Rank Your Law Firm on

Page 1 of Google

Personal Injury Law firm SEO Agency, Lawyer SEO Expert, SEO Legal, SEO for Personal Injury Lawyers, Attorney SEO, Lawyer SEO Company Services, Search Engine Optimisation for Lawyers, seo services for law firms, First Page Rankings for Personal Injury Law Firm by SEO Experts Company India

Among all the business niches, performing SEO for lawyers is the most critical task for an SEO professionals. Reason being the legal industry is one of the highly competitive markets in the world. With several law firms across the country, it is likely to get strenuous to generate qualified leads from the Internet. 

However, by availing the best lawyer SEO service, you can easily attain great results for your law firm website. When professional law firm SEO services india providers handle your SEO campaigns, you are likely to achieve the dedicated results in very little time. 

SEO Experts Company India, the seo company india has been helping law firms and lawyers improve their website performance in the Google search results for the past five years. We understand the significance of ranking at the top in Google and therefore, help you climb the search engine ladder using white-hat lawyer SEO techniques. Call us today and receive a free law firm marketing evaluation. Discuss your objectives and together we can develop an effective marketing strategy that helps you achieve those dedicated objectives. 

Tips to Choose the Best Personal Injury Law Firm SEO Services Company like SEO Experts Company India

While an SEO company can help your law firm to gain the desired online visibility, it is important to choose the right law firm SEO company. With so many available options, finding a company that has the expertise and the potential to meet your dedicated goals. 

Of course, the market is stacked with plenty of companies that promise to Google rankings. However, only a handful are capable of meeting this goal. So, the real question is how do you choose the best SEO company for your business. 

Here we have shared the most important things that a professional lawyer SEO company should have. 

Experience in Performing Law Firm SEO

Pick a law firm SEO service provider that has a detailed understanding of dos and don’ts of law firm marketing. This information will prove to be extremely valuable when it comes to generating qualified leads.

Detailed Understanding of Google’s search engine ranking algorithms

Google’s search engine algorithms are extremely complex. Moreover, Google has a habit of updating these algorithms thousand times a year. A law firm SEO service provider should have a detailed understanding of the latest search engine algorithms.

Professional SEO’s usually conduct experiments to see what tactics are working after an algorithm change. The team of SEO executives at SEO Experts Company India stays up to date with the latest Google algorithm updates and make essential changes to the website so that its rankings do not get a hit.

A list of clients with top organic rankings for competitive keywords

The majority of SEO companies show one or two sites, having top SEO rankings, as their top clients. However, the same companies have a list of client websites that are nowhere near the first page of Google search results. So, make sure that the SEO law firm that you choose has a plethora of website examples that are outranking the competitors for potentially competitive keywords. 

Expertise in Optimizing Website to Make it Search Engine Friendly-Resulting in Improved Conversions

Since the website plays a major role in deciding the performance of your online business, it is important to avail law firm SEO services that have the potential to make your website search engine friendly. When it comes to website optimization, several critical components need to be taken into account, starting from the page structure to average page on time.  

In case the majority of visitors immediately leave your site, its rankings are likely to go down. The best law firm SEO service provider ensures to optimize the on-page elements of the website to encourage customers to spend more time on your site. 

Similarly slow loading speed is also a threat to the website rankings. If your website takes longer to load, the user experience is damaged, resulting in decreased conversions. So, make sure that the law firm SEO company that you hire has expertise in performing on-page optimization as well. 

Expertise in Designing Customized Marketing Campaigns that Meet Specific Business Objectives

Hire a lawyer SEO service provider that conducts website analysis prior to showing you the price list. It is always a good strategy to hire SEO service providers who know how to design customized SEO plans to meet dedicated business goals. 

Should Have a Team of Professionals who know Different Aspects of Internet Marketing

It is imperative that the SEO firm you hire has a dedicated team of professionals who have a knowledge of various aspects of online marketing. SEO Experts Company India has everything one looks for in an SEO service provider. We have a dedicated team of SEO executives who have expertise in performing Search Engine Optimization for different business niches. Moreover, the company should be able to optimize websites for different Google search results such as knowledge cards, Google ads, organic results, etc. 


The Importance of Choosing the Right Accident Attorneys Law Firm SEO Services Provider like SEO Experts Company India

When it comes to SEO service providers, companies that conduct their own test and experiments are the best in the business. A part of this testing includes sustaining top rankings even when Google introduces new search engine algorithms. 

Google has a habit of updating search engine algorithms from time to time. In 2018, the tech-giant made 3,234 updates to the existing algorithms. As a result, it can get a bit strenuous to attain the top rankings. This is when a law firm SEO service provider comes into the picture. In this ever-changing scenario, it is important that the SEO service provider has expertise in optimizing the website in such a way that its rankings do not get affected by a new algorithm update. 

At SEO Experts Company India, we keep track of the latest algorithm updates and perform website optimization accordingly. Our team of professional SEO experts are able to identify when your website is hit by an algorithm update and what strategies need to be implemented to overcome these changes. 

Choosing the right SEO company for your law firm website is extremely important so that your website does not get penalized by Google at all. Also, keep in mind that some companies will overpromise things just to get you on board. It is your job to stay away from such SEO firms. 

Personal Injury Lawyer SEO Services by SEO Experts Company India

Being one of the top law firm SEO service providers, we offer a plethora of SEO services to our clients. We have a reputation of being the best in business, especially when it comes to driving targeted organic traffic to your law firm website. Whether you want to optimize your website for better SEO rankings or want to appear in the local search results, SEO Experts Company India can help. 

Our law firm SEO services include:

  • SEO friendly site architecture 
  • Keyword research
  • Title optimization
  • Link flow analysis
  • Internal linking
  • Link profile analysis
  • Link building 
  • Link profile monitoring
  • Content analysis
  • Content strategy
  • Content Optimization
  • Influencer outreach 
  • Social sharing 
  • Keyword ranking monitoring
  • Competitor content analysis
  • Competitor link profile analysis
  • Monthly Google analytics analysis
  • Daily monitoring of the Google algorithm to check for updates and changes

Can SEO Experts Company India help your Personal Injury Law firm Website?

Are we the right company to handle online marketing for your law firm website? We utilize the following process while performing SEO for a lawyer website.  

  • Discuss your marketing objectives Start by discussing your marketing objectives so that we have a basic understanding of what your expectations are. Based on the discussion, we’ll identify whether SEO can help your business or not. If yes, we move towards the next step, i.e., performing detailed website analysis to identify the loopholes that need to be covered. 
  • Evaluate your current website(s) and domain name(s) The next step is to analyze your website and domain name. This is a crucial part of the SEO process as we need to identify the reasons why your website is struggling in Google search results. Our team of technical SEO experts will analyze your website for different site metrics including page speed, crawlability, mobile-friendliness, and overall SEO-friendliness. We’ll also conduct a backlink analysis to check the link profile of your site. 
  • Perform Competitor Analysis Once we have performed a detailed website analysis, we move towards performing competitor analysis for your site. Competitors are a great source to steal keywords and find content opportunities that are not easy to find otherwise. Moreover, having a knowledge of what we are against makes it easier to strategize in the future. 
  • Strategize to Achieve Dedicated Results After a deep analysis, our SEO experts will develop a tailored solution to improve your website performance. Since each law firm operates in a different manner, it is important to cherry-pick the best law firm SEO tactics that help you generate leads and new cases at the same time. 

Being one of the top law firm SEO service provider, we ensure that your website starts reflecting results within a couple of months of starting the SEO campaign. Discuss your requirements with our SEO service providers and let us help you establish a strong online market.

Personal Injury Law Firm SEO FAQs


How long will it take before my website starts ranking on Google?

It is worth noting that SEO is a gradual process. The time to rank in Google depends on various factors. For instance, whether we are performing SEO from scratch or someone has already run an SEO campaign for the website. Moreover, the level of competition is also a deciding factor to determine the time it’ll take to rank your website in SERP. In general, the improvements in overall rankings start to appear within 4 months.

How much does law firm SEO cost?

SEO for law firms usually starts at $2,000 for less competitive keywords whereas the cost for highly competitive keywords can even go higher.

Why lawyer SEO expensive?

SEO has become relatively difficult in recent years, mainly because the competition among law firms has severely risen. As a result, it requires a considerable time amount to search engine optimization and climb the search engine ladder. Like we mentioned earlier, SEO is a gradual process. It means that it takes time to attain top Google rankings through SEO, especially if you are targeting highly competitive keywords. 

We are a white-hat lawyer SEO company that offer affordable law firm SEO services. We focus on building long-term relationships with our clients. It is our expertise and effective methodologies that has helped us gain the trust of our customers. 

I tried SEO and it didn’t work. How are you different from other law firm SEO companies?

We are not like other SEO companies. Rather than following traditional methods, we build tailored solutions to meet specific business goals. Moreover, we follow white-hat SEO practices so that your site is not vulnerable to Google penalties even with a new algorithm update. 

Another reason that sets us apart from other SEO companies is that we utilize the best SEO tools in the market. We run the majority of our SEO campaigns using Ahrefs, one of the professional and the best SEO tools in the market.

Make Your Personal Injury Law Firm Grow 10X with these Proven-SEO Strategies for Lawyers

Boost Traffic

We harness our proficiency into a creative and well formed technique that attracts more consumers and businesses towards your website.

Earn Higher Rankings

We work in a well analyzed and calculated way that not just takes you to a higher ranking, but also maintains your presence on Google Page 1.

More Clients & Cases

A higher ranking and well formulated process is sure to get you more sales and leads. This is where you actually start your success story.

Step-by-Step Guide  on Search Engine Optimization (SEO) for Personal Injury Lawyers & Law Firms by SEO Experts Company India


Are you looking for ways to improve the online presence of your attorney website? Law firm SEO for lawyers website can help. The truth is the Internet has completely changed the way people used to hire law firms and lawyers. Gone are the days of hoardings and banners. Today people who are looking for legal services usually 

  • Start with a Google Search to find nearby lawyers for their case. 
  • Visit the official website of the attorney firm to get familiar with the legal services being offered. 

Having an attorney website is extremely imperative in today’s digital world. However, it is also important that the website has the potential to rank in the top positions of Google search results. You can’t simply expect people to mysteriously land on your website if it isn’t ranking in the top positions for the target keywords.  

To make an attorney website search engine friendly, it is imperative to perform legal SEO for lawyers. Performing law firm SEO can benefit your business in many ways, some of which include: 

  • Reach Customers Who are looking to avail legal services
  • Surpass Your Competitors
  • Organically Rank Your Attorney Website in Search Engine Result Page (SERP)

Here we have designed an in-depth Attorney law firm SEO guide which is going to help lawyers optimize their website for better exposure and increase its organic traffic. The guide will include the following elements. 

  • Why SEO for lawyers is Important
  • How to Execute Attorney SEO Keyword Research to find Potential Keywords
  • How to Optimize the Content for law firm SEO
  • How to use the right lawyer SEO tactics to make the website Search Engine Friendly
  • How to Build Quality Backlinks from High-Authority Domains
  • How to Optimize the Website for Local SEO 

So, if you are a lawyer or a part of a law firm, continue reading, the following guide will help you understand different elements of legal SEO for attorneys and tips that you can utilize to perform SEO for law firm websites.


Introduction to SEO for Personal Injury Lawyers and Law Firm


What Does Attorney SEO Mean?

Like any other business industry, lawyers need to optimize their website for specific keywords so that it ranks in the top positions of Search Engine Result Page (SERP). Legal SEO for lawyers is the process of optimizing the website of a law firm by using the most suitable law firm SEO strategies that improve the rankings and drive organic traffic.

Why Do Law Firms Need a Website

While many lawyers are likely to ask this question, it is important to understand that a website can benefit a law firm in many ways. In a nutshell, the website will help your law-firm secure a place in the digital world.  However, building a website is not enough.

It is also important to optimize the website using the right lawyers SEO techniques so that it can appear in the top positions of search results for potential keywords. The truth is if you want to attract clients to your attorney website, you need to perform legal SEO for lawyers.  Why? Because when a user performs a Google search, he is likely to click on one of the first 4-5 search results. In fact, the websites positioned at the top 3 positions of SERP have the highest CTR. Google search results It means that if your website doesn’t have a place in these positions, you will struggle to attract the desired organic traffic. This is when performing law firm SEO can prove to be extremely beneficial.

The Importance of Performing Legal SEO for Lawyers

As we mentioned earlier, the majority of clients looking to hire a law firm will start their attorney hunt from Google itself. Google is dominating the search market and if your website is not optimized as per the recommended guidelines, you are less likely to attract traffic from the search engine. 

By performing attorney SEO for lawyers website, you can optimize it to climb the search engine ladder and secure a place in the top positions of Google search results. It is also worth understanding that Google uses different types of search results including paid ads, local results, organic results, Carousel , knowledge cards, featured snippets, etc. search results types

All these different types of search results leave very little room for organic search results. It means that the competition to secure a place in these organic results will be extremely fierce. However, with law firm SEO services, you’ll be able to surpass the competition and acquire a place in the top positions.  

Moreover, performing attorney SEO helps in achieving long-term results. Unlike paid marketing, if you have implemented the right law firm SEO techniques, it’ll become easier to attain top rankings and sustain them for a considerable time period.

This is why it is always advised to focus on organic traffic.  Of course, paid marketing can help you attract customers at the moment, but the moment you terminate these paid marketing campaigns, the results will disappear as well. But, that’s not the case with legal SEO for attorneys.  Here is a list of reasons how performing Search Engine Optimization for lawyers can benefit your law firm. 

  • The majority of Internet traffic comes from organic search, desktop, and mobile. It means that while choosing paid marketing over SEO for lawyers, you are missing out on better traffic opportunities. 
  • Every client looking to avail legal services use Google to find the right lawyer for his case. 
  • Performing attorney SEO helps in optimizing the site for mobile as well, helping you attract mobile traffic. 

In a nutshell, SEO for law firm websites is the key to attract more customers and improve the overall business of your law firm. By implementing the right law firm SEO techniques, you can easily make your attorney website to appear in the top positions to the SERP.  Now, that you know the importance of legal SEO for lawyers, let’s start with the complete guide to perform SEO and improve the website performance.  

Want to Know What Your Competitors are Doing? 

Google Ranking Factors to Look For While Performing Legal SEO


Before starting with the lawyers SEO guide, let’s first understand how Google ranks a website. Having complete knowledge of ranking factors, which Google utilizes to rank the websites, will make it easier to optimize your website using the right legal SEO techniques for lawyers and attain desired rankings in search results. 

Google works with one and one vision only, i.e., to provide searchers with the most accurate search results. To do this, the tech-giant uses several ranking factors to filter out the most relevant websites. In fact, Google has more than 200 ranking factors. google ranking factors However, the good news is you don’t need to focus on each of these ranking signals while performing legal SEO for your lawyers website. Your job is to optimize the website for the most important ranking factors which have a direct impact on the website rankings. Some of these crucial ranking factors include: 


When it comes to ranking factors for law firm SEO, Content is still and most likely will always be the king. Without quality and informative content, you can’t expect to be in the first 100 pages, let alone secure a place in the top positions.

The content is an integral part of legal SEO for lawyers.  However, while optimizing an attorney website, it is important to add content which is informative and highly accurate at the same time. You can’t afford to write content which doesn’t deliver correct information to the customers as it can damage the reputation of your law firm. 

Moreover, it is also important to cover a topic in detail through your content. Since you are most likely to write on legal matters, it is imperative to cover each point related to the topic. This way your customers will be able to understand the entire topic easily and most likely hire your firm for their case. 

It is also worth noting that content also benefits your lawyer SEO campaign. Of course, high-quality content will provide relevant information to the readers, but it will also encourage the customers to scroll to the bottom of the page, which eventually increases the average time on page.

Following are the tips which you can follow while writing optimized content while performing lawyer SEO for law firm websites

  • Pick a topic which is extremely relevant and make sure customers actually want to read it. There’s no point in writing a 3000-words guide if no one is willing to read it. It is important that all your attorney SEO efforts are worth your time, and that’s why it’s always a good strategy to scrutinize efficiently before finalizing a topic. 
  • Keyword targeting is a crucial factor while writing content as per the recommended SEO for lawyers guidelines. Adding keywords to the content make it search engine friendly and increases the odds for the crawler to index your website. However, make sure to avoid keyword stuffing at every cost as it is a bad law firm SEO practice. It is always a good practice to naturally place the keyword within the content.
  • If you are adding statistics, make sure to give links to relevant resources. If you want to show authority, it is important to add relevant proof to back up your content. 
  • Try to write descriptive articles. Since you are performing lawyer SEO for your attorney website, writing detailed articles is better as it will provide value to the readers. Moreover, even Google prefers lengthy & detailed articles. If you pay attention to the top search results for any keywords, they are most likely to have a word length of 2000+ words. In fact, studies have shown that longer content gains a higher search rank.
  • The content should have an appealing factor. It is important to engage the customers through the entire blog because this will encourage people to share the content with others.


Links will continue to be an important Google ranking factor. Building backlinks is one of the integral parts of performing legal SEO for law firms. Both quality and quantity of the backlinks matter, though many people say otherwise. 

Of course, you need to acquire links from authority domains, but it is also important to have a considerable amount of quality links. You can’t expect your search engine rankings to improve by building 3-4 backlinks only. This number needs to be way more. 

In short, the higher number of quality backlinks you create through a lawyer SEO campaign, the easier it would be to rank in the top positions in SERP. There are many factors which determine whether a backlink is high-quality or not.

Domain Rating (DR)

When an authority website has linked to your site, Google considers your website as an authority too. It means that your site has the potential to provide relevant information to the customers and therefore, Google ranks your website at higher positions.  Since links from low authority domains are a threat to your law firm SEO practices, make sure to check the DR of the website before acquiring a backlink. Ahrefs is one of the tools which can be used to check the domain rating (DR) of a website. domain rating


A backlink is considered relevant when it is either from a website in the same niche or is linking to a similar topic. For instance, while writing content for lawyer SEO, you should be linking to researches, studies, and law-related websites. Having one relevant link is more beneficial than ten irrelevant backlinks  


Do you know what’s better than a quality backlink? A backlink which none of your competitors can acquire. This will increase the domain authority for your site and make your law firm a reputed brand in the market. Unique backlinks will help you get the best out of your lawyer SEO practices.

To make a backlink more relevant, one should always focus on the anchor text. Though there is no practical proof, studies have shown that the anchor text being used can impact the quality of the backlink. As of the ethical lawyer SEO practices, it is always a good strategy to use a specific keyword as the anchor text.  


If you have been paying attention to Google’s latest algorithms, you already know what Rankbrain is. It is a machine learning technology used by Google to identify whether your website is relevant for a particular search query or not. After content and backlinks, Rankbrain is the third most crucial ranking signal used by Google. rank brain Rankbrain focuses on the search intent and tries to display the most suitable search results for a particular search query. The algorithm uses different factors to determine whether a particular web page can meet user intent or not. If you want your lawyer SEO practices to work, it is important to focus on these factors.  Some of these factors include:

Click-through-Rate (CTR)

CTR is the ratio of people who click on a link to the total number of visitors who view the page. CTR has become an integral ranking factor after the introduction of Rankbrain algorithm. This is the reason why the majority of professionals focus on improving CTR while performing legal SEO for lawyers. 

By examining the CTR, the search engine understands whether visitors are clicking on your website or not. In case, the majority of the customers pass your website link without clicking it, the CTR score will fall.  As a result, the search engine rankings of your attorney website will fall as well.

This is when performing search engine optimization for lawyers will prove to be beneficial. Lawyer SEO involves several tactics which can be implemented to improve the click-through-rate. We’ll discuss these tactics further in the guide.  As of now, keep in mind that if your CTR score is not up to the mark, you will struggle to attract potential clients to your website.

Dwell Time

Even though many people deny it, Google considers dwell time as a parameter to determine the user-friendliness of a website. In fact, the dwell time of your attorney website is a ranking factor in itself and can also affect the process of performing legal SEO for law firm websites. 

Dwell time is the total time a user spends on your website after clicking the result on SERP. Longer dwell time is better for your legal SEO practices and website’s performance as it tells the search engine that users are spending a considerable amount of time on your website. 

So, once your click-through-rate has reached the expected benchmark, make sure to perform on-page Search Engine Optimization (SEO) for lawyers so that the visitors can have an engaging user experience.  Ever since Google implemented Rankbrain, both dwell time and CTR have become integral ranking factors. The truth is one cannot benefit without the other.

For instance, if a large portion of users are clicking on your website but are unable to find informative content, they’ll most likely to go back to SERP to look for other search results.  This will decrease the dwell time of your site, which gives an indication to Google that your site is failing to resolve customer queries. This is why it is important to use tactics which will improve the dwell time of your website. 

While performing law firm Search Engine Optimization, you’ll come across several techniques which will automatically increase the dwell time of your site. So, continue reading as the following lawyer SEO guide will make it easier to optimize your attorney website.


We cannot deny the fact that the majority of Internet traffic comes from mobile. The number of mobile users has significantly increased in the past, which has made it imperative for website owners to provide these customers with a seamless user-experience on mobile. 

Even your potential clients are likely to access your attorney website on their smartphones. In such a scenario, it becomes quite imperative to perform SEO for lawyers website and optimize it for mobile users.   The truth is Google has already implemented its Mobile-first Indexing.

This is an algorithm Google uses to rank websites according to their mobile-friendliness status. It means that along with optimizing the desktop variant of your website, it is also imperative to make the website mobile-friendly using the right lawyer SEO techniques.  If you want to know whether your website is mobile-friendly or not, perform a mobile-friendly test. This is a tool created by Google which gives a simple Yes/No answer to show the mobile-friendliness status of the website.

mobile friendly test In case the site is not mobile-friendly, utilize the right law firm SEO techniques to make it optimized for mobile users.

Google’s Local Search Engine Rankings

It is also important to understand that Google uses different ranking factors when it comes to listing businesses for local search results. As a law firm, local clients are going to be your first priority.  Therefore, it is important to perform local attorney SEO so that your website can appear at the top of GMB (Google My Business) listings. Here are some of the local search engine ranking factors utilized by Google.


While ranking for local search results, relevance is the primary ranking factor used by Google. The more relevant your GMB directory is to user’s search query, better are the chances to attain top rankings.  

There are several legal SEO tactics you can implement to improve the business relevancy for specific search queries. Start out by picking the most appropriate category.

For instance, if you are a ‘car accident law firm’, it is better to pick the same category rather than simply choosing ‘attorneys’. Once you have picked the right category, the next step of performing law firm SEO for lawyers is to add a descriptive business description.

This is the part where you can get a bit creative and infuse the target keywords in your description.  However, make sure that the description completely describes your business. Unnecessary keyword stuffing is also not a good lawyer SEO practice and can damage your rankings.

So, make sure to avoid it as much as you can.  The next step towards enhancing the relevancy of your business is to add images and videos. Keep in mind the more images you upload on your GMB directory, the easier it would get to captivate the potential clients.


While ranking for local search results, Google focuses on displaying nearby businesses. For instance, if you search for restaurants, the search engine will display a list of all the nearby restaurants. 

Similarly when your customers will search for ‘law firms’, Google will display all the nearby law firms. This is a ranking factor for which you cannot do anything to optimize your website. 

These are a couple of the search engine ranking factors used by Google to rank websites on the search engine results page. If you want your website to appear in the top searches

Personal Injury Attorney SEO Keyword Research for Law Firms by SEO Experts Company India

Now, that you know which ranking factors Google uses to index and rank websites, it is time to identify the search queries or keywords customers are using to search for law firms.

Keyword Research is an integral part of performing search engine optimization for lawyers website.  In fact, if you have executed effective keyword research, you have already won half of the battle.

People who struggle to attract the desired organic traffic usually target the wrong keywords and as a result, never gain visibility of their potential customers.  This is why it is important to perform precise keyword research so that you can optimize your website for the most potential keywords. So, here’s the entire lawyer SEO keyword research process

Why Keyword Research is Important?

Before starting with the keyword research process, let’s first understand the significance of finding the potential keywords. The truth is without having a list of keywords, you cannot perform lawyer SEO for your attorney website. 

You need to target specific text-phrases (keywords) which your customers are using to perform a Google search. As a result, whenever someone will search using these keywords, your website will appear in the top positions of SERP (if it is fully optimized for the search engine).

Moreover, to get benefits from your content marketing practices, it is important to have a list of keywords. These are the keywords for which you will optimize the entire content on your website.

How-to Perform Keyword Research for Attorney SEO Campaign

Finding the right keywords is a game of ‘search volume’ and ‘keyword difficulty & finding the right balance between them’. Basically, you would want to target keywords which have a large search volume and have low competition at the same time.   

You can use different tools and platforms to find the most potential keywords for your attorney SEO campaign, including:

Google’s ‘Search Related To’ Section

Before starting with the keyword research, have a seed keyword in your mind. This can be a word or phrase, which best describes your business.

For instance, if you work in a ‘accident law firm’, your seed keyword would be ‘car accident lawyers’.  Similarly, if you are a corporate lawyer, your seed keyword is most likely to be ‘corporate lawyer’. This seed keyword will help you identify keyword ideas for your legal SEO practices.   

Now, pop this seed keyword into Google’s search bar and Google will display a list of related search queries. These are the phrases which are worth targeting through your SEO for lawyers campaigns. Google Search Suggestions attorney lawyers keywords

Similarly, you can also find keyword ideas from the ‘Searches Related to’ section at the bottom of SERP.  search queries related to lawyers and attorney services These are the search terms which you can infuse into your content. If anything, they will make your content more relevant. However, do check the search volume and competition for these search phrases using a dedicated keyword research tool.

Google Keyword Planner

Google Keyword Planner is a free yet effective keyword research tool which can be used to find the most potential keywords for your attorney website. Many SEO experts rely on keyword planner itself while performing search engine optimization for lawyers.  

The tool provides you with a deep insight into the different keyword metrics including search volume, CPC, and competition. Here you can easily examine which keywords are worth making a part of your attorney SEO campaign.  Like we mentioned earlier, look for keywords that have high search volume and low competition. These are the keywords which are easier to target and rank for.  keyword planner As you can see that ‘corporate law firms’ is a keyword which is worth targeting as it has significant search volume and low competition. Targeting such keywords make it easier to achieve desired results through your lawyer SEO practices. 


Ahrefs is probably the most effective SEO tool to perform keyword research. Even we use Ahrefs to work on various SEO for lawyers campaigns. The tool not only provides you with all the keyword metrics, but it also helps you cherry-pick related keyword phrases.   

Though it’s a paid tool, the highly accurate results of Ahrefs make it worth every penny. Apart from keyword research, you can also perform several other tasks including competitor analysis, website audit, backlink audit, etc. In short, Ahrefs is the complete package to effectively design the right lawyer SEO strategies for your website.

Here’s how you can use Ahrefs’ to Find Keyword Ideas While Performing SEO for Lawyers Use Keyword Explorer

Keyword Explorer is a dedicated keyword research tool designed by Ahrefs. Simply open the tool and enter any keyword into the search bar. The moment you hit enter, Ahrefs will display an in-depth analysis of the keyword, including Keyword Difficulty (KD) and search volume. 

The best part about using Ahrefs is that it also tells you how much backlinks you’ll require to rank in the top 10 positions for a particular keyword. Here’s the result that we got after popping car accident attorney into the Keyword Explorer.

ahrefs keyword explorer for finding attorney keywords

As you can see that car accident attorney is a fairly competitive keyword and it would at least require backlinks from 36 domains to rank your attorney website in the top 10 positions for the same keyword. In such a scenario, looking for a less competitive keyword is a better option, especially if you are performing lawyer SEO for the first time for your website.  

This is when Ahrefs’ ‘Having Same Terms’ feature comes into the picture. Click on the button in the top left corner and the tool will display a list of phrases which contain similar terms, along with their KD and search volume.

ahrefs same search term seo for lawyers

Top Pages Another way to utilize Ahrefs while searching keywords for your Attorney SEO campaign is to steal keywords from your competitors. The truth is, your law firm is most likely to have dozens of potential competitors who have already gone through the hassle of finding keywords. 

Now, all you have to do is use Ahrefs’ ‘Top Pages’ feature to find keyword ideas for your own lawyer SEO campaign. Simply enter the domain name of your top competitor into Ahrefs’ site explorer, and click on the ‘Top Pages’ button in the left corner.

top pages

As you can see that using the top pages feature has provided us with some different keyword terms which we would not have thought of otherwise and fortunately these keywords are worth targeting.

Similarly, you can use Ahrefs to find plenty of potential keywords for your website and start working on the Attorney SEO campaign.


Though we would always stick to Ahrefs for running our SEO campaigns, we cannot neglect the accuracy of SEMRush too. Like Ahrefs, SEMRush is also a complete SEO tool which can be used to handle different lawyer SEO tasks.  

If you want, you can also use SEMRush to find keyword ideas for your lawyer SEO campaign. Simply enter your seed keywords into the search bar and wait for the tool to spit out a list of related search terms. 

SEMRush also provides you with a list of questions which are related to the seek keyword and are being used by the majority of the customers.

These are the questions on which you can write dedicated blog posts. This will help you improve your content marketing game and it will become easier to achieve the desired results through the attorney SEO practices.


Though it’s a relatively new tool, UberSuggest can help you find the most potential keyword ideas for a seed word. Moreover, if you already have a list of keywords, you can check their search volume and competition to cherry-pick the most-suitable keywords. 

Since the tool is backed by Neil Patel, one of the biggest names in the SEO world, it is likely to have high accuracy. Though we are still a fan of Ahrefs.  Here’s what UberSuggest displayed when we popped ‘car accident attorney’ into the search bar.


As you can see that the tool also shows paid difficulty along with the SEO difficulty. It means that if you are running paid campaigns along with traditional attorney SEO practices, you’ll know which keywords are worth targeting.

Which Keyword Tool is Best for Performing Keyword Research for Attorney SEO?

Again it’s a completely personal choice as you can pick any keyword research tool you want. People even run their lawyer SEO campaigns using Keyword Planner only and don’t invest in a paid marketing tool. 

We, being a professional attorney seo company, on the other hand, rely on Ahrefs as well as Keyword Planner to perform the keyword research for client’s website. You can use any of the keyword research tools – as long as you have picked the right keywords, your legal attorney SEO practices will deliver expected results for sure.

On-Page Search Engine Optimization for Personal Injury Lawyers Website by SEO Experts Company India

Now, that you’ve crafted the perfect content as per the right attorney SEO practices, it is time to tweak the on-page elements of the site so that it becomes search engine friendly. Performing on-page optimization is an integral part of performing SEO for lawyers.

If the website doesn’t have a search engine friendly structure/design, it will struggle to attain top rankings in Google search results.  So, make sure to tweak the on-site elements so that your attorney SEO practices deliver expected results.  The different on-page elements of a website include

  • URL Structure
  • Website Speed
  • Title & Meta Tags
  • Internal Linking
  • Images 

URL Structure Optimization for Attorney SEO Having well-optimized URLs is extremely important, mainly because it helps the search engine understand the context of the web page.

Skipping the URL optimization part is the biggest mistake you can make while performing legal SEO for your attorney website. While optimizing the URL structure, the first thing that you need to do is make the entire URL readable. Always remember if you cannot read the URL, the search engine won’t understand it as well. So, make sure to have readable URLs for each of your web pages. 

Here’s an example of a readable and well-optimized URL.

This, on the other hand, is not an optimized URL structure and can affect your legal SEO for lawyers practices.

It is quite easy to differentiate between the two URL structures and understand that the first one is easy to understand, both by the user and the search engine. Keep in mind that having a readable URL will make it easier to attain the desired results from your attorney SEO practices. 

Another thing that you should remember while optimizing the URL structure is to add the target keyword to the URL. This is a great way to make the search engine understand the overall context of the web page.  However, only add the keyword when possible.

It is not advisable to unnecessarily add the target keyword to the URL as it can damage the website authority. While adding the target keyword, moreover, make sure to separate the words using a hyphen (-). Google cannot understand underscores, and therefore they should be avoided at every cost. 

Title Tag Optimization for Attorney SEO

The next step towards performing on-page search engine optimization for attorney website is to optimize the page title. Having a search engine-friendly page title is extremely important as it tells the search engines what the web page is all about.  Writing an SEO-friendly title is quite critical.

You need to analyze different factors before finalizing a specific title for the web page. For instance, if it’s a service page, it is better to have modifiers such as buy, affordable, hire, etc. in the title tag. 

However, if you are writing the title for a blog page, it is better to make the title in the form of a question, while adding the keyword somewhere in between.  Here are some of the quick tips to write optimized page titles make them optimized as per law firm SEO guidelines:

  • Keep the length of the title below 60 characters. Having lengthy titles is not advisable as Google has a habit of truncating them. If the title length exceeds 60 characters, your title would appear like this. page title
  • Include your target keyword into the title. This is one of the effective lawyer SEO practices and makes it easier for the search engine to understand what your web page is all about. Also, make sure to add the keyword to the beginning of the title. 
  • Add words such as ‘lawyer’, ‘attorney’, and ‘law firm’ to your title as it makes the title extremely relevant. Increasing the title relevance is an effective law firm SEO tactic to achieve significant results.  
  • If you are planning to add the firm name to the title, make sure to place it at the end. Adding the brand name, in the beginning, can make it strenuous to achieve expected results through SEO for lawyers.  
  • Avoid adding contact details such as phone number to the title. It is certainly not a good attorney SEO practice, even for the ‘Contact Us’ Page.

Let’s take some of the examples of well-optimized page titles.  page title example As you can see that the title length is less than 60 characters, which is why Google hasn’t truncated it. Moreover, the title contains modifier, i.e., ‘6 Expert Tips’, making the title appealing for the customers. Finally, the title also contains the brand name, which is placed at the end.

This is how you can write the perfect page title while performing legal SEO for law firm websites.   Here’s another example of a well-optimized page title. title example The above title is the perfect example to understand how one can infuse the target keyword (best car accident lawyers), along with the modifier (near me) into the title, followed by the brand name at the end. 

Meta-Description Optimization for Lawyer SEO

Once you have crafted the perfect title, it is time to write the perfect meta description. This is the part where you can engage a customer and encourage him to click the link. Keeping the meta description highly descriptive is quite important, especially if you want your attorney SEO practices to work.

Though meta description is not a ranking signal, it does have an impact on other ranking factors such as CTR (Click-through-Rate). It means that the description can have an indirect impact on website rankings and lawyer SEO practices. This is why writing an SEO-friendly and captivating meta description is extremely important.  Here’s how you can write a well-optimized meta description. 

  • The recommended description length as per legal SEO practices is up to 170 characters. Like the page title, you would want to focus on the character length while writing the meta description. 
  • If possible, try to infuse the target keyword into your meta description. Placing the keyword into the meta-description makes it easier for the search engine to relate the description to a specific keyword. 
  • Avoid adding contact number into the meta description as it can damage the Click-through-Rate of the page. Since the client can directly contact you without visiting the website, Google won’t understand whether your website resolved customer query or not. 
  • Keep the meta description as descriptive as possible. Your job is to explain the web page within 170 characters. So, make sure to only add elements which can compel the clients to click on the link.

Let’s take a look at some of the examples of well-optimized meta descriptions.  title example This is the perfect example of a well-optimized meta description. As you can see that the description is concise and explains the entire web page at the same time.

Moreover, the description also contains the target keyword, which makes the entire description SEO-friendly. 

Website Speed Optimization for Legal SEO for Lawyers

Optimizing website speed is an integral part of on-page optimization. Slow loading speed is a threat to the website’s performance on SERP. Websites which take too long to load are likely to have a high bounce rate, which can affect the search engine rankings of the site.

An average visitor waits for at most 3 seconds for a web page to load. In case, the loading time is more than 3 seconds, the user is most likely to hit the back button and go back to SERP, increasing the bounce rate and sabotaging the website rankings. 

This is why it is important to optimize the website loading speed. To do so, you can implement a couple of optimization techniques. Start out by checking the current loading speed of the website. You can use Google’s PageSpeed Insight tool to check how much time your website takes to load. page loading speed Once you know the loading speed, it’s time to tweak different elements of the site to improve the page loading speed. The first step towards speed-optimization is to compress each image to reduce its size.  In most of the cases, the large size of images is the main reason why your website takes too long to load.

Using online compressing tools, you can easily reduce the size of each image and improve the website loading speed.  Another way to optimize the page loading speed is to migrate your website to a new hosting. There is a possibility that your current hosting server is making the website load slowly. If this is the case, you must migrate your website to a new hosting server.

Internal Link SEO Optimization for Lawyers 

Having a considerable amount of internal links on the site is important for website performance. It helps in maintaining a proper flow of link juice across the entire website and keeps your readers engaged at the same time.

The truth is without a proper internal linking, you may struggle to achieve the desired results from your legal SEO practices.  While writing blog posts, try to link to related articles on your website.

It is also a good attorney SEO practice to link to the service page through the blog itself. However, do not overdo it at any cost.  It is a good practice to place a link after every 7-8 lines so that the readability of the content is not affected.

Adding internal links will also help you in improving the conversion rates of the site. These are a few of the on-site lawyer SEO practices which will help you make your website search engine friendly.

Once the on-site part is covered for your attorney website, it is time to perform local SEO so that your nearby clients can easily locate your business in Google My Business rankings.  

Content Marketing Tips for Personal Injury Law Firm by SEO Experts Company India – An Integral Part of Search Engine Optimization

If you remember the ‘Google Ranking Factors’ part, you already know the significance of writing informative and search engine friendly content.

Writing content will not only make it easier to captivate your potential clients, but it will also help in climbing the search engine ladder to attract organic traffic. 

While many people relate content marketing to writing blog posts only, that’s not true. To be honest, writing blogs is just the tip of content marketing iceberg. To understand the significance of content marketing in a better way and implement it in your lawyer SEO practices, you need to understand how Google ranks search results. 

As soon as a user performs a Google search, the search engine crawler goes through the indexed web pages to identify results which relate to the search query. It means websites which have infused the target keyword and related phrases into their content will have a higher scope of acquiring top positions in SERP, considering the website has plenty of backlinks as well. 

So, if you want to rank your attorney website at the top of Google search results, you will have to add informative content to your site. However, keep in mind that running a law firm is different from other businesses.  You can’t afford to write irrelevant content on your website.

In fact, before publishing any type of content on your website, make sure to proofread it at least 5-6 times so that none of the legal information is incorrect.  When it comes to writing content while performing SEO for lawyers, there are two different types of pages for which you’d want to write content. These pages include:

  • Service Pages (Where You’ll Sell Attorney Services)
  • Blog Pages 

Service Pages A service page is a page where you’ll sell services to your clients. Visitors coming to these pages are most likely to hire a law firm and it is your job to convince them to choose your firm.  This is how a service page may look like on an attorney website services page for attorney website One of the biggest attorney SEO mistakes which the majority of law firms make is designing a single service page for all the services. Not only this damages the user-experience, but it also restricts the attorneys from explaining their services in detail.

Therefore, rather than stacking everything on a single page, create a dedicated web page for each of your services.  This will improve the content readability and make it easier for the clients to opt the most suitable services as per their requirements. 

For instance, if you are a corporate lawyer, create separate service pages for ‘small businesses’ and ‘large corporate firms’. In both these pages, explain the entire service package along with the pricing in detail.

This will help you stack up your website with informative content and achieve expected objective through lawyer SEO practices at the same time. 

Take a look at the following service page, designed by Alston & Bird, one of the law firms in New York, which has precisely categorized each of their services in different pages, making it easier for the clients to navigate to the desired service page.

service page listings

Having a dedicated page for each of your attorney services will make it easier for the clients to understand their service package in-detail. Moreover, having more content on the website will help you get the best results from your search engine optimization practices for lawyers. 

Here’s how you can make your service pages more appealing and search engine friendly

  • Add your target keywords to the heading tags. While writing content for a service page, you are most likely to have several headings and subheadings. Adding your target keyword or at least the word ‘lawyer’ to the headings can easily increase the rankings of the page. Moreover, also make sure to add these headings in dedicated heading tags (H1, H2, H3…..).
  • Writing valuable and accurate content is one of the good lawyer SEO practices. The job is to convince the customer to buy your services. To do so, you need to make sure that your content is informative and accurate at the same time. Try to explain how your law firm can help clients with their cases.
  • Have proper CTAs (call-to-action). As we mentioned above, the job is to convince customers to buy services. So, once they have read the entire content allow them to directly jump to the payment-portal using a dedicated call-to-action button. It is also a good attorney SEO practice to have multiple CTAs on a single page. 
  • In case you serve in multiple locations, make sure to mention each of these locations on the service page. In fact, you serve in 6-7 cities, have a dedicated page for each city along with the correct information such as pricing and contact details

These are a few of the tips that you can follow while writing content for attorney service pages. 

Blog Page

You cannot expect to achieve the desired results through attorney SEO campaigns without having a dedicated blog page on your website. There are several benefits of posting blogs on an attorney website. 

It helps you acquire backlinks from authority domains and build an engagement factor with the audience at the same time. If you want your legal attorney SEO practices to work, you’ll have to add a dedicated blog page on your website. 

However, while writing blogs for an attorney website, you need to be extra cautious with your writing style and the information you share. Basically, keep your target audience in mind.

For instance, a corporate lawyer would want to keep the writing as formal as possible because the majority of his potential clients are going to be well-suited corporate guys. 

You can’t attract these corporate heads with a regular writing style. Similarly, if you are writing for car accident victims, you would want to make your blogs easy-to-understand, even for a regular person. Here getting too formal may harm the content readability.  Here’s how you can make informative content for your attorney SEO campaign.

  • Try to pick a topic which customers actually want to read about. For instance, car accident attorneys can write on topics such as ‘Right Procedure to Follow After a Car Accident’ or ‘How to File a Car Accident Case’. 
  • Make your content as informative and as appealing as possible. Whenever possible give reference link to other sites. This will also help in building a proper link juice on your attorney website. You can also link to your own web pages within the content. 
  • Target long-tail keywords within your blog posts so that you can optimize your pages for the targeted audience. Long-tail keywords are the longer forms of the target keyword that are intent specific.  

As an attorney, it is imperative to write comprehensive blog posts. These blogs should resolve customer queries and guide them on how to proceed further with their case.

The most optimal solution to write valuable blog posts is to build content which answers customer queries. For instance, a corporate law firm can write about topics such as ‘When Your Company Requires a Corporate Lawyer’ or ‘How a Corporate Law Firm Can Benefit Your Company’.

You can easily find these questions online by visiting law-related forums. Once you have a list of the questions, cherry-pick the most suitable question for your attorney SEO campaign and build a content piece which covers the entire topic in detail.

Share as much information as you can and try to infuse the target keywords into the content as well.  This will make your blogs SEO-friendly and you will get the best results from your attorney search engine optimization practices. Another way to craft content for an attorney website is to publish checklists. 

You can also answer the customer queries, such as ‘How to Hire a Corporate law firm’, by writing a checklist, one would require to hire a corporate law firm. In any case, make sure to write blogs which provide value to your customers and are extremely descriptive.

Here’s an example of a California based law firm, Bickel Law Firm, which does not only have a dedicated blog page but also publishes regular blog posts. dedicated blog page example

It is also important to write lengthy blog posts. Though it is not an official ranking factor, lengthy blog posts can help you rank your blogs at the top positions in SERP.

Moreover, when you write lengthy blogs, your customers are more likely to read it till the end, helping you improve website dwell time. 

Why Should You Stick to Long-Form Content for Attorney Website

Writing long blog posts is an integral part of performing content optimization for lawyers SEO. Google doesn’t know whether your content was informative enough to resolve customer queries. It practically cannot measure the accuracy of a content piece.

This is why the search engine uses other metrics to evaluate the content.  Dwell time is one such metrics. It is the total time a visitor spends on a web page after landing on it from SERP.

The higher the dwell time is, the better it is for your website. Higher dwell time means that your web page managed to engage the customer.  So, when you write long-form articles for your attorney SEO campaign, you unintentionally make the user stay on your website for longer.

This improves the dwell time of your website, helping it climb the search engine ladder. This is why it is important to stick to long-form content on an attorney website. 

Once you have crafted the perfect blog post for your lawyer SEO campaign, it is time to promote it so that it reaches your target customers. This is the time when you would want to open your social media accounts and share the blog with your followers. 

What Type of Content Can Be Beneficial for an Attorney Website?

Though you can write blogs on dozens of topics, it is important to understand that these blogs should help regular people understand the basics of law. Your job is to convince people to hire your law firm to represent them.

This cannot be done if you have not provided information within your blog posts. So, regardless of the topic you pick, make sure to keep your blog posts as descriptive as possiblle

Local Search Engine Optimization for Persona Injury Attorney Website by SEO Experts Company India

Like we mentioned earlier, law firms need to list their business on Google My Business to reach attract the local traffic to their site. However, what’s more important is to have a well-optimized Google My Business profile.

Unless you haven’t optimized your GMB profile, it will not benefit you in any way.  So, here are some of the effective local attorney SEO tips to optimize your GMB profile and make it climb to the top of the listings. 

Set Up a Google My Business Profile

If you haven’t already done it, make sure to create a Google My Business profile for your law firm. GMB is a free tool where you can create a business profile and as soon as someone searches for your business or a related business, your firm’s profile will appear in the search results.  This is how a typical Google displays businesses which are listed on Google My Business. google my business Setting up a Google My Business profile can benefit your lawyer SEO practices in many ways. You can attract the local traffic to your site and increase conversion rates. What makes local traffic more special than the global audience is the fact that it is more likely to convert. 

Nearby people looking for your business are most likely to avail your services and this is why it is worth targeting these customers. Here’s how you can set up a Google My Business profile for your law firm. 

  1. Log in to your Google account for which you want to set up the GMB profile. 
  2. Visit and click on the ‘Start Now’ button located at the top right corner. 
  3. Enter your business details such as business name, address, and business category. This is the part where you need to be extra cautious. Make sure to use the correct business address and keep it the same across different business directories. Furthermore, pick the most accurate business category. For instance, if you are a ‘personal injury attorney’, it is better to choose the same as your category rather than selecting ‘lawyer’ or ‘law firm’. Be extremely specific to the business category you choose.
  4. Once you have picked the right category, move towards the next step of adding images and videos to your profile. When it comes to Google My Business, you can add as many images as you want. Keep in mind that the more images you have uploaded, the easier it would be to engage the clients. So, make sure to upload as many images & videos as you can. 
  5. Add your business contact details so that clients can contact you directly. Like the address, it is important to have the same contact details across different business directories. 
  6. The final step is to choose a verification method so that Google can verify your business. 

How to Verify Your Business on Google My Business

There are several methods using which you can verify and claim your business on Google My Business. Some of these methods include:

  • Postcard Verification
  • Email Verification
  • Phone Verification
  • Instant Verification
  • Bulk Verification

Whichever method you end up choosing, it is important to verify your business on Google My Business. Without verification, Google will not list your business in the search results. So, make sure to verify and claim your business at the time of set up itself. 


Reviews are also an integral part of performing local search engine optimization for lawyers website. They help new customers understand whether your business is suitable for them. In fact, reviews can even affect the search engine rankings for your site. reviews The truth is Google considers reviews as a ranking signal. The search engine evaluates a business on the basis of the reviews it has received from the customers on different business listing platforms.

This is why it is important to get as many positive reviews as you can.  Moreover, reviews also help you surpass your competition. Do you know why your competitor law firm is stealing all the cases that you should have gotten? Due to more reviews, it has received from their previous clients. 

When a law firm has dozens of reviews, people automatically think that it’s a well-reputed law firm and can handle their case. That’s why they choose it over other law firms in the city.  When you have a considerable amount of positive reviews for your business, you are most likely to have a five-star rating as well.

This will again help your Google My Business profile to attain top positions in Map search results.  It is also important to understand that only having reviews is not sufficient. You also need to reply to each of these reviews. When you leave a reply on client’s review, you show that you’re an active business entity who actually cares about the customers. 

It doesn’t matter whether the review is negative or positive, it is your job to reply to the review. The truth is if you reply to customer reviews, you can easily get the expected results from lawyer SEO practices. 

Which Websites are Perfect to Get Reviews for Your Law Firm

Though having a presence on Google My Business is extremely important, this is not the only business directory where you should list your business. There are several other major platforms as well which can help you get reviews from potential clients, making your legal SEO practices deliver expected results. 

Some of these online platforms include:


Facebook is probably the biggest social media platform with millions of active users. Having an active Facebook presence can help your legal SEO practices in many ways. 

However, it is also worth noting that Facebook can help you acquire reviews from your clients. Simply create a Facebook business page and let the customers leave a review for the services they availed from your attorney website. 


Yelp is one of the biggest crowd-sourced review platforms. The site has an active community of millions of consumers, the majority of which are likely to be your potential clients.

reviews from yelp on legal business

Being one of the authoritative review sites, however, Yelp has a very strict policy against review posting. The review posted by the customer goes through a dedicated moderation process and only posted if it’s genuine.

In case, any of the reviews seems fishy, you can even receive a permanent penalty from Yelp. 

Yellow Pages

Like Yelp, Yellow pages is another authoritative review website. Having a high domain authority (DA), however, Yellow Pages also have the potential to rank for specific search queries. It means that if you have a considerable amount of reviews for your website on Yellow Pages, it will become easier to attract your potential clients.

How to Acquire Quality Backlinks for Your Personal Injury Attorney Website – Tips by SEO Experts Company India

In our guide of legal SEO for attorneys, we have covered keyword research, content marketing, on-page optimization, and local SEO. However, it is important to understand that none of these lawyer SEO practices would work if your website doesn’t have quality backlinks from authority domains. 

Links are and probably will remain the most crucial search engine ranking factors. The higher number of quality backlinks your site has, the easier it would become to climb the search engine ladder.  

While building links is not a strenuous task, considering the numerous link building method, it is important to acquire links from authority domains. Having hundreds of low-quality backlinks have no significance whatsoever. In fact, such backlinks can even lead to a Google penalty. 

This is why legal SEO firms having expertise in performing law firm SEO always recommend sticking to the right link building methods. To make it easier for you, we have scribbled down a list of ethical link building methods for attorney SEO.

Guest Posting

Despite what you may have heard, guest posting remains one of the most effective ways to acquire backlinks from authority domains within your niche. Though you can also publish guest posts on websites from different business industries, it is always a good practice to acquire a backlink from websites within your own niche. 

For those who are not familiar with the process, Guest posting is an attorney SEO technique where you reach out to other website owners, either in your own or another business niche and publish content on their website.

In return, you get a link from the website.  Even though guest posting has several benefits, it is not an easy process to convince people to let you publish content on their website, especially if it’s a high authority domain.

Keep in mind that these website publishers already have an audience to serve and that’s why they are very strict while approving the guest post. 

Here are some of the best guest posting practices you can implement to build a strong backlink profile. 

  • Start out by discovering related blogs. Like we mentioned earlier, publishing a guest post on similar websites is more beneficial than choosing a random website. Not only the backlink has higher authority, but you can also attract the potential audience by posting guest posts on websites which belong to your niche.  
  • Make sure to pick high authority domains for guest posting. Of course, it’s going to be a bit strenuous to convince the website owner, but if you get your content published on such websites, you’ll acquire exposure from a vast audience. 
  • Choose the topic for your guest blog wisely. Analyze the audience of the publisher, you’re planning to write a guest post for. Identify what this audience wants to read and choose topics accordingly. It is always a good strategy to write on current legal matters or legal guides to explain particular cases. 
  • While submitting the guest post, ask the publisher to place links within the content body rather than inside the Author Bio or footer. Having the link placed somewhere between the content body is more beneficial and can enhance your backlink profile. 

These are a couple of best guest posting practices you can implement to achieve the desired results through your attorney SEO campaigns.

How to Find Websites for Guest Posting

While there are numerous ways to find guest posting websites, the easiest one is to perform a Google search. Simply pop in the following search terms into Google and the search engine will display a list of websites accepting guest posts from attorneys. 

Attorney “Write for Us” Attorney “guest post” Attorney “Submit Guest Post” Attorney “Accepting Guest Posts” Attorney “write guest posts” You can also replace ‘attorney’ with words such as ‘lawyers’, ‘law firms’, and ‘legal’. Here’s what Google displayed when we searched using the first search term. guest post submission As you can see that the first and third search result accept a guest post from attorneys. Simply insert these website URLs into Ahrefs site explorer and pick a website which has a higher domain authority (DA). 

Once you have picked the right website for guest posting, simply write an outreach email to the publisher with a list of 3-4 content topics. 

Law Firm Directories

Like any other business industries, there are numerous legal directories where you can list your law firm and get a backlink for your website. Along with the backlink, you also get online exposure for your business, making it a completely win-win situation. 

In fact, the majority of attorney SEO companies list their clients business on such law firm directories to build a strong backlink profile. The majority of law firm directories have a high domain authority, which means acquiring a link from them will prove to be extremely beneficial.

There are both free and paid directories and each one of them follows different guidelines to accept submissions. You can choose any of these directories as per your requirements.

However, keep in mind that high authority domains are likely to have a strict evaluation process. If you want, you can also opt for paid directories where you’ll have to buy either a monthly or yearly subscription to get your business listed. 

Link Building Through Infographics 

Infographics remain one of the engaging content formats. In fact, users are most likely to acquire information from infographics than from 3000 words blog post. Reason being, the infographics have an engagement factor which other content formats don’t. 

Building an infographic is a fairly easy process and you can even acquire thousands of links through it. All you have to do is pick a relevant topic which has the potential to attract your audience and design an informative infographic for it.  Follow these attorney SEO practices while designing an infographic

  • Before finalizing a topic, make sure to perform thorough research. Try to pick a topic which is appealing to your audience and can attract other influencers in your niche so that they link back to the infographic. 
  • Choose a captivating infographic design. Having a design which is appealing makes it easier to make your infographic go viral. You can also take help from a designer to design the infographic. 
  • In case you are planning to design the infographic on your own, make sure to add as much relevant information as you can. Though infographic is a concise form of content, it is always a good practice to add a considerable amount of content. This will help you provide value to your customers. 
  • Once you have designed the infographic, share it on your social media profiles and several other platforms on the Internet. Although designing infographic is one of the best attorney SEO practices, it has no significance if it doesn’t attract the right people. So, make sure to put in your time and efforts to promote the infographic across the Internet. 

As soon as the infographic starts to get exposure, people will automatically link to it. All you have to do is be patient. Moreover, you can acquire as many backlinks as you want through infographics as there are no restrictions.  Link

Building through Blogs

Writing blogs is yet another effective attorney SEO practice which can help you get quality links from authority domains. Having a consistent blog presence also provides you with an ample amount of content marketing opportunities. 

Lawyers, specifically, can write blog posts on dozens of topics, starting from legal guides to the latest news in the law industry. In fact, lawyers also have the opportunity to write lengthy blog posts as they have a considerable amount of information to share. 

Basically, your job is to write content which not only attracts the customers but also other lawyers in the market. Publishing content which can attract these influencers is a great way to acquire backlinks from high-authority domains. 

Here are a couple of methods you can follow to write the perfect blogs for your website which other people would want to link to. 

  • Share information which is valuable for your audience. Of course, the goal is to acquire a backlink from other websites. However, in the quest to get the backlink, you should not forget about your customers. While writing the blog post, keep your target audience in mind and make sure that your blog is informative enough to provide value to your customers. 
  • The blog should be lengthy. Your job is to write comprehensive blog posts which talk about a specific topic in detail. Always remember the lengthier the blog post is, easier it would become to acquire backlinks from authority domains. 
  • The writing style of the blog should be according to your target audience. As we mentioned earlier, it is imperative to write blog posts which are easy to understand for your customers. 
  • While writing the blog posts, try to link to other web pages of your website. Internal linking is a great way to make your on-page game up to the mark. So, make sure to add internal links to your blogs

Blogging is a great way to build a strong backlink profile and get the best results from your search engine optimization for lawyers campaign. Not only your website becomes rich in content, but you also put yourself as an authority in front of your customers. 


As surprising as it may sound, but creating podcasts is an effective way to earn links for your website. There are several podcast directories on the Internet where you can simply create a profile and publish as many podcasts as you can. However, while creating the profile, you can leave a link to your website within the author bio. 

Many lawyers and attorney SEO firms utilize this method to increase the number of quality backlinks to the website. Apart from a backlink, producing podcasts will also leave you with exposure from the target customers. 

While creating a podcast, you can share useful information which you think would help people who have zero knowledge of the law.

Moreover, since the majority of your competitors aren’t publishing podcasts, your law firm will become a well-renowned brand in the market, making it easier to attract potential clients.  

Measuring SEO Success – Did Your Personal Injury Attorney SEO Practices Delivered Desired Results?

So far we have discussed several lawyer SEO practices. However, it is also important to measure the results to determine whether these practices are working or not.

If you have hired an SEO law firm, you’ll automatically receive the traffic and backlink report. You can go through these reports to check if performing SEO helped you improve conversions & traffic or not. 

However, if you are handling the search engine optimization for your law firm on your own, you’ll require a couple of tools to check if your attorney SEO practiced delivered the expected results.  As usual, we are going to stick to Ahrefs to analyze the results of SEO campaigns.

Being a complete package, Ahrefs can be used to perform in-depth website analysis. You can also track the success rate of your SEO for lawyers campaign using Ahrefs. 

Perform Website Audit

The best part about using Ahrefs is that it has several built-in tools which automatically generates progress reports, helping you determine whether your SEO practices delivered expected results or not. 

You can also schedule the Ahrefs’ crawler to crawl your site and generate progress reports on a regular basis. This way you can easily track the SEO success rate for a specific time, be it monthly or weekly. 

Determine Link Quality Using Site Explorer

The website audit tool will tell you about the progress of the website. However, it won’t shine any light on the quality of backlinks you have created for your website.

As we mentioned earlier, backlinks are the primary pillar of your attorney SEO campaign. So, it is important to ensure that your website only has quality backlinks. 

This is where you’ll require to open Ahrefs’ site explorer tool once again. Simply choose any link and pop it into the site explorer. Here you’ll come across several metrics which will help you understand the quality of the link.

backlink audit for lawyers website

Make sure that the website has a high Domain Authority (DA). Websites having a low DA are likely to affect your overall backlink profile so it’s better to remove them.

Along with the Domain Authority, you should also take a look at the organic traffic of the website.  This will help you understand whether the website is ranking for the target keywords or not. Last, but not the least, check out the referring domain graph to check the rate at which the website has acquired backlinks.

In case there’s a slow acquisition rate, which is still consistent, you would want to link to another website with better link acquisition graph.

Conversion Rate Tracking

Being a lawyer, all you want is to increase the conversion rate, i.e., acquire new cases from potential clients. Unless you are not getting any new cases, the number of backlinks won’t matter to you, even if they are huge in number. 

To determine whether your lawyer SEO practices helped to gain more conversion, you can follow a simple process. You can set up a new Goal in Goole analytics to determine how many conversion you have acquired so far.  Each time when the user will fill the contact form, he’ll be redirected to a Thank You page, and the conversion count will increase by 1.

Though it’s a bit difficult, once you have set up the Google analytics Goal, it will become quite easier to measure the success of your attorney SEO campaigns. 

These are a couple of methods which can be used to track the results of your SEO practices. Follow these methods and determine whether your SEO practices delivered significant results or not. If you are struggling to achieve the desired results, you may consider changing your SEO strategies or hiring a dedicated SEO law firm.  

Search Engine Optimization for Lawyers – Final Words 

Performing attorney SEO is a crucial part of running a law firm. If you want to acquire more cases, you need an online exposure. It’s no arguing the fact that a city is likely to have 5-6 law firms and hundreds of lawyers targeting the same clients. 

In such a competitive scenario, your job is to provide your clients with something valuable so that they can trust your firm. This is where performing attorney search engine optimization will help you attract and engage your customers. 

From ranking your website at the top positions of SERP to improving the conversion rate for your law firm, performing search engine optimization for lawyers can prove to beneficial in many ways.  Moreover, when you have online exposure, you’ll automatically acquire more case from your potential clients, without even performing any paid marketing.

With attorney SEO, you can attract organic SEO traffic to your website, which is most likely to convert.  The above guide will help you perform SEO for your attorney website. However, it is better to hire a professional SEO firm which can handle the attorney SEO campaign for your website.

Reason being, a professional firm will have a team of SEO experts who are most likely to have handled several law firm projects. 

These SEO experts know how to implement the right SEO techniques for your business so that you can achieve expected results. Moreover, SEO firms rely on ethical SEO practices, which means that the search engine rankings for your website won’t fade away as soon as Google introduces a new algorithm.  

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