As a carpet cleaning business, you know that your challenges are enormous. In addition to fierce competition in the market, there are difficulties in increasing visibility and changing customers’ perceptions, according to which they feel that all carpet cleaner businesses are the same. Moreover, they are unaware of all the advantages of hiring a professional carpet cleaning company.
However, effective carpet cleaning marketing can keep you ahead, help you find and retain customers, and build a stream by which you earn customers continuously at a steady pace.
In this post, we discuss some proven methods for marketing carpet cleaning businesses that will help you win new customers and improve your sales. By the end of this informative post, you will clearly understand strategies that will help your business stay ahead of competitors and thrive in a competitive market. Let’s start with the two marketing modes we will focus on.
Two Prominent Modes of Marketing for Carpet Cleaning Businesses
Before advising you about various marketing methods, first, you need to be aware of two major modes of carrying it out, which are
- Offline Marketing
- Online Marketing
These two terms shouldn’t be confusing to you. In case you are not aware, “offline marketing” refers to all those marketing methods that don’t include the use of the internet and related devices. In contrast, online marketing means using techniques involving the internet and related devices, such as smartphones, PCs, laptops, etc. Now let’s discuss the suggested methods for marketing for carpet cleaner businesses.
Offline Marketing Methods for Carpet Cleaner Business
Most carpet cleaning businesses rely on local leads from within the city. Only rarely do they get leads from neighboring cities and states. Here lies an excellent opportunity for you to spread the word about your business by conducting door-to-door marketing. Especially if you have a decent number of sales executives, you can target specific localities in your city one by one and cover the whole city in a few weeks.
This strategy will help you reach a targeted audience, build relationships with potential customers, answer questions, and address concerns. Moreover, it will help you increase brand awareness and, most importantly, spread the word about your services.
No talk of offline marketing can be complete without talking about signage. They are excellent because they are cost-efficient, give your brand constant exposure, and can be used as a long-term strategy. When creating signage, such as billboards, murals, and storefront sign boards, ensure their message is written in large letters in simple language as a persuasive copy.
Furthermore, they should have a color combination that attracts the audience. For the placement of signs and their types that suit your carpet cleaning business, you can research and use this marketing method according to your budget.
Sponsor a Local Sports Team or Social Cause
You might have a team in your area that represents a community, school, university, or college. Even local sports events draw decent gatherings of local people. If the team you sponsor is famous, it will also be exposed to a local audience via the Internet and local newspapers. If your budget allows, you can look to sponsor such teams.
The same type of effort can be made for social causes and NGOs. Such activities work in your favor, draw customers, and elevate goodwill and exposure for your carpet cleaning company.
Offer Incentives for Referrals
It is another excellent method for reaching out to customers who are currently using your services or have used them in the past. By incentivizing each successful referral, you can attract more customers.
So, encourage them to refer your company to others. Incentives can be cash or a discount on the next carpet cleaning service they use from you. You can also offer them a free basic service as a referral incentive. This carpet cleaning marketing strategy is one of the most effective for bringing in new customers.
Live Demonstrations and Workshops
You can hold live demonstrations and workshops to show how an effective carpet cleaning process positively affects rugs’ appearance and increases their lives. You can hold events to inform people that they are only reducing the life of their rugs without professional cleaning.
Moreover, offering discounts, additional free services, or coupons are a few more ways to make such events more exciting and lucrative for your target customers.
Online Methods for Marketing for Carpet Cleaning Companies
You cannot do without the internet, or, to put it simply, digital marketing, if you are a carpet cleaning business looking to connect with as many potential clients as possible for your niche.
Concentrate on online marketing, which requires some technical knowledge. But it can yield amazing results if you put in the time and effort to learn and implement it correctly.
Here are the top 5 digital marketing methods for carpet cleaners
1. Sweep Your Competition with a Robust Carpet Cleaning Website
First, you must build a fast, comprehensive, and user-friendly website for your business. Your online site is like an online office and salesman that attracts customers, informs them about the solutions and services you offer, and allows you to show how you are different and better than the rest. Ensure your site is attractive, fast, and filled with calls to action prompts, photos, testimonials, etc.
2. Optimize your carpet cleaner Site with Thorough SEO
Without search engine optimization (SEO), your carpet cleaner website business will remain invisible online, so you cannot find potential customers. However, with well-researched and data-backed SEO for carpet cleaners, you can organically increase your business’s visibility on search engines such as Google, Bing, Yahoo, etc.
But it’s possible that you’re not even familiar with SEO. No worries!
You should know that search engine optimization (SEO) helps websites become relevant and optimized for keyword terms (words or phrases used by users when searching on Google and other search engines to find information) by improving content.
For your website pages to meet the required standards, SEO also focuses on elements that can improve how well search engines understand your website pages and how user-friendly they are. Because of this, the search engines, such as Google, recognize and reward your site with a high organic ranking on search engine result pages, which leads to acquiring traffic and leads.
3. Use PPC to Target Particular Demographics and Quick Results
SEO is an excellent option for consistent traffic and leads but is slow to produce results. To overcome this issue, you can use the pay-per-click (PPC) method to appear in the top results for a particular keyword.
The plus point is that your visibility increases as soon as you start your PPC campaign, and you may even begin to get leads straightaway. However, the big downside is that you must pay Google for every click your site page receives. Thus, if your budget allows, you can give it a shot.
4. Social Media Marketing
Leverage your social media presence and gain customers for your carpet cleaning business! Social media platforms, such as Facebook, Instagram, LinkedIn, Twitter, and many others, help you target your specific customer base more effectively.
You can put your carpet cleaning business in front of your target audience by running ads on your chosen social media platform. However, like PPC, your budget will be hit by ad spending.
5. Email Marketing
Another effective online carpet-cleaning marketing method is email marketing, which you can use to supplement other methods like SEO, PPC, and social media marketing. Email is one medium that most people use, and it is a great medium to build connections, collect feedback, and spread the word about discounts and offers.
You can use it to send newsletters and other promotional content to your potential customers to help boost overall marketing for your carpet cleaning business. However, like most methods in digital marketing, penetration happens only if you carry out the activities after doing deep research on your audience, market trends, and competitors of your carpet or rug cleaning business.
This post, which is about carpet cleaning marketing, touches on various online and offline methods and offers tips on how to use them effectively to attract the maximum number of customers. It also talks about how carpet cleaner business companies must become more serious about marketing due to high competition, unawareness about the rug and carpet cleaner business among the target user base, and the low visibility of such companies.
Using these discussed strategies in a good mix can help you achieve a steady inflow of customers. In the end, another important suggestion is that since most of the methods discussed here, like carpet cleaner SEO, the use of signage, PPC, etc., require expertise, hiring professionals to perform them is always a wise decision.