Cryptocurrency SEO Servicess

Why Do Cryptocurrency Companies Need SEO?

Cryptocurrencies are the need of the hour and an answer to your need for privacy in the digital economy. Crypto allows you to earn and purchase without a central authority or a bank that always looks at the process. 

Cryptocurrency is gaining a high level of popularity in the form of an open-source currency that is growing in 

• Market capitalization value
• Popularity
• and demand. 

It is getting more and more necessary to use search engine optimization (SEO) for the crypto website. So, the SEO (search engine optimization) of your crypto website has become greatly important. 

A report by Fidelity shows that seven out of ten institutional investors opt for cryptocurrency for their company or clients’ portfolios in the coming time. The mainstream acceptance of cryptocurrency has led to an increase in NFTs and investments. Many private equity billionaires like David Rubenstein predict that like gold, cryptocurrency is here to stay. Moreover, it is expected that the digital currency market will grow to 2.2 billion USD by 2026. But most experts say it is here to stay.

Do Crypto and Blockchain Even Need SEO to Succeed?

Businesses cannot do their best without search engine optimization. However, it is not easy for eCommerce businesses to stand out on the internet, especially with such fierce competition. 

That’s why it’s important for cryptocurrency companies to gear up their efforts to reach out to the growing base of their customers. If you have a crypto website, you need to use it as a tool to market your services. And so we have SEO for cryptocurrency. 

SEO for crypto helps crypto companies: 

• Drive more traffic
• Drive client growth
• Sales
• And referrals to their cryptocurrency sites. 

The market is full of cryptocurrency companies and newer ones are springing up every day. To stand out of this competition, your cryptocurrency company should ensure that the SEO efforts provide for a higher level of trust in the search engines. Also, this needs to be fine-tuned to the target audience.

The Challenges for Cryptocurrency

Google and Facebook banning cryptocurrency and initial coin offering (ICO) advertisements coming into play to take care of new investors are new challenges in front of the cryptocurrency companies.

Google announced its new policy in August 2021, allowing advertising for FinCEN registered US-based crypto wallets. Though such moves are encouraging, to get medium to long-term results, online advertising involves the use of blockchain SEO strategies in traditional digital marketing frameworks proves highly useful.

The blockchain and crypto industry helps in investing in search engine marketing for promoting cryptocurrency websites having clear limitations. Effective SEO strategies are instrumental in ranking your cryptocurrency in the search engines and improving organic SEO traffic for cryptocurrency keywords. Quality traffic also means: 

• Higher quality leads and 
• More customers

It ultimately leads to higher revenue in the crypto business.

The blockchain industry also requires you to invest in search engine marketing for cryptocurrency agency promotion because otherwise, websites get limited exposure due to inherent technical and non-technical errors.

In the cryptocurrency industry, search engine optimization provides you with opportunities for building back trust in crypto-based transactions. Many companies using corrupt and misleading practices may lead to a tarnished image of the crypto businesses. A reputable and reliable cryptocurrency marketing agency refines your keyword research and blockchain SEO gives you lasting results.

 

An Overview of SEO for Cryptocurrency Sites

Cryptocurrency websites involve the following things:

• Crypto keyword research
• Technical SEO
• Link building
• Content optimization
• and Analytics 

These are the basics in the business world that must be addressed to bring top-quality traffic and a higher rank on search engines.

Keyword Research for Search Engine Optimization

Appropriate keyword research is the backbone to effective crypto advertising and customer growth. Improving organic traffic requires the knowledge of crypto keywords that the target audience uses while searching for the right services and products in the cryptocurrency niche. Also, keyword research is generally done in the early stages of the SEO campaign development of a  cryptocurrency website.

It means, for cryptocurrency websites, you have to find the keywords or key phrases you want to rank for on Google and other search engines. Whenever people search on Google or Bing or other search engines with crypto words, they should be able to find you. You have to dig out how users search for services you are giving. What is the term they use to find cryptocurrency services you offer or get answers to their concerns and queries on cryptocurrency?  A well-optimized cryptocurrency website ranks higher for such keyword searches than other sites. Keyword research helps to drive quality crypto SEO traffic and helps in the ideation of content production and optimizing cryptocurrency website pages.

You have to find relevant keywords while conducting keyword research in the cryptocurrency market within your niche. A crypto SEO strategist has expertise in taking care of the finer details of blockchain SEO. However, you must determine:

• Focus Keywords: These are the phrases and words in the cryptocurrency website pages and are found in Google. For example, “Bitcoin”, “blockchain”, or “Dogecoin”.
• Long-Tail Keywords: They are specific keywords related to the cryptocurrency niche. This includes instances such as “best digital currency mining software”. Highly specific and longer keywords are easier to rank for them as they involve less competition.

The crypto SEO keywords should be used in the crypto website structure (for on-page and off-page SEO). When content creation is done in this way, it helps improve the cryptocurrency website’s organic traffic.

Link Building for Organic Traffic

Link building is necessary in a cryptocurrency market but is spoiled with the use of black hat ‘get-rich-quick’ schemes. When done correctly, link building leads to higher credibility and authority, both of which are important in search engine ranking. Link building is a more or less traditional SEO method requiring getting other websites to link back to your website.

Link building is a crucial aspect of SEO and requires effort and time. Also, it takes time to show outcomes. An important thing is to understand for quality link building is that all links are not equal. A link from high authority sites has a higher impact than a link from a new website with lower authority. Also, you must build relationships with other websites that are thought leaders, brands, and bloggers to get referral traffic.

To achieve a strong backlink profile, publish quality content that others like to share. Go for high authority platforms to publish your content if it is an influencer-lauded publication or using cryptocurrency-related websites. A good digital marketing agency can assist you in buildings strong links using this SEO technique. 

Content Optimization for Search Engines

Everyone knows that “content is king”. And Consumers rely on content to discern between reliable and dubious cryptocurrency companies. Keep in mind that sensationalized content does not always lead to promising results.

Cryptocurrency SEO tactics giving real ROI have a great content strategy that focuses to create and publish in-depth, original, and top-quality content. Use resourceful content to enhance your brand’s online presence and brings more traffic as it offers a higher value. Go for crypto SEO and blockchain keyword searches on Google.

As most people speak of content, you can delve into crypto SEO techniques that are relevant and necessary. But, surely, taking care of technicalities alone won’t matter if the readers can’t connect with you. The digital marketing content won’t match your intent as per the buyer’s journey.

There are three types of keyword queries:

• Navigational Queries: Such queries are used to find products, services, and specific brands. Users know what they want to find and also know where they will get it.
• Informational Queries: As users are looking for certain information, such as “how does the crypto business work?”
• Transactional Queries: A user may like to execute a transaction with words such as, “buy crypto”.

All the content needs to be optimized for cryptocurrency SEO. Rather, it should correlate with certain points in the sales funnel and has a strong call to action. When the content is not optimized for blockchain SEO, it will not address users’ intent and prove useless.

Analytics for Continuous Improvement

Analytics test the progress of effective digital marketing. You can find out if the cryptocurrency SEO strategies and crypto website contents are performing well. Analytics helps cryptocurrency companies to help identify channels getting the best engagement with content driving quality SEO traffic. This helps to rank your website high.

Google Analytics helps you access loads of customer data from the search engine. On the right application, it helps in making informed decisions related to digital marketing strategy and budget. Pique the content of crypto sites for improving your business to get a high ranking and more sales based on Analytics data which helps you to understand the strength and weaknesses to give optimum performance.

Cryptocurrency SEO Mistakes

The cryptocurrency startups and blockchain businesses find it hard to cope with crypto SEO. A few common errors in a cryptocurrency website are as follows:

Poor Website Structure

A great website structure is useful in giving a fantastic user experience. The human mind has a great affinity for cognitive equilibrium. For this, a balanced schematic framework is essential. When it comes to a website, users want you to get easy navigation to find things easily.

Ultimately, a website should offer the customers important information about your company or product to help them make a purchase or to request their services. Every aspect of a website is important-the layout, content, design, and page titles. All these aspects wire your online business towards business-related goals. A well-designed cryptocurrency website implements crypto SEO and groups together related content topics. Overall, it makes things simple and organized logically.

Suppose you are a new website visitor, you should be able to understand:

• What your crypto service or product is all about?
• The purchase process.
• How can you contact customer service?

Additionally, users should be able to access your website through all devices and be mobile-friendly.

Incorrect Application of Keywords

The inappropriate use of keywords negatively impacts cryptocurrency SEO. Moreover, the internet is full of competitors. So, while carrying out keyword research, you also need to understand what your competitors’ businesses are ranking for. As you analyze your competitors, you will be able to find the path to a win-win strategy. Moreover, you will be able to figure out if you are using the same whether you are using the same keywords.

Cryptocurrency SEO is all about striking the right balance for most popular keywords and less searched ones. Some keywords are highly popular, especially if they’re being used on several sites. It can be hard to rank certain keywords on the search engine result pages (SERPs). While it makes sense to find keywords with a high search volume and high competition, but you also need to look for keywords having a high search volume and low competition to make a difference.

A common mistake can be not to use an adequate number of keywords. But, make sure that you are not stuffing unrelated keywords in a copy or only using certain groups of related keywords. Google’s algorithms improve every year and it helps if you understand their context. So, you need to include a higher number of related keywords.

Cryptocurrency SEO helps to strike a delicate balance

Avoiding Blogging

Some clients do not consider themselves content creators, writers and do not like the thought of blogging. So, they prefer to outsource this work to a digital marketing agency. Blogging improves cryptocurrency SEO quality as it establishes a website to be the relevant answer to customer questions and also connects your business to the right target audience.

As per research, companies with blogs have an average of 67% more monthly leads as compared to companies without blogs. Blogging keeps websites fresh and new. Moreover, search engines are quite picky and do not want to offer users outdated websites. So, regularly publishing signals that your website is alive with fresh content. Blogs having strategic cryptocurrency SEO give algorithms reason to index a site often. It also helps to improve your presence the way you would want.

It is worthwhile to build authority online. It helps you with backlinking and internal linking. Crypto businesses cannot truly engage with traditional advertising. Another way to reach potential customers is by sharing valuable content online and building brand awareness. This is the right way to advertise products and services. Moreover, content marketing is related to brand amplification which perfectly takes care of a crypto business’s requirements. Brands can now meet their online targets and marks.

Core SEO Components for Crypto Websites

The basic SEO  principles do not change despite the changing nature of a few of the components. There are certain core components or pillars of SEO that one needs to apply to a crypto website:

Technical SEO for Crypto

Technical SEO is related to the way Google crawls pages. It works behind the scenes and keeps the vital elements in place ensuring that your site performs optimally while search engines crawl your pages easily.

Some critical considerations in technical SEO include:

• Domain age
• Domain strength
• No plagiarized content
• URL structure
• No dash domains
• 301 redirects
• Canonicalization
• Website speed
• Mobile-friendliness
• Site navigation

On-Page SEO for Blockchain Websites

On-page SEO allows you to focus on your page’s content and it also affects website ranking in search engines.

What you should focus with on-page SEO

• Keyword research
• Page mapping
• Meta description
• Page titles
• Image ALT text
• SEO-friendly URLs
• Content optimization
• Calls-to-action (CTA)
• User interface
• Images
• E.A.T. (Expertise, Authority, and Trust)

Off-Page SEO for Crypto Websites

Off-page is mainly related to the link strategy and various other factors not present on your website which affect your ranking. The links you get from other web pages are votes of confidence from other authors that drive positive search placements. So, off-page SEO covers:

• Inbound links
• Social media engagement

Synopsis of Crypto SEO

You can understand crypto SEO to find out how it improves visibility for cryptocurrency websites. 

Cryptocurrency SEO helps in various ways:

• Gets you greater traffic from people in the crypto niche.

• Improves the platform’s customer growth

• Enhances customer awareness

• And sales. 

Effective SEO strategies for crypto businesses are helpful for marketing the company’s products and services to the target audience and for driving high-quality traffic to a site.

The Need & Importance Of SEO on a Cryptocurrency Website

If your crypto website is not present on the first page of search results, then you have to work out a way to be there.

Cryptocurrency value begins to increase with a higher influx of users to a website. Moreover, websites drive higher awareness to your website through online search queries.

Cryptocurrency advertising provides a lot of opportunities, so there is a need to use SEO crypto strategies in a campaign. Crypto SEO drives cryptocurrency-related organic traffic helping you to boost 

• Customer growth
• Increase sales
• And give greater referrals to the business websites.

You need to understand from someone how you can apply SEO tactics for improving SERPs rankings which places you above the competitors.

How to Optimize SEO for Your Cryptocurrency Website

Understand what are your goals for your cryptocurrency website. you require using a rightly defined crypto SEO process to achieve your goals, whatever they may be. For example, 

• Increase traffic
• Sales 
• and Returns On Investment (ROI).

You can optimize your crypto website’s SEO in a stepwise manner and strategy like this:

Conduct Keyword Research

While optimizing SEO for a crypto site, the first step is to find the particular keywords which your target audience uses to search your services on search engines such as Google.

In-depth keyword research is a must for crypto companies and it includes crypto-related terms such as Bitcoin, crypto, or to buy cryptocurrency.

Tools like Ahrefs Keyword Explorer gives the aptest way to run keywords research. Keyword analysis shows that Coinbase’s top page ranked at the first position for 8,639 keywords, with Coinbase was the primary keyword. It draws traffic worth $1.1M for 3,247,071.

Running keyword analysis on eToro’s reveals that web pages using eToro as the primary keyword appear in the top search results. The highest-ranking page draws a great value of $474,628, traffic of 178,979, with a volume of 247,000 while ranking for 704 keywords, “etoro” being the most important keyword.

Optimize Your Content

SEO content writing helps you modulate your content to give a quality that draws your target audience on different search engines. The SEO content marketing strategy of a crypto website is based on producing and publishing high-quality and relevant cryptocurrency website content embedded with the right keywords.

Moreover, the content you use must be unique, relevant, properly formatted, and free of grammatical errors and well-meaning.

It is imperative to find content gaps in competing websites and it will also help you to know the keywords you should focus on making content outrank your competitors.

Running a content gap analysis with two top competitors of Coinbase’s – Kraken and Gemini.

Coinbase vs. Gemini

Coinbase vs. Kraken

Create Dedicated Landing Pages

It counts to have dedicated landing pages for all elements of your crypto business. Many times, we find crypto websites having a single page. Such a situation will immensely lower your online exposure as it will lower the effect of the information. As you create dedicated landing pages on particular topics, you get highly authoritative content that drives more site traffic.

All the while, ensure that your website’s landing pages are accessible to all visitors easily. They shouldn’t require logging into your site, unlike search engines which crawl pages using login details. Also, ensure that each page has descriptive text giving users insights into the product. Make sure that you include your target keywords in your landing pages.

Coinbase’s Ahrefs analysis reveals that it uses top keywords in its landing pages. The website has 218 landing pages with their highest ranking landing page ranks for nearly 10K keywords and attracts traffic of more than 95%.

On the other hand, competitors like eToro have only thirteen landing pages and have nearly 1000 keywords drawing nearly 90.5 % traffic.

Get Backlinks

How can you increase the authority of your crypto website?

Link building offers efficient solutions and a better authority for a crypto website. This helps you build a backlink profile for improving your website’s visibility. It lets you get better rankings in search engine result pages (SERPs). Your SEO rankings increase correspondingly leading to higher traffic and sales through your website.

It is important to run a competitive crypto keywords search to give you high-quality content that draws backlinks from top websites. The following actions will help you earn and build a healthy backlink profile.

• Go for regular blogging.

• Create and publish relevant and top-quality content on web pages or blogs.

• Focus on creating content that appeals to your crypto audience in order to earn backlinks. You may use microsites, guides, and various cryptocurrency-related resources.

• Find out the right influencers in the cryptocurrency industry and reach out to them to share your content. This approach helps you build links in place of just relying on earning links.

• Understand the source which is allowing your competitors to earn and build their top backlinks. Targeting competitor backlinks helps you earn links faster. Take Coinbase as an example. Ahrefs analysis data shows that the company’s website has 13.6 M backlinks and about 74.3K referring domains.

Voyager website Ahrefs analysis shows over 130K backlinks with about 7.16K referring domains.

Optimize Featured Snippets

Incorporating highly competitive keywords in your SEO crypto strategy allows you to earn a position in featured snippets. This strategy not only helps you to outrank the competition but also increases your click-through rate (CTR) and impressions.

Crypto Site Structure

A crypto website looks quite different from other websites. Visitors can easily identify your website as a crypto page when it is structured and organized with technical cryptocurrency information. The site structure of your crypto website must appeal to your target audience.

Optimize your Crypto Website’s Page Speed

Make sure that you do not ignore the page speed of your crypto website which has an important role in determining your site’s ranking.

Statistics show that 53 percent of mobile website visitors leave any page which takes more than three seconds to load.

Apart from giving a tiring and discouraging experience to website visitors, a slow-loading web page increases bounce rates. Again, Google will take note of the same. Higher bounce rates also mean that Google will lower your SERPs rankings.

Include Relevant Keywords in Your Metadata

If you want to rank for keyword variations, your meta descriptions and page titles need to include keyword modifiers such as buy, sell, and crypto. Commission fees and offers are also part of the meta page title.

Doing this means that Google helps to rank your site rank higher for keyword search phrase variations while increasing your click-through rate (CTR).

Monitor your Position in SERPs Regularly

Regular monitoring is necessary when you want to find out where you are on the result page. Tracking your SERPs to understand the scene in a better way.

Carry out searches using crypto-related primary keywords. When your page does not appear on the first page nor it is present on the first page listings, you should begin your website’s SEO analysis.

So, how can you track your SERPs?

Use the Ahrefs SERP Checker tool or SpySERP software to track your SERPs.

Create Dedicated Q & A or Frequently Asked Questions Pages to Answer Users’

Crypto Queries

People who want to invest in cryptocurrency generally ask questions on how it works. Finding crypto-related questions and their answers is easier to handle if you’re using keyword tools such as:

• Ahrefs Keyword Explorer
• Google Keyword Planner
• MOZ Keyword Explorer 

These keyword research tools give you the right keyword information that gives you an insight into the way the target audience helps you understand crypto. This helps you create an FAQ page for answering all their queries.

Doing this helps you attract more traffic to your site and improves your reputation and authority in cryptocurrency.  Your conversion rates will increase as more people begin to trust your brand and rely on the information you give.

Caption Your Pictures

Using visuals such as photographs, infographics, charts, are some of the best ways to disseminate important information. But this may not be enough.

Search engine spiders and crawlers will read the text on your site and also analyze it before matching it with the keywords in users’ search queries. This is important for lowering the competition to just the websites in your niche.

Spiders do not crawl your pictures. But they will crawl the captions of your pictures. Include important keywords in picture captain, alt text, and description of the images you use. 

Create Localized Pages for your International Audience

When you want to target an audience of different countries for your company.

Create localized content for every country to improve your conversion rates. Additionally, creating specific content for several regions is important to boost international visibility for local searches.

• Make ample use of CMS platforms.
• Do not write page titles without incorporating your primary keywords.
• Do not create websites with only one web page.
• Do not use only one subdomain.
• Do not upload your content on online publishing platforms that will own your content.

How to Improve the Ranking of Your Crypto Website?

SEO crypto tactics are highly important for your cryptocurrency company’s growth. Things can work for you but they can be time-consuming. You must understand the various limitations affecting a site’s ranking. Overcoming the limitations allows you to reach a wider audience and boost conversions.