Whether you believe it or not, but when it comes to building a strong foundation for a home improvement website’s long-term growth, there’s one strategy that truly stands out as both authentic and organic – guest posting.
We say this with full confidence because we’ve tested it ourselves.
A site that was once practically invisible in search results with no traffic and zero domain authority, started gaining relevant visitors, improved its DA, and began attracting attention from homeowners, builders, and interior designers across its target region, Florida.
Today’s case study is all about that, like how we did it all. So, let’s get started first with the ideal title selection criteria for guest posts!
This is the Guest Post Topic / Title Selection Criteria We Follow for Tile Suppliers, Like Home Improvement Companies
After every client onboarding for guest posting services, our SEO team conducts detailed keyword research, analyzes direct competitors, studies search engine results, and based on these insights, selects a few relevant topics.
The selected topics are then evaluated using a proven set of criteria we’ve developed after successfully publishing thousands of guest posts. This process has consistently helped us rank service pages and other sections of client websites that were previously difficult to rank, even with high-quality link acquisition. Here it is:
- First, we check if the topic connects with the target audience’s pain points and interests well or not. Like here in this case, we have to identify topics that can answer the curiosity of architects, designers and homeowners.
- Next, we evaluate how much value and visibility the topic brings to the client’s business.
- After that, we see if the topic aligns closely with the client’s services.
- As our final step, we verify that the selected topic fits the audience’s intent.
And that’s how our team selects guest post topics.
These are the Guest Post Topics for Which We Created Content
Before we share the exact topics, let’s update you with something important – it’s not like we use the topics as they are, even when they meet our checklist. The selected topic goes through one more final check – the guest posting site’s guideline.
Now, presenting the final list of guest post topics for which we created content:
- “Creative Subway Tile Patterns to Elevate Your Space”
- “The Importance of Tile Finish: What You Need to Know”
- “Exocera Introduces Porcelain Tile Collection for Indoor-Outdoor Spaces”
- “Exocera’s Bespoke Solutions: Offers Custom Tile Designs for Distinct Spaces”
- “How to Match Floor Tiles with Your Home’s Interior Style”
- “Exocera Leverages Its Decade-Long Experience To Expand Its Innovative Floor Tile Collection”
- “5 Reasons Why Eco-Friendly Tiles Are the Future of Commercial Spaces”
- “How High-End Tiles Add a Timeless Charm to Any Room”
- “Exocera’s Porcelain Tile Designs Set to Redefine Home Wall Interiors “
- “Exocera Redefines Luxury with Glossy Touch Ceramic Tiles”
- “Advantages of Porcelain Tiles: Why Choose Them for Your Flooring Needs?”
- “Sustainability and Style: How Exocera Porcelain Tiles are Shaping a Greener Future”
- “Exocera Introduces a New Range of Tile Catalogs For Homeowners”
- “Kitchen Flooring Guide: Finding the Perfect Tiles for Your Space”
- “Exocera Offers Exclusive Porcelain Wall Tiles For Luxurious and Aesthetic Appeal!”
- “Exocera Expands Luxor Sculpt Porcelain Tiles that Create a Bold Design Statement”
Need Help with Guest Posting Title Selection?
Just like our client, if you want to get impressive and relevant guest post titles to promote your website content that can also help you cover topical authority on Google as well as bring referral traffic, do nothing but reach out to our team. And you know what’s the biggest advantage you’ll receive after working with us – we will not charge you for the entire guest posting if you would like to leverage this special offer of ours.
Let’s Check Out the Live Guest Post Links We Built for Our Client
We are sharing the guest post links that we’ve built for our client transparently because as a viewer, we really want to let you know this level of work is required to get results.
Here it is: Live Guest Post Links Built for a Tile Company (Home Improvement Company) Based Out of Florida.
(When you click the above link, you will get to know alongside live links, we have included other necessary details of the publishing sites. Do explore every detail and get the complete clarity)
See We’ve Made Guest Posting Really Affordable for Home Improvement Product Suppliers
Although we have mentioned every essential detail related to both of our packages – Basic (available at $50) and Advanced (costing $90) in the image, still if there’s any specific query on which you want to get clarity on, our team is always there to inform you.
Besides these plans, we also want to highlight that on demand, we provide customized packages as well. In case you want to get guest post links from a specific DA website, do contact our team with your requirements and we’ll share your desired plan with you within 24 hours.
Our Process for Shortlisting Guest Posting Sites
Let’s walk you down through the process step-by-step!
1. Analyze Guest Posting Site Performance Using SEO Tools
Every site’s strength and credibility is determined by a few parameters and we make sure to check them using Ahrefs and MOZ-like reliable tools.
Here’s what we analyze:
- Domain Authority (DA) and Domain Rating (DR) score
- Overall traffic
- Location of visitors
- Traffic value
- Crawling and Google indexing status
- Spam Score
2. Manually Review Existing Articles on Guest Blogging Site
This step is for our assurance. Though tools help us give the bigger picture, we review 5-7 articles or blog posts published on the site because we don’t want any backlink from such a site that has a high DA score but does not have quality standards.
Here’s what we review in them:
- Content depth and accuracy
- Uniqueness factor in the content
- Tone consistency across content
- Content publishing frequency
3. Track Historical Trends of the Identified Site
In this step, we check the performance of the identified site over 2-3 years. This helps us avoid those sites for backlinking that had witnessed sudden spikes in the following parameters :
- Traffic history of the guest posting site
- Domain authority
(This is only one part of the process. To learn more about how we plan, execute, and optimize campaigns, check out our detailed overview of our guest blogging approach)
We Provide White Label Guest Posting Services to Agencies That Manage Multiple Home Improvement Product Supplier Like Clients
This service is started to help all the agencies be in digital marketing, software development, website designing or any other field that wants to see their clients’ growth from an SEO perspective.
In our other article, we’ve dedicatedly addressed the issues that agencies often face while partnering with white label partners for guest posting. Explore that and discover if we’ve successfully addressed all their fears.
FAQs
1. How do we avoid overlap if your site already has backlinks?
Ans. For every client site, we first make sure to perform a backlink audit. This helps us know the sites with which the client’s site is already linked and while strategizing, we do not include those websites as well as anchor texts.
2. Who writes the guest post content- in house team or freelancers?
Ans. At our company, there is a dedicated team of in-house writers who specialize in SEO and content creation for an industry like home improvement. And we feel while sharing that every article is written by them only. We can’t take the risk to outsource freelancers because it changes the overall quality and tone of content.
3. Do all backlinks built by our team stay permanent or can they expire after a year?
Ans. We always strive to acquire guest post links from websites with a proven track record of retaining both posts and links.
However, if a link expires within a year of placement, we replace it at no additional cost. In cases where a link gets deleted after one year, we still offer a replacement, but the service may incur an additional charge.
Conclusion
We hope you find the information shared in this case study useful. If any questions remain, feel free to reach out to our team. And if you’d like us to directly manage your guest posting campaign, we are always here to support you.
