When it comes to link building, there is an array of strategies you can follow to acquire backlinks. However, when you want quality backlinks, only a handful of these strategies work. If you have tried everything in the SEO book and still struggling to attract quality backlinks, it’s time to step outside the box and try something new. 

Creating ego-bait content is one of the strategies that’ll save you from the boring (same old) link-building practices while giving you a quality backlink at the same time. Ego bait content is one of the highly underrated link-building strategies that only a few SEO experts utilize or talk about. 

However, if executed accurately, ego bait content can do wonders for your website. It also gives you an opportunity to connect with influencers in your niche. So, if you also want to understand a new, yet effective link-building strategy, continue reading, the following blog will be helpful. 

What Does Ego Bait Content Mean?

In case you’re wondering what ego bait content means, here’s what you need to know. As the name implies, ego-bait content is a strategy where you craft a content piece, that’s specifically created with a goal to attract a specific individual, mainly an influencer. 

When you have an influencer in mind, whom you want a link from, the goal is to write a blog post that has the potential to attract the influencer himself. Unlike other link-building strategies, the content is not written for a large group of readers, but for specific individuals only. 

How Ego Bait Content Actually Works? 

The success rate of ego-bait content is all about human psychology. Since the content is specifically crafted to catch influencer’s interest, he’s most likely to leave to link to your website. 

Influencers are always looking to publish content that engages their audience. When you write such content on their behalf, you basically save them from the hassle of doing all the research. In return, he’ll willingly provide you with a high-quality backlink. 

Ego Bait

However, it is essential that your content is up to the mark so that it can captivate the influencer. You can’t write a regular blog post and expect the person to link to your website. Let’s discuss how you can create such content pieces that engage the interest of an influencer.  

How to Create Ego-Bait Content that Attracts Influencers?

While there are several ways to create ego-bait content, it is crucial to utilize strategies that help you target a specific person. In general, there are five different ways you can create ego-bait content, including:

  • Interviews
  • Listicles
  • Directories
  • Awards
  • Round-Up Posts

Let’s discuss each of these types in detail and understand which one is the right for your website. 


Interviewing the influencer himself and publishing it as a blog is the best way to get the influencer link back to your website. Everyone loves getting in the spotlight – and an interview is the most effective way to do that. 

While publishing the interview, try writing about the life accomplishments and expertise of the influencer. You can also write the life story of the influencer to make your content more extensive and informative. 

One of the major benefits of conducting interviews is that it is quite easier to gather content for an interview. Unlike other blogs, you don’t need to spend hours on research. All you need is a set of questions you want to ask. Simply send the questionnaire to the influencer and let him deliver it back with appropriate answers. 

Once you’ve got all the answers, you can easily create a story about the life & expertise of the influencer. 

Listicles (Best of, Top 10, etc)

Listicles are articles that contain a specific list. For example, Top 10 Google Ranking Factors. Publishing a listicle is yet another effective way to create ego bait content. While writing an ego-bait listicle, you can write an article about the top influencers in your niche. 

If you have only one influencer in mind, from whom you want to acquire a link, you can mention his/her name at the #1 position. This will encourage the person to link to your article and share it with their audience as well. 

As a result, you’ll have a quality backlink and a streamline of traffic at the same time. Like interviews, publishing listicles is also an easy task that doesn’t require any detailed research. In most of the cases, people already know the top 10 influencers/business owners of their industry. 

However, make sure to craft the listicle in such a way that it engages the readers and also makes the influencer honored to be a part of it. 


While creating directories may be a bit challenging, as you’ll need to gather a lot of information and design a completely new platform, it helps you nurture a healthy relationship with businesses in your locality. 

Basically, if businesses generate their revenue from the local customers, you can create a directory for all the local businesses. Once the businesses will create a profile on the directory, they’ll start generating consistent traffic to their website. 

In return, they’ll happily provide you with a backlink. Creating directories is considered as one of the highly scaling link-building strategies as it’ll help you acquire multiple backlinks from different businesses. 


You can create listicles or publish interviews, but nothing comes close to the power of awards when we’re talking about ego-bait content. Believe it or not, but awards are the most effective way of creating ego-bait content for an influencer. 

And, it is not necessary that the award should be a physical object. It could be as simple as a featured post about the influencer and his business. However, in this case, you’ll have to conduct detailed research as you’d want to talk about the things (about the influencer) that helped you run your business.

Keep in mind that, an award post that’s only written with the sole purpose of acquiring a backlink may not work in this scenario. So, dig deeper and evaluate the positives/expertise of the influencer that you think can help others as well. 

How to Use Ego Bait Content for Link Building Opportunities

Now, that you’re familiar with different types of ego-bait content, let’s discuss how you can use it for link building. By this point, you must already have chosen the right ego-bait content type. However, before you dive into writing the post, there are a couple of things you should remember to craft the perfect ego-bait content post. 

Create a List of Influencers

First and foremost; create a list of influencers whom you want to target through your post. You don’t want to reach out to people who have no interest in your website and also have a different target audience. These types of influencers won’t help your business in any manner so there’s no point in targeting them. 

Instead, look for influencers in your niche. In addition to this, it is also essential to check the Domain Authority (DA) of the website. A website with a higher domain authority (DA) will help you establish a strong backlink profile for your website. In case you can find influencers who also have the same target audience, that’s even better. 

As soon as you have narrowed down your list to top influencers in your industry, the next step would be to choose the right topic accordingly. 

Choose the Right Topic

At this point, you must have noticed some similarities between the websites you have chosen. However, it is still important to choose the right topic so that you can attract the majority of influencers. 

It’ll mainly depend on the people you want to target. For instance, if the majority of influencers are industry experts, it is better to publish interviews. On the other hand, if the influencers own top businesses, you can create listicles and directories. 

Make sure that the topic should be enticing enough to engage the readers as well as the influencers. 

Reach Out to the Influencers

Now, that you have the list of influencers and the topic you want to write about, it’s time to reach out to them with your proposal. In case you are planning to interview an influencer, prepare your questions and send them along with an email explaining your objective. 

On the other hand, if you want to write listicles or create directories, you can reach out to the influencers to ask them about the additional information they want to add to their description. 

Start With Your Ego-Bait Content

Finally, it’s time to write the content itself. Since ego-bait content is eventually a type of content marketing strategy, make sure that your content is high-quality and offers high engagement at the same time.

In case it requires research, makes sure to put in your efforts so that you don’t end with a regular post that no one wants to link to. No doubt, in the case of interviews, half of your job would be done by the influencer himself, however, it is still imperative to craft the perfect story that engages the audience. 


There are several benefits of writing ego bait content. Not only will it give a boost to your backlink profile, but it’ll also help you establish a strong network in your community. With ego bait content, you and the other party can mutually benefit both parties. In the cluster of the same old link-building strategies, ego-bait content will provide you with a unique opportunity to acquire high-quality backlinks and help in higher website Google rankings. Hiring the best seo company in india can help you in creating such content type to increase organic search engine ranking results

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