Without a data-driven approach, you are on a one-way ticket to brand disaster. This is absolutely true. But despite using SEO tools, if your optimization strategy cannot drive sales and organic traffic, then there is a need for discussion.
You are not alone; other retailers are also sharing the same experience. The reason? Difficulty in selecting the right tools. Among the multiple options available, choosing the most effective one is challenging.
Depending on your needs, you must first consider each tool’s compatibility with your existing systems, ease of use, and potential. Unfortunately, if one does not yield the desired results, you must choose the other.
But, we understand that, as a retailer, you need to focus more on product selection, inventory management, customer service, and order fulfillment.
That is why, to help you manage all your responsibilities, we are sharing the list of the best SEO tools for ecommerce. These tools will make each optimization task more accurate and effortless. Visitors to your store will also get a streamlined buying and scrolling experience.
Without further delay, let’s get started!
Let’s Understand First that Why SEO Tools are Even Important When Doing Optimization for Ecommerce Sites
As you may have noticed, due to high saturation, changing customer expectations, and evolving technology, acquiring sales-oriented traffic through ecommerce SEO is no longer straightforward.
Thankfully, SEO tools exist. These make digital marketing efforts more manageable and easy. Professional SEO experts and content strategists use these tools to:
- Save their time.
- Get accurate data on traffic and user behavior.
- Analyze competitor’s strategies.
- Perform bulk actions at once.
- Generate customized reports.
- Reduce Errors.
Ultimately, set business stores for organic growth, page 1 rankings, and increased market share. But yes, a well-thought-out optimization strategy and the right tools are needed for each successful brand.
We can help you determine the best tools for your business. As we have optimized 50+ e-commerce brands. Just like our clients, you can earn profits for your online store by following the best optimization practices and using the right SEO tools.
Without further delay, let’s get started!
Ecommerce SEO Audit Tools (To Identify Growth Opportunities)
When you want to identify issues holding your store back, it is high time you should conduct an SEO audit for ecommerce store. It will help you ensure a seamless customer shopping experience and higher rankings in search results.
The tools designed explicitly for it provide comprehensive site analysis, monitor performance, and offer a competitive edge.
SEMrush (Ranking Analysis)
It is a powerful all-in-one digital marketing tool designed to enhance your ecommerce store’s SEO strategy.
With SEMrush, you will receive coverage for all these, from technical audits and on-page optimization to keyword research, backlink analysis, and competitor insights.
According to a study, SEMrush is the most in-demand tool for content marketing. Besides auditing, it can be handy if you are thinking of running a content marketing campaign.
Features
- User-friendly interface
- Ongoing support
- Visual reports
- Time-saving workflow tools
What the tool can do
- Helps you understand your store’s performance.
- Discover profitable keywords with detailed metrics such as search volume, keyword difficulty, and competitive density.
- Uncover the top keywords your rivals are ranking for and identify gaps and opportunities.
- Monitor your site’s rankings for your target keywords across different search engines and locations.
- Helps you maintain existing traffic.
- Assist you earn high-quality backlinks.
Integration Capabilities
The tool can be integrated seamlessly with:
- Google Analytics
- Google Search Console
- Google Ads
- CRM systems
- Third-party API
Pricing
- Pro: $139 per month for essential features and support.
- Guru: $249 per month for advanced tools and personalized service.
- Business: $499 per month for comprehensive solutions and priority assistance.
Google Search Console (Indexing and Performance Monitoring)
Now that, you have performed an audit and identified the issues but want to gain in-depth insights into how your store is performing in search results, what will be your choice?
In this scenario, we suggest you use Google Search Console. It will help you make informed decisions. Learn about its features and how they will benefit you.
Features
- Clean and intuitive design
- Centralized data
- Interactive charts and graphs to visualize performance
- Real-time monitoring
- Efficient decision-making
What the tool can do
- Track your site’s search performance, including clicks, impressions, and average position for your keywords.
- Check which pages of your site are indexed by Google and resolve any indexing issues.
- Inspect individual URLs to understand how Googlebot sees your page and identify any issues preventing proper indexing.
- Submit your sitemap to Google to help search engines crawl and index your site more efficiently.
- Check for any manual penalties from Google and address them promptly to restore your site’s rankings.
- Monitor and optimize key user experience metrics, such as page load time, interactivity, and visual stability, to improve overall site performance.
Integration Capabilities
The tool can be integrated seamlessly with:
- Google Analytics
- Google Ads
- Google PageSpeed
- Google Tag Manager
- Third-party tools and APIs
Pricing
Free of cost.
Keyword Research Tools for Ecommerce Website (To Match Your Customer’s Search Intent)
In the ecommerce industry, the right keyword can make all the difference. 95% of the search traffic goes to the first page of search results. Reason? The right usage of target key terms.
You need to access advanced keyword research tools to capture market share, outperform competitors, and drive sustainable growth.
Our recommended tools will help you identify product-specific keywords, category keywords, transactional keywords, informational keywords, local Keywords (if applicable) and long-tail keywords. Let’s check these out!
Google Keyword Planner (Official Tool)
The tool is helpful for marketers who are discovering keywords for their advertising campaigns. To be precise, it is designed for PPC campaigns, but you can also use it from SEO perspective. Using the tool, you can identify relevant keywords and include them in your store’s content for your products.
Features
- Clean and minimalist design
- Graphical data representation
- Views historical data
- Customization options available
What the tool can do
- Generateskeyword ideas based on user input (seed keywords or URLs).
- Provides historical search volume trends and average monthly search volumes for specific keywords.
- Shows keyword trends over time, including seasonality and fluctuations in search interest.
- Indicates the level of competition for each keyword in Google Ads.
Integration Capabilities
The tool can be integrated seamlessly with:
- Google Ads
- SEO tools
- Content Strategy
- Third-party tools
Pricing
Free of cost.
AnswerThePublic (Visualizes Search Questions and Autocomplete Data to Reveal Popular Queries)
The tool listens to what people are searching for online. With its help, you can analyze autocomplete suggestions from search engines to discover trends in the market and your potential customers’ interests. How to use this?
You only need to input the keyword and choose the search engine along with country’s name. And this is how you will see insights after submitting this information.
Features
- Visual query visualization
- Interactive elements
- Filtering and sorting options available
- Data depth and coverage
- Responsive design
- Allows data export and sharing
What the tool can do
- Uncover the most common questions people ask about your products or niche.
- Generate content ideas based on real search queries and topics.
- Presents search data in an easy-to-understand, visual format.
- Provides long-tail keyword suggestions based on actual search queries.
- Help identify the concerns, interests, and needs of your target audience.
Integration Capabilities
AnswerThePublic primarily functions as a standalone tool for generating and visualizing search query data. As its user, you can export data manually to other tools or platforms such as SEO analytics tools, content management systems, or presentation software.
Pricing
- Individual: $5 per month for basic features tailored to personal needs.
- Pro: $49 per month for enhanced tools designed for professional use.
- Expert: $99 per month for advanced features and specialized support.
Long Tail Pro (to Find Profitable Long-Tail Keywords & Analyzing their Competitiveness)
The tool’s features benefit e-commerce stores on a large scale. It helps find them the right keywords that attract qualified traffic and drive sales.
Long Tail Pro is a robust keyword research tool that empowers ecommerce businesses to discover and capitalize on profitable long-tail keywords.
Features
- Clean and modern design
- Intuitive interface
- Well-organized dashboard layout
- Customization options available
What the tool can do
- Identify low-competition keywords with high search volume that are highly relevant to your products.
- Analyze competitors’ keyword strategies to uncover opportunities and refine your keyword targeting.
- Monitor your website’s performance in search results for specific keywords over time.
- Evaluate the quality of backlinks pointing to your ecommerce site.
- Create custom reports to track and visualize key metrics.
Integration Capabilities
Long Tail Pro is a standalone tool used for keyword research and SEO efforts. It does not have extensive integration capabilities with other tools or platforms for data synchronization or workflow automation.
Pricing
- $37 per month for essential features and affordability.
- $99 per month for comprehensive tools and premium support.
Read our article on the 21 Best Keyword Research Tools (Free + Paid) – Our Research to discover the top-performing research tools
Technical SEO Tools (to Get a Multi-Device Compatible Website)
Your users deserve the best, and when you are successful in making them feel so, half of the battle is won.
One such significant aspect is providing optimal user experience. Just like name, it is related to technicality. Some retailers from non-technical background, better hire reputed SEO agencies to perform the task. However, we are listing the tools that will help you regardless of your technical or non-technical background.
If we see, mobile friendliness, site speed, SSL security, crawlability, site structure, canonicalization, schema markup, XML sitemap, URL structure and Robots.txt, all are the factors that impact your store’s performance and visibility to a greater extent.
Also the stats say, mobile’s proportion has consistently increased over time, going from 43 percent in 2018 to a projected 63 percent by 2028, highlighting the high significance of mobile optimization for ecommerce stores.
Let’s tell you more about the tools we use while optimizing the technical aspects of ecommerce sites.
Screaming Frog SEO Spider (Website Crawling Tool that Helps Audit Technical and Onsite SEO issues)
The tool offers deep insights into an e-commerce store’s structure, performance, and SEO health. It allows you to analyze key technical SEO elements comprehensively.
Features
- Clean interface
- Customizable views
- Interactive features
- Responsive design
- Color coding (to highlight different types of issues)
What the tool can do
- Finds broken links
- Analyzes page titles & metadata of your products.
- Comprehensive crawling of your store.
- Discovers duplicate content in the store.
- Analyzes hreflang attributes.
- Evaluates site architecture (including internal linking & URL structure).
- Tracks the progress of SEO issues present in the store.
- Identifies redirects (beneficial in case of site migration).
- Schedule Audits (Schedule crawls to run at chosen intervals).
Integration Capabilities
The tool can be integrated seamlessly with:
- SEO tools
- API access
- Data export (CSV, Excel, Google Sheets)
Pricing
- Free version available with basic features and no cost.
- Paid version costs $259 per year and includes premium features and benefits.</ li>
Google PageSpeed Insights (for Analyzing Core Web Vitals)
If you want to check your store is working well (loading speed) on both desktop and mobile devices, Google PageSpeed Insights is the top-notch tool to consider.
Using it, you can evaluate Core Web Vitals like metrics and ensure your store is meeting Google’s criteria of good user experience or not.
Features
- User-friendly interface
- Detailed reports
- Real-time feedback
- Accessibility insights
- Interactive elements
What the tool can do
- Evaluates website’s performance on both mobile and desktop devices.
- Offers actionable suggestions to improve page load times.
- Identifies specific opportunities for improvement and diagnostic details
- Measures key metrics like First Contentful Paint (FCP) and Largest Contentful Paint (LCP).
- Provides real-world performance data from actual users (if available).
- Focuses on Core Web Vitals metrics such as loading, interactivity, and visual stability
Integration capabilities
The tool can be integrated seamlessly with:
- Chrome dev tools
- Google Analytics
- Google Search Console
- Third-party tools
- Content management systems
Pricing
Free of cost.
GTmetrix (In-depth Insights for Speed Optimization)
The tool helps you track page load time, total page size, and number of requests. Using it, you can visualize the loading sequence of each element on your webpage.
GTmetrix helps identify bottlenecks and optimize resource loading. Basically, if you are aiming to get comprehensive insights across various metrics and historical data, the tool is definitely going to help you a lot.
Features
- Intuitive dashboard
- Interactive elements
- Visual indicators
- Real-time monitoring
- Responsive design
What the tool can do
- Analyzes page load times and identifies performance bottlenecks.
- Provides scores and grades for various performance metrics, such as PageSpeed and YSlow.
- Visualizes the loading sequence of every element on your web pages.
- Offers actionable recommendations to improve page speed and performance.
- Tracks performance changes over time and compares against previous reports.
Integration capabilities
The tool can be integrated seamlessly with:
- Content management systems
- Project management tools
- Monitoring and Alerting tools
- SEO tools
- Browser developer tools
- Web performance monitoring tools
Pricing
- Micro: $4 per month for basic features suitable for small needs.
- Solo: $12 per month for individual users seeking more capabilities.
- Starter: $23 monthly for small teams, starting with essential tools.
- Growth: $47 per month for expanding businesses needing advanced features.
On-Page SEO Tools (to Increase Search & User-Friendliness of Your Store)
Product pages, landing pages, category pages, and homepage, all directly influence your store’s conversions and search rankings.
If web users do not like the appearance of these pages, you cannot expect growth in your store. Optimization of all these elements come under the umbrella of ecommerce on-page optimization
But in such a situation, on-page SEO tools are a good thing. Using them, you can optimize product descriptions, URLs, images, internal linking, and schema markup for all important store pages.
TinyPNG / Tinify (Image Optimization)
It’s true—visuals are the main focus in the ecommerce industry. If you’ve succeeded in capturing your target audience’s attention, your next step is to keep them engaged.
One such tool that can help is tiniPNG/tinify. It helps compress images effectively while preserving their quality. You can expect reduced file size for your product images after using it, that too, without compromising their visual integrity.
Features
- Clean and intuitive user interface
- Easy uploading and compressing process
- Customization options
- Provides preview and comparison (compressed vs original)
What the tool can do:
- Compresses PNG and JPEG images to reduce file size while maintaining visual quality.
- Compress multiple images at once, saving time and effort.
- Optimizes images without losing image quality.
- Reduces image file sizes significantly, optimizing bandwidth usage and improving site performance.
Integration capabilities
The tool can be integrated seamlessly with:
- WordPress plugin
- Adobe photoshop plugin
- Content management systems
- Ecommerce platforms
- Email-marketing tools
Pricing
- Basic: $15 monthly for essential features at a budget-friendly price point.
- Business: $69 per month, the most popular plan, offering comprehensive tools for growing enterprises.
- Enterprise: $199 monthly for extensive features and scalability options tailored to large organizations.
Link Whisper (Internal Linking)
If you intend to help search engines navigate and understand your website plus guide visitors to relevant content, link builder tool would be the ideal choice.
It is a powerful WordPress plugin that automates the internal linking process. By analyzing your store’s content, it suggests relevant internal links.
Simply put, with Link Whisper, you can easily build a robust internal linking structure that too, without the manual effort.
Features
- Simple menu structure and navigation
- Modern and professional design
- Interactive buttons and dropdown menus
- Responsive design
- Help and support
What the tool can do
- Automatically suggests relevant internal links as you write new content.
- Analyzes existing content to identify opportunities for internal linking.
- Offers suggestions for anchor text to optimize internal links.
- Allows bulk editing and updating of internal links across your site.
- Helps adhere to SEO best practices for internal linking, such as avoiding over-optimization and ensuring natural linking patterns.
Integration capabilities
The tool can be integrated seamlessly with:
- WordPress Plugins and themes
- SEO tools
- Content management systems
- Third-party tools
- API access
Pricing
- 1 Site License: $67 for using on one site with full features.
- 3 Site License: $107 for using on up to three sites with expanded usage.
- 10 Site License: $157 for using on up to ten sites with comprehensive access.
Google’s Structured Data Markup Helper (Schema Markup Updation)
The tool helps search engines better understand your ecommerce website. Additionally, you get a competitive edge for your store as it is designed to enhance visibility through structured data markup.
Features
- Easy markup creation
- Visual editor
- Supports various types of content
What the tool can do
- Guides you through adding structured data markup to your web pages.
- Supports various schema types such as products, reviews, events, etc.
- Provides a visual interface to tag and annotate content elements on your web pages.
- Allows customization of structured data markup to match specific content and business needs.
- Includes a validation tool to check if structured data is implemented correctly.
Integration capabilities
The tool can be integrated seamlessly with:
- Google Search Console
- Google Tag Manager
- SEO Tools
Pricing
Free of cost.
Content Strategy Tools (To Boost Topical Authority & Sales through Content)
51% of shoppers say they use Google to research a purchase they plan to make online. Innovative brands attract these potential buyers through blogging.
They publish long-form content such as guides and e-books to help visitors, and that’s the way, they make sales.
Here, we are listing the tools that will enhance the effectiveness of content strategy of an ecommerce store
ChatGPT (AI-Language Model Tool)
The tool can help generate blog post ideas, draft content, and ensure that posts are informative and engaging.
Using it, you can expect a consistent flow of high-quality content that resonates with your audience. Let’s know more about its features and benefits!
Features
- Natural language understanding
- Covers a wide range of topics
- Personalized responses
- 24/7 availability
What the tool can do
- Provides immediate answers to customer inquiries and FAQs.
- Offers tailored product recommendations based on customer preferences and browsing behavior.
- Supports customers round-the-clock, regardless of time zones or business hours.
- Processes and interprets customer queries in natural language.
Integration Capabilities
The tool can be seamlessly integrated with:
- Websites (as a chatbot)
- Ecommerce platforms
- Mobile apps
- CRM systems
Pricing
- Free-$0/month
- Plus-$20/month
Perplexity.AI (AI- Powered Text Generation Tool)
It is an AI- tool that utilizes natural language processing (NLP) and machine learning to provide accurate and comprehensive answers to its users.
Basically, it summarizes the search results and produces a text with inline citations. As its user, you can ask follow-up questions. Know more about its features and benefits below:
Features
- Uses NLP to understand user queries in context.
- Real-time search of the web.
- Access to PDFs.
- Cites sources used to provide the answer.
What the tool can do
- The feature ‘focus’ allows you to restrict the search to Reddit, YouTube, WolframAlpha, or any academic research paper.
- Allows users to ask follow-up questions in the same context.
- Generates customizable webpages based on user prompts.
- Offers advanced functionalities such as clarifying questions to refine queries, analyzing local files (including images), generating images using AI, and accessing an API.
Integration capabilities
The tool can be seamlessly integrated with:
- Customer Relationship Management systems
- Product information Management
- Email marketing
- Analytics tools
Pricing
- Free Plan: Unlimited “Quick Searches”, 5 Pro Searches per day
- Perplexity Pro Plan: $20 per month or $200 per year (saves $40 annually), 600 Pro searches per day.
SEO Tools for Link Acquisition
Acquiring high-quality backlinks for ecommerce website is a cornerstone of effective SEO, but manually building these links is time-consuming and challenging. This is where link building tools come into play.
Taking advantage of them, you will not only streamline the link-building process but also get actionable insights.
Here are the selected tools we recommend for link acqusition:
Ahrefs (Backlink Analysis)
It is an all-in-one SEO tool set. But, out of our experience, we recommend using it to find link-building opportunities. Ahrefs analyzes competitor’s backlinks and reach out to those sites for similar opportunities, ultimately boosting link profile and rankings.
Features
- Modern and clean design
- Interactive elements present
- Responsive design
- Customization options available
What the tool can do
- Evaluate your backlink profile and monitor competitors’ backlinks.
- Identify and fix technical issues that could act as barrier to your site’s search results performance.
- Discover high-potential keywords with accurate search volumes and difficulty scores.
- Help find popular topics and content ideas that resonate with your audience.
- Monitor your rankings for target keywords and track improvements in search engine visibility.
Integration capabilities
The tool can be integrated seamlessly with:
- Google products (Google Analytics, Google Search Console)
- Third-party tools
- API access
- SEO tools
- CRM and marketing tools
Pricing
- Lite: $129 per month for essential features and affordable entry-level access.
- Advanced: $449 per month for advanced tools and comprehensive capabilities.
Buzzstream (for Managing Influencer Outreach and Digital PR Campaigns)
It is an outreach CRM tool that helps in link building. Besides, you can use it to track conversations and manage campaigns across multiple projects.
In case, you do a lot of outreach, you can use Buzzstream to keep track of your work.
Features
- Clean and intuitive dashboard
- Customization options available
- Supports collaborative work environments
- Task and workflow management
What the tool can do
- Centralizes communication with influencers, bloggers, and journalists.
- Automates personalized email outreach campaigns to pitch content and collaboration opportunities.
- Finds relevant influencers and websites in your niche for outreach and relationship building.
- Organizes and tracks outreach campaigns, tasks, and follow-ups.
- Tracks the status and performance of acquired backlinks.
- Facilitates the promotion of content assets through outreach efforts.
Integration capabilities
The tool can be integrated seamlessly with:
- Analytics and reporting tools
- Project management tools
- Content management systems
- Email marketing platforms
- SEO tools
- CRM systems
Pricing
- Starter-$24/month
- Professional- $299/month
- Custom-$999/month
Vuelio (PR and media relations Tool)
It is a comprehensive PR and media management tool designed to help businesses connect with the right influencers, journalists, and media outlets. If you are looking to enhance visibility and reputation, you can use it.
Features
- Clean & modern layout
- Extensive media contacts
- Responsive design
- Collaboration features
- Interactive & customizable report templates
What the tool can do
- Provides access to a comprehensive database of influencers and media contacts.
- Monitors online news, blogs, and social media for mentions of your brand and industry trends.
- Distributes press releases to journalists, bloggers, and media outlets.
- Manages PR campaigns, including scheduling, tracking, and reporting.
- Tracks interactions with influencers and measures campaign impact.
Integration capabilities
The tool can be integrated seamlessly with:
- CRM systems
- Email platforms
- Content management systems
- Analytics tools
- Reporting and business intelligence tools
Pricing
Pricing details are not listed publically and are hidden behind a customized quote system.
PitchBox (Outreach and Link Building Platform)
For your store, if you want to build advanced links, PitchBox would be the best option to consider. As its user, you will be guided through all the steps to find prospects and grab their contact info.
The standout feature of PitchBox is that several people can use it together. If few members of your team are using it to compose email, then at the same time, the other left team members can use it to personalize them.
Features
- User-friendly dashboard
- Simple navigation
- Customizable email templates
- Responsive design
What the tool can do
- Automates email outreach and follow-ups to streamline communication with prospects.
- Finds relevant influencers, bloggers, and websites for outreach campaigns.
- Allows for personalized email templates and outreach messages tailored to each prospect.
- Centralizes communication and tracks interactions with prospects and influencers.
- Manages outreach campaigns, tasks, and follow-ups in a structured and organized manner.
Integration capabilities
The tool can be integrated seamlessly with:
- CRM systems
- Email platforms
- SEO tools
- Analytics tools
- API access
Pricing
- Pro: $165 for professional-grade features and robust functionality.
- Advanced: $420 for advanced tools and extensive capabilities.
Conversion Rate Improvement SEO tools (To Convert Traffic into Customers)
Statista says the number of users is expected to increase to 3.6bn by 2029, specifically for the ecommerce industry. As a retailer, we don’t feel you want to miss the opportunity to acquire more customers for your store. Right?
In order to attain this goal, you need to leverage conversion rate improvement SEO tools. These will help you enhance your website performance and drive conversions effectively.
Here are the tools that can help you:
Google Analytics (Behavior Flow of Audience and Goal Tracking)
While tracking conversions, your first step should be tracking website traffic, their behavior, and current conversion rates.
Google Analytics covers all these aspects. It analyses which pages are performing well and exactly
where visitors are dropping off in the conversion funnel.
Features
- Intuitive dashboard
- Real-time data visualization
- User-friendly navigation
- Interactive user flow reports
What the tool can do
- Provides detailed reports on where your visitors are coming from, including direct, referral, organic search, and social media traffic.
- Offers demographic and geographic data about your visitors, including age, gender, location, and interests.
- Tracks how users interact with the site, including page views, average session duration, bounce rate, and exit pages.
- Measures key ecommerce metrics such as transactions, revenue, conversion rates, and average order value.
- Tracks specific actions that visitors take on the site, such as completing a purchase, signing up for a newsletter, or downloading a resource.
- Allows you to set up goals and visualize the steps users take to complete those goals.
Integration capabilities
The tool can be integrated seamlessly with:
- Google products (e.g. Google Ads, Google Search Console)
- CRM and marketing tools
- Ecommerce platforms
- Content management systems
- Third-party tools
Pricing
- Free version : The free version available to anyone with a Google account. It offers core reporting features for basic web analytics needs.
- Google Analytics 360: For large businesses, it starts at $50,000 per year but can go up to $150,000 (and even more) per year based on various factors.
Hotjar by Contentsquare (Visualize User Behavior Patterns and Areas of Interest)
Now, you have invaluable data on website traffic and conversions. But, to truly understand user behavior and optimize the user experience, integrating Hotjar’s heatmaps alongside Google Analytics is crucial.
Using it, you will know visually where users click, scroll, and engage the most. This visual data goes beyond Google Analytics’ quantitative metrics.
Features
- Interactive Click Maps
- Customizable reports
- Multi-language support
- Customizable widgets
What the tool can do
- Visualizes where users click, highlighting popular and ignored areas on the specific pages of your store.
- Displays scrolling by the user before leaving any particular page.
- Tracks mouse movements to reveal areas of high interest and hesitation in your store.
- Uses color-coded overlays to represent data, making it easy to see hotspots of activity and areas of neglect.
- Records user sessions to show how visitors navigate your store in real time.
- Visualizes drop-off points in your conversion funnels
Integration capabilities
The tool can be integrated seamlessly with:
- Analytics tools
- Communication tools
- Ecommerce platforms
- CRM systems
- Content management system
Pricing
- Basic plan-$0 forever
- For small teams: $32/month
- For growing companies and websites:$80/month
- For large companies and websites: $171/month
Optimizely (for Testing & Optimization)
Following the tracking of customers, you can use Optimizely to refine your store. Basically, it will help you test different variations of web pages, layouts, content, and call-to-action buttons.
In this manner, you can determine which versions drive the highest conversions and engagement rates.
Features
- Intuitive Navigation
- Drag-and-Drop Editor
- Interactive results visualization
- Accessible analytics
- Customizable views and preferences
- Template libraries
- Helpful Tooltips and Guidance
- Collaboration Features
What the tool can do
- A/B testing, i.e., creating different versions of CTA buttons, headlines, product images, pricing strategies, and form fields on product and category pages.
- Multivariate testing, when you can test new combinations of homepage layout, product page design, navigation menus, promotional banners, and checkout process for your store.
- Personalization, delivers unique and desired experiences to your users based on their behavior.
- Feature management, allows you to roll out new features gradually and test their impact on user experience.
Integration capabilities
The tool can be integrated seamlessly with:
- CMS platforms like WordPress, Drupal, and Adobe Experience Manager.
- Ecommerce platforms
- Analytics platforms.
- CRM systems.
- Marketing automation tools.
Pricing
Pricing is not publicly available, as the company offers customized packages based on each customer’s specific needs.
Now, You are Ready to Get Increased Traffic & Revenue for Your Store
With this, we have shared our list of SEO tools for ecommerce. You can use them and drive traffic and sales for your store. But, the fact, retailers getting lost in the technicalities of these tools is also true.
In that case, we as an ecommerce SEO agency are ready to bring meaningful results to your business. We have cutting-edge SEO strategies, a team of experienced SEO professionals and copywriters.
Let’s take your brand to new heights together!
