Travel Website
Got your all doubts cleared or still looking to get answer on a specific concern about link-building? If it so, reach out to our team who is always ready to guide travel-related site owners.
You can also give us a chance to help you and establish authority, trust and relevance for your website by leveraging our link-building services.
