Today, businesses are struggling to acquire the desired online exposure. Even when you have a captivating website with all the engaging content, it can get a bit challenging to surpass the competition and attract customers.
This is when online directories come into play. Online directories are perfect for businesses that are struggling to attract customers online. You can consider online directories as the ‘large-phonebook’, we used to have in the early 90s.
Just like the phonebook contained phone numbers of nearby businesses, the online directories also contain the contact information of a business. As a result, even if you’re struggling to rank in Google SERP, online directories will still help you attract potential customers.
However, there’s one additional benefit of joining relevant directories. They also help you boost your backlink profile. Since backlinks are one of the major Google ranking factors, it is essential to have a strong backlink profile with high-quality backlinks.
By signing up on relevant directories, you can acquire trusted backlinks from high-authority domains. So, if you’re also looking for an effective way to boost your backlink profile, we recommend joining relevant online directories.
However, before moving towards online directories, let’s first discuss the benefits of online directories and how you can find the right directory for your website.
What are the Benefits of Joining Online Directories
Here are some of the benefits of using online directories for your business.
Attract Targeted Audience
One of the major benefits of using online directories is that they help you attract your target audience. Usually, online directories are specific to a particular business. For instance, if you are a lawyer or work in a law firm, you can find directories for lawyers.
Similarly, if you own a coffee shop or local business, you can look for directories that are specific to your industry. As a result, anyone who’ll come across your business while scrolling the directory is most likely to be looking for the services that you offer.
This allows you to drive targeted traffic to your website, eventually boosting the overall business revenue. Joining online directories can also help you turn one-time visitors into permanent clients.
Acquire Trusted & High-Quality Backlinks
As we mentioned earlier, backlinks are an integral part of SEO. You can’t expect your website to climb the search engine ladder without quality backlinks. By joining online (relevant) directories, you can stay assured that your website will be acquiring high-quality backlinks from trusted platforms.
The majority of directories that you’ll sign up on are most likely to have high Domain Authority (DA) and a significant amount of online traffic. It means that signing up on an online directory will boost your reach and also provide you with a high-quality backlink source.
Cost-Effective Marketing Strategy
The majority of online directories, including the top crowd-sourced platforms like Yellow Pages and Yelp, allow businesses to sign up for free. This gives you a chance to put your business out there without spending even a single dollar. Cost-effectiveness is one of the major reasons why you’d want to sign up on an online directory.
How to Find the Right Online Directories for Your Business
Now, that we’ve talked about the benefits of joining online directories, let’s discuss how you can find a relevant directory for your business. Keep in mind that there are too many directories on the Internet and it is not necessary that all of them will benefit your business.
So, here’s how you can find an online directory to sign up for business details.
Relevance should be your primary concern while signing up for an online directory. You can’t sign up on a directory for lawyers when you own a car dealership business. Similarly, if you own a travel agency, you should look for listings for travel businesses.
When the directory isn’t relevant, you won’t be able to reach your target audience, and there’ll be no point in signing up at all. So, make sure to look for relevant directories that list businesses related to your niche.
Consider Domain Authority
Domain Authority (DA) should be one of the deciding factors while choosing an online directory for your business. You’d want to sign up on trusted directories as they’ll help you boost your business reach.
The easiest way to do this is to check the domain authority (DA) of the website. The higher the domain authority is, the better would be the chances for the website to rank in Google SERP.
Moreover, websites with higher domain authority will add a quality backlink to your website as well. So, make sure that the directories you choose have higher domain authority.
To do so, you can use Ahrefs or Moz. These are two of the most popular SEO tools that provide a deep analysis of the website. If you’re using Ahrefs, however, it’ll show DR (Domain Rating), which can be considered as the alternative for DA (Domain Authority).
Ideally, you should look for websites that have a domain rating of 50+.
As you can see that in the above snippet, lawyers, an online directory for lawyers, has a whopping domain rating of 82 and is perfect to list a law firm’s website.
Similarly, you can look for high-authority domains in your business niche.
Look for the Right Features
Every online directory has something different to offer. For instance, while some directories only allow businesses to add their NAP (Name, Address, Phone Number) information, others also allow you to add images and videos. Similarly, there are online platforms like Yelp, where customers can also leave a review and ratings for a particular business.
It means that choosing the right platform will mainly depend on your business objectives. However, choosing a directory with additional features, where you can add additional information, will always be beneficial for your business, as you’ll be giving something extra to the customers so that they can decide whether to buy your product/services or not.
Be Consistent on Every Platform
It doesn’t matter which online platform you choose, it is essential to update consistent and accurate information everywhere. The general thumb rule says that you should add the same NAP information on every online directory as this will save your customers from any misunderstandings.
Moreover, the information should always be up-to-date. For instance, if you have changed your phone number, make sure to manually update it on every platform so that the customers always have the correct contact details for your business.
Wrapping Things Up
If utilized the right way, online directories can do wonders for your business. By signing up on the right directories, you’ll be able to reach your potential customers and acquire a quality backlink for your website. Follow the above-mentioned tips to choose the right business directories for your business so that your business acquired the required online exposure from your target audience.