By 2032, the global tourism market size is expected to grow around USD 18.44 trillion which means for every business operating in this sector looking to secure financial returns, a golden opportunity is awaiting you.
However, with each passing day, competition is getting tough and achieving online success i.e. appearing in the top search results for relevant users’ search query is becoming harder.
To thrive in such a situation, a business has to work on two aspects- providing unique value to the modern travelers and implementing a solid SEO strategy (There are other methods besides SEO, but this one is the best, most cost-effective and long-term oriented).
Now, the first aspect comes under your control but yes we are ready to take the responsibility to manage SEO of your website, whether you are an online travel agency, cruise company, vacation rental business, destination event or festival organizer, luxury brand owner or a blogger that publishes travel-related content.
Before proceeding further, we would like to give you a glimpse of what you are going to discover in this content piece:
- Real outcomes we deliver to websites related to travel industry
- Why 500+ Brands Rely on Our Team
- How we resolved unique challenges faced by businesses operating online in the travel industry
- Key Differentiators that make us unique from other travel SEO agencies
- Services that we ensure providing to our clients from tourism or hospitality industry
- Key Metrics we track and submit to our clients in report format
- Our SEO packages that we’ve specifically designed for travel agencies
- Tested SEO Tools we use to execute the process
- Our past client’s feedback
- Additional user queries
This is What We Deliver to Websites Related to Travel Industry Through Our SEO Services (Outcomes That Actually Matter to Your Business)
With our proven SEO and content marketing strategies, we optimize every crucial element of your site that impacts its SEO performance. This is how we drive the following outcomes for your travel business:
500+ Brands Have Placed Their Trust in Us- Here’s Why
With over 15 years of experience, we’ve mastered SEO, link-building and content marketing. But instead of just telling, we would like to show you what sets us apart through this video, in which we are going to break down our process, results and why businesses trust us for SEO success.
Take a look:
We Identified Challenges that Affect Online Visibility of Online Travel Websites and Solutions Too
When we examined the whole situation in-depth, we got to know the challenges a travel business website faces. As a solution-oriented travel SEO agency, after identification, we created result-driven solutions for each.
Let’s tell you what these challenges are and how we directed our approach to overcome them!
Challenge 1. Maintaining Site Visibility During the Off-Season
Travel websites see dropped searches, slow bookings and lesser website traffic during the off-season, and this is something one cannot stop because of the unfavorable weather conditions or no big event is taking place in that specific time.
But do you know when website traffic and searches continuous to decline, site disappears from SERPs? Bouncing back in such a situation becomes a really challenging task then. Also, establishing visibility in the peak season proves to be a hard step for the business.
Here, we want to unfold a truth – during off-season online travel demand does not disappear, it just shifts. Based on this fact, we created the solution.
Our Solution: Identification of Long-Tail Keywords Related to Off-Season Travel
During off-season, we focus on targeting travelers who are planning future trips. Also, there are some budget-conscious people who hunt for economical deals and offers specifically in this period only.
We recognize this untapped opportunity and to make our client’s site appear on search engines, we identify long-tail keywords (experience-driven and destination-based) for the travel sites that approach us for SEO. These terms have high booking intent and potential to boost conversions.
Challenge 2. Content Saturation
Nowadays, the most difficult task for travel sites is not content creation, rather their biggest struggle is how to make their content stand out from the rest.
Internet is already filled with the repetitive stuff, and writing for the same listicle (Top 10 lists) or travel tips do not help at all. This is content saturation, and it impacts small businesses the most. They do not get clicks, conversions and fail to establish trust among their target audience.
Our Solution: We Focus on Niche-Segments & Cover Underserved Topics
We always believe in working with a strategic approach, be it in any aspect of our service. For content creation, we focus on creating search-driven but not overused content.
Just like others, we do not create listicles mentioning places names and mention you as a place to visit for accommodation or any activity. Rather, we help travelers visualize their journey with storytelling. To ensure this, we cover topics like unique itineraries, cultural experiences or lesser-known destinations where competition is low and then, strategically, take their attention to your brand and land them on your website.
To learn some proven tips, you can also check our blog written on- content development strategies to rank in the search engines
Challenge 3. Lead Quality Improvement
It has been a consistent complaint of travel business that they receive good leads but record low bookings comparatively.
Well, let’s first tell you the reason behind this, with your sincere content efforts, you can attract all the customers looking to travel your place, but this is also true that not all of them are serious buyers.
Many just browse to see, compare prices or plan things for “someday”. Thus, travel sites able to get leads but very few bookings.
Our Solution: We Follow BoFu Content-Led Approach
Just like you, we are a business and can understand lead volume does not drive revenue, but lead quality does. That’s the reason, from the beginning, we identify BoFu (bottom-of-the-funnel) keywords and target high-intent travelers.
They are ready to make a booking, but what all they want is a convincing content piece that can answer their query and hit their search intent and give them the confidence that they are investing with the right partner.
Challenge 4. Link-Building in a Crowded Space
If you are from tourism industry, you must have seen thousands of travel businesses are vying for the same backlinks and link-building is really challenging in such a scenario.
The popular authoritative sites already partner with established companies in the travel sector. This makes it really difficult for a smaller business to break through.
Our Solution: We Implement These Three Advanced Strategies to Acquire Backlinks
We chase niche-travel bloggers, local tourism websites and industry-specific publications to acquire backlinks for your website depending on your travel business.
1. Local SEO
- List your site on travel-specific and local directories.
- Secured links on the pages that focussed on “in [city]” and “near me”.
- Optimize Google Business Profile of your website.
- Implement Local Business schema on your website.
2. Leverage Content Marketing with Guest Blogging
- Identify high-authority travel blogs, tourism websites and local publications where you can contribute.
- Pith your travel insights to local news sites and online magazines that cover tourism topics.
- Share travel trends, upcoming events, or exclusive experiences related to your destination after doing in-depth research.
- Use eye-catching visuals in the posts.
To learn advanced link-building strategies, you can also read our article- 10 Powerful Link Building Strategies
As Your Travel SEO Agency, This is What Makes us Unique (Our Key Differentiators)
To level-up the SEO game of travel-related sites, we worked on a few aspects that helped us keep the pace with evolving trends and add exclusive features to our services. Take a look and see what unique value we bring to the table:
1. Dedicated Account Management
We assign a dedicated Account Manager to ensure you have a smooth experience with us. Their primary job responsibilities, will include:
- Providing you personalized attention and strategic guidance.
- Well-planned implementation of SEO strategies for your campaign.
- Addressing your queries promptly (either in one-on-one meetings or through messages)
- Submitting your deliverables without any delays.
2. Primarily SEO-Focused Company
Since the beginning, we have been solely focused on providing SEO services. You can also check Google rating for our website. The star-ratings we’ve got here speaks to the quality of our work we provide to our clients.
As a dedicated SEO company, we can provide you:
- A highly customized SEO strategy for your project (that you can choose to scale anytime)
- Use the latest SEO tools, technologies and techniques to execute strategies for your website.
- A proficient team that has a proven track record of success.
- Faster turnaround (quick completion & delivery of tasks).
3. Customized SEO Packages
We understand not every project requirements are the same. Each site is in different stage and requires efforts accordingly.
That’s the reason, we first evaluate the following factors:
- Current status of the website (like where they stand in the competition)
- Level of complexity in the website (structure and architecture wise)
- Client’s specific requirements
- Geographical location targeting
- Current website performance
When we clarify the status of each factor, then based on them, we design a customized package.
4. Penalty Proof Backlinks
A varied backlink profile protects a website from search engine penalties, and that’s what we ensure providing you. Here are the link types our backlink expert team acquires:
- Contextual links (from blogs or articles)
- Directory links (high-quality, niche-specific)
- Forum links (from active, relevant discussions)
- Editorial links (earned through valuable content)
5. Suggest User Interface (UI) Recommendations
We optimize technical SEO elements (including site architecture) on the client’s website but along with it, we provide useful suggestions on the loopholes that we notice.
These suggestions are related to:
- Navigation
- Design
- Overall user experience
This helps us suggest and make your website search-engine as well as user-friendly.
6. Transparent Pricing, Process and Reporting
We believe in sharing each detail including our packages pricing, our workflow openly and do not like to keep things hidden. While working with us, you will get the following details transparently:
- Reports
- Our pricing
- The process we follow
We’ve Mastered SEO Over the Past Decade to Empower Travel Websites – Here’s What Our Services Include
With over a decade of experience, we’ve learned that in the travel sector, capturing the right audience is key—those actively searching for destinations, travel packages, or unique experiences.
As a full service SEO agency, you can expect the following services from us:
- SEO Audit
- Technical SEO
- Keyword Research & Analysis
- On-Page SEO
- Content Development and Optimization
- Link Building (Free Backlinks as well as Guest Posting)
Our Monthly Progress Reports (To Help You Understand What We Track)
We ensure sharing reports with our clients twice a month. It helps us demonstrate growth on your travel website through our efforts.
- Organic Traffic Growth
- Keyword Rankings
- Click-Through Rate (CTR)
- Conversion Rate
- Bounce Rate
- Backlink Quality and Quantity
- Page Load Speed
- Indexed Pages
- Local SEO Performance
Travel SEO Packages Available with us
We understand the SEO needs of a small business in the travel industry are vastly different from a big hotel chain known for travel destination in a bustling city. That’s why we offer SEO packages to our all clients depending on their site requirements.
However, to give you a basic estimate, it starts at $350 USD per month. You can always get in touch with us to know the pricing of SEO specifically for your travel website.
Tools We Use While Executing SEO Campaigns for Our Travel Client’s Websites
These are the tools we use while executing SEO for our travel clients. Just like our strategies, these are tested and provide us accurate insights.
Take a look:
1. Basecamp
The tool Basecamp makes things easier for us. It facilitates:
- Centralized communication
- Task organization
- Easy file sharing (with clients)
- Real-time collaboration
2. SEMrush
The tool SEMrush helps us in:
- Identifying flaws in your site (website audit)
- Monitoring competitor site’s SEO strategies.
- Researching keywords (high-value travel terms)
3. Ahrefs
The tool Ahrefs helps us:
- Track existing backlinks of your travel website.
- Analyze link-building strategies of your competitors.
- Check the authoritativeness of identified backlink sources.
4. Screaming Frog
The tool Screaming Frog helps us with:
- Identifying technical SEO problems (including broken links, missing metadata, slow page speeds).
- Detecting presence of duplicate content on your website.
- Analyzing your site structure is easy-to navigate and optimized for both search engines and users.
- Ensuring security headers like HTTPs are correctly configured.
5. Google Analytics
The official tool – Google Analytics helps us:
- Track your site traffic.
- Analyze user behavior.
- Gather audience insights.
- Measure campaign effectiveness.
6. Google Search Console
The tool Google Search Console helps us:
- Gather insights into clicks, impressions and rankings your site receiving at the moment.
- Track indexing status of your site’s important pages.
- Identify and fix crawl errors present on your website.
7. Page Speed Insights
The tool Page Speed Insights helps us check:
- Your site speed score on mobile and desktop.
- Core Web Vitals score
- Bottlenecks hampering your site speed.
8. Grammarly
The tool Grammarly helps us deliver you:
- Error-free content.
- Plagiarism-free content.
- Content without delay (as it speeds us content-review process).
9. Canva
The tool Canva helps us create:
- Engaging social media posts, banners and other visuals to showcase deals and discounts availed by your brand.
- Visually appealing graphics to include in the posts we write for you.
10. Hunter.io
The tool Hunter.io helps us:
- Identify email addresses of potential link-builders.
- Co-ordinate outreach and track responses efficiently.
See Why Our Clients Love us
We feel pride in maintaining strong relationships and bringing amazing results to our clients’ businesses. You can view our profile on Clutch (65+ Five-Star Reviews) and Google (20+ Five-Star Reviews). Their feedback always drives us motivation to perform better.
Additional User Queries
Query 1. What’s the best way to structure a travel website for optimal SEO?
Ans. For optimal SEO, here are the best tips we can suggest you structure your travel website:
- Simplify your site navigation so visitors landing on your site can easily find what they are looking for.
- Make your site responsive (both laptop and mobile-friendly) as a large portion of travel searches come from mobile devices.
- Keep URLs of your site short and keyword-rich.
- Use a well-planned internal link strategy to guide visitors to related content and help search engines understand your site’s structure.
- Optimize images and other media present on your site using lazy loading methods and improve user experience like crucial aspects.
Query 2. What strategies can smaller travel websites use to compete with large OTAs?
Ans. Competing with large online travel agencies is a challenging task for small travel websites, but it’s never impossible. By implementing a strategic approach, here is how you can make this a great reality:
- Niche specialization: As a small brand, you can establish authority among specific niches and be the visitors’ choice for niche-specific terms.
- Personalized service: You can also take the benefit of personalized services and this is how you will get extra benefits and compete better with the large OTAs.
- Content marketing: This strategy is a golden opportunity for small businesses and one can leverage it and compete with other well-established names in the industry.
Query 3. From which step, one should start SEO execution for a new travel business?
Ans. As a new travel business, here is the ideal sequence you can follow:
- Start by identifying keywords specific to your niche.
- Optimize website structure with a strategic planning.
- Execute on-page SEO in a well-planned way.
Rest gradually, go for link-building as well.
Query 4. What are the best SEO tips for a new travel business?
Ans. If you have recently launched your travel website, here are the best tips you can implement to improve your site’s SEO score:
- Include long-tail and question-based keywords naturally in your website.
- Ensure fast loading times and mobile-friendly design, as most travelers browse on smartphones.
- Implement structured data (schema markup) to enhance visibility in Google’s travel features.
Query 5. How long does SEO take to show results for travel websites?
Ans. Well, it all depends on competition in your industry, authority of your website and the strategy created to cover content.
Also, here we would like to make you aware of the fact – due to seasonality, high competition and Google’s travel-related SERP features, results take time to appear however, one should never forget these are long-lasting unlike paid-advertisements.
Query 6. How to optimize travel blog for SEO?
Ans. To optimize the blog of your travel website for SEO, you need to include the following steps to your content strategy:
- First, choose a focus (primary) keyword for your blog. You can either identify BoFu or a long-tail term.
- Create clear headings, in-depth content, relevant FAQs. Adding sections like FAQs really enhance visibility of your blogs in search results as you can appear in snippets or People Also Ask section.
- Ensure implementing strategic internal linking in your blog. This helps you cover topical authority on the search engine.
- Optimize blog images with descriptive alt-text. This helps search engines as well as user-friendliness.
- Ensure good readability of your blogs. You can use clear CTAs and make sure booking links look seamless and easy-to-appear, as well as clickable.
Now You are Ready to Rank Your Travel Site in the Top Search Results
With this, we’ve covered every key concern a travel site owner might have. However, if you still have any questions about travel SEO or our services, feel free to reach out anytime. We’d be happy to guide you, address your challenges, and help you outperform competitors by securing top rankings in search engine results.
