The right B2B SEO is about generating highly targeted traffic that converts into qualified leads and meaningful business opportunities. But honestly, it’s something most business websites only hope for.
When we analyzed SEO of various B2B websites, including those of manufacturing suppliers, renewable resource providers, healthcare consultants, professional service providers, SaaS startups, and fintech, we uncovered the actual reasons behind their sites.
The actual reasons are misalignment of content with current search intent, lack of focused SEO strategy, not focusing on bottom-of-funnel audience, complex site structure (technical and on-page SEO issues), poor internal linking, backlinks acquisition with poor or no strategy, no topical authority, random topic selections of blog posts, and neglecting existing website content optimization and many more.
To help all those sites who are struggling due to these or likewise reasons, we’ve developed an SEO solution for B2B websites where the only goal is to generate high-quality inbound leads.
Today, we are going to discuss what you’ll gain by hiring our team to execute the SEO campaign for your B2B business. Our team approaches every campaign with logic and common sense, ensuring less effort and better, long-lasting results through our premium yet affordable B2B SEO services.
After introducing you to the deliverables, we’ll outline our SEO process for achieving results. To ensure transparency, we’ll also share what you can expect in your progress overview report.
Finally, you’ll discover the pricing of our affordable B2B SEO packages and learn how we prioritize clear communication and transparency at every step of the client relationship.
Here’s What You’ll Get from Our Premium Yet Affordable B2B SEO Services
Our goal is simple—helping you generate valuable leads through SEO. Every action we take is focused on driving you closer to real, sustainable success.
Let’s just elaborate what impact we can bring to your B2B website through our SEO services!
1. Meaningful Traffic
When we write content that addresses your potential customer’s generic query as well as explain your offering as the solution, it catches readers’ attention and they are likely to convert into paying customers.
Let’s make you understand through an example- if you run a fintech company and want to attract potential prospects interested in getting a loan. We would suggest you create the following blog content topics:
- “How to Choose the Right Loan for Your Needs”
- “Understanding Loan Terms: A Guide for First-Time Borrowers”
- “The Benefits of Personal Loans vs. Credit Cards”
Creating content for these topics will help you bring only meaningful traffic to your website.
2. Inbound Leads
In case you’re running a professional service business like us, generating inbound leads is a crucial task. Writing on in-depth topics is a must to showcase yourself as an authority and also to drive inbound leads.
Recently, we’ve written content on how to regain rankings after ranking drop and we generated a good amount of leads from it. This helped us establish ourselves as an expert in our industry as well as in lead-generation.
Similarly, we can produce educational blog posts, product guides, tutorials, or any type of informational piece that is your business’s demand.
3. Brand Visibility
By providing relevant information through the blogs, thought leadership content and distributing SEO-friendly press releases (highlighting product launches, achievements or company news) on your company’s behalf, we can help you boost your brand visibility.
We did this even for our website, as you can see the Press Release we have done for our brand. This really helped us generate backlinks, exposure and brand-related searches.
4. Reduced Dependency on Paid Advertisements
By targeting transactional and bottom-of-the-funnel keywords, we can help you reach out your target audience without making you pay for clicks.
Strategic SEO approach is more budget-friendly compared to paid ads. If you’re in the web development space, you’re probably familiar with how expensive it can get, one keyword’s CPC.
For instance, “Mobile app development services” is a prime example of a keyword that comes with a high price due to the high competition and the booming app market.
The same challenge applies to your business website, especially if you’re targeting high-competition keywords within your niche. It’s up to you whether you want to spend more on paid campaigns or want a long-term solution that can help your web development business grow without breaking the bank.
Our SEO Process that We Follow to Bring Results for B2B Business Websites
Here, we are going to explain each step that we follow while executing SEO for a B2B website. After reading this section, any uncertainties you may have about how we manage the entire process will be resolved.
Step 1. We Understand Your Project
Based on initial discussion and in-depth research, we understand your product, service or solution and target audience.
Then, note down all the gained insights in one document and share that doc with you so that our efforts align with your goals.
After document submission, we schedule an online meeting between you and our project manager. When you allow us to proceed, only then we move ahead towards our next step.
Step 2. Our Team Conducts a Complete SEO Audit of Your Site
The next step we take is to audit your site using premium audit tools, which helps us evaluate its current status.
For B2B sites, user experience matters a lot, and that’s why we start checking with:
- Technical SEO
- On-page SEO
- Keyword stuffing
- Keyword cannibalization
- Backlink profile status
Then, we share the findings derived through audit in the form of an Action Plan with you. We ensure submitting it with you as soon as possible.
Step 3. BOFU & Transactional Keyword Research (Foundation of Our Lead-Generation Strategy)
As we all know, the quality of lead-generation and signups highly depends on the foundational step, i.e. keyword research. So is the reason, we invest our most time while performing this step.
Our team of SEO analysts use premium keyword research tools (Ahrefs, SEMrush, People Also Ask) as well as identify manually (research in communities where your potential prospects participate and discuss their problems to get the solution) conversion-ready transactional and BoFu keywords related to your offering and blogs.
This document will be shared with you following its creation, to inform you about our keyword targeting strategy.
Step 4. Creation of the Final Strategy Document Including Lead Estimation and Forecasting
After getting your approval on the target keyword list, we segregate the identified keywords on the basis of search volume, keyword difficulty (KD) and search intent.
In addition to these keywords, we include blog content topics in this document. These topics are usually the answers of general queries raised by customers.
This is the final strategy document that we share with you because we want our execution process the way you want.
From Here, The Implementation Phase Begins
The moment we get your approval, we prepare ourselves to put the planned strategy into action. Here, you will get an overview of our execution process. Although, the number of steps mentioned here depends on the particular site requirements but to help you understand things in detail, we are sharing the complete steps involved.
1. Optimizing Technical SEO Elements
Our execution process starts with optimizing technical SEO elements of a website. This helps us ensure a seamless user experience which is vital for B2B websites to build trust and encourage engagement.
We would like to mention here that maintaining crawlability and indexability of all the site pages is our step of ensuring technical SEO health. Along with it, we monitor the proper working or you can say optimize the following elements:
- Optimize site speed, mobile-friendliness like factors (to ensure good UX).
- Maintain clear URL structures for every site page (as we want to prevent canonicalization like issues).
- Submit updated XML sitemaps and configure robots.txt file.
- Ensure the site is fully secured with HTTPS.
- Address core web vitals like metrics, which directly impacts user experience.
- Ensure paginated pages are properly indexed.
2. Optimizing On-Page SEO Elements
Next step of our execution process is optimization of on-page SEO elements. We include all the identified keywords and their variations in your site content. Here are the detailed steps that we execute while doing on-page SEO:
- Create clickable title tags by including primary keywords and keep them within 50-60 characters.
- Write compelling meta descriptions, within 150-160 characters.
- Include primary and secondary keywords naturally within headings, subheadings, and body text.
- Compress images of the site for faster loading while updating their alt-text.
- Implement structured data for FAQs, reviews, or products to enhance search visibility with rich snippets.
3. Optimization of Existing Content
In case you are interested in improving a website’s search rankings and engagement without creating new content from scratch, optimizing your existing content is the best strategy we have for you.
Here are the steps we follow:
- Add fresh, updated information (usually we add new stats, trends or case studies).
- Expand thin content (like we aim for 1000+ words in a blog, but ensuring relevance factor maintained).
- Add internal links to newer, relevant content on your website to improve navigation and distribute link equity.
- Replace outdated images, infographics with updated versions.
- Establish E-E-A-T (Experience, Expertise, Authority and Trustworthiness) factor in pre-existing blogs.
- Repurpose your long-form content into bite-sized formats, like infographics, videos or social media posts.
4. New Content Creation
We create new content as per your desired purpose (that was discussed during onboarding), be it brand awareness, lead generation, thought leadership or sales. So, you can expect each piece of content aligned with your buyer’s journey stage.
Here are the guidelines we follow while creating new content:
- Focus on creating actionable, solution-driven topics.
- Include research, statistics and quotes from credible sources helping establish authority.
However, if you are interested in learning our process for new content creation. Here it is:
- Our content strategist creates blog outlines that we share with you first. Only when you or any of your team approves them, our content writers start creating content for them while linking connected ones.
- Then, the content editor reviews every piece of content, ensuring it to be original, free from plagiarism and grammatical errors.
- Once the content piece passes all parameters, we ensure sharing it with you.
The same process is followed for bulk article and other content creation orders.
5. Link-Building
We acquire backlinks from relevant, high-quality and authoritative domains. To request links, we create a unique, personalized message.
For B2B websites, here’s the link-building strategy we follow:
- 80% of our efforts are on securing do-follow links for blog posting.
- 15-20% backlinks are acquired to target product-related pages.
- 5-10% backlinks target brand keywords.
So, using this way, we execute the SEO for your site. We would also like to share that we provide dedicated SEO services for SaaS business websites, in case you want to evaluate or find in-depth information on the processes, pricing, feel free to check here.
Here’s What We Cover in Our Monthly Project Progress Report
To provide you a clear understanding of how your website’s metrics are improving, we consider it necessary to update you through a report, which includes:
- Keyword rankings
- Inbound leads
- Organic Traffic
- Traffic Value
- Domain Authority
As our client, you have the flexibility to choose whether you’d like to receive updates once or twice a month. Typically, we provide reports to our clients on a monthly basis. Additionally, we are always open to customizing the report format to suit your convenience.
Our B2B SEO Packages (Customizable Options Available)
Whether you are just starting out or aiming to dominate your industry, we’ve packages that can cover every need of yours. Usually, the B2B SEO package starts at $650 USD at our company.
However, if you are interested in receiving a customized quote for your brand, get in touch with us. That way, we can offer a pricing to you for which you have to pay only for what you need, no unnecessary extras.
How We Handle Communication and Transparency for Every B2B Client
At our company, we prioritize transparent and frequent communication with each of our clients, because we want to ensure they always stay in the loop about their campaign’s status. Let’s show you how!
1. We Provide Consistent Updates on Progress
As our client, we will share direct access to Basecamp (a project management tool). Here, you can track the status of your campaign, view deliverables and stay updated on progress in real-time.
2. We Stay Active on All Communication Channels
To take your queries, we stay active on all possible communication channels, which means, you can choose to contact us through Skype, WhatsApp, Slack, mail; a dedicated account manager will respond to you.
3. We Share Real & Complete SEO Insights
During onboarding or while sharing periodic progress reports, we believe in updating you with the real and complete SEO insights. While reporting, we ensure including every single detail that you should know, in easy-to-understand format.
4. We are Available During these Hours
As our client, you need not stress over response times, as we have covered it all. For US clients, we are available from 11.30 p.m. to 1.30 p.m. (EST/ET) the next day.
Clients from the UK and Commonwealth countries can contact us from 9.30 a.m. to 10.30 p.m. (GMT/BST). And if you are from Australia, you can reach us from 1.30 p.m. to 2.30 a.m. (Australian Eastern Time/AET).
In case you belong to a region other than the ones mentioned, contact us to find the best time to talk.
Tools We Rely On
From keyword research to tracking analytics, premium SEO tools simplify each step of our process. By using them, we get actionable insights and that’s how we track results for your website.
Here, we are mentioning the list of tools we use while strategizing, executing and then presenting results to you:
- BaseCamp
We use BaseCamp for efficient project management. This tool helps us streamline workflow, communication and ensure transparency throughout the SEO process.
- SEMrush
The tool SEMrush helps us research the right target keywords for a site. Using it, we also analyze your competitor’s keyword strategy. Then, we combine both insights and create a combined list of keywords that can be used within content.
- Ahrefs
The tool Ahrefs helps us track existing backlinks of a site. Using it, we analyze the link-building strategies for the competing site and determine the authoritativeness of the identified sources for backlinking.
- Screaming Frog
The tool Screaming Frog helps us identify technical and on-page SEO issues. Using it, we get to know the issues hampering site structure, broken links, metadata etc.
- Google Search Console
The official tool by Google, Search Console helps us understand exactly how a site performs in the search engine results. Using it. we get accurate insights on the traffic landing on your page, indexing issues, technical performance and website visibility.
- Page Speed Insights
The tool Page Speed Insights helps us evaluate a webpage’s speed on desktop and mobile devices. By using this tool, we get additional recommendations on how to improve loading speed and user experience on a B2B website.
- Grammarly
The tool Grammarly helps us improve the readability factor in the content and make it error-free. Using it, we review the created content faster and ensure delivering high-quality output to you at scale.
- Canva
The tool Canva helps us present your blog content in an attractive way. Using it, we create eye-catching visuals that help us attract the audience’s attention.
- Hunter.io
The tool Hunter.io helps us find potential link builder’s email addresses. We generally use it for email outreach purposes.
Additional User Queries
Query 1. What makes your B2B SEO services different from others?
Our Response- Well, we always focus on what matters most for B2B websites i.e. targeting decision-makers, driving qualified leads and aligning our SEO strategies with our clients’ goals. Our transparent approach whether in communication or personalized strategy development and expertise in delivering results set us apart.
Query 2. What specific concerns do you address for B2B companies compared to B2C?
Our Response- For B2B companies, we tackle the challenges like long sales cycles and targeting highly qualified niche audiences. As your SEO provider, our focus is always on creating targeted, lead-generating content and reporting to you clearly about the metrics on which we are working to showcase to you the improvement as a result of our efforts.
Query 3. How do your affordable packages balance quality and cost-effectiveness?
Our Response- Our dedicated team always focuses on delivering what truly drives results. Our efficient processes and expertise allow us to offer top-notch services to you without even stretching your budget.
Query 4. What happens if a client isn’t satisfied with the results?
Our Response- Although, we clarify each single detail of our execution during the onboarding only. However, even then if you are not happy with our work, we’ll re-evaluate our approach. With mutual understanding, we will come to any conclusion and work closely with you until we deliver results that meet your expectations.
Query 5. How quickly can clients expect to see results from your SEO efforts?
Our Response- As we all know, SEO is a gradual process. If you’re curious about the timeline for improvements, you can expect to see initial progress within 3-6 months, with more noticeable results appearing in 6-12 months.