Heading Tag Optimization

Heading tags are lines of text on a webpage that are wrapped by HTML to create a heading element on a webpage.

Optimization of Heading Tags is an essential part of on-page optimization. The header tag is essential from the search engine and website visitors’ perspective. It tells both of them about the content of the web page based on which a search engine indexes the page and interested visitors read the content.

Heading tags are represented as <h1> to <h6>, with <h1> being the most important tag for an internet search engine and <h6>, being least important.

HTML coding for Heading tags:


<h1>This is heading 1</h1>
<h2>This is heading 2</h2>
<h3>This is heading 3</h3>
<h4>This is heading 4</h4>
<h5>This is heading 5</h5>
<h6>This is heading 6</h6>
Keywords enriched heading tag gives a major boost to your webpage in search engines. Make sure not to over stuff the heading tag with keywords, as it will result in penalties.

Below are some tips by SEO India to optimize the heading tags with right Google guidelines.

Tips for Heading Tags optimization

  • Each website is made to represent different factors, so a minimum of 2-4 heading tags, for example <h1>, <h2>, <h3>, <h1> on each page of the website.
  • Header tag must contain specific key phrases associated with your company additionally with an additional text that best describes your internet contents.
  • Add a highly relevant key phrase in <h1> tag, because it is weighted most than other heading tags.
  • Evaluate the relevancy of the key phrases and put the most significant keyword in <h1> tag, less vital that you <h2>, further less vital that you <h3> and ultimately lowest key phrases to <h6>.

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