Heading tags are lines of text on a webpage that are wrapped by HTML to create a heading element on a webpage.
Optimization of Heading Tags is an essential part of on-page optimization. Header tag is essential from search engine and website visitors’ perspective. It tells both of them about the content of the web page based on which a search engine indexes the page and interested visitors read the content.
Heading tags are represented as <h1> to <h6>, with <h1> being the most important tag for an internet search engine and <h6>, being least important.
HTML coding for Heading tags:
<h1>This is heading 1</h1>
<h2>This is heading 2</h2>
<h3>This is heading 3</h3>
<h4>This is heading 4</h4>
<h5>This is heading 5</h5>
<h6>This is heading 6</h6>
Keywords enriched heading tag gives a major boost to your webpage in search engines. Make sure not to over stuff the heading tag with keywords, as it will result in penalties.
Tips for Heading Tags optimization
- Each website is made to represent different factors, so a minimum of 2-4 heading tags, for example <h1>, <h2>, <h3>, <h1> on each page of the website.
- Header tag must contain specific key phrases associated with your company additionally with an additional text that best describes your internet contents.
- Add a highly relevant key phrase in <h1> tag, because it is weighted most than other heading tags.
- Evaluate the relevancy of the key phrases and put most significant keyword in <h1> tag, less vital that you <h2>, further less vital that you <h3> and ultimately lowest key phrases to <h6>.