Overview
A gym equipment brand based in Zimbabwe faced challenges with attracting traffic and converting sales. Despite offering trendy products, they were not accessible to their target market.
But, within 8 months, there were amazing results. Already serving more than 10 such clients with our Shopify SEO services helped us a lot. We were working with a Zimbabwe client for the first time. The target market was new, but we were confident enough to bring success. Because we had optimization strategies (perfected over a decade) and a skilled team of SEO experts.
Read the case study to discover how we enhanced our client’s brand visibility, sales, and revenue with SEO.
Challenges We Encountered
We faced some real challenges along the way. The journey was not easy, but yes, the learnings we got from handling this store enhanced our experience and knowledge.
So, here were the challenges:
1. Lack of Competitor Analysis
Our client missed a big opportunity by not checking out what their competition was doing. Due to the absence of a competitor analysis strategy, they didn’t catch onto the important keywords on their rival’s site that were helping them get ahead in sales.
2. Unoptimized Visuals
The store had visuals, but they were actually slowing things down. This made it harder for visitors to navigate and caused more people to leave without sticking around. The bounce rate of the store was higher due to unoptimized visuals.
3. Auto-Generated Product Descriptions
Our client was using auto-generated descriptions to save time on content creation. While it made things faster, it sacrificed originality. As a result, all the product labels lacked that unique touch.
Solutions-How We Used Our Approach
Now, it was our turn to put our expertise and years of knowledge to work. With our plan in place and the best premium tools, we were able to gain the precise insights needed to move forward confidently.
1. Keyword Gap Analysis
The keyword gap analysis showed us where the site was lacking. By strategically using the same keywords as their competitor, we helped our client gain better organic visibility in the SERPs, leading to more money and improving their store’s overall profitability.
2. Image Optimization
To optimize the visuals of our client’s store, we followed this:
- We put at least 6 photos of the product on the buy box, along with one video, and all these were optimized with the best image optimization methods.
3. Meta Description Enhancement
There were other competitors selling the same product, so why should a customer buy from our client’s store? This thought triggered us to present the unique side of products. For this, we adopted the following strategy:
- While describing each item, we highlighted the USP (Unique Selling Proposition) along with a clear CTA (Call to Action) button. This way, our effectively created meta descriptions answered customers’ curiosity about why they should buy from our client’s brand.
4. Enhanced Trust By Showcasing Customer’s reviews
We added more reviews and social proof (written & videos), which convinced customers more that the product was working. Also, showed transformation images of customers.
Results
After 8 months, we had the following results for the client’s store:
- Sales Revenue-US $2,659,007.50
- Organic Traffic-67%⬆
- Conversion Rate-3.38%
- Cart Abandonment Rate-70%⬇
Want to on-board our Shopify SEO team to elevate your store revenue? Get in touch with us.
