Link Building Services for Cybersecurity Companies Seeking High-Authority Backlinks with Real Traffic.

Cybersecurity is a highly competitive niche, and for every site in this industry aiming for SEO success, a strong link-building strategy is essential. Backlinks created with a strong, well-structured plan help improve domain authority (DA) score, SEO ranking, visibility, and audience reach.

However, it is also true that not every firm succeeds in building a link-building strategy that delivers results. Some attempt to handle the process themselves, assuming it’s easy but fall short.

While others hire unskilled professionals that just waste their money and other SEO efforts.

To help everyone out there seeking the right guidance and service, here we’ve compiled our learnings and details of our company (related to the link-building process). In this content piece, we are going to share:

1. Our inspiration behind offering link-building services to cybersecurity companies
2. Major concerns that firms in cybersecurity face with their link-building partner
3. Myths persisting about backlink building in the industry
4. Mistakes that interrupt the growth of most cybersecurity companies
5. Our link-building solution where we left no room for concerns
6. Benefits of our link-building services to all cybersecurity companies (whether startup or established for a few years)
7. Link-Building packages available with us (we have two packages—low cost and high cost)
8. Our Backlink Acquisition Process
9. Quality control checks we follow to evaluate every backlinking website
10. Tools we use for acquiring backlinks
11. KPIs we track to measure the success of every link-building campaign
12. Our approach to maintaining communication and transparency
13. Other methods of acquiring backlinks

What Motivated Us to Start Offering Link Building as an Individual Service to Cybersecurity Companies

In the beginning, my team and I (Navneet Singh) executed complete SEO campaigns for cybersecurity companies.

Soon, we started getting queries from companies that had in-house content teams but lacked the resources to identify and acquire trustworthy authoritative backlinks.

That’s when we decided to offer ‘link-building’ as an individual service to cybersecurity companies so that we could support their SEO efforts positively.

Concerns Cybersecurity Firms Face with Their Link Building Partner

At conferences like FutureCon and CIOMeet, where we learned cutting-edge security approaches that prepared us for the future of the cyber world, we also discovered the pain points of the C-suite executives and chief security officers.

Their major concerns with SEO partners (related to link-building) are mentioned below:

• Link-builders report on metrics that aren’t relevant or meaningful to the firm, like link volume, without showing actual improvements in rankings, traffic, or conversions.
• These professionals avoid sharing their original process for acquiring backlinks.
• Cybersecurity firms do not see any benefits in terms of traffic due to these additional efforts.
• Startups shared their concern about getting quality link-building services at affordable pricing.

The Biggest Myth Persisting Around Cybersecurity Link Building (Which is Not Even True)

Here, we felt discussing this myth essential because it is preventing growth and misleading cybersecurity company officials.

In this industry, it is believed that quality backlinks are expensive and they always come from high domain authority (DA) websites. This is the reason most companies demand the generation of only high DA links from their link-builders.

Now, let’s unfold the reality for you—the quality of a backlink depends on the DA source, but it also depends on title, anchor text, and link placement (here we are talking about guest post backlinks).

So, next time either you are building links yourself or hiring a link-builder for the task, ensure evaluating all the parameters we’ve mentioned.

5 Link Building Mistakes That Interrupt the Growth of Most Cybersecurity Companies (STOP Doing Them Today)

It’s true, no matter how hard you are trying with other SEO strategies; if you are making these mistakes while building links, your cybersecurity site will never get authority, rankings, and organic traffic:

Let’s tell you why!

Mistake 1. Generating Backlinks Using Tools

Some cybersecurity companies use backlink generation tools to increase the number of links connecting to their site. This is one of the biggest mistakes they make.

Beyond any doubt, these tools boost link quantity, but most of the links come from low-quality, irrelevant, or spammy websites, which means they will pass no value to SEO. Instead, the site faces the risk of penalties, deindexing, or ranking drops.

Mistake 2. Building Too Many Backlinks in a Short Time

Search engines appreciate organic link growth always, which means every cybersecurity site should acquire backlinks naturally over time.

But, the brands that gain links in a very short time usually face red flags in the form of penalties by search engines.

Which one feels easier to you—recovering from a penalty or building backlinks the right way? The decision is yours.

Mistake 3. Using Over-Optimized Anchor Text

Yes, over-optimized anchor text is a major concern because an ideal anchor text should look natural and vary across different backlinks.

The cybersecurity sites that fail to do so are usually detected as ‘unnatural link pattern followers’ by Google and other search engines. These patterns signal manipulation rather than natural link acquisition.

Mistake 4. Ignoring Content Quality While Acquiring Backlinks

Backlinks act as a vote of confidence, but search engines also pay attention to what the brand is linking to.

The cybersecurity sites that ignore content quality and do not include valuable, informative, or engaging content—even backlinks from strong websites and a high number of links—do not help in improving rankings. Instead, it deteriorates the reputation of the brand.

Mistake 5. Skipping Outreach Personalization

Manual outreach helps promote content to the right people. But, a few cybersecurity brands skip this step, as they believe backlinks will come naturally to them if they create good content.

Well, even we agree—great content is essential, but what it requires more is exposure, and that is possible when someone prioritizes manual outreach. Because this increases the chances of getting backlinks from reputable sources.

How We Came with a Solution Where We Left No Room for Concerns

After analyzing the whole situation, we identified there is a need to focus primarily on 4 things while providing link-building services to cybersecurity companies. These are:

1. Relevance
2. Acquiring permanent do-follow links
3. Targeting publishing sites with real traffic
4. Providing services at affordable prices (for those who are startups or have limited funds)

We worked for many months and finally got the solution in which we met all the criteria that was the demand of cybersecurity companies.

We built connections and did networking with the sites that are popular and allowed guest contributions related to cybersecurity content.

And as a result of our efforts, now we are able to provide the following benefits.

Here’s What You’ll Get from Our Premium Cybersecurity Link-Building Services

At our company, we stay intact to our core objective—getting you a continuous flow of relevant traffic and improved lead generation for your website with our efforts.

We create well-researched, informative content to acquire each backlink and outreach only to the sites that have a good reputation and DA score.

These are the benefits we can provide to your cybersecurity company:

1. Backlinks From Authoritative Sites with Real Traffic

Using premium SEO tools, we identify high-authority bloggers who accept guest contributions. Their websites meet key criteria like strong domain authority (DA), real traffic, niche relevance, and other essential factors, which means your site is going to get all the benefits that an authoritative backlink acquired through the guest post method should provide.

2. Penalty Proof Backlink Acquisition Approach

We prioritize acquiring diverse backlinks for our client’s website as we want to strengthen their overall link profile and make it less susceptible to algorithm updates and search engine penalties.

Here are the types of links we consider acquiring:

• Contextual links (from blogs or articles)
• Directory links (high-quality, niche-specific)
• Forum links (from active, relevant discussions)
• Editorial links (earned through valuable content)

3. Permanent, Do-Follow Backlinks

By implementing our strategic backlink acquisition methods, we want to make a positive long-term impact on your site’s SEO. That’s the reason we choose to secure permanent, do-follow backlinks as they provide a consistent flow of link equity and referral traffic over time.

NOTE: For permanent, do-follow backlinks, we ensure proper functionality for 1 year. If the link gets deleted in that span, we will replace it free-of-cost. Otherwise, after 1 year, link replacement will be subject to additional charges.

4. Reputed Press Release (PR) Links

To increase your company’s exposure to a broader audience and raise brand awareness, we secure digital PR links from well-reputed Press Release websites.

Being featured on press release platforms signals trustworthiness to both search engines and potential customers, which is paramount in the cybersecurity industry.

5. Personalized Manual Outreach for Every Guest Post

At our agency, we always believe in quality over shortcuts, and you can see this in our outreach process as well. We do it manually for every guest post so that we can provide you authentic, relationship-driven link-building.

6. Well-Researched Content for Every Guest Post

Cybersecurity is a technical field, and to cover its content, the writer has to be a keen observer, detail-oriented, and well-versed in industry trends, ensuring accuracy, clarity, and relevance in every piece. Fortunately, that’s how our content team is—they do in-depth research and then create content.

7. Customizable Guest Posting Options

To meet the unique backlink requirements of every cybersecurity company, we offer fully customizable guest posting services. It’s up to you—whether you want customization in the quantity of backlinks, writing style of content, or topics to be covered under guest posts, we are flexible to provide what you want.

8. Verification of Crawlability and Indexability Factors

The dedicated members of our team verify the indexing and crawling features of the backlinks we’ve acquired after the guest posts go live. In case there is any issue, we take immediate action to troubleshoot and try resolving the matter as soon as possible.

9. Deliverables in 15-30 Days

Usually, we give a standard timeline to our clients that within 15-30 days we will complete their order. However, if some company places bulk orders, we request to take some extra time. This ensures we maintain the quality and attention to detail that each project deserves.

Cybersecurity Link Building Packages that Deliver Results (Customization is also available with us)

To accommodate every client’s needs, we’ve designed two packages- one is for the cybersecurity sites that have limited funds i.e. low-cost and the other for them who are ready to boost their site authority without considering any budget-constraints i.e high-cost.

Here, we are also sharing sample links types we include in our packages (both) to help you see the clear difference between the site quality in these packages.

NOTE: Whether you take our low-cost or high-cost package, both are certainly going to increase your site’s DA score and other backlinking benefits. As the sites we are going to cover in these packages are real, authentic and high-authority sources.

Low-Cost Package

To ensure affordability, we have set the cost of a backlink at $110 in this package. For the companies that opt for this plan, we acquire backlinks from the sites that publish content on mixed topics. This means, other than cybersecurity, the websites we are going to include in this package for backlinking will cover topics (major concerns or trends) related to other industries. If you are choosing this package, don’t worry about the quality of backlinks as we guarantee to cover sites with good page relevance and authentic traffic.

How to Buy the Low-Cost Package?

To purchase this package, you can contact us via our official email at info@seoexpertscompanyindia.com or reach out to us directly.

High-Cost Package

In this package, we are going to charge $375 per backlink. Here, we acquire backlinks from niche-relevant websites only. These sites publish content consistently on topics relevant to cybersecurity. Connecting your site with highly relevant and authoritative websites will help increase your DA score and boost the credibility of your site in search engine’s eyes as well.

How to Buy the High-Cost Package?

To purchase this package, you can contact us via our official email at info@seoexpertscompanyindia.com or reach out to us directly.

NOTE: We provide a minimum of 4 backlinks to every client seeking our cybersecurity link building services. You can either choose all 4 backlinks from one package (high-cost/low-cost) or 2 links from high-cost package and the rest 2 from low-cost package. To know the pricing of the latter offer, get in touch with us.

Our Process for Backlink Acquisition (After You Hire Us)

Let us explain each step!

Step 1. We Understand Your Preferences and Align Our Actions Accordingly

Based on your initial input during onboarding, we select only those sites to connect with your company that bear the same domain authority (DA) score as you’ve requested (the one mentioned in the package you’ve selected).

Here, we also identify a few keywords that can be used as anchor text but before including them in the guest posts, we ask for your approval on them.

When you validate our chosen title and anchor text, we proceed further. For the clients who are overly burdened, we understand them and in that case select things our own way (you can trust us as we’ve a working team that has over a decade experience in link-building).

Step 2. Implement Quality Control Measures

We have high DA score websites already in our directory that offer guest post backlink opportunities for the cybersecurity companies.

However, if any client asks for backlinking from a specific website, we do manual outreach with that site, on your behalf.

Here, we create a custom, unique message, that includes a summary of the topic on which our content team will write and the benefits of our written article for the site readers. This message we ensure sharing with the site owner.

When they accept our pitch and give us a green signal that they are ready to take our content and in exchange a backlink to your website, our content team starts writing on those particular topics.

For every article, we comply with the following instructions as issued by third-party website:

• Formatting
• Word-count
• Tone guidelines
• Natural placement of the anchor text

Even after compliance with the rules, if the publishing site asks us to update something, we ensure doing that on a priority basis.

Step 3. Check the Publish Status of Guest Post and Ensure Submitting You the Progress Report

In this step, the dedicated members of our team check whether our written guest post gets published on the third-party site or not.

When we clarify the status, we consider reporting you. The report you are going to receive will include every detail about the guest post link that you should know about.

That’s how we keep our clients informed every step of the way.

Quality Control Checks We Follow to Evaluate Every Site Before Acquiring Backlinks (Vetting Sites is a Vital Part of Our Process)

We take care to provide each client quality work and it starts from the step when we look for backlinking websites. Let’s tell you how!

1. We Review the Quality Factors and Spam Score of the Guest Post Publishing Site

These metrics provide us a clarity that we are going to connect your website with the right backlinking source:

• Domain Authority (DA) score
• Average organic traffic
• Location of the visitors landing on the site
• Website Page Authority
• Referring domains
• Natural link profile with do-follow and no-follow links
• Site’s design (we avoid sites that are cluttered with ads, popups and load slowly)
• Crawling and indexing status of the site
• Spam score

2. Next, we manually check the publishing site’s content to ensure it’s suitable for backlinking

Dedicated members of our team read recently published 5-10 articles on the third-party site and check the following pointers:

• Originality and uniqueness of content
• Information covered
• Keyword optimization
• Usage of affiliate links
• Tone of the content
• Content freshness
• Posting frequency

3. We check both recent and past trends linked to that publishing site

It’s a necessary step as we want to see in the past 2-3 years what changes the publishing site faced. Here are the key points we check:

• Organic traffic flow (specifically see how many times the site has faced a downward trend)
• History of Penalties issued by search engine
• Domain Authority (DA) growth trend
• History of content publication

Tools We Use

These tools are top-notch, well-tested and help us provide results to our clients. Let’s tell you how we use them!

1. Ahrefs

The tool Ahrefs helps us perform the following activities:

• Analyze your competitor’s backlink profiles (using the site explorer feature) to identify the websites linking to them.
• Track all backlinks pointing to your site (we check the quality and relevance of your existing links)
• Identify low DR and high spam score backlinks associated with your site. After identification, we ensure using Google’s disavow tool to neutralize the effect of such links.

2. SEMrush

The tool SEMrush helps us perform the following tasks:

• There is a dedicated Toxic Score feature in SEMrush’s backlink audit tool. It flags harmful backlinks and generates a disavow file, that we directly submit to Google.
• Using the tool’s Post tracking feature, we monitor backlinks and referral traffic generated from guest blogs to measure the success of specific campaigns.
• Compare content gaps between your website and multiple rivals simultaneously.

3. Google Alerts

We use Google Alerts to track the sites where your services are mentioned but without a link. After identifying such websites, we request them to convert the mention of your site into a backlink.

4. Hunter.io

The tool Hunter.io helps us:

• Find professional email addresses of authoritative editors, bloggers associated with your domain.
• Create and track email outreach campaigns directly within the tool.

KPIs We Track to Measure the Success of Your Link-Building Campaign

To justify your investment on our services and demonstrate their impact on overall marketing goals, we track the following KPIs (Key Performance Indicators):

1. Number and Quality of backlinks

2. Domain Authority (DA) score increase
3. Search Engine Rankings improvement
4. Organic traffic growth
5. Referral traffic volume and quality
6. Growth in referring domains
7. Brand mentions and unlinked mentions
8. Link retention and link quality monitoring
9. Keyword rankings for targeted pages

Along with Cybersecurity Businesses, We Support Development Agencies in Managing the Link-Building Needs of Their Cybersecurity Clients

We would also like to mention that, along with cybersecurity brands, we assist development agencies in acquiring quality backlinks for their clients in this industry.

In case you are an agency seeking reliable link-building solutions we are ready to help with our white-label link building services.

Our Approach to Maintain Communication and Transparency

If you are concerned about how we’ll interact or any queries regarding our communication, here’s our answer-

1. These are Our Operating Hours (Region Wise)

Clients from the US can connect with us from 11.30 p.m. to 1.30 p.m. (EST/ET) the next day. And those who are operating their cybersecurity business from the UK and Commonwealth countries, we are available to listen to your queries or concerns from 9.30 a.m. to 10.30 p.m. (GMT/BST).

Cybersecurity service providers that are Australians, here are the timings in which we are available to talk- 1.30 p.m. to 2.30 a.m. (Australian Eastern Time/AET).

In case you are from any different region than the ones we’ve mentioned, contact us and find the best time in which you can expect an immediate reply from our side.

2. We Let You Choose How to Connect

As our client, we do not want any communication barrier to hamper your experience with us. That’s the reason, we are on almost all the possible channels.

You can choose to connect with us your way, be it email, WhatsApp chat, or Zoom. We discuss the onboarding procedure here as well as hear your concerns on the same channel that you want to choose.

Bringing to your notice, we are available on Skype and Slack as well.

3. Deliver Reports On-Time

Keeping you informed at every step is a key part of our commitment to transparency and integrity. That’s the reason, along with sharing strategy documents, we ensure submitting reports (that showcase our work and its impact) with you on time.

For the ones who are leveraging our services for one-time, we submit deliverables as per the mutual timeline decided during onboarding.

And the business sites that hire us on a monthly basis, we submit reports twice a month, it’s up to you whether you want to get updated twice or once in a month.

Other Link-Building Methods for Cybersecurity Websites (We Don’t Practice These Strategies)

It’s important to discuss other methods for building backlinks here. The first reason is providing you with complete knowledge and secondly, why we don’t practice them for our clients. So, here these are:

1. Broken Link Building

To acquire backlinks using this method, first, you have to identify cybersecurity websites with broken links and suggest your relevant content as a replacement. This is the broken link-building method.

However, here, we also want to tell you that cybersecurity is a highly technical niche and authoritative sites regularly maintain their content and thus there are no outdated or broken links.

2. HARO (Help a Reporter Out)

This method involves providing expert cybersecurity insights to journalists and bloggers. In exchange, you can demand for a backlink and get your site connected with an authoritative news website.

Due to the low success rate of this method, we do not practice it. Journalists say they receive hundreds of responses for each query and then they select only the most authoritative and well-created response, leaving other’s (low DA sites’) efforts wasted.

3. Skyscraper Technique

To leverage this technique, you have to identify the top-ranking content related to cybersecurity on the web. Then, create a more detailed, updated and valuable version and as your final step, outreach to the websites that have linked to the original content.

The Skyscraper technique works best with evergreen, broadly appealing content like marketing, finance and health. However, cybersecurity topics are time-sensitive. That’s the reason, we do not prioritize this technique in our strategy.

4. Sponsorships and Partnerships

Some brands with huge investment potential sponsor cybersecurity events, webinars, conferences or open-source projects and then earn backlinks from the sites attended.

Though it’s a great method of backlink acquisition, it comes at the cost of high investment as you have to invite high-profile influencers or publications.

For smaller brands or companies with limited budget, this is not going to be a feasible strategy. That’s the reason, we do not practice this method for our clients.

Additional User Queries

1. Why partner with specialized agencies instead of managing cybersecurity link-building in-house?

Ans.

Well, it’s completely your call to invest either in partnerships with specialized agencies or hire an in-house (internal team) to acquire backlinks for your cybersecurity website.

However, we would like to share the benefits of partnering with a specialized agency. This way, you will get access to:

• Industry expertise
• Established relationships with authoritative websites
• Streamlined approach for link-building

If you are getting all the mentioned benefits from your in-house team but in a cost-effective way (which is very rare), only then it would be worth hiring them.

Otherwise, partnering with a specialized agency will help you save time, avoid common mistakes and deliver high-quality, niche-relevant backlinks.

2. What’s the right balance between acquiring a high volume of backlinks and ensuring their quality and relevance to the cybersecurity niche?

Ans.

Regardless of the situation, we always suggest you to focus on quality over quantity when acquiring backlinks.

Yes, backlink building at scale is beneficial for boosting domain authority, but only when links come from authoritative, relevant and trustworthy websites within the cybersecurity niche.

Otherwise, low-quality links from irrelevant websites always put sites at risk of penalties and that’s how it damages the brand’s credibility.

3. How to tailor link-building strategies to address the unique challenges and keywords of different verticals within the cybersecurity market?

Ans.

First, you have to work on understanding unique challenges, terminology and content types within each vertical. This will help you create a highly targeted and effective link-building strategy that resonates with the right audience and maximize SEO performance of your website.

4. How to identify and avoid toxic backlinks for a cybersecurity website?

Ans.

First, let’s discuss the steps that will help you identify toxic backlinks:

1. Use a reputed tool like Ahrefs or SEMrush and analyze your backlink profile.
2. Backlinks from sites with DA lower than 20 do not contribute any benefit to boosting authority of a website.
3. Consider detecting backlinks from sites that have no relation with your industry.
4. In case you see a rapid increase in backlinks, especially from dubious sites, it could be a sign your website’s backlinks are increasing with any manipulative link-building tactics, which are considered toxic by search engines.

After identification, you should use Google’s Disavow tool to let Google know you do not want to associate with the source.

Now, time to share some proven tips to avoid toxic backlinks from your website. Check these ones:

1. Always assess a website’s DA, content quality and relevance before accepting backlinks.
2. Diversify your backlink strategy and include reputable, niche-relevant sites like cybersecurity blogs and industry journals.
3. Avoid black-hat SEO tactics as these can harm your site’s reputation, causing Google penalties.

5. How to create valuable content that attracts high-quality backlinks for cybersecurity sites?

Ans.

The best piece of advice we can give you here is address the issues your audience faces like related to data breaches, ransomware, compliance, privacy or any other concern.

Create content that solves these problems in detail like authoritative, long-form guides. Ensure your content offers actionable advice, step-by-step instructions, or checklists that readers can easily follow and implement.

Final Thoughts

Conclusively, strategic link-building can help you build trust among your target audience, which in turn can help you establish a go-to-authority in the cybersecurity industry.

And as a link-building agency, we’ve tried our best to help you with all the benefits that are possible through backlinks.

If you want to ask any specific doubt related to our service, feel free to reach out anytime.