10 Absolutely Simple SEO Tips How To (Google Boost) Your Web Site

seo tips

Search engine optimization (SEO) is an industry where you need to have a sharp observation on your seo activities as there is no magic way to rank your web site in the first page of Google, Bing or Yahoo.

Due to the shortage of time, most web site owners are confused and they either give up with SEO or simply do not get the expected results.

According to the research done by ahrefs, website layout and architecture are the most important factors for an optimized website. Here is a list of Top 10 most effective seo tips

1. Site Layout & Architecture

– Content should be clear and upfront
– Avoid ads above the fold
– Create a content hierarchy
– Keep clear navigation
– Keep nofollow to paid and affiliate links
– Keep URLs SEO friendly
– Keep contact information visible
– Include privacy policy and about page
– If you are targeting local SEO include your address in layout
– Use www. or non www

2. Keyword Research

– Choose your keywords wisely
– Select one main keyword per page
– Check title competition [Google allintitle:”your keyword”)
– Steal your competitor’s keywords using ahrefs
– Keep track of your rankings
– Keep a check on your click-through rate

3. Title Tags

– Add target keyword as close to the start
– Keep the length of your title tags to 55 characters or less
– Make it clickable
– Optimize home page for brand
– Try and minimize use of stop or joining words – “a, and, is, on, of, or, the, was, with”
– Use your keyword once in the title and don’t repeat it

4. Meta Descriptions

– Write a unique, compelling meta description for each page on your site
– Keep your meta descriptions to around 155 characters
– Use your keyword in the meta description

5. Header Tags

– Every page on your site should have a unique H1 tag
– Use your keyword in the H1 Tag
– Target secondary keywords in (H2, H3) tags
– Avoid using header tags in your layout with phrases like ‘More Details’.

6. The Content

– In the first paragraph, add your target keyword
– Do not stuff the content with overuse of keyword. Keep check of the keyword density
– Use LSI keywords
– Add images, videos, slideshows to make your content more engaging and linkable.
– Add internal links within content helps in reducing the bounce rate and allows link equity to flow round the site.
– Regularly update old content to keep it fresh, relevant and SEO friendly
– Publish quality content

7. User Experience

– Lower your bounce rate
– Use heat map tracking
– Minimize pop-ups
– Be careful with full screen ads on mobile
– Ensure website is mobile friendly
– Ensure website is multiple devices compatible
– Create a user friendly 404 (not found error) page to minimize the bounce rate.

8. Site Speed

– Optimize your load speed
– Implement recommendations from Google Page Speed Insights

9. Image Optimization

– Add relevant alt text to your images
– Use descriptive file names
– Compress images to reduce load time

10. Link Building

– Focus on relevance
– Check for domain authority while creating a backlink to your site
– Check for number of incoming links of the backlinking website
– Don’t buy paid links
– Make your anchor texts natural in each link you build
– Keep regular check on your link profile and look out for suspicious/unnatural looking links