The SEO practices that used to work in the past but nowadays are considered unsafe and should be avoided.
Most of the SEO companies are not up to date and using the same 5 practices and this is the reason they are not getting the results they want.
1) Building low quality links
The normal trend SEO companies are following to push a web page higher in the organic search rankings, they simply create a page, add the keywords you want to rank for and build incoming links to those pages
Google has also stated in their quality guidelines that any links intended to manipulate page rank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.
Examples for low quality link building techniques
- Guest posting with keyword-rich text links
- Paid advertorials or advertising
- Guest posting on article directories
- Forum commenting with optimized links (either in the post or signature)
- Cross linking or link exchanges
- Bookmark site links
2) Creating too many pages hurt SEO
A good SEO campaign will improve the search engine and web presence of each individual page of a website. So, does that mean that there is a specific number of pages that a business website should have for SEO purposes
search engines like content and reward websites that are updated regularly. But they only reward websites that have lots of GOOD, unique content. Don’t build out pages just for the sake of SEO and getting noticed by the search engine spiders.
Always keep your target audience members in mind. Creating one page that is nearly identical and has similar information to another page ruins the user experience and will also hurt you from an SEO perspective.
Not only will the search engines not know which page to rank for specific keywords, but it also means that you are essentially competing with yourself. If the content is very similar it could even be considered duplicate content, which is also frowned upon by the search engines.
Instead of trying to duplicate your pages, concentrate on creating pages with valuable content that have more chances of ranking on their own.
3) Using press releases in SEO strategy
Some companies still believe that adding links to press releases and distributing them through various channels will help in improving the organic rankings. However, this is considered a a bad tactic. Google with the latest release of Panda wanted to pass the message that press releases do not help SEO and they did it in the most obvious way.
4) Targeting high volume keywords
Keyword research and selection is the backbone of any marketing campaign. The mistake that most of the seo freelancers and seo companies, and small businesses are doing is that they only take high volume keywords because they believe that this is the only way to get more traffic.
If you are starting a new website, then targeting such keywords is not a good choice because you will never going to rank for those keywords in a month or two. Unless you ‘hire an expert.
What you should do instead? Targeting long tail keywords as their name implies are search queries with more than 2+ words. Using this technique will help in growing the potential traffic and increase the ROI. However, before proceeding further checkout how to find long tail keywords
5) Using only typical SEO Techniques
Nowadays SEO not only includes keyword research, meta tag optimization, keyword density, web pages content optimizations, custom 404 error page, anchor text optimization, add content on homepage and other pages, html sitemap optimization, robots.txt optimization, ror.xml, info.txt, urllist.txt, website page speed optimization, broken link optimization, heading tag optimization, schema tag implementation, internal links optimization, back links analysis, internal links structuring and optimization, external links analysis but it also includes social media, content marketing, mobile marketing and other tools available in your digital marketing strategy.