The onboarding process at our agency, SEO Experts Company India, is executed in a defined sequence. Let’s make it understandable to you in simple words! We start by getting your approval to proceed when we receive the first-month invoice receipt. If you ask to keep everything confidential, we’ll also sign a Non-Disclosure Agreement (NDA).
Once these formalities are completed, the SEO execution process kicks off.
Step 1: Project Understanding
To familiarize ourselves with your project, our business team shares a questionnaire form with you that includes a few queries. You just have to fill out the form and help our team gather the necessary and useful information.
Based on your inputs, we get to know:
- Your goals (rankings, traffic, leads, revenue) and KPIs that you want to achieve
- Your target audience and their interests
- Your top competitors’ strategies
- Your priorities and expected timelines for results
Step 2: Keyword Research & Intent Mapping (Foundation of All Activities)
The foundation of every successful SEO strategy is built on a crucial step, i.e., Keyword research. That’s the reason, before we start strategy development, we ensure it to be conducted correctly as it drives the direction for all deliverables.
Our team conducts in-depth keyword research using premium SEO tools like Ahrefs, SEMRush, Ubersuggest, and Google Keyword Planner while keeping in mind the information you shared in the SEO questionnaire.
Keyword research helps us:
- Identify keywords across all funnel stages (BOFU, MOFU, TOFU)
- Analyze competitors and industry keyword gaps
- Group keywords into topical clusters
- Map keywords to URLs or new content assets
- Finalize primary and secondary keywords for each focus area
Outcome: A keyword roadmap that drives every decision in content, on-page, and link-building.
(At this stage, we share your requirements and keyword roadmap with the managers handling Content, SEO, and Outreach Blogging teams)
Step 3: Strategy Development
A meeting is scheduled in which all SEO, Content, and Outreach team managers come together, each bringing their strategy document. This is where execution documents are created.
Document Created by Content Manager
This is presented by the manager of the content team, and it includes:
- Blog content plan (mapped to funnel stages)
- Guest post content roadmap
- Web page content recommendations
- Short-form content ideas (microblogs, infographics, etc.)
- Tone, voice, and CTA guidelines
Document Created by SEO Manager
This document is presented by the manager of the SEO team and it includes:
- Technical audit + dev-friendly recommendation list
- Prioritized fixes for Core Web Vitals, indexing, redirects, and broken links
- On-page SEO checklist for key pages
- Metadata, header tags, and URL structure optimization for key pages
- Internal linking strategy
- Schema and rich snippet opportunities
Document Created by Outreach Manager
This document is presented by the manager of the Outreach team, and it includes:
- Competitor backlink gap analysis
- Target site list for guest posts and link insertions
- Outreach email scripts and link pitch templates
- Anchor text mapping strategy
- Monthly link acquisition goals
All the managers review these three documents to ensure their efforts are aligned. Once they confirm alignment, they prepare the documents for submission to the client.
Step 4. Strategy Document Submission to Get Client Approval
All three documents, including content, SEO, and outreach strategy, are submitted to you as we seek confirmation from your end before final execution of the strategy.
These document plans are created for a 3-month period. Once you give us the go-ahead, we will proceed to the next step. If any changes are needed, we will revise the strategy based on your feedback before moving forward.
Step 5. Simultaneous Execution by All Teams (Ongoing, Month-Wise)
Once the three strategic documents get your approval, all three teams start work simultaneously, ensuring speed without compromising quality for your SEO campaign.
Content Team Begins:
- Writing blog content & web page copy
- Delivering guest post articles for outreach
- Crafting short-form content for microblogs and social media use
- Aligning everything with keyword intent and brand tone
SEO Team Begins:
- Implementing technical fixes and improving site health
- Optimizing meta tags, headers, image alt texts, and URLs
- Managing internal linking and canonical issues
- Ensuring schema and indexing are correctly handled
- Start with off-page SEO tasks such as business citations, directory submissions, branded profile creation, and strategic link building to establish foundational authority and brand trust. (This phase typically begins from the second month onwards.)
Outreach Team Begins:
- Starting cold outreach to niche publications
- Pitching guest posts and negotiating placements
- Securing contextual link insertions
- Monitoring backlinks and building relationships for future placements
Step 6. Monthly Reporting
At the end of every month, we share a transparent performance report with recommendations. This report includes:
- Rankings improvement & keyword visibility
- Tasks completed (content, links, on-page SEO)
- Google Analytics + GSC data
- Links built (with live URLs)
- Completed vs pending tasks
- Action plan for the next 30 days
This helps us ensure you always know what’s happening and what’s next we are going to proceed.
Let’s Launch a Process-Driven SEO Campaign for Your Business Website
We hope we made you understand every step. If you feel any confusion or want us specifically to execute the SEO process for your business, book a free strategy call today.
