Conversion-Focused SaaS SEO Agency Driving Results for B2B Brands

Today, 80% of SaaS businesses that rank high in search results get a lot of traffic, still don’t see many people signing up for free trials or demos.

When we unpacked the SEO of such sites, we found the real reasons. These were, misalignment of content with current search intent, content too much focused on top-of-funnel (ToFu) keywords, weak on-page SEO, technical SEO issues on the conversion pages, lack of internal linking, presence of outdated content, and poor use of schema markup.

As a SaaS SEO agency, we don’t want our clients to face this problem, that’s why we discovered a solution that we are going to share today (an example of how we strategize + develop + execute the SEO process).

Here’s What You’ll Get from Our Premium SaaS SEO Services

Our focus from the very start is to generate leads from SEO for your website. That’s the reason, we start with targeting bottom-of-the-funnel keywords. This helps us get more leads from the users that are already looking for your product-like solution and ready to try it to resolve their issues.

For most of our clients, we get leads in the first phase (that means usually within 6-7 months). This qualified traffic helps you improve Monthly Recurring Revenue (MRR) and the following benefits to your SaaS business.

1. Meaningful Traffic

By targeting bottom-of-the-funnel keywords for your SaaS audience, we ensure the visitors you get are genuinely interested in your product. This means not just traffic but the right traffic – leading to higher engagements, more demos, and increased conversions.

2. More Inbound Leads

We create valuable resources, like free trials and insightful SaaS guides, that help attract more inbound leads. This approach not only draws in potential customers but also builds a genuine connection, making them feel confident in exploring what your brand has to offer.

3. Improved Organic Visibility for Your Brand

We create customer-centric content for each article that includes the right keywords and acquire high-authoritative backlinks for it, making it easier for your target audience to find you.

When your brand is mentioned on high-authority sites, it not only helps improve your search rankings but also boosts your organic visibility. This way, you’ll connect with the right prospects who are actively looking for solutions like yours.

4. Reduced Dependency on Paid Advertisements

With our organic SEO strategies, we expand your reach to the right audiences. Our approach will not only help you reduce reliance on paid advertising but also create a sustainable flow of traffic that continually drives qualified leads to your business.

And this is what a SaaS provider wants for their site. Right? Now, let’s show you what process we follow to bring these benefits.

Our Process that We Use to Bring Results for SaaS Websites (With Example)

Here is an overview of our SaaS SEO process. Having been in the industry for more than 15 years, we have learned much about what works and what is required for SaaS websites in this competitive world.

1. Project Understanding

Following the initial discussion and onboarding formalities, we start with our first step, i.e., understanding your project.

Based on the knowledge acquired from you and in-depth research through Google, we understand your product, its features, and the ones who will be interested in buying it—your potential clients.

Then, we note down all the insights gained in one document and ensure sharing it with you to bring our efforts in alignment with your goals.

For reference, you can check the following doc that we’ve created for one of our SaaS clients:

https://docs.google.com/document/d/1ox25nGXAMCXZc7xg1LmNulP9GazY8iTcqp0ixBw1tPg/edit?tab=t.0

Following the doc sharing, we schedule a meeting to get your feedback. When you allow us to proceed, we start with the process.

2. Complete SEO Audit

Next, we evaluate your site’s current status using premium SEO audit tools. We check if your site is optimized to serve the best user experience at the moment.

Here are the issues that we check while auditing:

• Technical SEO
• On-page SEO
• Keyword stuffing
• Keyword cannibalization
• Backlink profile status

As our client, you will get audit findings and an Action Plan from us, in which we will list all the planning with which we will proceed.

3. BOFU Keyword Research (Where We Invest Time to Drive Real Results) – Includes Sample Keyword Report + Custom Lead Generation Strategy

This is the step that demands laser-focus attention because the quality of lead-generation and signups, your ultimate goal, greatly depends on it.

At this point, our keyword specialists dive deep and uncover the conversion-ready keywords (BOFU) for your product and blog content.

We use advanced keyword research tools like Ahrefs, SEMrush, People Also Ask, and LSI keywords. Along with these tools, we manually research in communities where your potential prospects participate and discuss their problems to get the solution.

Example: For one of our SaaS clients who created a webinar & live streaming platform, we conducted extensive bottom-of-the-funnel (BOFU) keyword research. We identified keywords directly related to the product (to optimize their product page) and blog keywords (to target in their articles).

Usually, we identify the following types of keywords:

1. Direct product-related
2. Features related
3. Vs Keywords
4. Alternative Keywords
5. Best Platform Keywords

You can also check our keyword research document created for one of our best-performing clients below:

Keyword Research Sample Report that includes:

• Keywords for product pages
• Keywords for blog post topics (bofu)

https://docs.google.com/spreadsheets/d/1WduMHQu-JmvB93NFgQwwzqhUDRQ4cxOiyJ68aqPHqlQ/edit?gid=0#gid=0

This document will be shared with you following its creation, to help you understand our keyword targeting strategy.

4. Strategy Development with Lead Estimation Forecast

At this stage, our team spends time creating the strategy by segregating the identified keywords based on search volume, keyword difficulty (KD), and intent, as you can see in the strategy document. Additionally, we list topics designed to address a variety of relevant queries, driving targeted traffic and building topical authority on a page-by-page basis.

Organic Keyword Strategy + Lead Forecast for Revenue Growth Report:
https://docs.google.com/document/d/1YfSKSLTDOsxzkazSoxzZe9RNKGUwtDj5N35zEQuNZoQ/edit?tab=t.0

Following the strategy development document, we share it with you along with a lead estimation forecast. This helps us inform you during the initial stage and align the execution process for your project the way you want.

From Here Onward, The Execution Starts

At this stage, we’re ready to start putting our plan into action. Here, we are sharing an overview of our execution process, that will help you understand how things happen after strategizing

1. Technical SEO

We start with optimizing technical SEO elements because without its implementation, despite implementing other SEO strategies, your site will not appear in search engine results.

Here are the steps we take to ensure technical SEO strength:

• Set up Google Analytics and Search Console to monitor and manage real-time insights.
• Work on speed, web performance, and user experience elements like mobile optimization.
• Based on audit report, we ensure crawlability and indexability of all the pages of your site.

2. On-Page SEO

The second step we implement is optimizing on-page SEO. We include the identified keywords and their variations in your site content. This helps your site appear in search results when a user makes a query related to your product/tool.

Here are the steps we take to ensure on-page SEO:

• Create unique and search-engine friendly title tags, meta descriptions, and URLs for all your site pages.
• Optimize your site content for structure, readability, and keywords.
• Ensure relevancy for internal and external links placements.
• Optimize images and Call-to-Action (CTAs).

3. Optimization of Existing Content

We work on your already published blogs to match them with current user intent and search engine guidelines by implementing a few content optimization strategies.

Here are the steps we perform to optimize existing content:

• Update old content with current data, examples, and insights.
• Add new sections or rework on the structure to improve readability and relevance.
• Ensure your content answers user queries more effectively, is easily scannable and easy-to-digest.
• Include EEAT factor in your written blogs and articles.

4. New Content Creation

We cover new topics, majorly pain-points and high-value-rich content, in this step. These are the same topics for which we’ve taken your approval prior to the start of execution.

Here are the steps we follow to write new content

• The content strategist creates an outline for the blog or article. If clients want to approve the outline first, we share it with them. If you’d prefer us to handle everything, we’re happy to do that too.
• After your go-ahead, our content writers create blog posts and articles, strategically link connected blogs.
• Upon completion, content editor reviews every piece, ensuring it to be original, free from plagiarism, grammar complying and 100% human generated.
• Once the content passes all checks, we ensure sending it to you.

Likewise, the process is followed for bulk article and other content creation orders.

5. Link-Building

Next, we ensure link building from high-quality and authoritative domains-gain vote-of-confidence from trustworthy bloggers and site owners.

For each request, we create a personalized, unique message. Here’s the strategy we follow further to acquire high-quality backlinks for SaaS websites:

• We focus 80% of our efforts on securing do-follow links for your blog posts.
• For 15-20%, we acquire backlinks to target your product-related pages.
• For the rest 5-10%, we build backlinks for your brand keywords.

That’s how we work, but to keep our clients informed, we ensure sharing progress reports, as you can read in the next segment.

Here’s What We Cover in Our Project Progress Report

We collect real-time data from Google Analytics, Search Console and Ahrefs like tools. This data is actually the KPIs that actually matter to a SaaS business.

As you can see, for us, user engagement, lead generation and conversions matter more than void traffic. It’s completely your choice, whether you want to get updated once or twice in a month. In general, we submit report to our clients twice in a month.

Our SaaS SEO Packages

We charge you as per your requirements. Based on these six factors—business size, industry competition, website complexity, service requirements, geographic targeting and current website performance, we customize an SEO package for you.

This way we offer you a pricing for which you have to pay only for what you require, not for unnecessary extras.

Usually, the price for a SaaS SEO package starts at $550 USD. However, get in touch with us to receive a customized quote for your brand.

How We Handle Communication and Transparency

We believe in complete transparency and open communication. For your every concern, we will try our best to respond promptly with the right solution. Here’s how we handle responsiveness and transparency in our practices:

Provide Consistent Updates on Progress

As our client, you’ll have access to a real-time BaseCamp dashboard, so you can easily track the progress of your project. We’ll keep you updated on important things, and our team is always here to answer your questions and keep things clear.

Responsive to Your Inquiries on All Communication Channels

We assign a dedicated account manager as the primary point of contact from our company’s end to respond to your queries.

You can choose to contact us through mail, Skype, WhatsApp, Slack or any other communication channel.

Share Real & Complete SEO Insights

Whether it’s about initial SEO strategy discussion or periodic progress reports after our strategies’ implementation, we will share the real and complete SEO insights always.

The reports you receive will include every single detail that you should be aware of, that too, in an easy-to-understand format. No jargon, only the metrics that are related to your SEO goals and expectations.

Operating Hours

For US clients, we are available from 11.30 p.m. to 1.30 p.m. (EST/ET) the next day.

Clients from the UK and Commonwealth countries can contact us from 9.30 a.m. to 10.30 p.m. (GMT/BST).

And if you are from Australia, you can reach us from 1.30 p.m. to 2.30 a.m. (Australian Eastern Time/AET).

In case you belong to a region other than the ones mentioned, contact us to find the best time to talk.

What We Do in Case The Client is Dissatisfied With Our SEO Services

To date, we have not encountered this situation because we take client’s approval for our strategies during the onboarding process.

In the very first month, they understand our execution process and in case they are disappointed with any practice, they prefer discussing that with us.

Still, in future, if we notice any disappointing feedback from our client, we will prioritize resolving it through mutual understanding, ensuring a win-win outcome for both of us.

Tools We Rely On

To deliver the best possible results for your website, we have selected a few industry-leading SEO tools. These tools help us obtain accurate insights of your site performance.

Here is an overview of the tools that help our expert SEO team deeply analyze every single aspect of your SaaS website:

1. BaseCamp

This is the tool we use for efficient project management. It helps us streamline workflow, improve communication and ensure transparency throughout the SEO process.

2. Ahrefs

It helps us track existing backlinks of your site and analyze competitors’ link-building strategies. Using Ahrefs, we also inspect the authoritativeness of the identified sources for backlinking.

3. SEMrush

This is an all-in-one digital marketing tool, however, we use it for keyword research. Using SEMrush, we get an overview of keywords that can be targeted through your content. It also helps us analyze your competitor’s keyword strategy.

4. Screaming Frog

It helps us identify technical and on-page SEO issues. Using Screaming Frog, we get insights into site structure, broken links, metadata and much more.

5. Google Search Console

It helps us understand exactly how your site is performing in Google results. Using Search Console, we get the accurate insights on the traffic landing on your page, indexing issues, technical performance and website visibility.

6. Page Speed Insights

It helps us evaluate your webpages’ speed on both desktop and mobile devices. Using page speed insights, we get additional recommendations on how to improve loading speed and user experience on your site.

7. Grammarly

The tool helps us improve readability and make your content error-free. Using Grammarly, we review content faster and ensure delivering high-quality output at scale.

8. Canva

It helps us create eye-catching visuals and infographics to complement your blog posts. Using Canva, we represent data in the form of pictures and attract your audience’s attention.

9. Hunter.io

We use Hunter.io to find any link builder’s email address. It helps us with email outreach purposes.

Frequently Asked Questions

Query: How do you handle project management and workflow?

Ans. We use the tool-Basecamp to manage client tasks and timelines. Every task and its status are updated there. It helps us operate efficiently within our team as well as externally (with our clients).

There is a dedicated account manager appointed for every new project. They discuss strategies and answer client’s queries as soon as possible.

Query: What level of access do you need to my website and analytics?

Ans. We will need access to your CMS account, Google Search Console and Google Analytics. Accessing credentials of these tools help us track the effectiveness of our efforts and submit results to you in the form of real analytics.

One more assurance we want to provide you is that during the whole process, your data will be secure and safe with us.

Query: How long will it take to see results?

Ans. SEO is a gradual process, it requires patience and dedication. Usually, clients begin to see results around the three-month mark.

However, more substantial growth becomes apparent around six months after the project onboarding.

We want to highlight here that the pace of your project success depends on the level of competition within your niche. So, you can expect results accordingly.

Query: Do you make your clients sign any contracts?

Ans. We don’t bind our clients in any contracts. However, yes, we recommend testing our services for at least 6 months.

As per our experience, you will start making a good profit in this span for your SaaS business model, helping us win your confidence.

Query: How do you stay updated with the trend?

Ans. We continuously work on ourselves to keep you ahead of your competitors. Here are the activities that help us move with the trend:

• Monitor industry publications.
• Attend conferences and webinars.
• Experimentation and testing.
• Networking.