“Content is the King.”
This is a phrase, everyone in the SEO world is tired of hearing. You can’t successfully achieve the desired goals, be it increased SEO traffic or improved rankings, through your SEO campaign if your website doesn’t have quality content.
Since content is one of the crucial SEO ranking factors, it is important to make sure that your content game is up to the mark. However, the real question is what does quality content actually mean? Does the length of the content piece determine it’s quality? Or is it the number of links, placed in between, make a blog high-quality?
The truth is several factors determine whether your site contains quality content or not, starting from the user-friendliness to the placement of keywords. However, among all these factors, content length has created quite a hype in the last couple of years.
When it comes to length, everyone has their own theory. While some people believe that writing a 500-word blog post is more than enough, others suggest hitting the 2500-words mark with every post.
Though Google doesn’t care about the word count of a blog post, or maybe it does, it is always a good SEO practice to write long and comprehensive content. Why? Because it can help you achieve the desired goals with minimal efforts.
Writing lengthy blog posts can benefit your website in many ways. Not only these blogs help you grab visitor’s attention, but they are also easier to be crawled by the search engine. The search engine can easily crawl and index such blogs for specific search queries.
Today we are going to share a list of benefits of writing long blog posts and how they can complement your SEO campaigns.
These benefits will help you understand why Google, as well as readers, love longer content and why you should craft it. So, without any further ado, let’s start the list.
Longer Content Ranks Higher
Even though Google doesn’t have confirmed it anywhere, studies indicate that longer content usually ranks higher in SERP. In fact, for a regular informative keyword, the first ten search results usually contain more than 2,000 words.
It means, whether Google confirms it or not, it does prefer longer content over regular blog posts. However, that doesn’t mean that content length is the only ranking factor Google uses while ranking websites.
Google uses a bunch of signals to determine if a specific web page should be ranked or not, and content is just a part of these signals. However, longer content does make it easier to optimize your website for these ranking signals.
Longer Content Acquire More Backlinks
Longer content has the potential to acquire quality backlinks. Why? Because, you have put in your efforts, researched thoroughly, and crafted a content that provides value to the readers. Anyone in the blogger community will willingly link to such content.
Here’s an example of a blog post by Brian Dean with a whopping 1.6k backlinks.
Even influencers in your niche are likely to provide links to comprehensive and longer content. Once the number of quality backlinks increases, your domain authority will boost as well. As a result, it would become easier to attain top positions in Google search results.
However, it is important to understand that people will not link to your content unless you manually approach them. Even quality content requires exposure and that’s why you should contact the influencers in your niche if you want to acquire backlinks from authority domains.
Longer Content Increases Dwell Time
Ever since the implementation of Google Rankbrain, dwell time has become a crucial ranking factor. As per the official definition, dwell time is the total time a user spends on a website before going back to SERP.
Of course, higher dwell time is better as it gives Google an indication that the web page is resolving searcher’s queries. When a web page has a higher dwell time, Google will automatically boost the rankings of a web page.
However, the real question is how writing longer content increases the dwell time of a web page. The answer is pretty simple; it takes more time to read a 2000+ words blog post than a 500 words blog.
Moreover, when you write a detailed article, it automatically covers all the points related to the topic and as a result, the reader will willingly scroll down to the bottom of the page.
Social Media Shares
Longer content captivates customers. That’s why they share it more than regular articles with limited word count. Statistics suggest that a blog that contains more than 1500 words receives 68.1% more tweets and 22.6% more shares on Facebook.
Not only this will increase website traffic, but also help in building brand authority. When a large number of readers share your article on their social media profiles, others automatically consider your brand as an authority in your business niche.
How to Write Long Articles (Without Losing Quality and Engagement)
Now that you are familiar with the potential benefits of writing long articles, it’s time to understand the process that goes into crafting such content pieces. The truth is it is not possible for everyone to sit on their desk and write a 5,000 words article in one go.
You need to go slow and maybe take 3-4 days to complete such an article. Since your main objective is to craft a comprehensive content piece, that provides value to the readers, it is always a good strategy to take your time with the research.
Here are a few of the tips that you should follow while writing a really long content piece.
Understand Your Objective
What is your objective behind writing a longer content piece? Do you want more traffic to your site? Or do you want to increase brand awareness? Or are you simply looking to redirect readers to your service pages through the blog?
Whatever, the reason is, it is important to outline your goal prior to writing the article. This will help you identify the right writing approach you should follow while crafting the content. Having a clear goal will also help you identify whether the article is a success or not, once you have published it on the site.
Choose a Topic
Once you have a clear objective, it is time to pick a topic. Keep in mind that you can’t just sit around and write 5,000 words about anything. You need to wisely choose a topic that readers actually want to read.
When it comes to picking a topic, start out by identifying your target audience. Who are your potential readers? What do they want to read? What queries are they searching for? Once you have an idea of your target audience, it’ll become easier to perform keyword research and cherry-pick the right topic.
Have a Promotion Strategy in Mind
A blog post is never going to go viral unless you follow a correct promotional strategy. Promoting your content across different channels on the Internet is the only way you can acquire the desired exposure for your blog post.
Share your blog on social media, reach out to influencers and ask them to share your content with their audience. The truth is if you have written informative content, the influencers are most likely to share it.
In today’s competitive scenario, it is important to do things that your competitors aren’t doing. This will set your business apart from the curve and help you surpass the competition. Writing longer blog posts is one of the effective strategies you can follow to spread brand awareness and attract customers. The specialists at SEO India Company can help you write and market longer articles.