Wondering how to drive traffic to your website without relying on paid marketing? Check out the following guide of result-driven and easy-to-implement tactics which will drive free traffic to your website for sure.
The Internet has become the biggest platform for a business owner to reach his/her target audience. Users have started to rely on several websites to perform various tasks, be it shopping, booking movie tickets, or even reading the daily news.
According to a report generated by Netcraft, there were over 1 billion websites on the Internet in January 2018. Among these 1 billion websites, more than 660 million websites are currently active and if anything, these numbers are only going to increase in the upcoming years. In such a competitive scenario, it becomes quite strenuous for a website owner to drive website traffic and gain the desired online exposure.
However, the good news is you don’t need the whole world to visit your website. Your only job is to attract your target audience and engage them to build strong customer relations. So, in today’s blog post, we have decided to scribble down the most effective tactics, which one can use to increase web traffic.
None of these tactics involve paid promotions. So, by implementing them, you’ll be attracting free website traffic.
Here are the 23 Ways to Increase Web Traffic to Your Site
1. Perform On-Page SEO
2. Guest Blogging
3. Blog Commenting
4. Forum Posting
5. Manual Outreach or Blogger Outreach
6. Competitor Backlink Analysis
7. Image Link Building to get traffic to your blog
8. Create Content Which Attracts Influencers for Driving Free Web Traffic
9. Re-Publish Old Blogs to increase site traffic
10. Share Videos on Linkedin
11. 24X Your LinkedIn Post Views in a Single Day
12. Drive Traffic using Linkedin Pulse
13. Create YouTube Channel and Stay Active
14. Host Regular Giveaway Contests
15. Promote Your Content and Videos on Quuu
16. Improve Your Click-Through Rate for SEO Traffic Generation
17. Republish Old Blogs on Linkedin to Get Traffic to Your Blog
18. Republish Old Blogs on Medium to Drive Online Traffic
19. Add LSI Keywords in your Content
20. Use Question Analyzer to Answer Your Audience
21. Optimize for Google Mobile First Index
22. Research Your Competitors for Their Website Traffic Generation Sources
23. Check Analysis Report for your Website to see how much traffic a website gets
You have scrutinized enough and have made a list of keywords for which you want to rank higher and attract more traffic to your website.
Now, what strategies are you utilizing to achieve this goal?
When it comes to improving your website rankings, the first and foremost thing that you should focus on is keeping the on-page SEO up to date. It helps you to boost up the website performance and attain visibility from your target audience at the same time.
In the past couple of years, Google has consistently focused on improving the search results. As a result, the rules for on -page optimization have changed as well. For instance, unlike the good old days of SEO, a search result page even shows web pages which doesn’t contain the target keyword in their meta description or the title tag.
Today, we have to optimize the websites for ranking algorithms like Hummingbird, Panda, Rankbrain, etc. Since Google is getting smarter every day, your on-page strategies need to be up to the mark too.
What is On-Page SEO?
As per the official definition, On-page SEO refers to the practice of ‘optimizing’ web pages to help them rank higher in the search engines. However, the end goal of performing on-page SEO is to increase website traffic.
So, how does this optimization process works?
If you scrutinize thee web enough, you’ll find tons of web pages asking you to focus on placement of keywords on your page including the title, meta description as well as the H1.
Unfortunately, the thing that most of the people don’t know is that this advice is sort of OUTDATED.
Like we mentioned earlier, Google has become smart enough to understand the synonyms or semantic keywords, also known as the LSI keywords. It means that you no longer have to place the exact keywords in your content for it to rank higher on the SERP. As long as your web pages have high-quality and engaging content with precise placement of semantic keywords, you are one step closer to achieving good website rankings.
Don’t believe us? Take a look at the top results for “best apple computer.”
Of all the top 10 results, only one page contains “computer” in the title tag.
The rest of the pages focus on things like Best MacBook and Mac buying guide. In fact some pages even talk about Which Mac should you buy? But none of the pages have specific keyword in their title and are still ranking on the SERP.
So, how did this actually happen. Well for starters, Google understands what exactly are you looking for when you search for “best apple computer”. It understands that you are likely to buy a new Mac device and want information that talks about the same.
Here’s What We have to Say About On-Page SEO after Having Years of Experience in The Industry
1. Use SEO-Friendly URLs
So, we highly recommend to make as concise URLs as possible which contain your target keyword.
Basically, all you have to do is avoid ugly URLs as they aren’t SEO friendly at all and are likely to sabotage your website rankings.
For instance, yoursite.com/p=123 or URLs yoursite.com/8/6/16/cat=SEO/on-page-seo-is-so-amazing-omg-its-the-best
2. Start Title With Keyword
The title tag has a huge influence on the on-page SEO of your website.
While writing the title tag, make sure to add the keyword. In fact, if you start your title with the keyword itself, you are likely to improve your website rankings. If the keyword is present in the beginning of the title tag, it’ll have more weight with the Search Engines. For instance, here’s a list of SEO tools by backlinko.
As you can see, they have written down the keyword in the very beginning of the title itself.
Pro tip: Sometimes it become strenuous to start the title with a keyword. In such cases, try to paste the keyword as towards the beginning as possible.
3. Add Modifiers To Your Title
It is a proven fact that using modifiers like “2019”, “best”, “guide”, “checklist”, “review”, etc will help you rank higher. Since these are the long-tail versions of your target keyword, they are likely to improve website rankings.
4. Wrap Your Blog Post Title in an H1 Tag
If you aren’t familiar with the H1 tag, you aren’t paying attention to the on-page SEO of your website. The H1 tag is the headline tag of a web page and it is one of the crucial on-page factors. The H1 tag is your “headline tag”. CMS like WordPress have a couple of themes which automatically add the H1 tag to your blog title..
However, if you are using a theme which overrides this setting, it is crucial to add H1 tag manually.
5. Dazzle with Multimedia
You can’t expect people to read a 5,000 words blog post without any images or videos. In today’s busy life-schedule, no one has enough time to read long blogs. However, when you add images videos, infographics to the same blog posts, they become more engaging and appealing. Such blogs are likely to hook a reader for longer, and eventually reduce the bounce rate.
When you add multimedia to a normal blog, you boost up the user-interaction, a factor that Google has always been paying attention to.Furthermore, the more appealing and engaging your blog is, more it will encourage people to link to it, which again improves the rankings and thereby traffic on your website.
6. Wrap Subheadings in H2 Tags
Wrapping your subheading in H2 tag can make a huge difference to on-page optimization. While scribbling the subheadings in a blog post, make sure to write them in H2 tags. Furthermore try to add your target keyword within the subheading as well. Though it won’t skyrocket your website performance, wrapping headlines in H2 tags has proven to be a crucial on-page factor.
7. Add Keywords in First 100 Words
One of the most common on-page mistake that many people commit is to add keywords in the middle or at the end of their articles. If you want to make your blog/article search engine friendly, always make sure to add keywords in the first 100-200 words. Avoid writing unnecessary long intros as they don’t help your website rankings at all.
Google gives the first 100-200 words more weight than the rest of the blog and if you add the target keyword in this area, it will become easy for the crawler to understand the context of your blog.
8. Use Responsive Design
Mobile has become the biggest platform which drives tons of internet traffic. In fact studies have shown that the majority of internet traffic comes from mobile itself. As a result, Google has started to penalize website which aren’t optimized for the mobile. To make a website mobile-friendly, having a responsive design is crucial. A responsive website behaves the same across various devices, and automatically adapts to the layout of the device. In our opinion, a mobile-friendly website is ideal for providing better user experience. And, Google prefers it.
9. Use Outbound Links
Using outbound links is one of the easiest and most effective white hat SEO technique which boost up the website traffic.
Building outbound links to related web pages helps the search engine understand the context of your web page. Furthermore, it also tells the search engine that your website contains genuine information which can be shared with the readers. If you aren’t focusing on outbound links of your website, you are missing out on big opportunities.
However, always remember the sites that you link to have a huge significance in deciding your website rankings. So, make sure to link to authority websites only.
10. Use Internal Links
Like outbound links, internal linking is a major on-page factor. In every post, add 2-3 internal links and see what wonders it do to the traffic on your website. If you want to see a website which implements internal linking in the most efficient way, visit Wikipedia. Every article on Wikipedia is stacked with internal links.
However, you are not supposed to add these much internal links on a single web page. As long as every web page on your website has 2-3 internal links, you are good to go.
11. Optimize Site Speed
There has been many instances, where Google has stated on the record that the website loading speed is one of the major ranking factors (which became even more important recently). If your website still isn’t loading quickly, you are severely damaging the search engine ranking of your website. page loading speed is an SEO ranking signal (and they recently made PageSpeed even MORE important).
Optimize your website in such a way that it doesn’t take more than 4 seconds to load because that’s the time a user will take to hit the close window and switch to some other website. You can boost your website’s speed using a CDN. Furthermore compressing images and switching to faster hosting also improve the loading speed of the website.
If you aren’t familiar with the loading speed of your website, visit GTMetrix.com, an excellent tool for checking the loading speed of a website:
CDNs and cache plugins are nice, but investing in premium hosting is the #1 thing you can do to make your site faster. $5/month hosts is decent for the money you’re paying. But they don’t hook you up with serious speed. From a conversion and SEO standpoint, the ROI of a premium hosting can’t be beat.
12. Sprinkle LSI Keywords
As we mentioned earlier, LSI keywords helps the search engine understand the overall context of your website. These are basically the synonyms of your target keyword that Google uses to check the page’s relevancy to the keyword itself. Gone are the days when you could stuff keywords in your page’s content and expect to achieve better rankings. So, sprinkle these LSI keywords in your every post and help the search engine to rank your website’s rankings.
In case you are writing long blog posts, you won’t have to worry about the LSI keywords at all as they’ll be covered automatically. While writing a 5000 words blog posts, you’ll naturally use the LSI keywords without even knowing it.
However, it’s always a good strategy to manually add LSI keywords to your posts. To find LSI keywords for your target keyword, take help from the related search section of the SERP.
13. Image Optimization
If the images on your website aren’t optimized, you’ll miss out a lot of potential website traffic. One of the most easiest way to optimize images is to add target keyword to the image file name. However, adding keyword to every image on your website isn’t possible.
So, make sure that at least one image name has the targeted keyword. For instance, on_page__SEO.png, Along with the image file name, try to add the target keyword to the image Alt text as well.
Apart from being a crucial on-page SEO factor, image optimization also helps the search engine to understand what your web page is really about….which eventually leads to better rankings and thereby increased website traffic.
For instance, when the search engine will see an image with alt text having Alt text “SEO_backlink_audit”, it’ll understand that the particular web page is about the backlink audit.
14. Use Social Sharing Buttons
Social media is the biggest platform to boost up the web traffic. How? Social media sharing can attract thousands of new readers to your website.
The more the readers you have, more likely another website owner will like to you. A study conducted by BrightEdge has even shown that social sharing buttons can increase social sharing by 700%, which is a big deal.
Though social media sharing is not one of the search engine ranking factors, it surely helps you to attract website traffic indirectly.
15. Post Long Content
It’s a proven fact that longer blog posts tend to rank significantly higher on the SERP. A blog having 200 words will be easily outranked by a 2000+ blog on the same topic.
All the web pages that you see ranking on the first page of the search results usually have 2500 word length. In fact, we believe in the potential of lengthy blogs and therefore ensure that all of our blogs have at least 1000+ words.
If you want to engage a reader and improve web traffic on your website, make sure to publish longer blogs.
16. Boost Up Dwell Time
If your web pages contain low-quality content or has poor user-engagement, a user will hit the back button for sure. As soon as this happens, Google receives a signal that your website has low-quality web pages.
As a result, your website rankings sabotage drastically. Therefore, make sure to boost up the dwell time of every web page by posting long form and highly appealing content that hooks people and encourages them to scroll further.
17. Publish Quality Content
Speaking of content, you must have heard the words “quality content” zillions of times and the significance they have in achieving desired goals.
Though the search engine do not have a direct method to determine the quality of a particular content, they have several other methods which tells them whether your website has quality content or not.
Some of these factors involve:
- Repeat visitors
- Chrome bookmarks
- Time on site
- Dwell time
- Google searches for your brand
So, all you have to do is focus on improving the content quality of your blogs and maintain a consistency while publishing new blogs.
18. Reply to Blog Comments
Google always prefers website which have built a thriving community. It means that if your blogs have tons of blog comments, your website rankings are likely to improve. However, one of the biggest on-page blunders is to not reply to these comments.
As soon as a reader leaves a comment on your blogs, respond them appropriately, even if it’s a simple “nice post” comment. If anything it’ll help you to skyrocket your website rankings.
19. Maximize Organic CTR
Let us bust the biggest myth about on-page SEO by saying that CTR is one of the most crucial ranking factors. The better the Click-Through-Rate is, higher would be the odds for your website to improve search engine rankings. Furthermore, having optimized CTR eventually leads to more website traffic as:
(More clicks=more traffic)
20. Focus on User Intent
While trying to optimize the website for on-page SEO, many people forget to pay their attention towards writing blog posts that matches user intent. Sure having keyword enriched content will improve rankings but if this content fails to match your reader’s intent, it has no significant potential at all.
In fact, your web pages aren’t even going to maintain consistent rankings, even if you are performing all the above-mentioned on- page SEO tactics precisely. So, make sure that your content, apart from being high-quality, is written as per the expectations of your target audience.
Despite all the myths and misconceptions, Guest posting is still one of the effective methods to captivate new visitors to your website. When utilized correctly, guest blogging can generate huge inbound traffic for your website, and that’s just the tip of the iceberg.
Through guest blogging, you can get high-quality backlinks from authority domains and get the required exposure for your brand at the same time. One of the major benefits of guest blogging is that it puts your brand name in front of the right community.
The truth is, despite your knowledge and expertise, it is never a good practice to embark on a solo journey. Posting content on an authority website increases the author credibility. Furthermore, once readers start showing interest in your content, you can direct them to your own blog or website, and turn them into a consistent source of traffic.
Many successful business owners and bloggers have utilized guest blogging as a part of their marketing strategy and reached the heights of success. Neil Patel, for instance, has explained how guest blogging helped him transform Quick Sprout, the face of his digital business.
However, when it comes to performing guest blogging, you need to extra cautious, as any bad move can lead to severe penalties, which eventually harms your business in the long run.
Content is the primary and probably the only key that benefits your business through guest blogging. To inherit guest blogging in your inbound marketing strategy, your content should be up to the mark.
If the content is right and appealing, it has the potential to reach the target audience without any efforts from your side. All you have to do is find the authority domains which have certain similarities to your business model and publish the content.
Here are just a couple of examples to prove the point. Elna Cain used a guest blogging strategy to make a full time income from freelance writing. And Buffer used guest blogging to attract 100,000 customers.
Before moving any further, let’s take a look at how to find the best guest blogging opportunities and utilize them in the most effective to way to get the desired results. Here are the effective benefits of guest blogging for a website.
Benefits of Guest Blogging
We are all familiar with the concept on build authority in your industry through blogging. However, if stay up to date with latest trends, you might have read about major brands that have benefited from guest blogging. If you want to be one of them, continue reading, as we are going to check out how to find guest blogging opportunities and utilize them efficiently to drive traffic to your website.
Furthermore, If content marketing is one of your biggest assets, guest blogging is the perfect solution to boost your website’s traffic and content marketing ROI.
In fact, as mentioned by Content Marketing Institute (CMI), guest blogging is one of the crucial parts of a marketing funnel.
However, guest blogging has several other benefits as well. For instance, guest blogging is the perfect way to build brand awareness as posting the content on other websites puts your brand in front of the new audience.
Through these guest posts, this new audience may visit your website or landing page, which means you can attract new subscribers and improve lead generation at the same time.
Guest blogging also builds trust. Think of it like this, when an authoritative website publishes your content, you eventually become a trustworthy influencer. In fact, if you post on reputed websites regularly, the audience is most likely to consider you an expert, which increases your brand reputation.
With guest blogging, your SEO practices become more effective. How? Well, for starters, Building links from high authority domains is one of the major SEO ranking factors. If your website has quality backlinks, its rankings in the search engine result pages will improve.
Though guest blogging is considered as an effective strategies to increase website traffic, it also provides several benefits to the blog that’s hosting you. Guest blogging is a win-win situation for both you as well as the hosting site. Since content creation is one of the major content marketing challengers for every website owner/blogger, guest blogging makes it easy for them to get quality content that their readers need.
Know Your Guest Blogging Goals
Before embarking on the journey of guest blogging, it is crucial to decide your end goals. Knowing your goals beforehand will help you to prepare for the road ahead. It would make it easy for you to find the right kind of blogs for submitting blogs. Typically guest blogging involves three major goals.
- Positioning yourself as an authority and well-known name in the industry.
- Getting exposure (traffic) back to your website.
- Building backlinks to your website.
By posting relevant content on high-authority blogs, you can tick-off each of the above points from your list. If your goals involve #1 and #2 only, then you need to spend your time in finding blogs which have large engaged audience. However, if you only want to build backlinks, you need to find blogs which have strong root domain authority. You can check for these using the SEOmoz toolbar. So, make sure that you know your end-goals before writing down the blogs.
The content is focused on your niche / industry.
The audience of the blog will be interested in your industry.
The blog has engaged readership (posts have been shared socially and commented upon).
The blog owner is active on social media (so you know that they will be promoting your work on their site
So, if you are selling clothes online, you need to find fashion blogs, having an engaged audience of fashionistas. Follow the following guide to find the right kind of guest post opportunities.
Google is the perfect platform to start your hunt for guest posting websites. To make your job a little easier, we have compiled a list of keyword using which you can find the best guest posting websites. Simply replace the “Keyword” with the keywords from your industry.
- Your Keyword “guest post”
- Your Keyword “write for us”Your Keyword “guest article”
- Your Keyword “guest post opportunities”
- Your Keyword “this is a guest post by”
- Your Keyword “contributing writer”
- Your Keyword “want to write for”
- Your Keyword “submit blog post”
- Your Keyword “contribute to our site”
- Your Keyword “guest column”
- Your Keyword “submit content”
- Your Keyword “submit your content”
- Your Keyword “submit post”
- Your Keyword “This post was written by”
- Your Keyword “guest post courtesy of ”
- Your Keyword “guest posting guidelines”
- Your Keyword “suggest a post”
- Your Keyword “submit an article”
- Your Keyword “contributor guidelines”
- Your Keyword “contributing writer”
- Your Keyword “submit news”
- Your Keyword “become a guest blogger
- “Your Keyword “guest blogger”
- Your Keyword “guest posts wanted”
- Your Keyword “looking for guest posts”
- Your Keyword “guest posts wanted”
- Your Keyword “guest poster wanted”
- Your Keyword “accepting guest posts”
- Your Keyword “writers wanted”
- Your Keyword “articles wanted”
- Your Keyword “become an author”
- Your Keyword “become guest writer”
- Your Keyword “become a contributor”
- Your Keyword “submit guest post”
- Your Keyword “submit an article”
- Your Keyword “submit article”
- Your Keyword “guest author”
- Your Keyword “send a tip”
- Your Keyword inurl: “guest blogger”
- Your Keyword inurl: “guest post”
- allintitle: Your Keyword + guest post
Type in any of the above keywords in Google’s search bar and wait for the search engine to spit out all the results. The search results will lead you to either blog’s guest blogging guideline page or the post submission page.
Here’s where things get really exciting. Reverse engineer the backlinks of a site in your niche, and within a couple of minutes you’ll have the best guest posting websites in front of you.
In fact, performing a competitor’s backlink analysis is a GOLDMINE of guest posting opportunities.
For example, we noticed that AudienceBloom was ranking for a lot of keywords in our niche:
So we took the homepage URL and popped it into Ahrefs.
And we got a list of all their backlinks.
Though most of their backlinks didn’t come from guest posts, a good portion of it did. In fact,within a couple of minutes, we had a list of 20 high quality websites which they had published guest posts on:
The best part about this strategy is that you can also find those websites which do not reveal the fact that they accept guest posts, i.e., the sites that don’t have a dedicated “write for us” page/button, but do accept guest blogs.
Without performing reverse engineering, it may get a bit tricky to find such websites but with this immense power in your hand, you can locate such websites without putting in too much effort.
As surprising as it may sound but, Twitter search is an untapped goldmine to find the best guest blogging websites.
We have used Twitter in the past to find several guest blogging opportunities which were hard to come by through Google.
The biggest advantage of using Twitter search is that the search results are fresh ,which means you can find websites which are currently active and accept guest posts.
Here’s the procedure to use Twitter to find guest blogging opportunities:
Like Google search, head over to Twitter search, and type in a search query in the same format, i.e., “Your Keyword” guest post.
Once the search results appear, evaluate them to find the guest posting targets:
Within a couple of seconds, we had some of the high-authority domains right in front of us, like the following
500+ Guest Blogging Opportunities
If the above tasks seem a bit strenuous, simply head over to the 500 places to syndicate content and 100 sites to submit guest posts to find some of the best guest blogging opportunities without putting in too much efforts.
My Blog Guest
My Blog Guest, is yet another platform to come across various guest blogging opportunities. It’s basically a community of guest bloggers, which lets you sign up for free. Once you have created your account, you can search for blogs which allow guest bloggers to publish on their blogs. Set up a decent profile by posting your own bio saying that you are a guest blogger and want to post guest blogs. It will help the blog owners to locate you in the clutter of thousands of bloggers.
These were some of the techniques which you can utilize to find the guest blogging opportunities. However, that’s only half of the process, you still have to pitch the blog owner and convince him to post your blogs.
But, before starting with the best strategies to pitch guest blogs, let’s take a look at what’s the best times to pitch a guest blog.
The Best Times to Pitch a Guest Post…….
You cannot always go around in the community pitching every blog owner to let you post guest blogs. Unfortunately, the guest blogging opportunities are hard to come by. However, when they do, it is crucial to take full advantage of them. Here are some of the scenarios when it’s the perfect time to approach a blog owner.
- When the blog has advertised about the requirement of guest bloggers.
- When the blog has already published a couple of guest posts in the past.
Basic Pitch Best Practices
Now, comes the time to pitch the blog owner. Always remember, we don’t simply contact the blog owner just after finding the perfect site to post your blogs. There are a couple of things which are crucial before you pitch the site owner with your proposal. Check out the following techniques to pitch your guest blogs to other blog owners.
Get to Know the Blog’s Content
Familiarizing yourself with blog’s content strategy is important. Since the blog is related to your niche, it will target the same keywords that you do. But if you want to make your proposal perfect, you need to know more about the blog’s content like…
- The target audience, i.e, whether the blog is targeting beginners, intermediate, or experts.
- The type of target audience. For instance, if their business is mainly B2B, there is no point in targeting the general consumers.
- What type of content do they write? Does their content is mostly informative? Or do they write about latest trends happening in the industry?
See How Other Guest Posts Do
If the site has already published guest blogs in the past, take a look at how they performed? A site can have as many guest blogs, but if they don’t do well, they have no significance whatsoever. Check out whether the guest blogs on the site has received any comments. It will help you understand the user engagement on the blog. It means that if your main goal is to attract traffic, then blogs with least user engagement are not your solution.
See Who the Guest Bloggers Are
Many blog owners only accept guest blogs from certain types of people like online influencers and industry experts. So, take a look at some of the guest blogger bios to figure out whether they are fellow bloggers, freelancers, consultants, business owners, online influencers, etc. Once you are familiar with the type of people that post guest posts on the blog, you can easily prepare your pitch accordingly. To know more about the success rate of guest blogging, take reference from this study on Moz
Find Out What Posts Do the Best
There’s no point in writing blogs which cannot serve the owner’s target audience. To improve the odds for your guest blog to get accepted, you should pick the relevant topics which are likely to engage site’s target audience. Pitch the blog owner with 3-4 such topics and let him decide which one is perfect for the audience.
Become a Familiar Face in the Blog Community
To increase the odds for your guest blog to be accepted by the blog owner, spend some time in building a reputation in front of him. The best way to do this, especially if it’s your first time posting a guest blog, is to comment on the latest posts on the blog. You can also share these blogs on your social media profiles. So, when you’ll pitch your guest blog to the blog owner, you won’t be a complete stranger to him.
Read the Guidelines Carefully
The last but not the least thing to do before contacting a blog owner is to read the guidelines carefully. There’s no point in wasting time if your blogs don’t match the guidelines. Follow these guidelines precisely. Every blog owner has his/her own criteria for the guest blogs. While some of them ask the author to pitch the idea first, others simply ask them to submit the full post. Similarly, every blog owner publishes content in a different format, which you have to follow at any cost. So, make sure to read the guidelines carefully before contacting the blog owner.
It’s Time to Pitch…….
Now, let’s take a look at the tested email templates to pitch perfectly
My name is [Your Name] and I’m a long time reader of your blog. I noticed that you have a bunch of great resource on [url of the article which you liked the most from value perspective]
I’m writing to you because I’d love to contribute a guest post on [Website].
I’ve been brainstorming some topics that I think your readers would get a ton of value from:
I’ll make sure the piece overflows with information that can’t be found anywhere else.
To give you an idea of the quality I’ll bring to your site, here’s a link to a guest post that I recently published on [Your recently guest post].
[Your First Name]
Here’s what makes this email template so effective:
- Starts off with something specific about THEIR SITE
- Short and sweet (<150 words)
- Gives them 3 specific topics to choose from (less work for them)
- Soft sell
- Touches on your experience and published work
Let’s Write some Great Content….
Now, that the blog owner has accepted your pitch, the time has come to write the perfect guest post. In case if it’s your first time writing for another website, you need to be extra cautious and give your best.
Scribble Down and Appealing Headline
When it comes to writing a captivating line, you have one of the two options, i.e., either go with the one which you used to pitch the blog owner or come up with a better one. We recommend looking for other options as its always a good practice to write the perfect headline. Some of the best headlines:
- Include the benefit for the reader
- Use action words
- Tap into emotion
Personally, we use headlines like the ones written on the OptinMonster blog, and fortunately our readers love them! Check out the following guide to writing great headlines and nail yours perfectly.
Research Keyword Phrases
Blog owners always look for content which has the potential to rank in the SERP, and drive traffic to their website as well. So, make sure to do a keyword research prior to writing the content to make it SEO friendly. A well-optimized content is likely to be accepted by the blog owners.
A precise keyword usage (avoid keyword stuffing) makes your content relevant and the search engine eventually ranks it. Read our full keyword research guide and find the most accurate keywords and phrases for your content.
As of the best practices, your guest post should have a great link profile, which is beneficial for both the SEO and building authority. It means that you should add both internal as well as external links in the post that you’re writing.
Within your content, try to link to some of the relevant content from the site which you’re writing for, and also add relevant external links. A good link profile is crucial for SEO as well as building domain authority.
If the blog owner has mentioned any specific linking guidelines, make sure to follow them.
Like you’d do for your own blogs, make sure to add images to the guest blogs as well. It’s a well-known fact that finding relevant images can get quite tricky so unless the site owners have specifically mentioned, make sure to add images on your own.
Adding images makes your content more appealing and also enhances the content readability. Follow our guide to free image sites and find the most relevant images for your content.
Format the Post Correctly
Last but not the least, the format of the blog post. It is imperative that your blog post matches the format of other blogs published on the website.
List down the format settings like how they write subheadings, lists, bullet points, etc. The less work you leave for the blog owners, the better guest blogging opportunities will come your way in the future.
However, in most of the cases, you’ll find the format guidelines on the website as well. So, follow these guidelines and format your post accurately.
Now It’s time to Craft a Great Guest Bio
Your guest post bio has a great potential to attract traffic to your website. This is the section where you can include promotional links to direct a reader to your website, blog, service page, landing page, etc. The things that you’ll write in this bio will mainly depend on your goals that you want to achieve through guest blogging.
- If you are only looking forward to acquiring quality backlinks, add a link back to your website with an appealing anchor text.
- If you want to attract traffic to your website, then make sure to link to the web page where you want the traffic to go. Here you can direct a reader to your service page for specific services or even an captivating landing page. goal is to get traffic back to your website, then you might want to consider where you want that traffic to go.
- However, if you want to increase your social media followers, add your social media profiles within the bio.
Blog Commenting is yet another method to allure traffic to your website. Though blog commenting utilizes a similar principle to guest blogging, there is a considerable difference between both the techniques. In blog commenting, you look for a website, similar to your niche, which has a decent amount of readers and publishes useful and relevant content.
Once you find such a website, look for blog posts where you can give a significant contribution to the comment section. It can be anything, either an appealing comment from your side or an answer to an existing comment that resolves the commenter’s queries.
Like all the above techniques, blog commenting also has a couple of rules which need to be followed at all cost. For instance, it is not advisable to post irrelevant comments, which have no relativity to the blog post itself, as they have higher chances to get rejected.
Similarly, you should never forcefully insert irrelevant links into your comments, as they give a direct indication to the site-admin that attracting traffic is your only intention. If there’s a scope for a link, only then proceed with inserting it in your comment.
Adhere to the following tips while commenting on blogs to attract traffic.
- Read the entire post carefully and understand the author’s intentions and the message behind it. Avoid presuming things, simply by looking at the blog title, and avoid posting random comments.
- Provide your real name, website’s name, and your original email address while posting a comment as it helps in building author’s credibility.
- Write down at least 3-4 sentences in the comment and always keep your comment as long as possible. Writing short phrases like awesome-post, nice blog, loved it, is always a bad practice, especially when someone is looking forward to directing traffic to their website.
Four Main Reasons Why Blog Commenting Can Become Your Biggest Asset for Increasing Traffic
Networking: Blog commenting helps you establish a network and build relationships with other bloggers as well as their audience.
Branding: With blog commenting you can build your brand and provide value to the people who are likely to help you build a brand identity.
Information: Reading latest blogs from other authors helps you stay up-to-date with the trends happening in your domain. Using this information, you can generate better content ideas, and write better and highly informative blogs.
Traffic: Last but not the least, blog commenting helps you increase traffic to your website.
Let’s break each one of these sections down and see how you can leverage all of them to acquire more traffic.
How Exactly Do Blog Comments Help You Build a Network?
Bloggers, across the world, have one thing in common. They don’t reach out to other bloggers until they need a favor from them.
As surprising as it may sound, but it is the harsh truth of the community.
Have you ever gone out of your way and reached out to a blogger to simply to praise him for his/her work? Well, the answer would probably be a big NO….
Like you don’t give a shit about the other bloggers, they don’t give a shit about you as well.
Though it won’t hurt you or your website, this habit can become a serious issue when you desperately need something from a blogger.
As written by Neil Patel, when you approach a blogger with an outreach email claiming to be a fan of the website, this is what he ends up thinking:
“If this guy is really a big fan of my work, why don’t I recognize his name from the comments on my blog posts.”
So, this person is just got lied to, which surely pissed him off, and he is most likely to delete your email.
However, when you have a consistent presence in the comment section, your name will be stuck in his mind. Since your name appeared consistently in every blog, you are already a step closer to nurturing a strong relationship with the blogger.
So, when you’ll approach him with your outreach proposal, he will at least take his time to read your proposal rather than ignoring it right away.
Through blog commenting, you have tons of opportunities right in your hands, you can start a new discussion, reply to other people’s queries, or may be write a comment that simply appreciates the blogger’s efforts and hard work.
Furthermore, when you comment on someone’s blog, you add more value to it as you create the content more rich and engaging by adding your contribution to it.
However, to get the best out of blog commenting, you need to be extra attentive. A comment that appeared within a few minutes after a new blog is posted is likely to be noticed by the author. If you don’t believe us, take a look at what Neil Patel has to say about blog commenting.
“What I noticed is that if I wrote a comment within the first hour of the post being published and my comment was higher on the page, it drove more traffic.”
– Neil Patel
How Blog Comments Help You Brand
Blog commenting also helps you build a brand recognition. How? Well, you can comment relevant and informative comments and represent yourself as an authority too.
Here’s an example from nichehacks
When Nomadic Matt posted about Why Travel Boycotts Are A Bad Idea and, since nichehacks had an opinion regarding the topic, he decided to comment on the blog.
To make it more effective, try to comment on blogs that either belong to your niche or you have a significant knowledge regarding the topic discussed in the blog. So, whoever reads your comment will consider you a influencer as well.
How Blog Comments Give You Information
Let’s be really honest right now, you don’t read other blogs in your niche, of course unless you need something. (The reason why you’re here….)
However, when you are looking to increase website traffic through blog commenting, you are left with no other option but to read more content.
The more you read, easier it becomes to distinguish between the right and the wrong. As a result, you understand how to strategize effectively to be ahead of the curve.
For instance, Darren Rowse has mentioned this surprising benefit to writing blog comments:
“I find that reading and commenting on other blogs is a good daily discipline to help me keep abreast of what is happening in my industry and keep my brain engaged on the topics I write about. It’s also great writing practice!”
By staying up-to-date with the latest trends, you can share your opinion and generate better content ideas to write your own blogs.
” I decided that blog commenting was the smartest, most effective way to build friendships, expand brand awareness and grow my online empire.”
– Ryan Biddulph
How Blog Comments Drive You Traffic
Finally, the reason why you’re here today…how does blog commenting increase website traffic.
First of all, you have a link on an authority domain which is visible to thousands of readers, some of which are likely to be your potential audience.
To get more insight into the relationship between blog commenting and website traffic, take a look at this awesome case study from Sujan Patel.
By working for merely 20 hours, which involved commenting on leading blogs, he was able to get
- 2492 visits (that’s 124.6 visits per hour of work)
- 513 leads for his tool
That’s a lot of traffic, and the fact that he did it without putting in too much efforts!!
And he’s not the only one who utilized blog commenting to skyrocket website traffic. .
Flaunt My Design also managed to generate over 2000 page visits within 8 months by posting 26 blog comments only.
That wraps up the benefits that you get from blog commenting.
Now, let’s start with how to craft the perfect blog comment…
Before that take a look at these rookie mistakes that many people make while commenting on other blogs.
Blog Commenting Blunders You Should Always Avoid
Though these mistakes may not seem too critical, they make your comments look unprofessional and less appealing.
Mistake #1: Using a Novelty (or Non-Existent) Gravatar Image
Here’s the thing, you never attend a party wearing a paper bag over your head, do you? Neither you paint your face to make it look like a cat’s face.
So, why would you put an image of a cat, dog, fruit, etc. to represent your comment on someone’s blog, especially when it’s your first impression in front of a new reader?
Rather than letting someone see an animal, let the people see the real you.
Reason being, it looks professional and helps you build a connection with the audience as well as the author.
Mistake #2: Writing a Fake or a Funny Nickname
Your friends may call you with any nickname they want and no matter how adorable it sounds, don’t use this nickname while posting a comment on someone’s blog.
Every blogger wants to know who’s posting comments on his content. And if you try to hide behind the curtain with a fake name, you are less likely to build a strong relationship with the author.
Mistake #3: Dumping Links in Your Comments
How inappropriate it would sound, if a random person comes to you and starts selling a life insurance. You are likely to get irritated by this overwhelming approach of a stranger.
Same is the case with the blog commenting. If you embed links in your comments, bloggers are likely to get irritated. It looks unprofessional and a quite a cheap attempt to market your brand.
A blogger may never even prove your comment if it contains a link, no matter how relevant it actually is.
Mistake #4: Writing Comments Without Reading the Post
Most of the authors craft a generic comment, which they post on every blog, just to avoid reading the entire post. Apart from being a silly mistake, it also hurts your reputation in the community.
Everyone’s busy, even the person who wrote a 3000+ blog post. And by posting a poorly crafted irrelevant comment, you have simply made fun of his hard work.
So, before commenting on a blog post, take your time and read it thoroughly to understand author’s vision and save yourself from writing something silly.
Mistake #5: Writing Really Long Comments
Don’t you hate it, when in a conversation the other person keeps talking and doesn’t let you speak?
Some people really like their writing skills, and therefore tend to write 500 words comment. Though it’s not a bad practice to write a long comment on a blog post, it only looks valid when you have something to contribute.
Writing the same thing in ten different ways doesn’t mean your comment is better, it simply means it’s unnecessarily long.
Mistake #6: Repeating What the Post Says
Probably the most common blog commenting mistake which a lot of people make.
When you write things which were already mentioned in the past, you aren’t adding any values to the comment.
You are merely repeating what was written in the blog. You haven’t raised a new discussion and neither have you shared your opinions on the post.
Though it is okay to summarize the post, adding your opinion only adds more credibility to the comment.
These are a few of the blog commenting blunders which need to avoided at any cost.
Now, let’s see how to write the perfect blog comments to increase website traffic.
Scribble Down the Perfect Blog Comment (Plus: Lots of Examples)
Now that you know the benefits and the mistakes in blog commenting, let’s take a look at how to write the perfect comment that stands out among all the other comments.
It is crucial to structure a blog comment precisely. Writing the beginning, the ending, and everything that goes in between accurately helps you craft the perfect comment.
Here are the essential parts of a blog comment.
Part #1: The Friendly Greeting
The first thing is to do is to give a personalized touch to your comment by mentioning the author name.
Why? Because it looks professional and makes your comment stand out among all the other comments on the blog.
Take business meeting as an example for a second. After walking into a business meeting, do you simply start with your presentation or do you greet everyone? Well, if you want the meeting to end well, you probably start with a greet.
Same goes with the blog commenting. Every day thousands of comments are posted on blogs, and yet no one bothers to greet the author at all.
While greeting the author is not mandatory, it makes your comment look more professional. Furthermore, it’s also a good practice, especially if you are looking forward to nurturing strong relationships with the blogger.
So, make sure to greet the author before writing the rest of the comment.
Though it is quite simple to greet a person, take a look at how to do it anyway.
The best way to greet the author is start out by writing his/her name. If you don’t know the name, simply scroll back to top of the post and read the name. The name is usually written under the title of the blog.
If the name looks too tricky to remember, simply copy and paste it in your comment.
Then say Hello, Hi, or whatever seems appropriate as the style of the author himself.
Here are some of the ways in which you can greet an author.
Part #2: Compliment Blogger’s Work
Don’t you want people to appreciate you for your hard work and efforts? You do, right?
Then why would you think it’s good to simply right a comment without acknowledging the efforts the author.
You’re the one who decided to comment on this post. You could have been on any blog but you decided to pick this person’s blogs because you know his blog has the potential to increase website traffic.
Or maybe you respect this person and value his work.
So, take your time before starting with the actual time and make sure to compliment the author.
Tell them they have done an incredible job with the blog.
Tell them how much you loved the post…
Paying a compliment to the author is a one step forward towards nurturing a healthy relationship.
How to Complement the Blogger
While complimenting the blogger, you can appreciate the blogger, his work or write something that covers both.
If you’re a fan of the blogger and consistently read their post, write how much you enjoy reading their blogs. You can also mention a specific instance where the posts helped you.
However, if you only want to talk about the post, take a couple of points from the post which deserves an appreciation.
Note: While praising the author, avoid stuffing the compliment with unnecessary adjective. A little praise is good to be in the good books of the author.
Part #3: The Added Value
Appealing comments always extra value to a post. Maybe they raise a new discussion or a new perspective.Henneke Duistermaat
Now, comes the time to write the actual comment. Let’s see how to make a lousy comment a great.
Greeting and complementing the author are only the tip of the iceberg. Both these things won’t matter if the actual comment is not up to the mark.
While writing a comment, if you are not adding a value to the post, you’re wasting everyone’s time, yours, author’s, and even other reader’s.
However, don’t get carried away with your comment. Many people tend to overuse this concept due to which adding value has become an overused and meaningless phrase in the blogging world.
Adding values mean writing something that makes your comment look valuable, useful, or interesting. Always remember while adding values, you are trying to attract the blogger himself, and therefore it is crucial to represent yourself as a person who knows stuff.
Let’s take a look at some of the tactics to make your comment more valuable.
VALUE TACTIC #1: Share an Anecdote
Did the post had any point which solved your query? If yes, then share your personal story on how a specific point helped you resolving your issues.
Reason being, when you give a personal touch to the post, it becomes easy for other people to relate to you, especially the author. So, when you’ll pitch him with blogger outreach, you won’t be an unfamiliar face anymore.
How To Do It
Avoid sharing your entire story because if you do that, you’ll make your comment really long and maybe boring.
Take a look at this comment by Amanda Formaro. She simply shared a personal insight and kept the comment brief.
In the same way, Jenn makes her comment unique by sharing her struggles. Despite being a rookie, she managed to craft the perfect comment.
Don Purdum, meanwhile, adds more value to the post by sharing a personal experience.
It is clear from the above examples that there are numerous ways to share personal insight into the comment. Always remember, the personal the insight is, more unique would be the comment.
VALUE TACTIC #2: ASK THOUGHTFUL QUESTIONS
Do you have any query regarding the post itself? Was there any point that you want the author to explain further? Did the post raise a question in your head?
Asking the author a question is one of the best ways to start a one-on-one conversation and build healthy relationships as well.
Furthermore, the one-on-one conversation is a great way to represent yourself as an insightful person who has knowledge regarding the topic, which eventually helps you increase the website traffic.
How To Do It
VALUE TACTIC #3: CONTRIBUTE TO THE DISCUSSION
By adding to the conversation, you have a chance to seek the attention of the influencer himself. Sue Anne Dunlevie
Maybe you have something extra to share about the topic being discussed in the post. It can be an extra point that you read somewhere, or maybe a latest trend. Sharing details that weren’t covered in the post make your comment more valuable.
If your comment adds something to the discussion, it is likely other people will share their insight as well, which means more comments.
Now, one thing that every blogger love is to see the comment count for the posts get higher and higher.
And since you’re the one who boosted up the comment count, you’re going to be in the good books of the blogger.
How To Do It
By adding value to the comment, you are actually investing in the blog post. If anything, this is going to make bloggers appreciate your comment…
They learn from it.…
And, last but not the least, they remember it.
Part #4: The Parting Promise
I love it when commenters tell me they’ve shared or will share my work. The ideal comment would come from someone who both tells me they’re going to share, and then remembers to tag me when they do.Brittany Bullen
It’s always a good practice to leave the blogger thinking “this person really enjoyed my work.”
Make a promise at the end by telling bloggers, you enjoyed their work and will share it on other platforms too.
How To Do It
The best way to do this is to promise the author that you’re going to share the post on social media platforms.
Something like this……
You can also tell them that their post has such potential that you’re left with no other option but to share it…
Or maybe promise them you enjoyed their work so much that you’ll come back later in the future as well.
However, make sure to keep the promise.
If you said, you’d share the post on twitter, make sure to tweet it and mention author’s name as well. This way the blogger’s gonna know that you not only made a promise, you actually kept it.
If you do this, it is likely that the blogger will notice your post and express their gratitude like Will Hoekenga did….
Examples of Blog Comments that Kicked Butt (and The Extra Ingredient They All Share)
Now, that you know the entire structure of a great comment, it’s time to take a look at some of the examples in which all these elements were amalgamated precisely.
Here’s how a great comment with all the elements looks like. This is the comment by Adrienne Smith:
And it looks a lot like this comment from Carol Amato:
Both Adrienne’s and Carol’s comments started off with a greeting, immediately moved to the greeting, added value to the post, and finally left a promise at the end.
But above all that, both the comments had a unique element, which made them unique and appealing, i.e.
Starting a comment with a greeting and ending it with a promise is quite easy, and anyone can do it, even a robot.
However, for a comment to stand out, it is crucial that it reflects your personality. Why? Because, then it looks like it wasn’t written by a robot but a human actually crafted it, who cares for the post.
Take a look at the following snippet:
In the above image, it is clear that Jaime has written a comment the way he would write an email or a message to a friend. It doesn’t looks like some non-human has written it.
How Carefully Crafted Comments can Be Rewarding????
So, if you are still thinking whether it’s worth investing your time in writing a comment to increase website traffic, you must know that many bloggers consider blog commenting as one of their biggest assets to attract traffic.
However, the results are likely to depend on your expectations from the blogging efforts.
Are you looking forward to seek attention of other online influencers and want them to follow you on social media platforms like Twitter and Google+.
Or maybe do you want these influencers to share your posts on their social media platforms?
Do you simply want to more opportunities like conferences to come your way?
Or do you want other influencers to ask you to write for them?
Do you want your work to be shared on some of the best blogs in the world?
Whatever your expectations are, blog commenting is your only answer to all the above questions.
However, you can’t rely on commenting alone as to increase website traffic, you need other assets as well (which we’ll discuss later in the post). If you think you can achieve desired goals with blog commenting alone, think again.
But blog commenting is a vital and often-overlooked factor which, if one precisely, has the potential to attain significant results.
Staying active on relevant forums is one of the best strategies to drive traffic to your website, especially when you are starting from scratch with zero followers. Forums are online platforms where you can connect with the most relevant readers as per your business niche.
Join an authorized forum with a huge number of members and direct traffic to your website either by creating a new thread, where you can discuss a new problem, or answer to other member’s queries. Whichever way you end up utilizing, forum posting is the perfect method to bring traffic to your website.
Let’s take a look at how you can find the best forum posting opportunities and increase website traffic.
How to Find Forums which Belong to Your Niche
Do you know why most people avoid forum posting? Because relevant forums are hard to find. However, by following the right tactics, you’ll find the most suitable forums in no time.
One of the easiest ways to find forums for your niche is to use a Google search. Write down “target keyword” + “forum” in the search bar and hit enter. The moment you do this, Google will spit out a chunk of relevant forums where you can join discussion or even add new discussion as well.
For instance, if ‘finance’ is your target keyword, the search engine results will look something like this.
However, this method only works for a couple of niches and there’s a probability that it may not work for your niche.
If you don’t get any significant result through this method, simply replace “forum” with “powered by vbulletin”. If you do so, here’s what the search results will look like:
Vbulletin is a software using which most of the forums are created in the first place. So, when you perform a google search with “powered by vbulletin”, the search results will include every forum that’s created through the software and belongs to your niche.
You can also use “hot threads with new posts” instead of “powered by vbulletin” as many forums tend to use this string at the bottom of the forum’s home page.
Once you have found a relevant forum, simply head over to its homepage to check whether the forum is even active or not.
Check Forum Status Before Posting
There’s a possibility that the forum that you have chosen may no longer be active. So, it is crucial to check the recent activities status on the forum. For example.
As you can see that all the forums in the snippet are opened frequently which means it is the time to join the forum. Joining a forum is quite an easy task. All you have to do is sign up on the forum and select whichever discussion you want.
Here are a couple of forum tactics which’ll help you make the most out of your presence on a forum.
Set Up Your Profile
Setting up your profile before joining any discussion is highly crucial. Many people tend to avoid setting up the profile to save them some time, which in our opinion is one of the biggest blunders.
When you complete your profile, including profile picture, signature, social media profiles, and bio, you tell people that you’re here to become an active member and not to leave the discussion in between. So, before anything, take your time, and utilize it to set up a perfect profile. Follow the following tips while setting up your profile.
- Add your own image. People are not here to see a cute puppy or a cat smiling at them. They want to see the real person who’s contributing to the discussion.
- While setting up the profile, always remember to add signature. Every forum has a different set of rules to add signatures, which you should always read before adding yours. However, in most of the cases, you’ll be allowed to add at least one link in the signature. You can add link to your social media profiles or one of your relevant blog posts.
- Avoid using nicknames for your username/screen name. Not only it looks unprofessional, it also hurts your reputation. Like your image, people want to know the real name of the person who has contributed to the discussion. You can also use your brand name instead of your real name as the username.
Draft a Unique Intro Post
Many forums ask the new member to share an intro post. This post is just an alert for a newbie to introduce himself with the rest of the forum members. However, the way you craft the intro post, it can become both a blessing as well as curse for you. Since you are new to the community, it is the perfect opportunity to make a strong first impression.
While writing the Intro post, tell people why you are here and how your contribution in the forum will help other members. You can also tell them a little background story about your blogging carrier, i.e, how you entered the blogging industry. However, try to write things that make look like a genuine source of information.
Provide Value by Answering Questions
Now that you have completed your profile and also crafted the perfect intr post, it’s time to attract traffic to your website through the forum. How? By answering questions. It’s time to present yourself as a valuable member in front of other members. First and foremost, look for sub-forums which are yet to be answered and check if you can provide value to these forums by answering them.
However, you can also join an ongoing discussion, making yourself worth by answering to relevant queries. If you answer precisely, it is likely that people will click on the link available in the signature. Try to make your answer as informative and simple as you can as complicating things may bore other users. If any of the questions have a direct link to one of your blog posts, you can add a link to the post as well.
Post Your Own Threads
Participating in other threads is great, but if you want to increase website traffic instantly, it is crucial to post your own threads. When you start a new thread, you give every member an opportunity to be a part of the conversation. It means there’s a better scope for you drive ton of traffic to your website.
While starting a new thread, you don’t have to post anything original. If you think the content has the potential to raise a unique discussion, simply copy and paste it from your website to the forum and start a new discussion.
Here’s how Backlinko started a new thread back in 2012 simply by copying content from their website.
As you can see that, they haven’t posted an original content. They simply copied content from their website, made some changes to make it concise, and posted it as a new thread. Posting a new thread helped Backlinko to attract ton of traffic to their website and it also them build a strong reputation among other members of the forum.
Do you want to massively grow your organic traffic, get high quality backlinks, and get in front of your target audience? If yes, then Blogger outreach is the perfect solution for you.
Blogger outreach is the process of identifying influencers who you could benefit from a relationship with. This is the reason why many website owners seek manual outreach or blogger outreach to promote their content as soon as it gets published because when it comes to growing your audience and increasing engagement, getting someone else to spread your message is the perfect way to foster trust.
However, convincing an influencer to promote your content is not a walk in the park. Since he/she already has a reputation to maintain, the odds for him to promote your content are relatively low. That’s why it is highly crucial to write informative, original, and high-quality content which not only provides users with relevant information but also manages to maintain the reputation of the influencer.
Here are the Steps to do the Perfect Blogger Outreach to Boost Up the Web Traffic
1. Look for Right Influencers for Your Posts
Before anything, you’d want to find the right influencers who have a strong customer base and are likely to post your content. To do so, the first thing that you need to do is determine your needs and expectations. Why do you want to leverage blogger outreach? Are you only looking forward to increasing website traffic or do you want to build a brand name as well? These factors will play a major role in determining the most suitable influencer as per your requirements.
However, if you aren’t familiar with your expectations from blogger outreach, simply look for people who aren’t in a direct competition with your business.
When it comes to finding influencers for blogger outreach, there aren’t any written set of rules which need to be followed at any cost. You can even reach out to an influencer within your niche. However, make sure that you have something different to offer to the audience of the influencer.
For instance, if we were to find an influencer for our website, we’d contact Neil Patel or Brian Dean, two mega influencers in the community, who share similar audience to ours but have something different to offer.
Similarly you can look for such influencers in your community who aren’t competing with you directly.
There are mainly three different types of influencers:
- Micro-influencers — These are the people having a smaller but highly engaging audience. (less than 100k followers on average)
- Macro-influencers — People with slightly higher following but their user engagement isn’t that great. (100k-500k followers on average)
- Mega-influencers — These are the influencers with large number of followers and their engagements rates are high as well. (500k-1 million+)
If your brand is still in the initial days of building reputation, micro-influencers might be the right option for you. Furthermore, it is easy to pitch and convince these influencers.
When it comes to convincing macro-influencers, it becomes a bit strenuous as they have a large group of audience to serve.
Mega-influencers are the most difficult to pitch. Though it’s not impossible to convince a mega influencer, it’s just extremely difficult.
The best way to achieve your business goals is by sticking with micro and macro influencers as the odds of convincing them are comparatively better than mega influencers.
However, there’s nothing bad with pitching mega influencers. If you use the right tactics and provide them with something useful, they are likely to share your content.
Whichever influencer you’re sticking to, it is crucial to familiarize yourself a bit with the person you’re pitching to. If anything, it’ll help you to craft the perfect pitching email.
Here’s the Steps you Can Follow to Start With the Outreach Process.
1 Design a Spreadsheet
First of all, design a spreadsheet which includes blogger’s name, his/her blog, link to the social media profiles, and their contact details.
The spreadsheet will look something like this:
To ease out the entire process, divide the spreadsheet into columns like social authority and domain authority.
FollowerWonk, a tool given by Moz can be used to draft a list of the potential social media influencers.
Furthermore, you can also use blogger identification worksheet to find bloggers and influencers in your niche by refining your search results.
You can also start with influencers that you already know as it is easier to pitch them.
2. The Pre-Outreach
Now that you have the list of bloggers and influencers you want to reach out to, it is the time to pitch them with an e-mail. But don’t you think, sending an email to a person who doesn’t know anything about you may seem a bit unprofessional. Don’t you think it would be much better to warm up the influencer up to your presence first?
It is when the pre-outreach process comes into the picture. The pre-outreach process helps you build a relationship with the influencer before sending your pitching email to him/her. It increases the odds for the influencer to accept your pitch.
The pre-outreach process includes things like:
- Commenting on a blog post
- Following the influencer on social media
- Sharing and retweeting their content
- Replying to updates
- Utilizing brand awareness campaigns.
Start out by visiting the influencer’s blog and pick out the posts that relate to the content that you have posted in the past or maybe are planning to write in the future.
Let’s take Neil Patel, for example. If you want to reach him for blogger outreach, visit his blog and pick the most suitable post.
Read the entire post thoroughly and leave a relevant comment at the end. Your comment may rise a new question or can simply appreciate the blogger for his work. However, whatever comment you are leaving, make sure that it adds some value to the post itself.
Bring out your best game to craft the perfect comment. Don’t worry about the fact that the influencer is a high-authority blogger. Even larger influencers reply to the comments which add some value to their post.
To make your efforts much worthy, share the post after commenting on it through your social media profiles and make sure to tag the author.
Now, there’s a huge probability the author may not reply to your comment or may not even appreciate you for sharing his post. But, that’s completely fine. At this point your sole goal is to let your existence be known to the author.
It’s mainly about building a healthy relationship with the author, and not about getting a reply back.
So, if you’re planning to pitch a blogger for blogger outreach, start commenting on their posts at least 3-4 weeks prior to pitching them. This way it won’t seem like they have received an email from an unknown person out of the blue.
3. How to Find Influencer’s Email Addresses
In most of the cases, you’ll easily find the influencer’s email address through different platforms like social media profiles or his blog itself. However, every influencer doesn’t necessarily share their share their email address publically. If you are targeting an influencer whose email address you don’t know, take help from a couple of tools like:
Hunter. It is a tool which automatically displays the list of name and email addresses of people who are associated with a website.
Simply type in the domain name into the search bar and it will spit out a list of information which you can use to find the person that you want to reach.
It is also available as a Chrome extension, which makes the entire process quite easy as you can build a list of your own while browsing.
Clearbit Connect is yet another tool which lets you use your Gmail account to find email of a person.
You can use it to search a company within your inbox and it’ll create a list of people in the company including their name, emails, social media profiles, website name, etc.
There’s also a button on the top right which helps you draft the email right at the moment, which you can send later..
Both these tools come in paid as well as free versions. While the results generated by paid versions are relatively better, the free versions will get the job done as well.
Now, that you’ve got the email too, let’s take a look at how to tailor the perfect message to achieve desired goals.
4. Sending a Personalized Outreach Email
Finally the time has come to send your so called “cold email”.
However, there are a couple of things that you should understand at this point in time. First of all, the level of the blogger who you’re pitching to. A higher level blogger is more likely to receive thousands of blogger outreach emails. The influencer marketing industry made around $1.7 billion in 2018.
Such influencers are extremely busy which makes it highly crucial for your email to stand out from the rest of the pitches.
Personalizing an email is one of the best ways to make an email stand out from others.
Spending time in personalizing your email is one of the best ways to turn your cold email into a convincing one.
To do so, try to make your email as specific as possible. For instance, use blogger’s name, give them the reason for which you’re contacting them, tell them how your content will help their website.
Unlike guest post, there’s no specific “blogger outreach template” which you can follow to write the email. Every time you’ll have to personalize the email as per niche of the influencer.
Many bloggers who receive a number of pitches usually mention pitch guidelines on their website itself. Read these guidelines carefully and make sure to follow them at any cost.
Since every blogger is different, there isn’t any perfect pitch. However, you can use your creativity to draft an email which suits the influencer’s behaviour.
You can try something like this:
Guest Post Proposal: [Topic Name]
I’ve been following your blog for many years and it had helped me A LOT in understanding different aspects of the [industry name] .
Thank you so much for sharing such informative stuff with everyone. [Try to Add a Specific Compliment].
It struck me that your audience might benefit from an article on [TOPIC NAME].
I would love to deliver this information to your audience.
I thought of the idea while [Write down your personal connection/struggle with the topic itself].
Here is a list of some of the potential Titles for this topic:
[2-3 GOOD HEADLINES FOR YOUR POST]
I understand that you might not be interested in publishing this topic on your website but I’d still love to hear your thoughts on this topic.
If you want to check whether my content would be good for your website or not, take a look at some of the blogs that I’ve written in the past.
[LINKS TO The BEST ARTICLES ON YOUR SITE]
I respect what you do so much. Thanks for taking a look!
These small touches of personalization can make a huge significance when it comes to nurturing a relationship with the influencer.
- A specific subject line clears out your intentions right away.
- When you show that you’re familiar with the work, they immediately know you belong to their audience and are not some random person trying to market his website.
- When you compliment someone, they are likely to answer as it looks a little rude at their end if they don’t.
- Providing them with a couple of relevant headlines shows your commitment.
- At the end, acknowledging that they might not be interested in sharing your content reflects your humbleness and respect towards the person himself.
As per the statement given by a CEO, his name is the first thing that he looks for in a outreach email. Here are a couple of the other things that you can include in your email to make it more personalized.
- Pick a relevant subject line.
- Start out by introducing yourself.
- Giving their brand a benefit. Mention how your post will help their brand and website traffic. (“Here’s how this impacts you/your brand”)
- Add social proof, i.e., link to profiles of people who have already linked to you.
- Ensure that all the links are redirecting to the right website.
- Proofread the entire mail to remove grammatical mistakes.
Always remember this is the first mail that and is merely a step forward towards nurturing a relationship with the person. Even if they don’t respond to your mail, you have a plethora of opportunities to convince them.
While most of the influencers will reply to you via email, there’s nothing wrong with pitching them on social media platforms like Facebook and Twitter. These are the platforms where every online influencer is active most of the time.
5. Follow-Up Your Cold Outreach Emails
Whether you receive a response on your cold email or not,it is always good to follow-up on your first email.
There is a huge probability that the person may never got to see your email, so sending a follow-up email is a way of ensuring whether they received your email or not.
However, the real question is what’s the right time to send the follow-up email after your first message.
Here are some of the suggestions from Close.io for the perfect timing of your follow-ups:
- If you don’t receive a reply, send your follow-up a day after your first message.
- Second follow-up should be sent at least two days after your first follow-up.
- Finally if you don’t receive any reply, send your third follow-up four-five days after the second follow-up.
When it comes to drafting your follow-up emails, you don’t have to personalize them like the first email. They can be templated as well.
Here’s how you can write the perfect follow-up email:
Following Up: Guest Post Proposal on [TOPIC]
I am sure that you’re really busy with your work, so I just wanted to follow-up on my proposal for article on [Topic Name].
I still believe that this topic has the potential to provide your audience with something valuable.
I would like it to be on your website, but if I don’t hear from your side soon, I will post this article on my own blog.
In case you didn’t receive the first email, here’s what the idea actually was.
[1-2 SENTENCES ABOUT THE TOPIC].
Here are some of the samples of my previous work.
[Add 2-3 links to your previous work samples].
Thanks, I’m really looking forward to your response!
However, in case the blogger responds to you, there are a couple of things that you need to remember.
First of all, appreciate them for responding to you.
Showing appreciation helps you foster a long-term relationship and it tells the author that you aren’t here for a temporary transaction.
Now, try to take your relationship to the next level. How? Here’s what you need to do.
Ask the influencer to review you content on the website. You can ask them about their suggestions and advice on how to improve your blog to get more significant results and improved web traffic.
Furthermore, the shorter the email is, better are the chances for it to be successful.
You can also offer them help with something they might need. There’s a huge probability that they may not need your help at all, but it is always advisable to ask them at least once.
In some cases, the blogger may charge you as well, so make sure to ask them about their requirements.
In case a blogger doesn’t respond to any of the emails, there’s no point in waiting. Move on to the next influencer in your list and pitch him/her the outreach proposal.
Once your post is up and live on the influencer’s blog, use tools like Google analytics to have an insight into the website performance. Take a look at the statistics like boost in website traffic and the bounce rate. It will help you determine whether the blogger outreach had any impact on your website performance or not.
Blogger outreach does not drive results overnight, so don’t get discouraged if you see no significant growth. Be patient and keep focusing on other aspects of improving website traffic as well.
You can also use a tool like Keyhole to keep a track of hashtags and mentions of your brand.
In case you’re spending a budget on blogger outreach campaigns, be it through PPC or automation, make sure to keep a track of the sales pipeline.
Salesmate is one of the tools which keeps track of all of your campaigns.
It will help you to understand whether all your outreach efforts are worth the time and trouble.
Your efforts may drive results more than you have expected or may not do anything at all. In any case, it is crucial to keep a track of all your efforts.
To ease out the entire outreach process, use all-in-one-solution tools like Pitchbox. It is a tool that does it all, from finding influencer emails to sending emails to them.
6. Other Benefits to Blogger Outreach
For may people, blogger outreach is just a way to increase the number of backlinks and website traffic. However, the benefits of outreach go beyond gaining links.
There’s no denying the fact that you get a quality backlink at the end, but it is also an opportunity to foster a healthy relationship with someone new.
A relationship that will help you as well as the influencer for whom you are writing the blog post.
Take a look at some of the additional benefits that you get from blogger outreach.
Like we said, blogger outreach is an opportunity for you to start a new relationship. But what if you can turn this relationship into a business partnership? Think of the benefits that you’ll get if you’ll have access to someone else’s audience. How nice would it be if you could gain access to someone else’s audience for yourself?
However, partnership only works when both the parties get equal benefits. You can’t expect a person to start a partnership with you if he/she isn’t getting any benefit from it at all or if you are getting most of the reward.
While convincing someone to start a partnership with you is extremely difficult, there’s nothing wrong in giving it a shot.
When it comes to partnership, it is always advisable to pitch a person whom you already know.
Here’s how to craft the perfect partnership email.
Thanks for taking the time to:
[Compliment them for acknowledging your previous email and giving you the opportunity to write for them ].
I’d like take this opportunity and propose a partnership between [Your Company Name] and [Their Company Name].
I think it would be beneficial because I know [Their Company] is [Tell them why you admire their business].
Here is the proposal that I would like to run by you.
[ELABORATE THE PARTNERSHIP IDEA].
Since [highlight the benefits that both the parties will get from the partnership],
I wanted to check if you’d be interested in starting something together.
Do let me know if the partnership idea sounds good to you or if you have any further ideas for working together.
However, before sending the email, make sure that the idea is well-thought and has the potential to benefit your as well as the blogger’s business.
2. Buying Their Business or Selling Yours
Though you may not want to sell or buy a business at this point in time, it is just another advantage that comes with blogger outreach.
We all know that businesses are sold and bought everyday. However, when it comes to making business deals, people tend to get extremely careful.
In case you’re interested in buying someone’s business, be straightforward while conversing with the person. Same goes with selling your business. Whatever your intent is, make sure to clearly tell it to the other person.
Draft an email to explain the benefits that are involved in this business deal for both the parties.
It may take a couple of back and forths until the deal finally happens. So, be patient.
3. New Friendships
Who doesn’t like to build new friendships, especially when you’re trying to attract more audience and increase website traffic. This is yet another advantage of blogger outreach that it lets you build new friendships with people in your community.
Once you have crossed the first milestone of sharing your content on an influencer’s blog, you can put more efforts to take this relationship one step further.
Since big influencers like Neil Patel and Brian Dean are using their respective platforms to nurture a strong friendship, why shouldn’t you do the same. And this friendship is driving mutual benefits for both of them. They consistently comment on each other’s post and also add link to each other’s blogs in their website.
Here’s how Neil Patel endorsed on Backlinko:
And here’s how Neil referred to Backlinko in one of his blogs:
So, why not start a friendship that is beneficial for both the parties.
Yes, you can land clients and even jobs through a simple blogger outreach.
Well, if you can use your time and expertise to analyze someone’s website and tweak some changes to optimize the website to improve its performance. Though business owners do not regularly get emails from aspiring candidates, there’s nothing wrong in giving it a shot. However, there are a couple of things that you should consider before sending job proposals to a blogger. .
For instance, it is your job to highlight the duties and tasks related to the position itself.
[YOUR NAME] – [JOB TITLE YOU’RE INTERESTED IN]
I recently stumbled on the career section on your website and saw an opening for [JOB TITLE]. I just wanted to check whether I could contribute or not.
[DESCRIBE YOUR PAST EXPERIENCE THAT MAKES YOU A RELEVANT PROSPECT FOR THE JOB].
In saying that, here are a couple of ideas from my end, which I think would help your business to transform into a growing business:
[WRITE DOWN THE LIST OF IDEAS WHICH YOU THINK WOULD IMPROVE THE BUSINESS].
Do let me know if you want to discuss this further.
Similarly, if you are looking forward to getting a client instead of a job position, here’s how you can tweak the email to make it perfect.
I Noticed Some Issues On Your Site
I’m a huge fan of your work [IT IS ALWAYS GOOD TO START WITH A COMPLIMENT].
While I was browsing through your website, I noticed[THE ISSUES THAT YOU NOTICED ON THE WEBSITE].
In saying that, here are a couple of ideas which will improve your website.
[WRITE DOWN THE LIST OF IMPROVEMENT IDEAS]
In case, you want to know about my background, [MENTION YOUR PAST EXPERIENCE OR WHY DO YOU THINK YOU HAVE THE SKILLS TO PERFORM THE SBOVE_MENTIONED TASKS]
Do let me know if you’re interested in speaking further, I’d be more than happy to help you with this particular scenario.
And you thought blogger outreach was just about acquiring links?
Blogger outreach has the potential to help you drive more web traffic and grow your sales.
However, considering the fierce competition, it is not easy to convince an influencer for sharing your content on his/her website.
If you want your blogger outreach efforts to succeed, it is crucial that you utilize the above-mentioned tactics precisely. You need to be in consistent touch with the influencers in your niche.
Follow them on social media, comment on their blog posts, share their blogs on through your social media profiles.
Basically, get out there and get involved.
And, finally when the right time comes, send your cold outreach email to the influencer. So, implement blogger outreach precisely and see your website traffic grows exponentially.
Performing a backlink analysis provides you with an insight into your competitor’s backlink profile. Why your competitors are outnumbering you in terms of backlinks? Which keywords are they targeting to increase their backlinks? How can you utilize their link building tactics effectively to generate high-quality backlinks to your website? These are a few of the questions which you can easily answer using your competitor’s backlink analysis report.
Start by listing out your competitor websites having a huge number of inbound backlinks. Generate their backlink analysis report using any of the online tools like Ahrefs, Moz, and SEMRush. These tools provide a deep insight into a website’s backlink profile.
Compare your backlink profile to that of your competitor’s and figure out the voids which need to be filled. Look for the tactics that your competitors are utilizing and implement them for your website to build a strong backlink profile and eventually steal traffic from your competitors.
If your competitors are ranking at the top of Search Engine Result Page, they are likely to have a strong backlink profile.
Backlinks play a significant role in ranking a website. If you don’t have a top-notch backlink profile, you’ll struggle to achieve better rankings and thereby better web traffic.
But, why are people happy to link to your competitor’s website and not yours.
Since both of you are offering the same services or if your offerings are comparatively better, people should have no problem in linking to your website.
To answer your queries, we have scribbled down these seven ways to perform competitor backlink analysis to check who is linking to your competitors.
However, before pursuing with the analysis, you should figure out who your competitors actually are.
Identifying the Competitors
So, you have no idea who are your potential competitors…
No Worries, most of us don’t have an idea about our competitors. However, the process of identifying your competitors is extremely easy.
There are basically two types of major competitors.
And the good news is, you can replicate links from both these types. However, you’ll have to follow a different approach to steal backlinks from both these types.
First, take a look at both these competitors.
(In this entire guide we have used Ahrefs as our primary tool to perform competitor backlink analysis).
1. Domain‐level competitors
These are the websites, usually in your niche, who directly compete with you in the search results.
It means these website aren’t competing with you for a single web page or a specific keyword. Rather they are competing with a plethora of keywords that you are targeting for several web pages on your website.
Here’s how you can use Ahrefs to find the domain level Competitors.
Go to Site Explorer -> enter your domain -> Competing Domains.
The generated report will show you a list of all the domain names which are targeting for the exact same keywords like you.
Take Ahrefs, for instance. It is a well-known fact that MOZ.com is Ahrefs’ direct competitor.
However, after performing the search, we came to know about the indirect competitors of Ahrefs like backlinko.com, hubspot.com, wordstream.com, etc.
Ahrefs is competing with wordstream.com for 11.5k+ significant common keywords. And, that’s a huge deal.
Since they’re ranking for these many keywords, they are likely to have a huge number of backlinks.
It means it is not necessary that your domain-level keywords should belong to your niche. It is also possible that they are just competing with you for similar keywords.
Figure out the five most-relevant competitors and make a list using Google sheets like:
2. Page‐level competitors
Now, comes the page-level competitors. Unlike domain-level competitors, these are the websites who compete with you for specific keywords and specific web pages as well.
For instance, Ahrefs has a post with 75 SEO tips, having “SEO Tips as the target keyword.”
Now, entrepreneur.com isn’t a domain-level keyword for Ahrefs, they are still competing with them for this specific keyword. In fact their list is ranked higher on the SERP as well.
Here’s how you can use Ahrefs to find page-level competitors for your website……
Pick any blog on your website and paste it’s targeted keyword into keyword explorer on Ahrefs.
Scroll down to SERP overview.
That’s it you have a list of all the page-level competitors at your computer screen.
You can see that some of the domain-level competitors are also the page-level competitors for the website. But, in most of the cases, certain websites would only compete at the page-level.
Like earlier, make a list of relevant, page-level competitors is Google sheets as follows:
Now, that you know how to identify your potential competitors, it is time to start with the tactics to perform competitor backlink analysis.
Research Competitor’s Homepage Backlinks
To understand this point in a better way, take a look at the anchor report for your website.
Site Explorer -> Backlink profile -> Anchors.
Select the URL mode instead of domain/ mode as in this case you want to check the backlinks for the particular home page only.
As you can see, a majority of people link to the Ahrefs using the branded anchor text itself. The reason behind this is majority of people prefer linking to home pages than linking to specific web pages.
So, analyzing your competitor’s homepage will give you an opportunity to figure out where they’re being mentioned.
For instance, MOZ.com, one of the biggest competitors for Ahrefs, has been mentioned on more than 20k websites.
Now, the real question that arises here is:
“Why all these websites mentioned [Moz], but not [Ahrefs]?”
This is the question that you need to find answer to.
Here’s what you should do:
Open Ahrefs and pick one of your domain-level competitors from the spreadsheet created earlier and enter it’s website name into the Site Explorer.
Click on the Backlinks report while adding a dofollow filter.
Now, you’ll have a list of all the websites linking to your competitor’s home page.
Scroll through the list and try to figure out why these websites are linking to your competitors and not you. To do so, take a look at the web page title, and the anchor text.
For instance, take a look at the following list where Curata has mentioned MOZ in its blog on content marketing tools.
Now, this is a blog from where Ahrefs could easily get a backlink. To do so, all it has to do is manually reach out to Curata and ask them to add Ahrefs to the list as well.
Similarly, here’s a link on Buffer where Rand Fishkin—the founder of Moz—is quoted:
Again this is an opportunity for Ahrefs to manually reach out to Buffer and ask them to mention their name as well.
Analyzing your competitor’s homepage backlink profile provides you with plethora of opportunities to steal backlinks. All you have to do is utilize the most suitable strategies and implement them precisely to achieve significant results and improve your website traffic at the end.
Find Your Competitors’ Guest Posts… Then Write for the SAME Sites!
Guest blogging remains one of the simplest ways to build high‐quality links to your site.
It’s highly likely that your competitors are using this tactic right now.
(You may have even spotted some guest posts when looting through your competitors’ homepage links.)
Below are three simple tactics you can use to pinpoint competitors’ guest posts with ease.
Method 1: Use Google advanced search queries
Your starting point for finding competitor guest posts should be Google search.
There are several queries you can try, but we find this one to be the most effective:
“Author name” + “guest post” -site:competitordomain.com -site:https://twitter.com
And here are the results for Benjamin:
Method 2: Reverse Image Search
One of the another techniques which you can utilize is to use Google’s Image Search itself. Simply right click on the author’s image in Google Chrome to find all the posts which have been written by him/her.
Method 3: Use Content Explorer in Ahrefs
Ahrefs’ content explorer is an extremely beneficial tool to find content opportunities. However, you can also use it to find content written by a specific author.
Simply type in the author’s name in content explorer’s search bar and you’ll have a list of content piece written by the author.
Here’s a snippet when we searched for Benjamin Brandall, one of Ahrefs’ contributors.
Find Competitors’ “Superfans” and Nurture Strong Relationships With them
What if you could have a list of your competitor’s superfans? Won’t you approach them to link back to your website too?
Well, the truth is if these superfans often link to your competitor, they’re more likely to link back to your website too. However, the only thing that you need to do is to build a healthy relationship with these superfans. Building relationship means making these people to like your brand and turning them to be a super fan of it as well.
Here’s how you can find super fans of your competitors.
Open Ahrefs and enter competitor’s domain name in the Site Explorer. Now, simply sort the results by clinking on ‘Best By Links’.
Then copy the first five or ten URLs and paste them in Link Intersector.
Click on the “Show Link Opportunities” button and wait for the results to appear. You’ll see a lis t of websites that usually link to the competitor’s domain.
A person having more than 3-4 backlinks is likely to be a super fan of the competitor. Now, all you have to do is put in efforts to nurture better relationships with this super fan.
Find Websites that Link to Majority of Your Competitors
If a website is linking to more than one of your competitors, you have the perfect opprtunity to steal these backlinks and improve your web traffic. You’re most likely to get a link back from these websites too.
However, the real question is how can you find these websites who link to the majority of your competitors.
One of the best and easiest ways to do this is to user Ahrefs’ Link Intesect tool once again.
Here’s the entire process:
Open up the Link Intersect Tool, enter all your domain-level competitors, filter out the list by selecting “all below targets”, and click on link opportunities.
Here is a list of fourteen websites that linked to all of the competitors.
However, some of these websites can be junk too, i.e., sites like Youtube which aren’t meant for generating backlinks. So, make sure to click on the number column (shown in front of every website) to identify whether the particular website is of use or not.
So, in the fourteen results, showed earlier, only 12 were forum links which were beneficial for our website to increase backlinks and attract more traffic at the same time.
And the best part is, all these forums are niche friendly and therefore we are likely to get a quality backlink from them. Some of these forums even had our potential customers as their usual readers, the one thing that we obviously want to skyrocket our website traffic.
Steal Links from Page-Level Competitors
Are you familar with the skyscraper technique? The one where you identify competitor’s most linked-to blog and write a better piece of content to steal all those blogs.
It’s one of the most effective ways to increase the backlink count for your website.
But first, you need to find out competitor’s most linked-to content. You can again use Ahrefs for this task.
Enter the domain name in site explorer and click on Best-by-Links under the Page tab.
Image link building is one of the effective off-page SEO techniques via which you can acquire hundreds of quality backlinks to your website. While as surprising as it may sound, many website owners and bloggers have managed to generate 2x more backlinks through images than their web pages.
And the reasons for this are pretty simple; images are a form of visual content which looks appealing and have the potential to captivate a user. Any end-user on a given day would love to gather knowledge via an image than reading long blog posts.
This is the reason why it is always recommended to add appealing and informative images to your blog posts. If you want to get the best results from image link building, follow the following tips before posting images on your websites
- Always design and publish original images rather than copying and uploading images from the web. It gives your blog a credibility over others.
- Add as many infographics as you can as they are informative and have better user engagement.
- Use Google Image Search tool to find people who have used your images on their website and ask them to link back to your website. Since you are the owner of the images, these website owners are likely to link back to your website.
Let’s take a look at the entire process of image link building in detail.
There’s no denying the fact that images are a great way to create backlinks. An appealing and captivating image has the potential to acquire way more links than a regular blog. Take a look at this image, for instance:
This image was uploaded by blogger xkcd which ended up receiving more than 70k backlinks. Yes, seventy thousands backlinks! Imagine how perfect it would be if you were able to acquire even 1% of these backlinks, i.e., 700 backlinks.
While for many people it would be extremely hard to digest the fact that an image can have that many backlinks, it is true. Check out this snippet from Ahrefs site explorer.
And if you look closely at the image, you’ll understand that it isn’t that hard to design, especially if you’re a designer yourself. However, not every image has the potential to acquire a whooping 70k+ backlinks.
So, the real question is what makes an image gain more backlinks? Let’s understand how to design images which help you build more backlinks.
How to Design Images that Attract Links
When it comes to building backlinks through images, your sole purpose is to design highly captivating images, which apart from alluring people convey your idea as well. If you have added a top-notch image to your blog post, people will happily link back to it even if the word length is short.
Here’s an image from an article on “Features and Benefits”, which ended up getting more than 100 backlinks from different domains. Surprisingly this particular article didn’t even have hundred words.
Now, if you know how to design such captivating images using various tools, you’re all set to go. However, if you aren’t a designer, you can hire freelancers to do your job. Fiverr and Upwork have tons of graphic designers who can be hired for as minimum as $5. But, remember, you get what you pay for. So, do not let the cost be the deciding factor while hiring freelance graphic designers.
Audit Images on Your Website
The truth is you may not even have to design a new image from scratch. Since you already own a website which has hundreds of images, you can always use them to build backlinks. It is quite often that people might be using your images without giving you credit.
To find such scenarios, you first need to audit all the images on your website, which you think has the potential to gain backlinks.
These images can include everything, logos, banners, infographics, and simple blog images. Make a list of such potential images and move towards the next step.
Locate Who’s Using these Images
Once you have made a list of the potential images, find out who’s using these images. You can then request these people to link back to your website. Like we mentioned earlier, since they are using your images, they have no other option but to link to your website.
You can use Google Image search tools to check where your images are being used online. Simply paste the image URL into the search bar and hit enter. Google will spit out all the web pages which are using your images.
Contact these websites individually and request them to link to your website. However, before reaching out to these website owners, make sure to check whether they aren’t already linking to your website.
Here’s how you can draft an email for requesting people to link to your website.
First of all, I want to thank you for mentioning us in your article on [Article Name or URL] on your website [Domain Name].
However, it occured to me that you have included our image in the article. I was wondering if it would be possible for you to link to our website as the source.
Thanks again for mentioning us.
Do you know, what’s better than writing informative content which engages your target audience? Well, writing content which has the potential to attract and engage an online influencer. As we have mentioned earlier, manually reaching to online influencers is one of the best practices to attract traffic to your website.
You share your blog posts with an influencer and he/she then shares it with his audience. However, an influencer with a large audience and a reputation among readers is not going to share your content if it fails to engage him/her. In many cases, if the content has considerable potential, there’s a huge probability that the influencers will share it with their audience.
Here’s how you can craft a piece of content which will attract the influencers in your niche.
First and foremost you need to find these influencers and convince them to share your blogs.
Now, it’s a possibility that you might have second thoughts about your writing and worry that whether you can create epic piece of content or not. The truth is everyone doubts their writing style at a certain point in time during their career. But by keeping a couple of things in mind, you cannot only convince influencers to share your content but to actually link to it.
All you have to do is get over your hesitation and take the first step, i.e., outreaching to the influencer himself. So, let’s find out how you can reach out to the influencer.
Identify the influencers
Finding influencers is quite a difficult process. Reason being people can have hundreds and thousands of social media followers, but that doesn’t mean they have genuine audience. We all know that social media followers can be easily bought. So, it is quite imperative that you identify potential followers who have genuine audience and can help you boost your website traffic by exposing your content to the audience.
To identify whether a influencer has real and genuine audience, consider their social media engagement. An influencer having 5,000 engaged audience is way better than an influencer with more than 50,000 audience that doesn’t engage to the posts.
So, rather than approaching influencers with millions of followers, look for people whose posts usually get more retweets and shares.
You can use Buzzsumo, an online tool to find influencers in any niche. Simply enter the URL or specific keyword and click on the “View Shares” button right next to any post.
Another thing that you should remember while identifying the potential influencers is that it is better to approach content marketers as they are likely to share your content with their audience.
As soon as you have a list of prospective influencers, it’s time to filter out the people who are most likely to link back to your website. Always remember, every influencer is not going to provide your website with a backlink, mainly due to Google penalizing unnaturally linked websites.
Start out by scanning a couple of blogs on influencer’s website and check how they link to other websites. Usually people link to other domains after every 300-500 words. However, if a person having an authority domain can also increase this density to add more links.
Once you have filtered out the list of initial influencers, add the remaining in an excel sheet with their contact information.
Finally it’s the time reach out to these influencers. However, if you directly send them a cold email out of the blue, they’re more likely to put your name in the list of bloggers who are dying for publicity.
Therefore, it is crucial that you present yourself as a familiar face before reaching out with your proposal. To do so, subscribe to their newsletter, follow them on social media, Instead, you should subscriber to their newsletter, follow them on social media, comment on their blogs. Practically do anything that helps you nurture a good relationship with the influencer.
As soon as familiarize yourself to the influencer, it is time to create a piece of content that’s worth linking to.
Create Content With Influencer’s Name in It
Let’s be honest, more than 3 million blog posts are published every single day, which means it’s no longer about writing unique content. If you think, you can attract an influencer, simply by writing unique content, you are certainly wrong.
Rather you need to put in the quality factor in your content and write 10x better content that also has the potential to rank in the search engine. That’s when an influencer is going to link to your content.
Now, while for many people quality means writing lengthy posts, it is far from the truth. Along with length, there are certain factors that improves the overall quality of a content. Some of these factors include:
- Providing better user-experience through right use of fonts, pictures, designs, etc.
- Writing customer-centric posts that addresses their issue and provides them with a solution.
- Adding content promotion factors to encourage people to share your posts on their social media profiles.
Here’s an effective guide on how to write ten times quality content to get more.
Now, it’s time to figure out a topic that deserves your efforts and is likely to grab the attention of the influencer.
We can use Ahrefs, as we have already used and will probably use in upcoming points, to find potential topics.
Enter the influencer’s website into Ahrefs site explorer and click on the ‘best by links’ button under ‘top pages’ button.
When we plugged in Quicksprout’s link in Ahrefs, here were some of the most linked web pages to the website.
These web pages will give you an idea about what type of content the particular influencer usually shares and links back to. You can also get more creative and get more content ideas by taking a look at most shared blogs in your niche. You can again use Buzzsumo for this.
Simply enter specific keywords in Buzzsumo’s search bar and click on the search button.
The tool will display a list of all the blogs with most number of shares. You can use these topics as reference to write your own piece of content.
Now that you have the content idea, it’s time to write the blog itself. However, while writing the content, make sure to add influencer’s name in the blog. This will increase the odds for the influencer to share your blog and boost up your website traffic.
Ask influencers if they are interested in seeing your content and let the fate decide your future
At this point, you have a list of the influencers, created quality content, and mentioned influencer’s name in it. Now, it’s time for you to ask the influencer and ask whether they’re interested in giving your content a look or not.
Draft an email and send it to the influencer. Now, be patient and let the fate decide your future. If your content has the potential, it is more likely to be further shared by the influencer. However, you should reach out to at least 5-6 influencers as if not all, one of them will share your content with their audience.
Though it may sound quite surprising, republishing your old content as brand new blog posts have a significant impact on the boosting up the traffic. This is one of the strategies which helped Backlinko boost its traffic by 260.7%.
Republishing your old blog posts involves three major steps.
- Look for the blogs which have less traffic but contain informative and high-quality content which after doing certain modifications can easily attract customers.
- Perform all the required modifications which can improve the quality of the blog. For instance, add the latest news, optimize images on the website, add original screenshots.
- Once you have optimized the content, it is time to publish it as a brand new blog post. Share this update with your email subscribers and get ready to witness the sudden increase in the traffic.
Republishing blogs not only increase your traffic but also improves the rankings of your web pages on the SERP. Furthermore, it also helps you attract new customers via social media and other online platforms.
However, it is imperative to check which blogs are worth re-publishing. It is worth noting that publishing every old blog post as a new one is not necessary. All you have to do is find the right blog, tweak it a little bit, and republish it.
Here’s how you can republish old blogs to drive more free traffic to your website.
Which Posts Should You Re-Publish?
You would want to find posts on your website which already bring enough traffic. Now, if your website has poor website traffic, say 5000 unique monthly visitors, you should focus on link building first. However, if your website has significant web traffic, continue with the process.
To find such blog posts, use your top landing pages which witness the best monthly traffic.
As you can see, the above snippet has a complete list of all the blog posts with whopping web traffic of 17,716 visitors. The first two blogs have enough traffic to be republished and therefore are perfect for the process. You can also use tools like SEMRush and Ahrefs to find the blogs which drive most of the traffic to your website.
Now, that you know which content is worth republishing, let’s check out how you can tweak the web pages to make them better.
If you have been blogging for a while now, you’re likely to update your website theme and design several times. However, did you update the images on your blog so that they suit the current theme? It is crucial to optimize images on your old posts in such a way that they suit the website’s current theme the best.
Furthermore, it’s worth noting that Pinterest is one of the biggest image sharing platforms on the Internet. Therefore, it is crucial to tweak the images so that they are Pinterest friendly too. As you might know that using vertical images increases your odds to get visibility on Pinterest. So, make sure that you update your images so that they match the current theme of the website while being Pinterest-friendly at the same time.
Take a look at this example blog post from Melyssa Griffin, on which updating images resulted in improved web traffic and better Click through Rate. You can do the same to achieve the desired results.
Switch to Last Updated Time Stamp
As per the best SEO practices, changing the timestamp from “published on” to “last updated on” can make a huge difference. It tells the reader that you regularly update your old blog posts and as a result, your website is likely to provide them with up-to-date and valuable content.
Perform Basic On-Page SEO
Performing on-page SEO involves everything, starting from optimizing the broken links (if any) to updating the content. For instance, if you published a blog post named “Top 10 SEO Tools for 2015”, make sure that all those tools are still working. You can also add other tools which recently launched and are worth using. Performing such on-page optimizations will improve the credibility of the content and help you achieve better search engine rankings.
Add New Sub-Sections in the Content
While updating the content, one of the best ways to optimize it for the search engine is to add new informative content. Create new-subsections to the post and add valuable content. You can use Google search to get content ideas for these sub-sections. Simply type in the target keyword in the search bar and hit enter.
Scroll down to locate the Google’s “People also ask” section and try to answer as many questions as you can in your post while precisely sprinkling the LSI keywords. These are the questions that users frequently use to perform Google search and answering them will improve your web page rankings and thereby organic traffic.
You can use the Google suggestions at the bottom of the Search Engine Result Page (SERP). Use these ideas to improve the existing content on your website.
Another good practice to add SEO friendly content is to add LSI keywords to your content as they improve the content credibility and makes it easy for the crawler to index and rank the website.
Link to External Resources
While updating the content, it is crucial to update the external links too. Linking to external resources by replacing the old links with new ones is the best way to optimize your content for better search engine rankings. For instance, if you have mentioned a survey from 2017, replace it with new surveys. Doing this will increase your content credibility and also help you sustain good rankings.
Furthermore, try to add more links in your blog posts. It will help you acquire backlinks from quality domains. Every website that you’re linking to is likely to link back to your website as well, eventually leading to better search engine rankings and improved organic traffic. It’s hardly going to take you 20-30 minutes to update and replace backlink on one post. However, the end results will be worth every effort.
Update the Title Tag
Tweaking the title can help you attract more target audience. Even if you’re ranking on the first page of the SERP, the odds for a user to click on your link are still one in ten. However, if your web pages have appealing titles which captivate a user within seconds, you are likely to witness more organic traffic on your website. In fact, updating the title tags every once in a while, significantly improves the click-through rate, which leads to improved website traffic.
Internal links are as crucial as the external links and they’re easy to get. All you have to do is find relatable blog posts on your website and internally link your web pages to each other. Internal linking helps your website in different ways.
While it helps you improve the content credibility, you also increase the time spend by a user on your the, resulting in lower bounce rate. Simply use a tool like Ahrefs to identify pages that receive a decent amount of traffic. Now, add links to these pages and improve the interlinking on your website.
Use Social Media to Drive Traffic
Once you have updated the post, it’s time to promote it to get more online exposure. One of the easiest ways to do this is to share the post across your social media profiles including Facebook, Twitter, and Google+. You can also use Buffer to schedule your social media posts. This will help you post these promotions when the majority of your audience is active on these social media sites. You can also use several paid marketing tools like Facebook Ads to promote your blogs and grab more attention from your audience.
Linkedin has become the biggest social platform for business professionals. However, it can also be used to drive traffic to your website. How? It’s pretty simple; sharing video content on Linkedin. Linkedin is the biggest platform, especially for B2B businesses, to get in touch with the right audience.
Sharing videos will attract more and more users, which eventually leads to better customer relations. Your videos can include anything like tutorials, latest updates on a certain topic, latest happenings in your business and the entire market, etc. Utilize Linkedin in a better way and see how the traffic on your website experiences an instant hike.
Here’s how you can utilize Linkedin videos to skyrocket free traffic to your website.
Linkedin, a social network for professionals, as we used to know it, has now transformed into one of the biggest content sharing platform as well. In fact Linkedin has started to focus on content marketing more than every. And we are not talking about articles only but the video content has captivated many eyeballs too.
Linkedin has already added native videos for users as well as native video for advertisement. With these features, it’s clear that Linkedin is focusing on content more than ever. However, the one question that may strike many minds is that “Are these videos worth the efforts and will they help in achieving significant results?” So, let’s first talk about how potential these Linkedin videos can actually be and how they can help you drive free traffic to your website.
Is Linkedin Video Worth It?
Video marketing has always proven to be a profitable strategy on every platform, be it YouTube or Facebook. Statistics suggest that more than 80% of users buy things after watching a video itself. Furthermore, more than 90% of business owners believe that videos helped them advertise their products more conveniently and brought better sales as well.
These statistics clearly depict that videos are the right medium to engage and encourage a customer to make a purchase. Furthermore, since videos are a short and appealing form of content, people always prefer it over reading those lengthy articles.
It means that people, including the Linkedin audience, are looking for video content which apart from being appealing, provides them with certain educational and informative content.
So, whether it’s YouTube, Facebook, or even Linkedin, publishing videos are totally worth your efforts. For business owners, trying to reach their target audience, nothing comes closer to sharing valuable content on Linkedin.
As you can see in the above image, Linkedin is even better than Facebook and Twitter when it comes to sharing business-related content. It means that if you aren’t sharing content on Linkedin, you’re losing ton of potential website traffic.
How to Publish Videos on Linkedin
Now, that you’re familiar with the potential of publishing videos on Linkedin, let’s take a look how to post these videos.
As of now, you can only publish videos thorough a few means on Linkedin, articles being one of them. All you have to do is include a video in the blog which you’ve published on your Linkedin profile.
To do so, click on the “Write an Article Button”, the one present in the bottom left corner of your Linkedin feed.
As soon as you click on the button, you’ll be directed to Linkedin publisher page, where you can either write a new post from scratch or publish your one of the existing blogs. Give your post an appealing headline, write the content, and finally start adding media, both images and videos.
You can click on the small button, present on the left side of the screen to add media to your article.
Clicking this button will open up a new toolbar with several options on it. Click on any of these options to add certain type of media type to your post. Since you want to add video to your post, click on the video button.
Now, add the link to the video that you want to share with your audience and save it to your post.
That’s it. Publishing the post will share the video with your Linkedin audience, which gives you considerable online exposure.
However, if you don’t prefer adding videos in the articles itself, we have a good news for you. Linkedin articles aren’t the only way to share videos on Linkedin. You can also directly publish these videos by clicking on the video button in Linkedin feed.
The reason why it’s better to directly share videos than adding them to your Linkedin posts is it adds variation to your content. Since you’re not sticking to one form of content, you’re likely to engage your Linkedin audience.
Though there’s nothing wrong with adding videos to the posts, the odds of people reading your posts are relatively low. However, when you directly publish videos on Linkedin, the majority of the people will watch it.
To publish videos on Linkedin, again go to your Linkedin feed and click on the video button.
Clicking this button will allow you to upload a video directly from your computer. The video length can be as short as ten seconds and as long as ten minutes.
The minute you publish a video, your Linkedin audience can directly watch it through their Linkedin profile.
Another way to instantly upload a video on Linkedin is to use the Linkedin app.
The major advantage of posting videos on Linkedin is that you can check the video analytics including views, shares, likes, and comments. Furthermore, you can also check the audience insight, i.e., the people who’re watching your videos. It gives you a better insight into your audience and their content preferences.
To find this information, click on the Posts and Activity button in your profile. It will display a list of your recent posts and stats that show their performance.
You can use these stats to check whether you’re reaching out to the expected audience or not. It will help you implement the best strategies to get better response on your future Linkedin posts.
However, as of best practices, you should always perform the essential promotions to expose your post in front of a vast audience. For instance, posting frequently and sharing the post across several platforms.
Now, that you know how to publish videos on Linkedin, it’s time to understand what type of videos should you publish.
Here are the best native video ideas which are likely to get viral on Linkedin and help you drive traffic to your website. So, without any further ado, let’s start the list.
#1: Post Daily Updates
One of the easiest ways to create videos and use them to hook your audience is to share daily updates. It doesn’t take too many efforts to shoot and upload a ten-seconds videos. In fact it is the simplest way to create a video. However, it can have a huge impact on your audience. Sharing things as simple as daily updates of a certain project that you’ve been working for a while can hook a customer to your brand.
Here’s an example where Rutger Hofma shared a video of him towing a wind turbine. While as simple as this may look, it shows that the person cares about his audience, which is a great way to engage your target audience
In the above video, Hofma simply shared a seconds of timelapse which showed the audience about his profession. Now, every time someone from his audience wants towing services, Rutger Hofma would be the first name to appear in their mind.
However, everyone can’t afford to have a sunset view with ocean in front of their office premises. It mean that everyone can’t post such videos. Think of it like this, how lame it would look for an SEO analyst to daily shoot a timelapse and post it on Linkedin.
This is when you should let your creativity shoot an appealing and informative video. The truth is you can even share something as regular as doing a welding. Take a look at this post from a welding company which shared the talent of one of their employees.
As you can see that not many welding companies post such videos. However, doing this sets your business apart from your competitors. Such videos help you nurture a relationship with your customers. They show the expertise of your employees and how they utilize it to execute business-related tasks on a daily basis.
That’s one of the ways you can share videos on Linkedin. However, like we mentioned earlier, such short and daily videos aren’t an optimal option for every business. So, let’s take a look at some of the alternatives.
#2: Post Interviews With People
Interviewing passionate people is yet another way to post videos on Linkedin. All you have to do is find people who can help you drive business and influence your target audience in any way.
These are the people who either already have established a name for themselves or are on their journey towards achieving big things. It can be anyone, an employee from your own firm, someone in your niche who has a strong fan following.
Posting such interviews will help you in two different ways. You’ll bring a variation to the content and provide user-engaging content to the audience. All you have to do is find such passionate people and ask them a few questions in front of the camera.
Here’s an example where Allen Gannett interviewed Cathy McPhillips, one of the content marketing experts.
As you can see that Allen managed to create highly valuable content simply by uploading a 35-seconds video. How?
First of all, he represented himself as a person who’s keen to learn since he’s attending the conference itself.
Secondly, his audience is likely to consider him as a professional since he’s providing them with such valuable content. If anything, this interview probably helped him establish a brand image in the market.
Here’s another example from Richard Branson, who didn’t even published an actual interview. All he did was post a video of an eight-year-old kid, who dressed as Richard for a school report.
Though you already know, Richard’s a global influencer, when a kid decides to dress as him for a school project, posting this video on his Linkedin account helped Richard sustain that image.
Now, you may not have an eight-year-old promoting your business, but you do have several other video opportunities. All you have to do is look for them and utilize them to promote your brand on Linkedin and eventually boost up your website traffic.
#3 Preview Your Upcoming Events
So, you’ve been invited to give a talk to a group of people or maybe you’re a part of an annual conference. Why not share this with your Linkedin audience?
Previewing events that you’re going to be a part of helps you publish the perfect video on Linkedin with your audience.
One such example is Christina Lewis short video regarding a talk that she was going to give.
In this post Christiana has simply talked about his event in an energetic manner that shows that she’s actually excited for the event. It looks honest and shows how passionate and committed she is to her work.
The post eventually received several views and likes which eventually helped Christiana in many ways.
Here’s another example from Public Service Credit Union, who posted about an annual event dedicated to current and former service member.
Even though the event was far away, PSCU decided to share it with the audience so that they can spread awareness. Furthermore, apart from spreading awareness, they managed to help more military families as their post received thousands of reviews.
So, if any of your events is around the corner, feel free to share it with your Linkedin audience through a video.
#4 Introduce Yourself and Your Brand
If you’re reading this post, you’re likely to be in the phase when you’re building an audience for your business. One of the major aspects of engaging new audience is to introduce your brand to them constantly.
A customer is only going to stick around if he has a complete insight into your business services. So, make sure to upload introductory videos that talks about your business in detail.
Rather than writing those lengthy posts with too many fancy words, make an one-two minute video and explain your business and services all at once. While at it, you can even talk about yourself and promote yourself too.
Like Page Kemna did through her video where she ended up singing her entire resume. That’s right, she sang the resume.
While as surprising as it may sound, this particular video ended up receiving more than 10,000 likes. Now, it would have made it much easier for Page to find the perfect job and all she had to do is showcase her creativity through a video.
That’s the impact of native video that we’re talking about. Furthermore, such videos help you attract more connections too, which you can easily direct to your website in the future with your regular Linkedin posts.
Once your connection count has reached a remarkable level, you can share better content with the audience.
Like Edwin Rhemrev did in one of his videos where he shot a simple time lapse of the way he works.
Despite from being a simple post, this video was engaging enough to captivate the target audience and also shows his creative side. And that’s the point of adding a video; to engage your Linkedin audience.
#5 Share a Moment
Sometimes you don’t need to get creative with your post. All you need to do is shoot the right moment and share it with the audience. Whenever such moments occur, which you think are worth sharing with the audience, fire up your camera and record the entire episode.
It can be anything, the behind-the scenes process of an interview, a conference, or even a daily event which has the potential to provide value to your audience.
Viveka von Rosen did it precisely in one of her posts where she shared a peek of her presentation with the audience.
As you can see that she involved her physical audience in the video too to make it more engaging and extremely informative. This resulted in extremely huge engagement. However, you don’t necessarily to be giving a presentation or a talk to share a moment.
A simple moment is more than enough to engage your audience. Here’s an example where Dr. Dalal Akoury shared a video of her patient. This video is filled with emotions and isn’t a sales pitch at all, something that’s hard to find on Linkedin these days.
Being unique and heartful, this post grabbed the attention of many people, which eventually helped Dr. Dalal’s business at the end.
#6 Share Your Insight About a Topic
Let’s say you recently learned something new which is worth sharing with the audience as well. So, fire up that camera and record a complete tutorial and upload it on Linkedin.
It will put you as a mentor in front of your Linkedin connections, which is a great way to nurture customer-relations and improve your business growth.
Sharing something like Daniel Shapero’s valuable message is completely worth your efforts.
Being such an impactful message, this video ended up getting viral on Linkedin with more than 100,000 views.
Linkedin’s native video is likely to become a marketing trend for sure. The platform has enough potential to drive B2B audience while increasing user engagement at the same time. All you have to do is publish engaging content and repeatedly promote it to expose it to a vast audience.
Whether you share interviews or publish daily moments, it is crucial that your content has the potential to provide value to your audience.
Publishing videos on Linkedin is an easy process. You don’t need any expensive camera equipment or a fancy set. You can simply launch your smartphone’s camera, record the video, and share it through your phone itself.
Once you have enough Linkedin connections, you can even promote your brand through videos as well and direct your Linkedin audience to your website and skyrocket web traffic.
Like we mentioned earlier, Linkedin is the best platform when it comes to B2B deals. Statistics even suggest that more than 80% of B2B deals come from Linkedin pulse, which is a big deal for sure. However, gaining visibility on Linkedin is certainly not an easy task.
Unlike other popular social media platforms like Facebook and Twitter, users, even business professionals, hardly spends a few minutes on Linkedin during their entire day. During their visit, these users usually engage with first few posts and don’t even bother to scroll down the page.
So, if your post doesn’t appear on the top of the feed, it may never even come across in front of the majority of your connections. That’s the reason why you aren’t receiving significant traffic from Linkedin even after sharing every post of your blog.
However, the good news is you can implement a couple of tactics to exponentially increase your Linkedin post views. Check out this blog post to understand how Emeric Ernoult managed to boost his Linkedin view posts by 24x, and that too by following a couple of easy steps.
Wish you could attract those many views from Linkedin!
The truth is you can…All you have to do is implement the following easy steps and use utilize as one of the major sources of attracting web traffic to your website.
Why is it Hard to Get More VIews on Linkedin?
Before moving any further, let’s first understand the problem with getting more views on Linkedin. As we have mentioned earlier, Linkedin is not as popular as other social media platforms, and that’s the biggest challenge for every website owner. Even if you have as many as 25,000 connections on Linkedin, if your post doesn’t get in front of them at the right moment, this impressive ‘count’ has no significant worth whatsoever.
Furthermore, for your posts to appear at the top of the feeds, it is crucial that it successfully passed every barrier of Linkedin Pulse algorithm. When it comes to displaying posts, Linkedin is extremely precise. For a post to become viral, it has to go through a variety of engagement tests to check the engagement level of the post itself.
It means that if you want to attract website traffic from Linkedin, you have to post viral content and frequently update new posts as well. Apart from this, you can also repost your old content to improve its engagement level and present it in front of a vast audience.
So, that leaves us with two major crucial steps which will help you boost your Linkedin post views, i.e.
- Publish Appealing Content.
- Frequently Update (Even With Your Old Blogs)
Publish Appealing Content
When it comes to posting content on Linkedin, you can’t simply rely on simple blogs which aren’t appealing at all. Posting appealing and viral content has a huge potential to captivate your audience.
Since most of your connections on Linkedin are likely to be professionals as well, it makes complete sense to publish meaningful content which is worth reading. You can’t expect to drive one of your connections to your website if you aren’t providing him/her with something valuable and worth his time.
It is extremely crucial to optimize your content for industry experts as it has better engagement rates and a better probability of getting viral on Linkedin as well. So, the real question is what strategies can you utilize to publish appealing content on Linkedin.
Being familiar with the potential of Linkedin, he even shares consistent updates regarding his upcoming events to boost engagement with the audience.
As you can see these posts are extremely engaging and helps the person to build a strong relationship with his audience.
So, how exactly can you make your Linkedin posts more appealing?
First and foremost, try to write concise and meaningful captions while sharing one of your new posts. The captions should be written in such a way that it doesn’t lose its meaning while remaining as shorter as possible. For example:
As you can see that as soon as the caption became shorter, the engagement rate quickly boosted up.
However, while adding a new informative post in general, don’t try to write brief captions at all. Share as much information as you can and couple it with a captivating image, which apart from conveying the meaning encourages a user to read the entire post.
Furthermore, try to make your headlines as captivating as possible as they are the first thing a user sees about your post. The more captivating a headline is, better are the chances for it to encourage a user to read your post.
Repost Your Content
One of the best ways to present your content in front of the majority of the audience is to repost your old posts again and again. Even Emeric Ernoult multiplied his Linkedin post views by posting his posts 5 times on Linkedin. Though it is not necessary to share a post on the same day, you can schedule it so that it automatically gets posted on Linkedin accordingly.
Agorapulse is one of the online tools that lets you schedule your Linkedin posts all at once by clicking a couple of buttons. Here’s how you can use Agorapulse to schedule your Linkedin posts.
One thing that you should remember is that the you need to buy the paid subscription to access Agorapulse. However, if you are a completely new member, you can also start the free-trial.
Whether you buy the paid version or start with your free trial, click on the publish button in the top-right corner and your screen will look something like this:
Once you’re at the above-screen, click on any of the dates to schedule your post. The page will direct you to the next screen where you’ll be asked to share the actual post, your Linkedin profile, and the time when you want to publish the post. Fill in all these details and that’s it, you’re all set to schedule your post.
Click on the next button and your post should be scheduled accordingly.
It saves you time and lets you publish a single post as many times as you can. You don’t have to login to your Linkedin profile every time that you want to repost your old blogs. Simply schedule them using Agorapulse and boost up the engagement rates for your Linkedin posts.
Hootsuite is yet another scheduling tool which lets you schedule your Linkedin posts as well. However, the reason why Hootsuite is much better than Agorapulse is that it offers a wide range of plans to cater to different requirements of businesses of different sizes.
Posting the same post multiple times in one day also multiplies the views on your posts. The reason why you’d want to publish the same post multiple times a day is that your post always remain in the Linkedin feed even if the pulse algorithm pulls it down.
You can use both Agorapulse and Hootsuite to schedule your Linkedin posts so that they automatically gets re-posted multiple times a day.
Like we said earlier, Linkedin has a plethora of opportunities to attract customers and improve your website traffic. All you have to do is implement these strategies precisely so that you don’t miss out on this rewarding opportunity.
If you have read this far, you must understand the significance of content in increasing website traffic. However, if you are not posting the content on the right platform, it has no potential whatsoever, even if you are a wordsmith. Linkedin pulse is one such platform where you not only can post your content but also attract thousands of new readers to your website.
Pulse is a newsfeed platform from Linkedin where readers can read latest news published by the industry experts. Like any other platform, where you publish content, Linkedin Pulse also helps your content to get the desired exposure from the audience.
However, attracting customers on Linkedin pulse is not a piece of cake. It requires effective strategies and top-notch content. Though the odds for your content to reach the audience mainly depends on the count of your Linkedin connections, you can follow several tactics to make your content appear in the feed of the majority of the readers.
Many publishers have even attracted thousands of readers to their website by publishing content on Linkedin pulse.
Here are some of the Linkedin pulse hacks which will help you optimize your content in such a way that it becomes visible to majority of Linkedin pulse readers.
Keep the Title Concise and Appealing
While scrolling through his feed, a user is likely to stumble upon your article and the first thing that he’ll notice is the title itself. If your title is too long, Linkedin will truncate a portion of it. As a result, the user will only see a portion of the headline.
So, try to make the headline ass concise as possible while ensuring it is not losing it’s meaning. You can add keywords in the title as well, as long as they don’t make the headline too long. Be specific with your headline and avoid using unnecessary vocab.
An Image can Make all The Difference
After reading the headline, article image is the second most crucial element which can easily captivate the user. In case you think your headline is not as appealing as it should be, make sure that the article image has the potential to do the trick.
While uploading the image, avoid company logos, poorly designed images, and banners which look like an advertisement. If you have the skills, design your own image using tools like Canva. It is one of the best tools which lets you dive into the pool of creativity and design a unique and captivating image. Unlike, many other designing tools, Canva is available free of cost, of course there are some paid designs which you can only access through premium account. However, if you utilize correctly, the free templates and designs will get the job done as well.
In case you don’t want to waste your time designing an image, you can also take help from Google to find a suitable image. However, make sure that the image is eye-catching so that a reader is left with no other option but to click it.
Increase Linkedin Connection Count
If you don’t have a large Linkedin connection base, all these tactics may not give desired results. So, before anything, even writing a post for Linkedin, make sure to increase the Linkedin connection count. Your connections will automatically receive an alert as soon as you publish a new article.
While there’s no step-by-step guide to boost your connection count, having an appealing and highly professional profile makes a huge difference when it comes to making new connections. For a completely unknown person, your Linkedin profile is going to be your first impression.
So, if you don’t have a top-notch Linkedin profile, people may not want to add you to their connection list. Improving Your Linkedin Profile is extremely crucial as it helps you sell yourself to the potential connections.
Be Frequent With Your Posts
You can’t expect to increase your website traffic through Linkedin pulse if you’re publishing posts once a month. To reach more people and encourage them to go to your website, it is crucial to frequently publish new articles on Linkedin pulse.
But the real question is how frequent should you post these articles?
Though there isn’t any dedicated time span between which you should publish articles, updating new articles twice a week is more than enough. You can also be more frequent, but that’s just too hectic, considering you have a blog to take care of as well.
When you’ll publish new blogs and articles twice a week, you’ll provide your audience with something userful. It helps you nurture a better relationship with your audience. Furthermore, since you’re providing them with something new every week, they’ll look forward to reading your posts, which is again the biggest advantage for you.
Now, we know that it is extremely difficult to publish two new blogs every week. However, there’s no need to write dedicated blogs for Linkedin pulse. The articles that you have published on your own blogs can also be syndicated on Linkedin without having to worry about the copy issues at all.
However, avoid publishing blogs during holidays or weekends. Linkedin is a platform for professionals who are usually active during the weekdays. Keep two weekdays aside and utilize them to syndicate your blog posts on Linkedin.
Get Your Posts Featured on Linkedin Channels
While there is a plethora of benefits of using Linkedin, it also has a major limitation. At maximum, you can only add 25,000 connections on Linkedin, which restricts you to present your post in front of majority of your potential audience. However, Linkedin also has tons of active channels having millions of followers. To believe statistics, Linkedin has more than 100 active channels which consistently update new stuff.
Getting your posts featured on some of these channels opens a gate of opportunities for your business. Not only you can attract potential web traffic to your website, you can utilize this opportunity to increase brand awareness for your business as well.
However, these channels are very picky when it comes to featuring posts from unknown authors. So, take your time and scrutinize precisely to figure out the type of blogs which are usually shared on these channels. Once you have the topic in your hand, either write a new post or syndicate an older one, and approach these channels to feature your post. It will put your content in front of a massive audience.
Add Relevant Keywords
Remember those old school SEO tactics? To utilize Linkedin pulse in the most efficient way, implement these conventional SEO tactics to your content. It involves everything, from adding the targeted keyword in the title to sprinkling a couple of keywords in between the content itself.
Furthermore, optimizing your content as per these SEO tactics improves the odds for a Linkedin channel to feature your blogs. So, read out your entire post thoroughly and perform all the required optimization.
Reach Out to A Pulse Editor
The most easiest method to get your blog post featured on a Linkedin channel is to reach out to a pulse editor on Twitter. While as surprising as it may sound, tweeting to the official Linkedin Pulse account on Twitter improves the odds for your post to be featured on Linkedin quickly.
Take a look at this post from Larry Kim, the founder of Wordstream, for instance:
Promote Your Linkedin Page
Though you’re limited to building 25,000 connections on Linkedin, you can have as many followers as you want. So, use your social media profiles to promote your Linkedin page. Make sure that every social media profile of yours has a link to your Linkedin page.
While it may not drive traffic to your website directly, promoting your Linkedin page takes you one step closer to building better customer relations with the customers.
Promote your Linkedin page and drive your social media audience to the Pulse articles and then to your website.
Repost Old Blogs
The good news of posting on Linkedin pulse is that you can post your old blogs as many times as you want. Unlike, Google you won’t be penalized for reposting your old blog posts.
So, in case a blog, that you published a few months back didn’t receive expected results, repost it and promote it through various channels. There’s always a probability that the blog will achieve significant results this time and help you drive the desired traffic to your website.
However, do remember to change the blog title as well as the image. Though it is not mandatory to do so, it’s always a good strategy to tweak your old posts a little bit.
One thing that you should remember while publishing on Linkedin pulse is that every blog is not meant to be syndicated. Only share your masterpiece, which you think has the potential to provide value to your Linkedin audience.
So, if you’re still not using Linkedin pulse as your primary content marketing strategy, it is likely that you’ll miss out on tons of website traffic.
As of now, Youtube is the second most popular website on the internet. The platform has become such a gold mine for content creators that people have started to invest their time in making Youtube as their professional career. However, Youtube can also be used to direct traffic to your website and boost up your overall revenues.
Like Linkedin, you can add different types of videos on Youtube, be it tutorials or even general informative videos. Though one cannot attain an overnight success on Youtube, by utilizing several Youtube SEO techniques, you can easily increase views on your videos and get the desired online exposure from the potential audience.
However, the truth is many online marketers avoid using Youtube due to several reasons. In fact, statistics show that only 9 percent of small businesses are utilizing Youtube as one of their major online marketing tools.
The major reason why people overlook Youtube is due to the fact that it takes efforts to maintain and grow a Youtube channel, especially in the beginning. They think that they have to put in hours of hard work to drive those million views to their videos.
However, that’s not the case at all. Since Youtube is such a popular platform, it takes no time to get thousands of views on your videos, even if you’re just starting out your channel. You don’t need millions of subscribers to get millions of views.
And once you have got those millions of views, you can easily use them to skyrocket your website traffic by encouraging these people to visit your website.
As a result, Youtube opens up many opportunities for online marketers as you can utilize it as a Sales Funnel too. Furthermore, setting up a Youtube page is as simple as creating a new Facebook page. It isn’t any rocket science and can be done in a couple of minutes.
Here’s how can you start with Youtube and use it to improve your website traffic…
First, Focus on the Views
First and foremost, focus on increasing the Youtube views. You can’t drive traffic to your website if you don’t have enough traffic on your Youtube channel itself. So, make sure that you are getting enough views on your videos before using Youtube to increase web traffic.
To do so, you need to create appealing content which is worth the viewer’s time, optimize it for search, and share it across the Internet to present it in front of a vast audience. But before sharing and optimizing, you need to create valuable content.
Creating valuable content is the most crucial aspect of getting success through Youtube, even if you’re using it to drive traffic to your website.
Creating awesome content isn’t that difficult. All you have to do is, scrutinize enough and learn about who your target audience is and what they expect from you. As soon as, you are familiar with your audience, you can easily create content that captivates it.
Optimize your Videos
Now that you’ve created the perfect content for your audience, you must want this audience to find your videos. It means optimizing videos so that they appear in the search results every time user search using related search queries.
If you’ve performed SEO for your website, which we assume you have, it won’t be difficult for you to optimize your videos. All you have to do is craft the perfect title, add tags, write a description, and ad an appealing thumbnail.
Write a title which addresses and solves user’s queries. For instance:
As you can see that all the above titles are addressing a specific problem, i.e., setting up WordPress. Any user searching for this search query is likely to click one of these videos as their title is providing him/her with a solution.
When it comes to adding tags, do not overdo it. As long as you have added 10-12 relevant tags, you’re good to go. Pick relevant keywords which relate to the topic that you’re discussing in your video.
Now, comes the time to write the description for your video. Though there’s no specific set of instructions to craft the perfect description, you should never stuff your description with the target keywords. Keep your description concise and captivating.
And, last but not the least, design an appealing thumbnail.
However, remember that majority of users click on a video due to the thumbnail only. So, take your time and try to design as appealing thumbnail as you can. If one doesn’t succeed in achieving desired results, feel free to replace it with a new thumbnail.
Now, that you know everything about creating the perfect Youtube video, let’s take a look at some of the tactics to drive traffic from your Youtube videos to your website.
Tell People to Visit Your Website
One of the easiest ways to convince people to visit your website is to directly tell them. While as simple as it may sound, this tactic works most of the times. In fact, by telling people to visit your website, you’re moving one step closer to building a healthy customer relationship.
At the beginning of every video, simply say “Hello, this is (Your Name) from (Website Name)”. When you do this, you attach yourself to your website at the beginning itself and give your customers a hint about where to go after this video.
Similarly, at the end of every video, say 3-4 lines about your website and your services. You can also talk in detail since you already have provided the viewer with something valuable and solved his/her query.
You can say something like this, “Thanks for watching. If you want to learn more about this (topic), visit our (website) for more content.” You can also add the on-screen website URL at the end of the video.
Whichever means you end up utilizing, make sure that in every video you’re encouraging viewers to go to your website. Many people do not use this tactic because its too obvious. However, if you encourage people to visit your website, they are likely to do it because they’re looking for related content to the topic you’ve discussed in the video.
Edit Your Description Box
Writing the perfect description is a crucial part of gaining more views on Youtube. Through the description, you tell viewers the context of your video and your business in general. However, writing a description for Youtube videos is not as easy as it sounds.
In general, Youtube cuts off a portion of the description after a few lines. It means that you’ve written a really long description, viewers won’t be able to read it until they click on the “Show More” button.
One of the ways to tackle this scenario is to divide your description into different parts. It means that start off with a couple of highly-appealing lines which a viewer can see without clicking on the Show More button.
Now, in case there’s still something that you want to tell your viewers, start a new paragraph. This way the first lines of your description won’t get cut off and you can still convey everything you want.
However, make sure that the first couple of lines are perfectly crafted to grab the viewer’s attention. The more captivating the first lines are, more likely a user will read the entire description.
It’s also a good practice to add website URL in the first lines of the description. It could either help you achieve desired results or do nothing at all. However, there’s nothing wrong with experimenting as it will help you understand how your audience interacts with your videos.
In case you’re planning to add a link in the description box, make sure that you start it with ‘https://’ or ‘http://’. Otherwise, the viewers won’t be able to directly click it.
At this point in time, you’ve successfully written the first lines of the description. It doesn’t mean that you should compromise with the quality of the rest of the description. Keep your entire description extremely engaging and valuable. You should also focus on optimizing the description.
Adding keywords is one of the ways to optimize your description for Youtube search. However, while adding keywords, make sure that you aren’t using the exact match keywords too many times. The best practice precisely optimize the description is to sprinkle 2-3 keywords while ensuring that the description doesn’t lose its meaning. As long as the description sounds natural, you’re all set to go.
To get more creative with the description, you can also add LSI keywords (Latent Semantic Indexing keywords) in your descriptions. These are the keywords which closely relate to your target keyword. Use as many LSI keywords as you want, as long as the description sounds completely natural.
As of standard Youtube practices, it’s always recommended to put your main keywords at the beginning of the video description. You should also add the main keyword in your title.
While adding keywords is a good practice, it should be done precisely. There’s no point in crowding the description with tons of keywords if it doesn’t make any sense. At the end of the day, your job is to tell people about your video through the description. So, write meaningful descriptions which are informative as well as appealing.
Encourage Viewers to Subscribe
Encouraging users to subscribe to your channel benefits in the long run. How? When you have enough subscribers on your Youtube channel, you can easily convince them to visit your website through videos and boost your website traffic.
Though this strategy is not as direct as asking people to visit your site, it effectively works in the long run for sure. It takes only five seconds to ask someone to subscribe to your channel and only two seconds for the person to subscribe.
However, convincing the person to hit the subscribe button needs requires valuable content from your side. If your content is captivating enough to hook a viewer, you are likely to increase the subscriber count in no time.
As soon as someone subscribes to your channel, they’ll automatically see more videos from you. Every time you upload a new video on Youtube, your subscribers will automatically be notified. As a result, you’ll receive repeated views on your channel which can eventually be turned into website traffic.
However, it is crucial that you stay active on your Youtube channel, especially when your subscriber count increases. These people expect valuable content from your side and if you fail to provide it, you’ll likely lose your subscribers in no time.
Optimize Channel’s About Page
Till this point, you’re only focusing on optimizing individual video. But what about optimizing the entire Youtube channel?
Optimizing your channel is as imperative as optimizing each video. A viewer who loves watching your videos is likely to visit your About Page as well. So, it is crucial that your About Page perfectly describes your channel as well as your business.
Take a look at the following example where Pat Flynn has crafted the perfect About Page of the channel.
If your “About Page” is perfectly crafted and you keep updating it from time to time, you’re likely to send traffic to your website through the Youtube channel. However, if you’ve made a boring “About Page’, improved website traffic is the last thing that you should expect.
Consider this page as an opportunity to tell viewers about your business and how you can help them with their queries. Backlinko’s Brian Dean has the perfect about page as well.
The description contains too many things so let’s try to understand each one of them individually.
As you can see, Brian has started with explaining what his business is all about and how it helps marketers improve their rankings.
After, reading the first line only, the user instantly thinks that this person is an authority for sure.
Next, he talks about what topics and domains his channel focuses on. This is the point where he has projected himself as an influencer.
At last, he tells people how his channel can help them grow their business and convinces them to subscribe to his channel. This is a good strategy to tell to encourage people to subscribe to the channel through the comment section.
As you can see, in the first snippet, Brian started off with telling people about his website. It’s a really underrated but effective to drive traffic to your website. When you start the About Page description with telling about your website, the viewers are likely to visit your website or at least search about it in Google. As soon as they do it, your website will experience a streamline of Youtube and organic traffic.
Interact in the Comment Section
Once your channel starts to grow, it will receive comments from your viewers, which is a good thing. However, if you aren’t replying to these comments, you’re sabotaging your Youtube growth as well as your website traffic.
Whether these comments are good or bad, it’s crucial to pay attention to them and reply to as many of them as you can. Leaving your viewers high and dry in the comment section is not good practice by any means, especially if they’re saying positive things about your website.
So, step in and interact with people who are commenting on your videos.
Interacting with your viewers in the comment section helps you build a strong relationship with your Youtube audience. It shows that you care about your audience and aren’t using Youtube only for the sake of earning money.
Furthermore, if you get questions in the comments, always answer them. Reason being, while answering to questions, you can even leave a link to your website in your reply. Since you’re resolving viewer’s query, adding a link in the reply doesn’t look spammy at all.
Sharing your website link with one person will expose this link to everyone who visits the comment section of your video. It means that you are not only directing one customer to your website but hundreds of people who read comments on your video.
Partner With Other Youtubers
Another way to skyrocket your Youtube views and subscribers count is to partner with other YouTubers in your niche. Majority of YouTubers do this to promote their channel in front of a vast audience. For instance, if you have 10,000 subscribers on your channel and another Youtuber has 12,000 subscribers, you can collaborate to expose your channel to each other’s audience.
To find such Youtubers, search with your target keyword and look for people who have slightly more subscribers than you. There’s no point in approaching people with millions of subscribers because they are less likely to collab.
Youtube is one of the most convenient platforms to attract free traffic to your website. Unlike paid marketing. Youtube has millions of active users, a fraction of which is likely to be your target audience. If you don’t have a channel on Youtube, you’re missing out on big traffic opportunities. So, create a Youtube channel and use it to increase free traffic on your website.
Hosting giveaway contests can attract a huge amount of traffic to your website. There’s no denying the fact that people enjoy free stuff. By hosting a giveaway contest you can provide them with free/services/products and ask them to sign up to your newsletter in return. A giveaway contest is a win-win situation both for you as well as the customers.
Furthermore, you can also encourage people to share the contest details on their social media profile in return for one more entry. For every share, the user will get one new entry which increases the odds for him to win the contest and you to get the exposure in front of a large audience. It is an effective strategy to boost up the traffic instantly.
Furthermore, hosting giveaways is yet another approach to building better customer relations. Host such giveaway contests occasionally and see how the traffic on your website increases rapidly.
What Type of Traffic Contests and Giveaways Bring to Your Website
It is worth noting that organizing giveaways and regular contests can bring tons of traffic to your website. While these giveaways are perfect for your existing customers, they also have the potential to attract a new set of audience to your website. Studies have shown that such giveaway contests bring a lot of new faces to a website and boost up the website traffic in no time.
Even though the majority of these new faces are likely to go away, as soon as the contest ends, there will be many people who’ll stick around, especially if they find valuable content on your website. It means that contests and giveaways give you the opportunity to bring new traffic to your website.
Why Giveaways and Contests are Cool?
The reason why giveaways can be a cool way of attracting traffic is that you’re providing customers with something in return. You aren’t simply asking them to subscribe to your newsletter or share your posts with their friends. Rather you are rewarding them for their efforts. So, the more appealing prizes you offer to the customers, better would be the odds for you to engage more people to the contest.
Furthermore, it’s certainly not important to have highly expensive prizes in the contest. Remember your job is to make the entire contest a fun so that even if some people lose at the end, they enjoyed the entire process. And you can do that even with a $10 prize.
It’s also important the entire contest is easy for the customers. Asking them to do something that takes a lot of their time and involves research may not be the best idea for having a fun giveaway contest.
Keep it as simple as possible. For instance, asking them to sign up to your newsletter or sharing the contest details on their social media profiles. You can also put up a survey to know your customers a little better to run a better marketing campaign in the future.
You should also remember the success rate of any giveaway contest completely depends on your ability to promote it. Your contest idea can be extremely brilliant, but if you don’t know how to promote it, you won’t get any benefits from the entire contest.
Letting your audience know about the prizes and the contest is important. You can easily notify your customers regarding this via social media, given that you have a strong social media community.
Furthermore, there are many third-party websites that allow you to promote such giveaway contests. Sign up on any of these websites and promote the contest to reach the potential audience, who are likely to take part in one of the contests.
How to Run a Successful Giveaway Contest?
Here are some of the tips which will help you manage a successful giveaway contest.
- First and foremost decide the purpose of your contest. Every website owner is likely to have different business goals.
- Decide the most suitable time to run the contest. Scrutinize the web precisely to identify when your target audience is likely to join the contest.
- Think of some cool items for the prizes. As we mentioned earlier, it is not important that your prizes worth thousands of dollars. As long as they are fun and appealing, you can convince a customer to be a part of the giveaway even with a $10 prize.
- If you are on tight budget and don’t want to spend too much on the contest, we recommend looking for a sponsor, who can either provide you with th prizes or pay for them.
- Identfy the promotion channels prior to organizing the contest. Research thoroughly to identify which platform will be the most suitable option for running a successful promotional campaign.
- Be clear with the rules. Once you have announced the contest, you can’t change the rules as it will present you as a spammer in front of the audience.
- Once you have announced the contest, make sure to promote it regularly to attract more customers. The best way to run a successful giveaway contest it to keep promoting it till the last minute.
- Announce the winners on time. DO not delay the results even by an hour. Furthermore, make sure to stay in touch with the winners, even after declaring the results, to ensure that they receive their prizes.
What Kind of Contest or Giveaway can you Run?
There are many ways using which you can run a successful give away contest. Here are some of the cool contest ideas, which will help you establish strong grounds for your contest and attract more users to your website.
Selecting random winners
One of the best ways to have a succesful contest is to pick random winners. It’ll be fun and you won’t hurt anyone’s feelings at the saem time. Random.org is one of the sites which allows you to pick random winners from a list of thousands of participants. However, to make the entire process transparent, make sure to upload a video while choosing the winners randomly.
Picking Winners on the Basis of Their Skills
If the contest ask the participants to showcase their skill set, you can pick the best one on the basis of their skills. IN such cases, you can either be the judge by yourself or involve 2-3 people to pick the best entry in the entire list.
While not as popular as they are, writing contests are still one of the best ways to organize a successful giveaway contest. Let the users write blog posts/articles on certain topics and pick the best entry.
It will not only help you boost up the website traffic but also provide you with a plethora of link building opportunities for your website.
You can visit, Group Writing Projects blog, a website where you can promote writing contests and find people who are most likely to sign up on one such contest. The website spreads the word about your contest through their social media profiles and also announce the winners directly on the website itself.
How to Find Contest Prizes?
While as beneficial as giveaway contest may sound, they aren’t always easy to organize. One of the biggest challenges for every website owner is to find prizes for the contest, especially when investing the money to buy prizes is not an option.
In such cases, you can look for sponsors. Identify which services or products your customers might want to use. Once you have a list of such products/services, contact each owner individually to check whether they’re willing to sponsor your contest or nor. Lay out the list of benefits their business will have from sponsoring the contest, and if you have a strong story, the owners are most likely to sponsor your contest.
When Should You Run GIveaway Contests?
There are plenty of occassions for you to run giveaway contests. It mainly depends on your business niche and the preferences of your target audience. For instance, if you’re an e-commerce owner, the most optimal time to run a giveaway contest is during the holiday seasons.
Examples of Successful Contests
Here’s an example where Lands-End, a clothing brand organized a giveaway contest, #santaforaday, during the holiday season. The entire contest was extremely simple where the participants would have to answer one simple question, and everyone who gets it right will win a gift card as the prize.
They also hosted a game for the participants where they could win the gift card by playing and winning the game.
Another brand, named T-Mobiles, utilized the holiday season to run a succesful contest. For 12 days, they gave away gadgets such as mobiles, earphones, headphones, etc. to the winners. And their contest wasn’t as difficult as LandsEnd’s question round. All they did was ask the customers how they would use the product if they win the contest and then selected the winner based on the best answer.
Of course, these were some of the best ideas for a giveaway contest. However, that doesn’t means that you should follow their footsteps too. Get creative and think of a cool giveaway idea which suits your business requirements the best.
Quu is one of the online platforms which lets you share your content with influencers, who then share it with their audience via social media. We understand getting exposure from the right audience can get challenging. However, by writing valuable content, you can get the desired online exposure by sharing it with influencers on Quuu.
Since these influencers already have a large audience, you can easily attract a handful of traffic to your website. However, as we have mentioned earlier, an influencer will only share your content if it is worth reading. So, before sharing your content on Quu, make sure that it is captivating enough to attract an influencer. Try to write a long form of content which is appealing as well as informative.
Here’s how you can utilize Quu to promote as one of your content marketing tools.
Sharing content through Quu is extremely simple. All you have to do is load the content pieces into the tool and share them with influencers in your niche. However, Quu is a paid tool which lets you access the features for free for 14 days.
The best part of using Quu is that it exposes your content in front of the right audience, which is worth every penny that you pay for the tool.
Start your 14 day trial period by signing up on the homepage of Quu
Once you have created an account, you can share your content pieces by following a couple of easy steps. Head over to the promote tab and click on the ‘Promote a Post Button’.
This will lead you to a new web page where you can paste the link of the blog/content piece that you want to promote. If you have recently published a new blog which is yet to gain visibility, paste it’s link in the toolbar and let Quu handle the rest of the promotion.
As soon as you paste the URL in the bar above, Quu will automatically generate a dedicated post for several social media platforms including Twitter, Facebook, and Google+. This post is usually generated using the content, you have written in your blog posts.
The next step includes specifying the category of the post. For instance, since our blog focuses on one of the SEO tactics, we’d probably select SEO or blogging as our category. It is crucial to select the right category as your content will be promoted in front of the audience as per the selected category. So, make sure that you pick the right category.
With Quu, you can also keep a record of the total number of shares, clicks and views your post has received. It makes it easier for you to understand whether your post is acquiring the desired results or not.
Quu is one of the best content marketing tools which can be utilized to skyrocket your website rankings and attract website traffic instantly.
Click-Through Rate (CTR) is the percentage of people that click on your website’s URL after seeing it, i.e., Clicks/Impression.
However, what you may not know is that CTR plays a significant role in driving organic traffic to your website. Improving your CTR does not only multiplies your traffic but also improves your rankings on the SERP.
Here are a couple of tricks using which you can improve your Click-Through Rate.
- Try to add your target keyword in the website’s URL as well the title.
- Write captivating and interesting titles and try to update these titles occasionally until you find the one which has the highest CTR.
- Writing titles with numbers in them (e.g. 25 Proven Ways to Increase Website Traffic) is one of the effective ways to compel a user to click the link.
To help you understand a little better, let’s take a look at the following in-depth guide to improve your click-through rate (CTR).
First and foremost, you need to be ranked on the first page of SERP. Reason being, users usually click on one of the links on the first page itself. Most of the users don’t even bother to go to the second page. It means that if your web pages are not ranked in the top rankings, your CTR will eventually damage.
However, having better rankings is not the only factor to have better CTR. To improve search results, Google has added several new elements to SERP such as infoboxes, AdWords, Site Links, related search results, etc. All these elements makes it even more strenuous to have a better CTR. However, by following the right tactics, you can easily improve your CTR.
Here are some of the tactics…
Research Long-Tail Keywords
Targeting long tail keywords has become one of the best SEO practices. When you infuse your content with all the essential long tail keywords, you are likely to be ranked higher and thereby can have a better CTR. The more long tail keywords you have added to your website, better would be the search engine rankings.
Long tail keywords are also a vital part of the sales funnel. Targeting them helps you convert potential clients by implementing sales funnel precisely.
As you can see that top of the funnel can be satisfied with generic and single words. However, when it comes of converting potential clients, i.e. mid and bottom part of the sales funnel, it is imperative to use long-tail and specific keyword phrases.
For instance, a user searching for “gaming laptop under $1000” is more likely to end up buying than a person who simply searches for “gaming laptop”. So, if you want to improve your organic search rankings, make sure that your website is filled with all the essential long-tail keywords.
Write Effective Meta Descriptions
Meta descriptions play a significant role in improving your click-through rates, They give users a brief idea about what to expect from the web page. Therefore, it is crucial to write an appealing meta description.
Though you can only write 160-170 characters, you must do your best to clarify what your web page is all about. The key to writing a meta description is to make it appealing while keeping it concise. Basically, clear your intent through a shorter sentence.
There are many website owners who don’t bother to write meta descriptions at all. In such cases, the search engine automatically displays a sentence from the web page, having the target keyword. However, it may jeopardize your click through rate as well as your web traffic as the search engine is likely to pick a random sentence from your content, which may not give a clear intent about the web page.
So, make sure that you have written a concise and appealing meta description for every web page on your website.
Add Images to Your Posts
They say images are worth thousand words. A user on any given day would prefer looking at images than reading lengthy blogs. While as surprising as it may sound but images can increase your click through rate by 42%. So, if you aren’t adding images to your blog posts, you are sabotaging both the CTR as well as website traffic.
According to a recent survey, a huge percentage, 90% to be precise, of online marketers use visual content such as images and videos in their articles to improve their search engine rankings and thereby website traffic.
While adding visual content to your website, make sure to add original images and videos. However, in case you are left with no other choice but to paste someone else’s images to your blogs, do mention the owner/source of the image.
Use Descriptive URLs
Along with many other factors, URL affects your search engine rankings as well. The more descriptive URL your web pages have, better would be your search engine rankings. Furthermore, it gives you an opportunity to optimize the URL with long-tail keywords to make them more SEO friendly.
Take look at the following snippet where Amazon has added a specific keyword to the URL itself and managed to rank on the second position on the SERP.
Furthermore, while publishing new blogs, make sure to categorize and subcategorize them. This practice is beneficial for both the search engine as well as your target customers.
While it becomes easy for the search engine to index and rank your website, customers can easily understand that your web pages have only have specific products, the one they’re looking for.
Here’s the recommended URL structure which improves your click through rates.
To optimize URLs for your web pages, head over to the Permalinks tab under settings in wordpress.
Here you can customize your URLs, the way you want and even add specific keywords to the URL.
Simplify Titles for Every Web Page
There’s no arguing that the title is the first thing that a user notices after landing on the SERP. If your web page titles aren’t appealing or at least conveying, the user is less likely to click on it. So, make sure that the titles for every web page on your website are optimized for your target audience.
Many people tend to use their name, for branding purposes, in the title as well. Though there’s no harm in using your brand name in the title itself, it is crucial to add this name at the end of the title. If you are using your brand name in the front, your search engine rankings may take a hit and go down drastically.
Here’s a blog post from Neil Pate, where he has included his name in the title but only at the end.
Since your job is to give readers an idea about the web page through the title, it makes complete sense to keep brand promotions for the last.
Localize Your Content
According to a study conducted by Statista, majority of internet traffic comes from mobile. That’s the reason why Google has started to pay more attention to the mobile version of a website.
However, mobile search results mainly depend on the customer’s current location as proximity has become a major search engine ranking factor.
It means that a person sitting in New York may see different search results than a person searching for the same query in Chicago. As a result, localizing your content becomes extremely crucial to improve your click through rates as well as website rankings.
Apart from localizing your content, make sure to register your business on Google My Business. It will put your business on the map and every time user searches for particular query, related to your business, your map location will be displayed along with other details (contact information, opening hours, reveiws, etc.).
Registering your business on Google My Business is much easier and result-oriented than any other paid promotion tactics, and it also improves your Click Through Rate (CTR).
If you take a look at the top influencers, majority of their blogs contain lists. Neil Patel and Backlinko are two of the well-reputed names in the online marketing industry and both prefer writing their blogs in listicles format.
These lists are way more captivating than your regular content and can easily engage a customer. Here’s an example of blog post, i.e., 17 ways to get more website traffic published on Backlinko.
The above post, when ranked in the search engine result page, is likely to be clicked by the reader. So, whenever you see an opportunity, make sure to add listicles to your websites such as Top 10 services that you offer, Top 20 Steps to Achieve Success in Specific Field, etc.
Use Social Media to Test Headlines
Since the titles play a significant role in alluring a customer, you must make sure that you have used highly captivating title. One of the ways to do this is to use headline analysis tool. The tool performs several tests on your title and generates a deep analysis report.
Take a look at the following report generated by the tool for title “5 Tactics to Rank Higher in Search Engine.”
The title has necessary common keywords but it lacks in providing emotional, uncommon, and power keywords. While this analysis may not be completely accurate, it still gives you a hint about how to tweak the titles to make them better.
Another way to test out titles for your blogs is to use your social media accounts. Simply add posts to your social media profiles with your titles and check the number of shares and retweets it receives.
Now, repeat the same process for alternate titles and compare both the stats. Whichever title receives more shares eventually wins the game and is optimal title for your blog.
Use Yoast to Preview Snippet [Wordpress Users]
If you are using WordPress as your CMS, you are likely to be familiar with Yoast. It is an all-in-one SEO tool that can be used to preview the snippet of your web page on the SERP. It means that you can ensure that your title is not being cut out and the meta description contains the target keyword as well.
Furthermore, Yoast also alerts you every time you surpass the recommended character length while writing meta descriptions. It also shows you the mobile as well as desktop variant of the search results as well. Use Yoast to customize your title or meta description to optimize them to achieve better search engine rankings.
Use Google Adwords to Preview Ads
Google AdWord is yet another tool which you can use to preview your ads, both for mobile and desktop. However, the one advantage that Google Adword has over Yoast is that it provides you with a bunch of relevant alternative titles and meta descriptions for particular keyword.
Write down the title and website name in headline 1 and headline 2 respectively and wait until you get alternative ideas for this title. It also gives you content ideas for future blogs. If anything, Google Adword is an effective tool for improving CTR as well as your website traffic.
Optimize Site Speed
None of the above-mentioned tactics will work if your website takes too long to load. In fact if your website doesn’t quickly loads, it’s not even considered as a click which results in damaged CTR. Slow loading speed also increases the bounce rate which sabotages website rankings.
So, before anything optimize your website so that it loads quickly. To check the current loading speed of your website, you can use a variety of tools like Pingdom Speed Test Tool.
The optimal loading speed for a website is at most 3 seconds. So, if your website takes more than three seconds to load, you need to tweak it to optimize the loading speed. Compressing images, reducing server response times, compressing media are some of the methods to optimize your website’s speed.
Identify Current CTRs
To implement all these tactics precisely, you must be familiar with the current CTR of your web pages. There’s no point in wasting your time when you don’t know what you are dealing with. To check the current CTR of the web pages, we recommend Google Analytics Tool.
You can use Google Analytics to identify current CTR, bounce rate, clicks, impressions, and current SERP position. It gives you a deep insight into your website’s performance. Use these results to implement the most suitable methods to improve CTR and drive more traffic to your website
Like we’ve mentioned earlier, Linkedin is one of the best platforms to reach the right audience. However, you can also use the platform to share your old blogs which can help a majority of your connections on Linkedin.
Publish this old blogs as Linkedin articles and let them drive traffic to your website. However, make sure to only publish those blogs which have the potential to benefit your Linkedin audience.
When it comes to bringing traffic to your website, content plays a major role. However, when you publish your blogs on Linkedin, you expose your content in front of a vast audience, majority of which is likely to visit your website for further queries.
The best thing about re-publishing your blogs on Linkedin is that you don’t receive a Google penalty for having duplicate content on multiple platforms. But the real question is which blog posts are worth republishing on Linkedin.
As we have mentioned earlier, Linkedin is a network of professionals from different niches. Therefore, having high-quality content is extremely imperative. You content should provide value to the customers while being as informative as it could be.
Remember your content will be displayed in front of professional industry experts who are likely to have expertise in several topics. So, you can’t compromise with the content quality at any cost.
Here’s are some of the tactics to republish content on Linkedin to achieve the best results.
Post Blogs on Website and Share Them On Google+
First of all you need to publish content on your website and share it across social media accounts including Google+. You can also use Buffer to schedule your Google+ post whenever you want to share it with your followers. Sharing content on Google+ makes it easy for the crawler to crawl and index your new post and rank it accordingly.
Another way to quickly index your new blogs is to use the fetch as Google feature in Google Search Console. It’s a free tool from Google that indexes your blogs within a couple of minutes.
Republish Blogs on Linkedin
Once you have posted and shared you blogs on Google+, it’s time to republish them on Linkedin. However, make sure to at least wait for 2-3 days to help Google understand that the original content was first published on your website and not on Linkedin.
Though you are less likely to receive a Google penalty, it’s always a good practice to stay on the safe side.
Visit Linkedin.com and click on the “Write and Article” button in your home feed. You cannot publish articles through Linkedin mobile app. So, make sure that you’re accessing Linkedin through the web version.
Start out by adding a cover image of the mentioned pixel size, i.e, 1200×630 pixels. While many people add the same image they used on their website, others usually prefer adding new images to improve credibility.
Once you have added the banner image, copy and paste the content from your website into the given text area. Tweak the headline a bit to make it unique and more appealing. Though there’s nothing wrong with copying the headline as well, it’s always a good practice to write a new headline for Linkedin articles.
You can either paste your entire part at once or share a portion of it and direct the reader to your website through a specific CTA. The recommended practice, however, is to leave the reader on a curious point so that he/she is left with no other option but to visit your website to read the rest of the blog.
Your job is not to publish a lengthy article on Linkedin but to allure the readers and drive them towards your blog to increase your website traffic. So, if some of the content of your blog is too complicated to copy and paste, leave it and paste the rest of the blog. It is not necessary to post the entire blog.
However, do add a Call-to-Action within the blog. These CTAs can be same to the ones added in the original blog or can do completely different task. You can ask the reader to subscribe to your newsletter, read another blog, watch a video, etc. Adding CTA on Linkedin help you direct the reader towards performing whichever operation you want.
Furthermore, at the end of the every article that you publish on Linkedin, add a link back to your website. Since your main goal is to increase website traffic, it is crucial to provide readers with your website’s link.
Take a look at the following snippet where John Espirian has added both CTA and the website link in the Linkedin article.
Once you have pasted the content, simply click the publish button and that’s it. Linkedin will ask you to write a small post for the article and will share it with your connections instantly. These articles appear in your Linkedin profile. It means that everytime someone visits your profile, he is likely to click on the article and probably visit your website at the end.
To get more views to this article, write a Linkedin post every once in while to promote your old Linkedin articles and expose them in front of your Linkedin connections.
Furthermore, when you publish articles on Linkedin, you put yourself in front of the people as a leader and a person who has knowledge in his/her particular domain. It helps you establish a brand name for your business in the market and among your competitors.
Medium is yet another free content publishing platform where you can republish as many blog posts you want. Like Linkedin, Medium allows publishers to sign up and post their blog posts to expose it to a vast audience.
Furthermore, in case your website is running on WordPress, you can easily link it to the Medium account. Whenever you’ll publish a new blog on your website, it’ll automatically get re-published on your Linkedin account. However, as we mentioned earlier, it is always a good practice not to re-publish every blog but valuable content only. So, you might wanna avoid using this automated feature.
Rather copy and paste the valuable blogs from your website into medium and publish a new Medium story. Like Linkedin, re-publishing blogs on Medium is extremely simple.
If you don’t already have a Medium account, create one and log in to publish your content. Choose New Story tab by clicking on the profile button in the top right corner.
You’ll be asked to give your post a headline. Again you can either copy and paste the same headline you used for the original blog or can tweak it a little bit to make it slightly better and captivating.
Now, simply copy a portion of your blog and paste it like you did earlier in Linkedin. While adding the banner image, do remember that it’ll be displayed as a part of your content so add an image with appropriate size. Generally the 1200×630 is the most optimal size for every banner image.
Once you have added the image and pasted the content, click on the publish button. However, do remember to add all the necessary CTAs and a link back to your website at the end of every Medium story to direct user back to your website and increase your web traffic.
As soon as you click on the publish button, you’ll be asked to add a feature image and tags so that your story gets the exposure from the right audience. Add the image and all the tags, and that’s it. Your Medium story is live and is exposed to all the Medium users.
Here are some of the essentials for every Republished blog, be it on Linkedin or Medium.
- Banner Image: Banner image is essential as it gives readers a hint about what to expect from the post. So, choose the banner image wisely.
- Headline: Try to make the headline as captivating as possible.
- The Content: Like we mentioned earlier, you can either copy the entire post or only share a part of it.
- CTA: Add all the required Call-to-Actions.
- Original Link: Add the original link of the blog to drive users back to your website and improve website traffic.
Here’s an example where John Espirian published his blog post about 5-minutes-branding on Linkedin and Medium and achieved significant results.
Do Republished Blogs are Considered as Duplicate Content?
Earlier republished content used to be considered as duplicate content. However, search engines are every day getting smarter. Today, every search engine is capable of differentiating between duplicate content and republished content.
Furthermore, as long as this republished content has company name or your name, search engine will not penalize or dilist at all. You only have to worry about when you are publishing someone else’s content under your name. That’s when search engines get suspicious and may remove your website from their ranking list.
So, feel free to scatter your original blogs across Linkedin as well as Medium as this practice will only increase the website traffic without penalizing your site at all. However, your Medium audience may be a bit different from your website audience, which means every blog is not worth republishing.
Make sure to scrutinize precisely to understand what audience are you serving through your website and Medium and how they differentiate from each other. It’ll help you understand which blog posts are worth republishing on Medium.
Who can Republish Blogs for You?
The best way to ensure that your blogs are precisely published on Medium is to do it yourself. Since you have written these blogs, you know which part of it is worth republishing and can serve your Medium audience. However, if you have someone else handling the content marketing tasks for you, they can republish these blogs as well.
In case you have tons of blog posts, which you think are worth sharing on Linkedin and Medium, outsource this task to professional writers who have expertise in writing and know how to captivate customers through writing.
One of the best ways to boost up your content marketing game is to hire professional content writers in your niche. For instance, if your website focuses on latest technologies and trends in technical gadgets like smartphones and laptops, you would want to hire a tech-geek having proficient writing skills who can write valuable content for your target audience.
Scattering your blogs on third-party platforms like Medium is a great way to get that online exposure. If you aren’t republishing your blogs, you are missing out on tons of potential website traffic. However, while doing so, make sure that your blogs provide the particular audience with content that they require.
LSI keywords are the words or phrases which have a considerable correlation to your target keywords. Google has now started to focus on the entire content, which means stuffing your content with keywords will no longer rank your web pages. It is when LSI keywords come into the picture.
Since the LSI keywords are closely related to the target keywords, your blog posts automatically become relevant and eventually ranks higher on the SERP.
Here’s how LSI keywords can help you skyrocket the website traffic.
Before starting with the LSI keywords and their impact on improving website traffic, let’s first understand how these LSI keywords actually came to existence. LSI keywords are derived from the 90’s computer technology LSI (Latent Semantic Indexing). The technology was developed to help a computer to read and understand a piece of content like humans.
LSI identifies several patterns and relationships within a textual form, i.e., your content, and indexes the information in such a way that it is understandable by a computer program. It makes it easy for the computer to understand the overall context of the content itself.
When it comes to SEO, LSI has several benefits that make it one of the significant SEO tools to improve your website’s rankings and thereby increase the web traffic. These benefits include:
- Potential to Drive Organic Traffic.
- Provide Readers With Better User Experience.
- Helps You Find Valuable keywords and phrases
We all know that Google consistently tweaks its search engine algorithms to provide users with accurate search results for their queries. As a result, it becomes crucial for content marketers and bloggers write content is such a way that it is always ‘search engine friendly’ regardless of the updated Google algorithms. You constantly need to improve your content marketing tactics to always stay ahead of the curve and targeting LSI keywords is the place to start.
Latent Semantic Indexing
Though the above definition may have cleared the concept of LSI a little bit for you, it can still be hard to relate it to search engine rankings. For many people, LSI only means one question, how can a mathematical term be related to search engines and website rankings. So, here’s a more precise definition of LSI in terms of online marketing.
Latent Semantic Indexing is an algorithm that helps search engines understand the content on a web page and compare it with users search engine query to provide him with the most accurate search results.
So, for every individual search query, LSI helps the search engine to scroll through thousands and thousands of web pages to find the most relevant pages by finding connections between the context and the language.
How Does LSI Work?
The LSI algorithm basically identifies the semantic relations between the website content and the user’s search query using various factors. As per the algorithm, these semantic relationships are categorized as:
- Semantically Close-When the content has a huge number of similar words.
- Semantically Distant-When the content has only a limited number of similar words or phrases.
While determining whether two pieces of content are semantically distant or close, LSI analyzes different word patterns to find the context of the content. The three major word patterns involve:
- Phrase Correlations and Associations.
- Similarities and Synonyms.
- The volume of synonyms.
Based on these three patterns, the LSI algorithm identifies the similarity value and accordingly assigns it to the particular blog. It means that the more common words and phrases a document has, higher would be its similarity value. While ranking the web pages, the search engine then used these similarity values to rank a website for the particular user query.
It’s worth noting that the algorithm works the same way as a human brain. For instance, we, as humans, don’t necessarily know all the words and their meanings. But whenever we come across a new word, we try to relate it to the words that describe the situation and easily understand the whole context.
It means that LSI helps search engines to read and understand the content like a human brain, which eventually leads them to deliver the most accurate search results for every search query.
LSI From Mathematical Point of View
Since LSI is a mathematical algorithm at the end, let’s try to understand it from a mathematical point of view. Now, even if you aren’t much of a math geek, it’s worth noting that some of the concepts of LSI are too interesting to ignore. So, let’s understand the mathematical notion of Latent Semantic Indexing. However, we will only be taking a look at the elements which helps the search engine to rank the website.
There are two different aspects of LSI algorithm that affect the search engine rankings and are worth noting for improving SEO performance. These factors include:
- Natural Language Processing-This is an area of research that identifies connections between human languages and computers. It includes the distributional hypothesis to identify the language similarities. To simplify things, Natural Language Processing tries to find words and phrases that are similar to certain words by analyzing a relation between them.
- SIngular Value Decomposition-This is the area which focuses on studying patterns to figure out which results are worth retrieving for a certain search query. It finds relationships between the terms and the concepts. So, while retrieving web pages for a search query, the LSI helps the search engine to find and display the relevant results.
How to Use This Information
So, the real question is how you can use the concept of LSI to improve your website traffic. Well, the simple answer is to optimize your content in such a way that both Natural Language Processing and Singular Value Decomposition (SVD) can find patterns between your content. Here’s how you can optimize your content:
- Develop a similarity throughout your content by adding common phrases, words, synonyms, and terms.
- Cater to SVD by adding correlated phrases and words so that the entire content has a clear theme.
The Relation Between Terms and Concepts
While as advanced as the algorithm may sound, it becomes extremely difficult for LSI to find the context when it comes to jokes and sarcasm, which might be too easy for a human. For instance, the phrase “Are We Done Now?” can mean a variety of things.
For a person who’s working in a daily job and whose shift is up can ask this question to his supervisor to check whether he can leave or not. On the other hand, a couple in a relationship can ask this question to each other to check whether they’re broken up or not. As humans, we can easily understand both these cases based on the situation and the person’s expressions. However, a search engine doesn’t understand expressions and emotions. So, how do search engines tackle such situations?
This is when the concept of LSI and context comes into the picture. As LSI helps the search engines to find the context of the content, it becomes easy for them to understand what a certain phrase or sentence means in a particular situation. Therefore, the clearer the context is, easier it would be for the search engine to rank it among top rankings.
The Difference Between a Term and a Concept
Here’s how term and concept are different from each other.
Term: A word or a phrase used in a particular instance.
Concept: A universal truth for which everyone has the same meaning.
For instance, the word “Rattlesnake” is likely to be a concept because people across the world have the same meaning for it, i.e., a species of a snake.
“Love”, on the other hand, is a term because ten people will have ten different perceptions and meanings for love.
LSI uses both the term and concept to identify the relationship between related words and phrases. It allows the algorithm to find the exact context of a particular document.
How to Implement LSI in Your SEO Strategy?
You might be using certain keywords to rank your web pages in the top rankings. While this is a good SEO strategy, but the truth is most of your competitors are doing the same. So, what steps you can follow to outrank them and increase your website traffic. By using LSI as one of your SEO strategies, you can easily achieve this goal. How? When you add LSI keywords to your content, you make it more contextual and accurate for search engines.
How Search Engines Crawl Web Pages?
To understand hoe LSI helps search engines rank a website, you must understand the science behind the web page crawling. Search engines usually crawl website using bots which tracks the backlinks and content on the web pages and indexes them along with certain keywords.
So, whenever types in a certain query in the search bar, LSI goes through these indexed web pages to find connections between the search query and the documents. Therefore, as a content marketer, it is your job to make it easy for the search engine to crawl and index your web pages so that your rankings never get sabotaged at all.
The best way to do this is by adding LSI keywords to your content so that your content is extremely targeted for certain queries.
Tips for Improving the Content Crawlability
- Create a list of keyword phrases which are related to your target keyword.
- While avoiding keyword stuffing, scatter these keyword phrases across your content to increase its accuracy and relevance to specific keywords.
- Add synonyms of the target keywords while maintaining a proper meaning.
- Do not overuse the keywords in your content as it damages the content readability and may even lead to a Google penalty.
How to Add Context to Your Content?
So, how can you add context to your content so that every time a user types in a search query, related to your business, your web pages appear in the top results? If you have been performing SEO for a while now, you must be familiar with the early days of SEO. The days when all you had to do was stuff your articles and blogs with keywords and achieve better rankings. However, this tactic soon became one of the biggest problems for search engines as websites with no credibility at all were ranking as well.
To avoid people from using this and many other bad SEO practices, Google started using LSI as one of the algorithms to find relevant content for a specific search query. We all know that mastering the latest SEO tactics is extremely crucial if you want to achieve better search engine rankings. Therefore, using LSI as one of your SEO strategies is imperative as it can help you attain significant results in no time.
Here are two of the LSI methods which will improve your website rankings and performance.
- Structuring Web Copy
- Using LSI Keywords
1 Structuring Web Copy
LSI does not only focuses on the context of your content but considers the web copy as well. So, make sure that your content has all the necessary H1 tags with target keywords scattered precisely. Furthermore, it is crucial to pay attention to the grammar of the entire blog as all these factors affect your website rankings. Everything from accurate H1 tags and relevant paragraphs helps you establish a perfect web copy. Here’s how you can structure the web copy of your content so that it’s SEO friendly.
- Add Bold and Italic sentences as they have more weight than regular paragraphs.
- To increase relevancy, add keyword synonyms.
2. Using LSI Keywords
Like we mentioned many times, adding LSI keywords improve your website performance and helps you achieve better search engine rankings. Utilizing it as a part of your SEO strategies will eventually grab the attention of search engine and your target audience, which will help you attain better website rankings.
LSI keywords are categorized into two different categories.
- Keyword Synonyms: Phone: Smartphone, Mobile Phones, Cell Phone, etc.
- Related Words and Phrases: Phone: Android Phone, iPhone, Windows Phone, etc.
To infuse these LSI keywords into your article, you have to make a list of all the LSI keywords for your main keyword. Finding LSI keywords is extremely simple and the entire process only takes 15-20 minutes. Here we have listed some of the methods to find LSI keywords.
We’ll start with as simple as using Google to find the LSI keywords. Enter your target keyword into the Google search bar and it will drop down a list of a bunch of suggestions. All these suggestions can be treated as the LSI keywords. However, make sure that they are relevant to your business niche.
Similarly, scroll down the search engine result page (SERP) where you’ll find related search phrases. These are the phrases which the search engine has associated with your target keyword and which majority of users use to perform a Google search.
Using Google search is one of the conventional and easiest ways to find LSI keywords for a specific keyword.
Google Keyword Planner
Another easy way to find LSI keywords for your target keyword is to use the Google Keyword Planner. You can simply use the keyword planner by logging into your Google Adword account. In case you don’t have an Adword account, create one as it’s completely free and can help you get the best keyword ideas for your blog posts.
Once you’re logged into your Adword account, click on the tools button in the far right corner and then click on the keyword planner button.
You’ll be directed to a new window with two different tabs. Click on the “Find New Keywords” tab and type in your target keyword.
Once you have typed in your target keywords, click on the Get Started button. That’s all, you’ll be directed to a new page with a list of all the keywords and phrases related to your target keyword.
Infuse these keywords into your blog posts to make it more contextual and relevant.
SEMRush is one of the most convenient SEO tools which can also be used to find LSI keywords. Use the “Keyword Research” tool under the feature tab on the home page of SEMRush. Enter your target keyword into the search bar and hit enter.
Scroll down and locate the phrase match keyword section. You’ll get a couple of phrases which relate to your target keyword. To get an expanded list click on the View full button at the bottom-right corner of the list.
This will display a list of all the related phrases which can be used as LSI keyword to improve the credibility of your content.
You can also find LSI keywords using several other online tools like Ahrefs and LSI Graph. However, whichever tool you are using make sure to infuse keywords and phrases which are relevant to your content. It is crucial that your content does not lose its quality and meaning while adding LSI keywords.
LSI Practices Which You Should Avoid:
- Stuffing Meta Descriptions with too many keywords.
- Losing the content value while infusing LSI keywords into the blogs.
- Using Irrelevant keywords which has no significance to the content whatsoever.
- Switching the flow of the content in between.
Adding More Context
The one last tactic to improve the context of your content is to pick a theme for your keywords and maintain it throughout the blog even if you are switching to a new topic.
For instance, if you’re writing about “Best Android smartphones of 2019” and start talking about iPhones anyhow, make sure that it has a certain relevance to the rest of the blog. It will make it easy for the search engine to find the context of your blog. Try to naturally infuse these LSI keywords into your blog so that your blog doesn’t lose credibility at any point.
Benefits of LSI Keywords
Now, that you’re familiar with the benefits of LSI keywords, let’s quickly take a look at some of the benefits of adding them to your content.
- Helps you achieve better search engine rankings and thereby more organic traffic.
- Improves the Overall Revenue Potential for Your Business.
- Improves Content Credibility.
- Makes it easy for the search engines to find the context of your blogs and then rank them for specific search queries.
- Helps you craft engaging content which eventually lowers the bounce rate of your website.
- Improves blog authority.
LSI isn’t any rocket science and anyone with proficient writing skills can utilize it as their content marketing strategies to achieve the desired online exposure from the target audience. You can’t think of your website ranking higher in the SERP if your content marketing game is not up to the mark. Therefore, make sure to sprinkle LSI keywords into your content to make it more accurate and authentic.
There are several online tools like Question Analyzer which lets you find the questions which your target audience is repeatedly asking on the web. You can use these tools to find such questions and write blog posts to scribble down the most relevant answers for them.
Since you’re answering customer queries through these questions, you’re most likely to drive more organic traffic to your website.
Furthermore, these question analyzers can also be used to write relevant blog posts about topics of your niche which are in trend. It helps your business to build better customer relations and attract traffic at the same time.
Answer the Public is a similar tool which works same like the Question Analyzer. Whichever tool you end up using, it is important that you try to answer as many questions as you can through the content you create.
While many people believe that it is important to add new blogs to answer these questions, it is not true. If you think that one of your previous blog posts can answer these questions in a better way, update them and use them attract traffic to your website. Using these question analyzer tools, you can craft highly customer-centric content, which is always a good factor to attain better search engine rankings.
The above snippet shows all the questions for the keyword blood sugar. Now, all one has to do is create content that answers these questions.
As you might know, Google recently announced the ‘Mobile-First Index’. It means that Google will prioritize the mobile version of your website over the desktop version. As a result, if your website is not optimized for mobile, its rankings may experience a sudden downfall.
However, to help website owners optimize their website as per Mobile-First Index, Google also launched a special tool, The-Mobile Friendly Test. It helps you identify whether your website is optimized for mobile or not, and also provides you with certain recommendations to make it better.
Since a large portion of the users browses a website on their smartphones itself, it was a wise move from Google’s end to give consideration to the mobile version. So, if your website’s rankings have also seen a downfall recently, maybe it needs to be optimized for mobile.
Here’s how you can optimize your website for Google Mobile First Index.
First and foremost, you need to figure out whether your website is mobile-friendly or not. You can run the mobile-friendly test to do this.
In case your website shows a red alert, it’s probably not mobile-friendly. So, let’s dive into the tactics which you can utilize to optimize your website for the mobile.
How to Optimize site for the mobile-first index
1. Speed up your site
Mobile-first index isn’t only about having a mobile-friendly design. It also means that your website should load quickly on the mobile. So, it is extremely crucial to optimize the website’s loading speed before everything else. Here are two of the ways which you can utilize boost up the loading speed of your website.
The Accelerated Mobile Pages (AMP) is a great initiative towards improving the mobile versions of the website. Google has clearly stated that the AMP plugin reduces the load time by almost 80%, making the web pages load at a lightning fast-speed. In fact, Google has even mentioned that AMP might become a major rankings factor as well. The sole purpose of AMP is to improve the loading speed of your web pages.
So, if you’re using WordPress as your CMS, all you have to do is install the AMP plugin and convert your web pages into Accelerated Mobile Pages.
PWA (Progressive Web Apps)
Progressive Web Apps are an alternative to both mobile apps as well as your website. They are more reliable than websites and offer the same features like a website or a mobile app. These apps simply run on web browsers but behave as mobile apps and therefore are extremely engaging.
If your website is already loading very quickly on mobile, you may not want to do anything at all. However, do perform an basic audit for your website from time to time to ensure that it’s working completely fine.
2. Manage Website’s Content for mobile
If you aren’t using a responsive design for your website and have an (m.domain) for mobile, you’re likely to have different content for the desktop and mobile version of your website. In such scenarios, it becomes extremely crucial to maintaining similar content on both the versions of your website to ensure that users have the same user experience, regardless of the platform they’re on.
And even if you have a responsive design, you may consider tweaking the design a little bit to optimize the content on your website. Here are some of the methods to manage the content for the mobile variant of your website.
Use Drop-down menus appropriately
If you think your website rankings will fall if you hide the content behind drop-down menus, you’re wrong. Even Google understands that you can’t possibly display all the content on the mobile. In fact, while crawling the web pages, Google even crawls the content hidden behind drop-down menus.
Avoid Using Flash
Mobile users can’t see the flash content. So, there’s no point in using it. Using Flash simply kills the user engagement of your web pages. If you want to use interactive elements on your web pages, use HTML5 and JAVA as they are engaging are supported by mobile too.
Pay Attention to the pop-ups on mobile
Let’s be honest, pop-ups are extremely frustrating, especially on mobile. They block the content for the user and lowers the user-engagement. However, if it is crucial for your business model to display pop-ups, consider the time span after which they appear.
3. Optimize the checkout process on mobile
If you’re selling things online, it’s imperative to optimize the checkout process so that your conversion rates stay consistent. Studies have shown that buyers, who start their purchase through mobile, usually end it on either desktop or other platforms. To tackle this situation and provide customers with a better shopping experience, you need to streamline the checkout process on mobile.
Make the Checkout Process Quick
As we mentioned earlier, optimizing the loading speed for web pages can benefit your website in many ways. One of the major benefits includes helping the customers enjoy the entire purchase/conversion.
Shorten the Forms
You may need the customer data to approach him/her in the future. However, do you really think it’s worth asking the Date of Birth and three different phone numbers, especially when the person is about to check out? Make your checkout form as concise as possible. A user may get frustrated filling out those lengthy forms, which will eventually cost you one potential customer.
Ease Out the Navigation
Having smooth navigation between different web pages during the check out process can skyrocket your conversion rates exponentially. Consider each element that comes between the checkout process and checks if it’s really important. At the end of the day, it’s all about achieving better conversion rates and not about achieving better conversion rates and not about those fancy GIFs which are supposed to captivate the customers.
Like we said, pop-ups are bad and they damage the user-engagement. Think of it like this, the customer is about to complete the purchase and all of a sudden a pop-up appears out nowhere. It will frustrate the buyer, wouldn’t it? So, avoid using pop-ups during the checkout process.
Allow People to Save Details for Future
People will switch devices, even in-between their purchase. So, it is crucial to allow the customers to save items in the cart for the future. It will help you attain better conversions. Amazon’s Wishlist is one such example where customers can save items for the future.
Send people to another device
Rather than frowning upon the fact that customers are completing their purchase on other devices, you should embrace it as they’re still bringing money to your business. So, if a user is considering to complete the purchase on another device, encouragee him and let him complete the purchase.
Use Dedicated Payment Gateways
Having a reliable online store means that your customers should be able to shop with safe transactions. Therefore, you should integrate safe payment gateways into the mobile version of your website to ensure that customer’s banking details are safe from potential threats.
4. Optimize Images
One of the best ways to make website mobile-friendly is to optimize the images. You need to compress the size of the images to improve the loading speed on your website. Use online compressing tools to reduce the size of the images without compromising with the quality at all. As soon as you do this, the loading speed of your website will improve and the bounce rate will decrease, resulting in better search engine rankings and improved website traffic.
Google has already started to prioritize the mobile version of the website while indexing and ranking the websites. If your website isn’t mobile-friendly, your rankings will fall for sure, affecting the organic traffic of your website. Implement the above-mentioned strategies and drive traffic to your website.
Competitor analysis is a crucial part of attracting traffic to your website. Before strategizing for your own business model, take a look at what your competitors are up to, i.e., what strategies are they utilizing to reach their target audience, for which keywords are they ranking higher? An insight into your competitor’s profile prepares you for the journey ahead.
The truth is your competitors have a lot of information which you can utilize to improve your marketing efforts and skyrocket your website traffic. Let’s check out how you can use your competitors as a goldmine for your website.
Competitor Analysis Tools
Before moving further with the process, let’s take a look at some of the online tools which are perfect for performing effective competitor analysis. These are the tools which we have tried in our years of experience and have witnessed considerably effective results.
SimilarWeb is one of the widely used traffic estimation tools with tons of exciting features which allows you to get an insight into competitor’s profile. Using SimilarWeb, you can easily identify factors such as the source of traffic for the competitor, organic keywords, ad networks, and other competing websites.
Ahrefs is another perfect analysis tool which you can use to check the competitor’s analytic report including the source of traffic as well as their backlink profile. Check which pages on your competitor’s website have brought in most of the traffic and which pages have the highest number of backlinks. You can also perform in-depth research on the link profile through Site Explorer (a crucial component of Ahrefs) in Ahrefs.
In the following guide, we will only use the above-mentioned two tools to perform the entire competitor analysis. Reason being they’re extremely accurate and provide a better insight into over site profile. However, you can still use some of the other tools like:
Rival IQ is an online tool which lets you dig deeper into your own social media profiles and compare it with your competitors. You can compare social media post engagement, audience growth and your analytics for your top posts.
Simply Measured can also be used to track your social media growth, specifically for your Facebook fan page. You can compare your analytic report to your competitor’s Facebook growth. The tool shows stats such as post engagement, % of fans who visited the post, etc.
Now that you’re familiar with the analysis tools let’s start with the actual process of analyzing competitors. To help you along the way, we’ll discuss a hypothetical situation where we are about to start a new infographic design business and analyzing our potential competitors.
Step 1: Identifying Competitors
Before starting with the process, we first need to identify all of our potential customers. One of the easiest ways to do so is to perform a Google search for our target keywords. If you already haven’t generated a list of target keywords, use Ahrefs or Google Keyword Planner to do so. However, if you have the list, you’re good to go.
Since our “hypothetical” business is about infographics designing, we are likely to target keywords such as ‘infographic design tool’ and ‘infographic maker.’ Now, we can again take help from Ahrefs keyword explorer to have a deep insight into our keywords to find out their KD (keyword difficulty) and search volumes.
While searching for the keyword ‘infographic maker’, Ahrefs’ content explorer spit out the following results.
- The keyword has enough search volume for us to focus on it to attract more traffic to our website.
- With the keyword difficulty of 72, it would be quite strenuous for us to rank for it. However, if we want to be the #1 in the infographic business, targeting this particular keyword makes complete sense. So here’s what we need to do.
First and foremost, we need to find the competitors who are targeting the same keyword and are actually ranking for it. To do so, start with a simple Google search.
These are the top three web pages which rank for our target keywords and they’re our potential competitors. So, we’ll add them to a spreadsheet to compare each of them individually. Now, that we have the list of competitors let’s pull out some basic stats for each competitor.
Identifying Key Stats for Each Competitor
Start out with comparing each of the competitor domain to pull out some basic stats like referring domain and domain authority. To do so open up the Domain Comparison Tool in Ahrefs. You can even compare up to five domains at once using the tool, which makes it extremely powerful and convenient.
We will receive a ton of stats for the domains. However, we only need to compare the domain rating and the number of referring domains each website has. Having a higher DR means that the particular website is one of the high authority domain and therefore is likely to have a strong backlink profile, i.e., high-quality backlinks.
The strong DR can either be due to high organic reach or due to an effective link building strategy. However, whichever the reason is, we’ll figure that out later in the process. As of now, we need to copy these stats (i.e. Domain Rating and Referring Domains) in our spreadsheet.
As you can clearly see that all our competitors have a decent number of referring domains and a high domain rating, which might become a concern for us.
The Importance of These Metrics
Identifying these stats is significantly crucial mainly because they tell you what you’re against. A website having a strong DR is likely to be in the business for a while now, which means it has a large backlink profile and better search engine rankings too.
It basically means that when you will target the same keyword like such a competitor, you’re likely to be ranked lower due to their higher DR score. This is one of the biggest challenges for every new website, especially when their competitor has a significantly higher Domain Rating.
However, studies have shown that websites with better DR can be outranked as well simply by building backlinks to individual web pages. So, if your website is new, don’t get anxious seeing the strong DR of your competitors. Focus on acquiring better backlinks to the web pages that you want to rank for and improve your DR score.
The minute your DR score increases, your search engine rankings will improve, which will eventually lead to increased website traffic.
Things to Remember About Domain Rating (DR)
One thing that you should remember about DR is that when you start to achieve better Domain Rating, it would become relatively difficult to improve it further. It means that it would take more time and efforts to go from DR40 to DR50 than it took to go from DR20 to DR30. It also means that a website with DR60 isn’t twice as authorized as a DR30 domain but way more than that.
Another thing that you should remember about Domain Rating is that a higher DR has more potential to naturally attract backlinks, which can further lead to better search engine rankings.
Competitor Link Growth Analysis
The next thing that you should remember is that the rate with which each domain is acquiring new domains per month. Reason being, you need to acquire more referring domains than your competitors each month. So, if your competitors are acquiring 100 referring domains every month, you need to surpass this benchmark.
You can easily generate the new referring domains report in Ahrefs for a certain time period. To do so navigate through:
Site Explorer > Enter domain > Explore > Referring domains > New > Set custom period > Show New referring domains.
As you can clearly see that piktochart.com acquired almost 4,000 new referring domains in just one month. We’ll find out the new referring domains for each of our competitors and add the results in our spreadsheet.
Comparing the Link Acquisition Curve
It’s also crucial to compare the Link Acquisition curve for each of the competitors to check whether they acquired they experienced a sudden hike in the link growth or have been acquiring links at a consistent rate. You can use the ‘Referring Domain Graph’ to check the link acquisition curve for each of the domains.
Here’s the referring domain graph for Canva.com, one of the leading competitors for our hypothetical business.
As you can see that Canva has been acquiring links at a consistent rate for the last three years. However, when we generated the same graph for piktochart.com, the results were a bit different.
Piktochart has witnessed a hike, very minor though, in the link acquisition rate in the past one year (i.e. from Jan 2018 to Jan 2019). This has resulted in better Domain Rating as well as better search engine rankings. This sudden hike is likely to have increased the website traffic for Piktochart as well.
However, the real question that we should ask yourself is why Piktochart experienced a sudden hike out of the blue? This could happen due to many reasons, an active SEO campaign being one of them. It is possible that Piktochart has improved their SEO strategies in the past year and have optimized their previous SEO campaigns.
At this point, we would probably head back to the ‘New Referring Domain’ report for Piktochart to have in-depth insight into the backlink acquisition for the website.
If you end up finding similar competitors which experienced a sudden hike in their link acquisition graph, we recommend exporting the new referring-domain report for further reference and analysis.
The Importance of Identifying Competitor Link Growth
There’s no arguing the fact that backlinks remain one of the biggest and most crucial search engine ranking factors. So, when you understand the rate at which your competitors are acquiring backlinks, you know what your target should be. It simply means that you should always aim for achieving better link acquisition rate than your competitors to achieve better search engine rankings and improved website traffic.
Since we have picked a potentially competitive niche for our hypothetical business, the link acquisition rate for our competitors is significantly higher. In other niches, however, you’re likely to find a lower number of referring domains and lower link acquisition rate as well.
Step 2: Traffic Analysis
Now, that we’re familiar with our competitors and the basic metrics for their website, it’s time to take a look at their website traffic.
Here are the key points that we need to find out.
- From Where Our Competitors are Getting Traffic.
- The Countries Which Provide Them Traffic.
- Websites Providing Referral Traffic.
- Monthly Traffic Stats.
For traffic analysis, we are going to shift from Ahrefs to SimilarWeb for having a better traffic analysis.
We’ll take a look at the traffic report for one of our major competitors, i.e., Piktochart.com. Start with entering the domain name into the search box the top of the home page of SimilarWeb.
Here’s a simple overview of the website.
However, for a better traffic understanding, we would like to dig deeper and have a better insight into the traffic report for the website.
The Traffic Sources for the Competitor?
Now, we need to find out the traffic sources for our competitor, i.e., the places from where the website has been generating its traffic. You might already be familiar with the different traffic channels from where website usually generate their web traffic. These channels include:
- Organic Search.
- Referral Traffic.
- Direct Traffic.
- Paid Traffic.
- Social Media Traffic.
Now, you can also use a simple and free tool like Google Analytics to find out the traffic sources for your competitor, but it’s better to rely on a professional tool like SimilarWeb for better results.
Click on the overview button under the Traffic Sources tab in SimilarWeb to pull out the stats for traffic sources for the competitor website.
This will display the percentage of traffic generated through each of the channels.
Along with this, you’ll also get a chart for traffic volume from each of these channels.
Here you can see that the “Social” channel is the combined percentage of all the social media profiles. So, if you want to get the platform-wise traffic percentage, click on ‘Social’ to check which social media platform is generating what percentage of traffic.
The Importance of Identifying Traffic Sources
The reason why you need to identify the source of traffic for your competitors is that it will tell you the traffic channel that you should primarily target.
For instance, some niches like Buzzfeed.com are likely to get most of their traffic from a social media platform. So, if you are launching a brand new business that revolves around publishing space, you’re likely to focus on improving your social media strategy efforts to attract your social media audience.
Similarly, other niches may get most of their traffic from organic searches only. In this case, you should focus on improving your search engine rankings to rank in the top results of SERP.
It is clear that traffic sources vary from niche to niche. Therefore, analyzing the traffic sources for your competitors will help you understand which source should you target for your website.
The Traffic Sources for Our Competitors
Here’s how the traffic report for our competitors looks like:
If we calculate the average for all of the traffic sources, it is clear that almost 90% of the website traffic for our competitors is derived from Direct Traffic, Referral Traffic, and Search Traffic. It means that we should primarily focus on two things:
- We should improve our search engine rankings to acquire new customers directly from search engines.
- Marketing our brand to get that referral traffic.
We should also focus on identifying the referral traffic for our competitors to check which sites are providing most of the referrals.
Which Websites Provide the Most Referrals?
The next thing that we should take a look at is the website which provides the referrals to our competitor website. This can easily be done using SimilarWeb. All you have to do is generate the Referral report by clicking on the ‘Traffic Sources’ Tab.
The Importance of Understanding Competitor’s Referral Traffic Sources
For every new website, it is crucial to focus on building quality backlinks from high authority domains. However, what’s better than building quality backlinks? Acquiring links that actually drive traffic to your website. Since your end goal is to increase your website traffic, it makes complete sense to focus on building links that are driving referral traffic to your website.
Apart from boosting the website traffic, these referral websites will help you get the most out of your SEO efforts, leading to better search engine rankings. That’s the reason why you should identify the websites which provide referral traffic to the competitor website.
What The Referral Data Tells Us
From the traffic channel report, it is clear that our competitors generate almost 25% of the traffic from referrals. However, it is crucial to understand whether these referrals are coming from natural links acquired through strategies like Blogger Outreach or are they coming from some sort of affiliate marketing?
But first of all, let’s take a look at the referral traffic report for our competitors
One thing that’s clear from the above report is that Creativebloq.com is the #1 source of referral traffic to all the three competitors. So, it’s crucial to take a look at the backlinks. Now, we can get back to using Ahrefs to take a look at the backlinks.
Here is a list of backlinks CreativeBloq.com is pointing to Canva.com. Simply navigate through:
Site Explorer > Enter competitor domain > Explore > Backlink profile > Referring domains > Search in results: ‘creativebloq.com’ > Expand backlinks
Once we started to dig deeper, we understood that all these links are general refers and not a result of any affiliate partnership. Furthermore, the reason why the referral traffic is so high is that all these web pages have a considerably huge organic traffic. The first two referring web pages were getting almost 40,000 combine organic visits per month.
It simply means that we should focus on building relationships with Creativebloq.com to acquire backlink from them and get that whooping referral traffic on our website too. It is also clear that the reports generated earlier by SimilarWeb.com (%age of traffic from each channel) were precisely accurate. Therefore, it’s worth investing in a tool like SimilarWeb for better analysis.
The next thing that we should identify is the Countries that Provide Traffic to our Competitors.
The Countries Which Generate Traffic for Our Competitors.
To take a look at the countries that drive most of the traffic to competitor’s website, click on the ‘Geography’ button under ‘Website Audience’ tab.
Here are the top five countries that drive traffic for Piktochart.com.
One thing that you should remember is that the free version of SimilarWeb only displays up to five countries and if you want to expand that list, you’ll have to upgrade to the pro account.
The Country-Wise Traffic Data for Our Competitors
From the snippet, it is clear that our the website generates a decent amount of traffic from both the United States and Mexico.
It means that whatever strategies we build to grow our business, they need to focus on targeting customers from these two locations. Furthermore, it’s worth taking a look at some other site metrics and compare them with each other.
Competitor’s Total Traffic Stats
Since it may get a little strenuous for you to individually analyze the metrics for each website, it is better to use the compare feature in SimilarWeb to compare the stats for each website side-by-side. Now, the free versions only let you compare two websites at a time. So, if you want to compare all of your potential competitors, you should upgrade to the pro version.
As of now, we’ll compare our two competitors only and manually pull the third’s stats using the site-overview feature of SimilarWeb.
Scroll down to the Engagement section under Website Audience tab and take a look at some of the basic comparison metrics such bounce rate, monthly visits, unique visitors, etc.
Fill up this information in the spreadsheet to enhance the competitor analysis report. We have manually pulled out these metrics for our third competitor, i.e., Venngage.com. This is how the report looks now.
The Importance of All These Metrics
Since we have compared several metrics, it’s worth individually explaining each one of them.
When we take a look at the monthly visits for each website, we get a rough idea about the overall traffic opportunity the particular niche has. It’s worth noting because it tells us how much traffic should we expect and achieve in a specific amount of time. Furthermore, we also know which of our competitor receives the most of the traffic.
Bounce rate is a crucial metrics for each website. A bounce happens when a user opens up a web page on a website and closes it. So, if a website has a higher bounce rate, it means that the users aren’t exactly finding anything valuable on the website. It’s worth noting that higher bounce rate can even lower the search engine rankings too.
Pages Per Visit
These are the average number of web pages users navigate through on your website, during their visit. Higher values of Pages/Visit means that the website is providing the users with valuable and engaging content.
Step :3 Organic Traffic Analysis
Let’s once again get back to using Ahrefs for performing organic traffic analysis for our competitors. The eventual goal for our hypothetical business is to drive organic traffic to our website. So, it makes complete sense at what strategies our competitors rare utilizing to the same for their website.
We’ll use Ahrefs Site Explorer to perform Organic traffic analysis for each of our competitors.
Organic Traffic Volumes and Key Stats
We are already familiar with the average organic web traffic for the competitors. However, we need to dive deeper to have a better insight into organic traffic figures.
Simply enter the domain name into Ahrefs Site Explorer bar and click on the Organic Search button in the overview section. This will display a plethora of information including:
- Total organic Traffic Per Month.
- Organic Keywords.
- Country-Wise Organic Traffic.
Checking Competitor’s Organic Keywords
Once we have an overview of the organic traffic for each of the competitors, we would want to identify the keywords which are bringing this organic traffic to their website. This can be done by generating the Organic Keywords report in Ahrefs. Simply click on the organic keyword button under Organic Search tab in the mid-left corner of Ahrefs.
In the above snippet, it is clear that Piktochart is ranking for a total of 101,911 keywords in the United States.
Now, you can also sort this report by their total search volume to figure out the most potential keywords having the large search volumes. Simply click on the volume button and the list will automatically get sorted by search volume.
These large search volumes may excite you for a minute but it’s worth taking a look at the Keyword Difficulty (KD) for each keyword as well. Keywords can have a huge number of average search volumes, but if their KD is higher, it would be considerably difficult for you to rank for such keywords. It basically means that the larger the KD is, the more backlinks would be required to rank in the top results.
You can also use Ahrefs Keyword Explorer tool to get an estimated number of backlinks you’d need to rank for a certain keyword. For instance, the keyword “infographic maker” with a keyword difficulty of 72 will require backlinks from 224 domains to rank in the top 10 positions on the SERP.
If you end up falling in similar situations, make sure that you are utilizing effective link building strategies otherwise it’s worth targeting keywords with lower KD.
Another thing that you should remember while analyzing competitor’s organic traffic is that the SERP features your competitors rank for.
SERP features are basically the search results on search engine page which is not an organic result. For instance, Ads, Featured Snippets, Related Questions, etc. In the past few years, the number of SERP features have rapidly increased. So, it’s worth noting the features for which your competitors are being ranked.
You can again use the Organic Keywords Report to find out which SERP features your competitors occupy while ranking for a certain keyword.
Simply apply the SERP features filter to the organic keyword report. You can either click on ‘All Features’ or pick individual features to get personalized results.
Finding and Filling Content Gaps
What’s a content gap and why do you need to fill it?
Content gap basically means the keyword for which your competitors rank for but you don’t. Finding such keywords is a big relief as it gives you better content opportunities as well as improve the organic traffic by boosting up the search engine rankings.
The good news is you can easily find such keywords using Ahrefs ‘Content Gap’ tools to find these content gaps.
Since we don’t have a domain to compare to our competitors, we’ll compare one of the competitor domain (Piktochart.com) with the rest of the competitors. Click on the Content Gap button in Ahrefs Site Explorer and enter the list of competitor domains.
Note: Do remember to check the box after entering the competitor domains to ensure that one of the competitors should rank for the displayed keywords in the top 10 positions.
Here’s the generated content gap report.
As you can see that we have almost 75,000 keyword opportunities which we can target to achieve better search engine rankings.
If your website is new, you should target keywords having low difficulty and higher search volume. Reason being it would be much easier to rank for low difficulty keywords and the higher search volume means it would be easier to attract search engine traffic to your website.
Step 4: Content Analysis
Now, let’s move further and analyze the competitor’s content. Here is a list of the key areas that we need to target:
- Content having Highest Organic Traffic (Most Popular Content).
- Content With Most Backlinks.
- Content with Huge Number of Shares.
We’ll again use Ahrefs Site Explorer to analyze the content of our competitors.
Finding Most Popular Content
We can easily identify the competitor’s most visited content using the by clicking on the ‘Top Pages’ button in the Site Explorer.
Since we only want to analyze the blogs posted on the website, there’s no point in exploring the entire domain. SO, simply paste the URL for competitor’s blog page in the Site Explorer and hit enter.
Here’s how the Top Pages report looks like for the Piktochart blog page.
As you can see that Piktochart’s top content is about Startup Pitch Decks. The particular post has a whopping 7,138 organic search visits per month and is ranking for 1,579 keywords.
We can also view the individual keywords that the particular page is ranking for. SImply click on the keyword column and it will display a list of keywords that the page is targeting.
The Importance of Top Page Report.
Unlike the good old days of SEO, Google has become way smarter in understanding content. It means that you cannot simply target 100 keywords, create a blog post for every keyword, and expect to achieve better search engine rankings.
The truth is you can even rank for thousands of keywords within a single post even if you haven’t mentioned the keyword once in your post. All you have to do is optimize your content for related keywords and Google will automatically rank you in the top rankings.
A great example of this is the keyword “Guest Posting”. Since Google knows that Guest Posting also means Guest blogging, it will rank your web pages for both the keyword even if you have only targeted Guest Posting within your post.
So, you can use the Top Page report to find top content of your competitors. It will help you identify content opportunities with potential keywords and utilize them to improve your organic traffic.
With competitor’s top content, all you have to do is replicate those articles while making sure they’re have the uniqueness factor and skyrocket your search engine rankings.
Finding Competitor’s Content With Most Backlinks
Now, we should move further to finding competitor’s content with most backlinks. To do so we’ll use the Ahrefs “Best By Links” feature and sort the content by the number of backlinks.
Enter the competitor’s blog page URL in Ahrefs Site Explorer and click on the Best by Links button under Organic Search tab.
As you can see the same post (Startup Pitch Decks) has backlinks from 34 referring domains.
Furthermore, the other posts also have a huge number of backlinks. For instance, the second result in the list has backlinks from 31 referring domains, which is a huge deal.
The Importance of Best By Links Report
As we have mentioned several times it is extremely crucial to have a strong backlinks profile for your website. You can consider backlinks as the footprints for your web pages on other websites from where readers can land on your website and increase your web traffic.
However, the real question is how should you create backlinks?
The answer’s pretty simple, use your competitor’s backlink profile to acquire links to your own domain. Since these domains were happy to link to your competitor’s web pages, they won’t hesitate in linking to yours too. All you have to do is write better content and approach them to link your website.
To find the websites which are linking to your competitor’s web pages, click on the Referring Domain column in front of any post in the Best By Link report.
This will display a list of websites linking to the particular web page.
Looks like our competitors were generous enough to draft the entire list of domains for us.
Pro Tip: Focus on The Content-Type That’s Working in your Niche
While analyzing competitor’s content, it’s worth checking the type of content that’s bringing significant results. For instance, while in some niche, the target audience likes infographics and visual content, the other niche may completely rely on text-based content to attract website traffic.
Whichever the content type is, it is imperative to put your efforts into creating a similar type of content which has the potential to allure your target audience.
You should also pay attention to the content which is missing from your niche but is likely to allure your target audience. So, if you create such content, your brand will stand out in the market.
Finding Competitor’s Most Shared Content
Many websites rely on social media platforms to improve their web traffic. The truth is social media has the potential to skyrocket your website traffic and grow your business. So, it’s crucial to find out the competitor’s content that received most shares across various social media platforms.
To do so, we’ll generate the ‘Best by Shares’ report in Ahrefs site explorer. Simply click on the Best by Shares button under Organic Search tab.
Here’s the report generated for Piktochart.com
As you can see that some of the posts have even received 1500 Facebook shares. It means that targeting specific keywords and writing on a certain topic can exponentially boost up your website traffic.
Google Analytics help to answer your question on which report shows which pages on your site get the most traffic and highest engagement with its in-depth analytical report for a website. Utilize this tool to have an insight into the analysis report of your website. This report provides you with demographics on various factors of your website.
For instance, which pages have notable and consistent per month visitors, which pages have poor user engagement, etc. All these factors help you build effective strategies to improve the overall performance of your website.
Furthermore, Google Analytics also provides the bounce rate data for each web page on your website. Since the bounce rate ultimately decides the user engagement, use this information to ensure that each web page on your website is loading at an optimum speed.
Here’s how you can use Google analytics to increase the traffic for your website.
1. Get Detailed Insights from Queries Report
Wouldn’t it be perfect if you can track the number of times your website appear in the Google search results, along with the click-through rate? The truth is you can actually do this using Google Analytics. To do so, you’ll have to integrate your Google search Console account into Google Analytics to get comprehensive and detailed results.
Here are the steps you need to follow to integrate the search console account with Google analytics.
Start out by signing into your Google Analytics account and click on the specific website (if you have listed many websites) that you want to link to search console.
Click Admin in the left taskbar.
Now, in the property column, click on the property setting tab.
The next step would be to click on the Adjust Search Console Button.
Click the edit button and select the search console website that you want to integrate. Save this by clicking the OK button.
That’s it, the search console is successfully integrated into Google Analytics. Now, you can easily generate the search console report under the search-console tab itself. To track the organic performance of your website navigate through
2. Use Query Report to Understand the Keyword Intent
Understanding keyword intent can be highly beneficial for every website owner. Many SEO experts recommend identifying the keyword intent, even prior to performing the keyword research. This helps you identify whether you are driving the right organic traffic to your website or not. Understanding the keyword intent helps you identify if your website is solving the purpose of visitors who are landing on your website organically.
Practical E-commerce has categorized the keyword intent into four types.
It is important to identify which of the above categories your keywords fall under. For instance, if you’re an online seller, you’re more likely to have transactional keyword as the users directly buy from your website. Similarly, if you’re a blog owner, your website will fall under the informational category. This will help you attract the right traffic by targeting the right keywords.
3. Create Profile Filters to Unlock (Other) Keywords Data
Now, that you have already generated the Queries report in Google Analytics, it’s time to unlock the (other) keyword data. While generating the query report, you may have noticed the group of queries, (marked as others), at the end of the page.
This group contains keyword that either are sensitive or have any personal information. However, it is worth noting that unlocking this data will provide you with a large number of potential keywords for your website, which are usuallt neglected by your competitors. You can easily unlock this information by creating a profile filter.
Start out by clicking on the Admin button in the left taskbar of the Google Analytics
Under the View Column, click on the filters button and then click on the add filter button.
Take a look at the following snippet and select the checkboxes to add a filter.
As soon as you add this filter, Google analytics diplays the list of keywords under the (other) column.
4. Use Keyword Planner to Collect More Keyword Ideas
The truth is it is always a good practice to collect and target as many of your potential keywords. It helps you improve the organic rankings for your website, which eventually leads to improved website traffic. Targeting all the keywords, that your target audience use to perform Google search, will help you drive more people to your website.
One of the most convenient and easiest ways to find keywords for your website is to use Google Keyword Planner. It is one of the best keyword research tools using which you can find the most suitable keywords for your bsuiness niche. It also provides you with an insight for every keyword including the monthly search volume and keyword difficulty.
Simply copy the existing keyword into the search bar and the tool will spit out a list of all keyword matches. Target these keywords in your web pages and improve the search engine rankings for each web page.
5. Track the Focus Keyword For Every Web Page
Speaking of keywords, it is also important to target the right keyword at the right time. If you’re using Yoast Plugin for your website, you can easily track the focus keyword for every web page.
The Plugin allows you to set a focus keyword for every webpage which can further be monitored to identify whether your web pages are recieving th right traffic from the right audience or not. This helps you choose the right keyword for a specific web page on your website to improve its performance in the search results.
However, you are required to enable the custom dimension on your website if you want to track the performance of a specific focus keyword.
When you enable custom dimensions, you can focus and track the data whcih is significant for your website such as focus keywords.
6. Monitor Referral Traffic for Link Opportunities
If you have recently started to receive referral traffic on your website, you are certainly on the right track. However, you can utilize this referral traffic to unveil other link building opportunities for your website too.
For instance, if someone has linked to one of the service pages on your website, you can manually reach out and convince them to link to your blog posts too. It also helps you nurture better relationship with influencers in your niche.
Navigate through Acquisition » All Traffic » Referrals to monitor the referral traffic on your website.
7. Increase Engagement by Analyzing Landing Page Reports
The landing page is the first page where your customers land through Google. Therefore, it is important to analyze and track your landing pages as well as it helps you identify the issues which are leading to poor conversions.
To find the organic landing pages report, navigate to Acquisition » Search Console » Landing Pages
If you stay up to date with Google’s algorithms, you must know that engagement has become one of the major ranking factors. You can analyze the organic landing page report to check how users navigate through the landing pages and whether they provide the deisred engagement factor or not.
8. Improve Website Speed by Analyzing the Site Speed Report
The website speed is an important ranking factor that is often overlooked by many website owners. It is important that your website takes less time to load. Studies have shown that a user waits for only 3 seconds before clicking the close/back button. If the same happens for your website, the bounce rate will rapidly increase, which eventually lowers the search engine rankings.
However, you can optimize the website speed by analyzing the site speed report for your website. To generate the site speed report, navigate to Behavior » Site Speed » Overview.
This report provides you with an in-depth insight for each web page. It tells which web pages are taking longer t load and on which browsers the website speed is better.
9. Set Up a Custom Alert
With Google updating its algorithms rapidly, it is quite normal for your website rankings to experience some fluctuations. However, it is crucial that you instantly receive an alert every time the rankings on your website fluctuate.
You can use Google Analytics to set up custom alerts which notify you when there’s a significant change in the website rankings. For instance, if your website rankings fall due to any reason, you’ll automatically receive an alert regarding this.
Create a new alert by navigating through Admin-> Create Alert-> New Alert.
Now, configure the settings as mentioned in the snippet below and save the alert.
That’s it, you have now set a custom alert for your website rankings.
Every website owner looks forward to attracting organic traffic to their website. However, it’s not easy to stay in the top results of the Search Engine Result Page (SERP) and attract organic traffic to your website. As Google always focuses on providing users with the most accurate results for their search query, it constantly changes its search algorithms.
Therefore, it’s important that you utilize the right and ethical tactics so that even if Google comes with a new algorithm or updates the existing one, your website rankings do not fluctuate. The above-mentioned methodologies have proven to deliver significant results. If you implement them precisely, your website is most likely to gain online exposure from your target audience. So, utilize them to attract organic traffic and expand your business. If you want a team of Organic SEO Experts from SEO Company helps you implement these strategies, CONTACT US.