(Achieved 62% organic traffic growth and an estimated 38%+ sales growth for the client, all in 6 months)
This case study explores a Surat-based B2B fabric eCommerce business targeting buyers across India.
Despite offering a vast inventory, the website struggled with inconsistent search visibility and generated very few sales inquiries.
Over a six-month campaign, we addressed these challenges and introduced a new multimedia content strategy. This approach helped transform unstable rankings and traffic into a steady flow of qualified sales inquiries.
Without further delay, let’s elaborate on how it all went!
Month 1. Finding the Leaks & Building the Blueprint
Using our SEO audit checklist, we uncovered the major issues such as keyword cannibalization, poor site structure, and 404 errors, all of which were holding back the client’s rankings and organic traffic growth.
Based on those findings, we created an SEO execution plan with prioritized actions, also conducted keyword research for existing category pages (proposed by the client) and main pages.
For the first two months, we decided going with –
- Optimizing content for existing categories and main pages.
- Improving on-page elements for the same pages (our on-page SEO guide includes in-depth information)
- Optimizing technical SEO elements (Primarily, there are nine technical SEO elements that must be addressed. We’ve covered them in our blog “9 essential ecommerce technical SEO elements for your store”, which you can refer to for more details if needed)
Outcomes
- The overall site health score improved from 73 to 98.
- Content and on-page optimization for existing category and product pages was completed.
By the end of the first month, we planned the keyword mapping for the new categories.
Month 2. Site Restructuring
To support the client’s growth, we spent the second month improving and restructuring the website’s overall structure.
(If you are new to this or are confused on how to handle this, we’ve covered types and the best practices one requires while optimizing architecture for their ecommerce store in our blog. You can check and get the tips)
Here’s what we did exactly:
- Catalog Restructuring – We reorganized the entire product catalog into a logical hierarchy.
- Strategic Keyword Remapping – We shifted target keywords away from volatile product pages and mapped them to the newly created, stable category pages. Out-of-Stock Protocol – Earlier the client was deleting pages for the out of stock projects. We stopped that deletion first and started marking them as “out of stock” status to preserve their URLs and retain SEO value. However, if there was any permanently discontinued product, we redirected it to the strategic 301 pages.
- Recurring Growth Activities – Our team conducted a few activities that gradually turned into real growth:-
a, Published 4 website blogs targeting B2B fabric sourcing queries.
b. Built 70 organic links to increase the domain authority of the client’s site.
c. Secured 4 paid guest posts on relevant industry portals.
d. Published 4 posts on different Social Media platforms.
Outcomes
- The website was fixed.
- Keywords were safely placed on permanent category pages.
Month 3 & 4. Growth & Multimedia Expansion
In this phase, our focus was to reach more buyers. But that was not possible only with engaging textual content.
Fabric is highly visual and to keep the users interested, we need to show them that more.
Here’s what we did exactly:
- Started Short-Form Videos – Using Canva Pro, we designed visuals and ElevenLabs helped us getting professional voiceovers, we created engaging reels. We made sure to show off the fabrics, bulk order options and colors in those videos and also posted them on Instagram and Youtube.
Outcomes
- Keyword rankings improved further.
- The client’s site started attracting new business buyers.
Month 5 & 6. Steady Growth & Sales Conversion
In these months, our goal was to let the improved website structure work together with ongoing activities. videos and backlink building.
Here’s what we did exactly–
- We strategically pushed keywords that were already ranking to capture faster traffic gains and accelerate sales growth.
- Posted reels on social media platforms.
- Acquired backlinks from more reputed websites (our link building approach focuses on securing backlinks from high-traffic, relevant websites, which is why we consistently see positive results. For more details, feel free to explore our link building services page)
Outcomes
- 62% Jump in Organic Traffic
- Website trust increased (DR went from 13 to 21).
- Organic traffic increased.
- +122 new keywords started ranking.
- 38%+ growth in sales.
- Monthly clicks on Google Search Console doubled, rising from 834 to 1.82K
What Comes Next
With solid growth in place, we’re now focusing on high-intent, conversion-driven keywords. The goal is clear, better traffic that drives results.
Want the same for your business? Either explore our ecommerce SEO services page and learn about our approach or directly reach out to our team and we’ll get back to you within 24 hours.
