Targeting high-commercial-intent keywords through content marketing is a golden opportunity to boost what really matters for your ecommerce business. No matter where your brand stands right now, how well you provide your customers with the facts and statistics they are looking for can transform you from being just another player to a trusted leader in your industry and boost sales.
That’s where commercial intent keywords come into play. In this article, we will cover all aspects related to these terms. We’ll explore what they are, why they’re important, how to find them, and the best ways to use them in your store.
Without further delay, let’s get started!
But First, Are You Addressing the Right Intent?
To be clear on this, you need to understand search intent first, which is the foundation of SEO.
Get it this way: When a user needs an answer to a specific question, they type that into Google or Bing. The search engine accepts their request, and the one that fulfills their search query appears out of so many pages.
The specific page comes up because it meets the user’s needs or intent and provides them with the information and solutions they seek.
Most retailers prefer high volume over search intent when choosing keywords. But this is a blunder if you are in the e-commerce industry. Beyond any doubt, high volume drives traffic, but only if you are a big and renowned company.
On the other hand, a small business that pays attention to search intent while keyword research has a better chance of making profits. An added benefit for retailers is that multiple search intent types exist, reflecting different stages in the user’s journey.
Search intent is categorized into four main types. Let’s discuss them!
1. Navigational Intent: The user is trying to reach a particular website or page. They already know what they are looking for and use any search engine as a shortcut.
2. Informational Intent: Users searching with this intent are not looking to make a purchase. Instead, they want to learn solutions to solve their problem.
3. Transactional Intent: When users are in the final stage of purchasing, they search with transactional intent. They are looking for a specific product, deal, or service.
4. Commercial Intent: Now, move on to the main considerations. Users investigating with commercial intent research products or services to make a future purchase.
Don’t confuse commercial intent keywords with informational terms. Yes, the purpose of searching both these keywords is to get information.
In informational intent, users are looking for an answer to their query, whereas for commercial purposes, they are looking for a ‘product’ to solve their problem. For that, they compare different options and seek the best of all.
If You Want to Cover Commercial Intent Keywords, There’s a Range of Types
There are different types of commercial keywords that you can use while developing content for your ecommerce store. Let’s take a look!
1. Product Comparison Keywords
Customers use these terms when they are in the final stage of their purchasing decision. They want to weigh different options, and using these phrases, they get detailed and objective comparisons.
If you are interested in targeting product comparison keywords for your store, here are the best ideas you can leverage:
- Add comparison tables and charts. Clear visual comparisons highlight differences and similarities.
- Address performance issues, price differences, and the long-term value of your products.
- Provide detailed comparisons. This can make your content a go-to resource and help you target more audiences.
Example Keywords:
- “iPhone 16 vs. Samsung Galaxy S23”
- “Best noise-canceling headphones comparison”
- “Canon vs. Nikon DSLR cameras”
2. Product Review Keywords
81% of people check Google reviews before visiting a business. That’s why creating content while focusing on product review keywords will be super helpful for you as an ecommerce retailer.
Users are looking for unbiased reviews. Here are the tips that can help:
- Display reviews by customers or professional experts. This will help you win the confidence of your prospective customers.
- Include star ratings and numerical scores when showcasing reviews for your product. This will quickly convey the quality of the item to the users.
- Emphasize real-world product usage scenarios. Potential buyers seek reviews to understand how the item they are going to purchase performs in everyday situations.
Example keywords:
- “Dyson V15 Detect review”
- “Best budget laptops 2024 reviews”
- “Customer feedback on Apple AirPods Pro”
3. ‘Best of’ Keywords
When prospective customers search for the top recommendations in a specific category, they use ‘best of’ keywords. These include phrases like “best [product category]” or “top [product type].”
Here are the suggestions that can yield impactful results for you:
- Organize recommendations into sub-categories (e.g., “Best product name under budget,” “Best for Beginners”). Categorization makes it easier for users to find and analyze products.
- Use lists and infographics to present “best of” content. Ensure it is shareable and visually attractive.
- Highlight trending products. This helps you maintain relevancy to your customers looking for the latest and greatest.
Example Keywords:
- “Best gaming laptops under $1000”
- “Top 10 skincare products for dry skin”
- “Best budget smartphones 2024”
4. Buying Guide Keywords
Users prefer reading buying guides when they seek guidance on purchasing the right product. At that time, they use ‘buying guide keywords’. You may get confused with informational guides. Yes, it overlaps, but not exactly sometimes.
Here are the expert tips that can help you in effective targeting:
- Offer a step-by-step checklist for purchasing.
- Address common problems related to product category.
- Including expert advice can gain additional authority for your guide.
Example Keywords:
- “Buying guide for first-time car buyers”
- “How to choose the best ergonomic chair”
- “What to look for in a DSLR camera”
5. Discount and Deal Keywords
Users who intend to purchase a product but are tight on budget usually seek products available at deals and discounts. Their search queries include terms like “discount,” “deal,” “coupon,” or “sale.”
Here are the best tips you can leverage when targeting discount keywords:
- Emphasize limited-time offers or exclusive deals to create a sense of urgency and drive immediate action. Phrases like “limited time offer” or “only a few left” can be effective.
- Provide exclusive coupon codes or special offers to incentivize purchases. Users often search for keywords like “discount code” or “promo code” for additionalsavings.
- Align your discount content with seasonal events (e.g., Black Friday, holiday sales) or special promotions to attract users looking for timely offers.
Example Keywords:
- “Best laptop deals July 2024”
- “Discount codes for fitness equipment”
- “Summer sale on home appliances”
These ways can be helpful if you want to attract visitors looking for products with commercial intent.
Now you know which target commercial intent keywords you can use for product listings. In the next section, you will feel more engaged and amazed when you see its benefits.
What Benefits You Can Expect for Your Brand After Targeting Commercial Intent Keywords
Commercial intent marketing specifically for ecommerce industry offers must-have advantages. Let’s see what you will get after using the right targeting methods!
- Higher Conversion Rates: Users searching with commercial keywords are already looking for products with a strong purchase intent. They are eager to take action but waiting for suitable offers pop-ups. As a retailer, you can optimize your content accordingly if you are mindful of these terms. This will help you attract the right kind of customers, increase conversions, and increase sales for your business.
- Better Targeting: Irrelevant traffic only increases bounce rates. But when you publish relevant information for your visitors and effectively meet their search intent, you give them a reason to stay and consume your content. They will look more at your store, and consequently, there will be fewer bounce rates.
- Increased ROI: When you optimize your content around these high-value terms, your store gets visibility in the top results. Since Google is all about giving users a great experience. Increased visibility implies more traffic and potential customers visiting your store, which means higher sales and better ROI.
- Competitive Advantage: Building content that aligns with the interests of your target audience helps you boost user engagement. Imagine, if you provide information solely regarding that, your brand will get more clicks on CTA buttons and internal links. Hence, you can outperform competitors and boost user engagement by targeting commercial intent keywords. This will position your e-commerce store as a top choice for users ready to purchase.
- Improved Customer Insights: Customers’ preferences and needs evolve with time, but analyzing commercial intent keywords helps you understand their buying behavior at that moment.
- Optimized Content Strategy: Knowing your customers’ interests helps you determine the perfect topic and content. Your content strategy goes in the right direction, and your customers feel more satisfied. You will not waste time creating content for keywords that will contribute little or nothing to lead generation or sales efforts.
Now, Let’s Help You Find Commercial Intent Keywords for Your Business, Specifically
Types done, benefits done, so let’s make you aware of the ways that will help you find these key terms for your ecommerce store.
1. Use Keyword Research Tools
Here, we are listing down some keyword research tools that will help you in efficient intent marketing. All these tools are efficient and will help you achieve the best results for your business store.
a. SEMrush
- Features: Keyword research, competitor analysis, and keyword gap tools.
- How To Use: Use the Keyword Magic Tool to explore keyword ideas. Analyze competitor keywords to find commercial opportunities.
- Best for: Comprehensive keyword analysis and competitor research.
b. Ahrefs
- Features: Keyword research, site audits, and competitor analysis.
- How To Use: Use the Keywords Explorer to find commercial intent keywords. Review competitor keyword strategies to identify potential gaps.
- Best for: Detailed keyword insights and competitive analysis.
c. Google Keyword Planner
- Features: The tool helps find keyword suggestions, search volume, and competition levels.
- How to Use: Enter seed keywords or product categories to generate relevant keyword ideas. Apply filters to target commercial-intent keywords.
- Best for: Finding new keyword opportunities and analyzing their performance potential.
You can also read our article Best ecommerce SEO tools, to get the complete list of the latest SEO tools prevalent in the ecommerce industry.
2. Analyze Competitors
Tools will undoubtedly help you uncover the keywords your competitors are already using. But manually checking how they leverage those terms on their store will help you create a more effective strategy for your brand.
Through competitor analysis, you can check their product pages, blog content, and meta descriptions to collect ideas, use them, and earn more benefits.
3. Use Customer Insights
Review the common questions and issues customers raise. This can help you reveal terms and phrases they use when searching for products. You can also examine chat logs for recurring questions or specific product-related queries.
4. Explore Online Forums and Social Media
Who doesn’t love social media? Any popular trend first surfaces there only. If you have covered terms from tools and competitor sites, then this is the next platform to find desired and hidden terms.
The insights you will get from here will be different. But one thing is for sure: these are going to benefit you a lot.
5. Leverage Google Search Suggestions
Lastly, taking advantage of suggestions in Google search results is a great way to find commercial keywords. You’ll find useful options through autocomplete and related searches.
5 Best Methods for Targeting Commercial Intent Keywords-Execution is the Next Step
1. Optimize Product Pages
Now, optimize your store’s product pages with the identified commercial key terms. You can invite organic traffic, but to help them find and buy what they are looking for efficiently, follow the tips mentioned below.
- Descriptive Titles: Use clear and specific words in your product titles. For example, you can name a product in your store “Best Waterproof Hiking Boots” instead of just “Hiking Boots.”
- Benefit Highlights: Focus on what makes your product unique, such as “Keeps You Warm in Extreme Cold” or “Perfect for All-Day Comfort.”
- Action Words: Use phrases that encourage action, like “Shop Now” or “Order Today for Fast Delivery.” These can be used as CTAs.
2. Create Targeted Landing Page
Yes, you can create a dedicated landing page to target selected commercial keywords. But, ensure it caters to satisfy the user intent and streamlines the purchasing stages.
Here are the unique tips:
- Segmented Content: Create multiple landing pages for different customer segments, such as new visitors, returning customers, or those coming from specific campaigns.
- A/B Testing: Continuously test different elements (headlines, CTAs, images) to find the most effective combinations for converting traffic.
3. Write Informative Blog Posts
Blogging, as a part of effective copywriting, is the best method when it comes to establishing a brand as an expert and building trust with potential customers. Here are the tips that will help you:
- Create compelling buying guides, but ensure you share helpful tips. This will help you build trust with your target audience.
- Share blog posts describing the latest trends in the industry. This makes you relevant and updated in your industry.
- You can feature customer stories in your posts and tell how customers use your products.
4. Implement On-Site Search Optimization
Optimizing your store’s on-page elements will enhance your customers’ experience. Streamlining the buying process through thoughtful design and functionality will make shopping easier and more enjoyable, encouraging repeat visits and fostering customer loyalty.
Here are the tips that will make it easier for visitors to find what they want (specifically with commercial intent) in your store:
- Offer suggestions on popular searches. Ex. Did you mean: Running shoes?
- Provide easy-to-use filters to help users find what they needquickly.
- Include synonyms for your products to address people using different names for the product.
5. Leverage Product Category Pages
While product pages are crucial for driving sales, don’t overlook the power of category pages. These pages can also significantly increase conversions.
Category pages help users explore and find products that meet their needs, guiding them toward purchasing.
Here are the tips that will help you:
- Use specific keywords in category names.
- Feature bestsellers or top-rated products within each category to attract interest.
- Organize categories with simple options to filter or sort, such as “Newest Arrivals” or “Top Deals.”
- Link to related categories or products to help users discover more items they might like.
Final Thoughts
Commercial intent keywords are powerful for stores looking to boost conversions and drive sales. By applying our proven strategies, you’ll see quick and effective results.
We’re here to help with our expert ecommerce SEO services if you need more guidance or assistance. With over a decade of experience, we’ve delivered exceptional results for dozens of clients.
Like them, if you want impactful results for your brand, contact us today!
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