Building links in the post-penguin era is not an easy job. Writing and publishing a bunch of articles on article submission site and get a link back to your site is going to penalize your site. However, right inbound links will improve your Google rankings, revenue, and brand…
The sites that were using private blog networks for creating the links got bombarded by Google with PBN deindexing update
If you are running a business online, then a professional seo company will advice you to stop doing such techniques to gain backlinks.
According to Copyblogger, domain trust/authority comprises 23.87% of Google’s ranking algorithm. So, when we say about the quality and effective link building, it is about popularity and trust.
Businesses are spending hugely on link building every month. In a survey by MOZ, 37% of business owners spend between $10,000 and $50,000 per month on link building. Business owners really need to focus on the link building tactics following the search engine optimization company they hired.
Quality and relevant links not only improve your site rankings but also improve the conversion rate of your website.
How to Create Quality Backlinks in 4 Simple Steps
Before we proceed further, let us showcase the concepts that we will be going to cover in the following post
1. Understanding Google Demand
2. Scaling your link building efforts
3. Keywords research and targeting
4. Earning editorial links
Step#1 Understanding Google Demand
Google believes that delivering information by understanding your targeted buyers and readers will help you to sell your products easily to your ideal buyers, you don’t have to hard sell.
Working with Google’s mission statement is must if you don’t want to get penalized
As per the statement, your content should be well organized and provide useful information that helps readers to solve their problem.
The first step to organizing your content is to get your navigation right so people and search engines can easily find the relevant information they are looking for on your site.
To develop a strong base of your link building campaign, make sure the links should be from quality and relevant sites. However, if the links are created at a very fast pace then it will look manipulative as per Google guidelines.
Let Google search and index your content. Else, if you want your post to get indexed a bit faster, you can use Alexa tool for the same.
Alexa is the site that Google crawls all the time. When you input your site URL on Alexa and look up the metrics, Alexa adds a new, optimized page to the database. When Google next crawls the Alexa site, your new content will be picked up as well.
Social media also helps with faster indexing and visibility of your content in search engines.
Getting a strong social signal suggests to Google that people find your content useful and choose to share it. That can help Google rate your content which means by the time you start building inbound links to it, those links will be natural.
In Google+, choose the visibility as “public” to have the widest reach and then click share. This will usually get your content indexed within six hours.
Make sure that you write and share quality content so that you can get maximum reshares.
Step #2 Scaling Your Link Building Efforts
As per the 90/10 rule of link building, the main efforts should be invested into creating great content that people will gladly share. Hiring an organic seo services company can help in creating great content for your business.
Quality and effective links building is all about earning links from your content. A good single post can earn many quality links to your site. Links earned using this technique is of high relevance and trust.
Its is also an important aspect consider by Google when assessing the quality of a site before ranking.
While building links, make sure that you use a brand name with other keyword variations.
For instance, if your site is seoexpertscompanyindia.com, a dedicated seo services company, you should use these text variations to generate backlinks
- seoexpertcompanyindia offshore seo services
- seoexpertcompanyindia seo partner India
- seoexpertcompanyindia link building services
You could also vary the anchor text by using URLs with your target keywords:
- http://seoexpertscompanyindia.com seo company
- http://seoexpertscompanyindia.com offshore seo services
- SEO outsourcing at seoexpertscompanyindia.com
Link building is not only limited to quality content, trust flow, anchor text, and domain relevancy but it also about increasing the strength, juice and potential of your inbound links with a two-tier linking structure for your site.
Tier 1 Backlinks: These are the links you earn/build directly to your site.
Tier 2 Backlinks: These are the links that directly pass a ranking value to tier-one links.
If you got a direct backlink from someone else’s blog, then that link will not add much value to your site ranking. However, if you strengthen those backlinks you will see a bump in organic traffic and rankings.
One way to strengthen those links is with social signals. When you pass social signals to your tier 1 backlinks (i.e. sites that linked to you), you will ultimately boost their effectiveness and this will improve your overall Google rankings.
To create tier 2 backlinks, you need to follow these simple steps
There are many good web 2.0 sites like Tumblr, Webnode, Blogger and more. We will use Tumblr for now.
a) Log in or sign up then click the drop-down arrow and select ‘create a new blog’.
b) Click on “Text”
c) Now, add the post title and content to publish
After publishing an article on your newly created blog, you need to get the article indexed in Google and other search engines. To index the content, share it on Google+, Facebook and pinging it to Pingomatic. It will syndicate your URL to major content aggregators.
After pinging, wait for the site to get crawled and indexed. After 6 hours, go to Google and paste the Tumblr url of your website into the search box.
Once indexed, use a branded keyword from the content to link back to your site. The link created here will not impact your site’s ranking much. To make it impactful, create more authoritative links to your Tumblr page.
Step #3 Keyword Research and Targeting
Keyword research and targeting is an important aspect of creating relevant content to increase client’s click-through rate.
Moz got the great results using long-tail keywords as compared to competitive short-term keywords.
When it comes of return-on-investment (ROI) of any business, long-tail keywords have higher conversion rate. So, keyword research helps you to dig into the mind of your target audience.
For example,on conducting a keyword search in our industry:
professional SEO consultant in New York
First, the people searching for that long-tail keyword are interested in talking/working with a professional who understands SEO. They don’t want a newbie, but a professional consultant; someone with a proven track record.
Second, they are only interested in SEO consultant who live in New York, which means they might be a local business owner wanting a face-to-face meeting.
If you were in that niche, let’s see how you could find suitable keywords to focus your content and attract small business owners who need help with social media marketing.
To start off with lets use Google AdWords Keyword Planner
a) Login to your Google account>>Tools>>Keyword planner>>Search for new keyword and ad group ideas
b) Type in “professional seo consultant”. Now scroll down and click “Get ideas.”
c) Click on ‘keywords ideas’ for a list of search queries you can target while creating the content to attract small business owners looking for help with search engine optimization (SEO).
- seo consultant
- seo experts
- professional seo
- seo consulting
- seo experts
Don’t use the anchor text that will make your visitor bounce from your site. Scaleable link building is concerned with the relevancy of the linking domain.
Here are some more link building tools you can use to analyze keywords, referring domain names, anchor text and so on:
Quick Sprout – helps you identify why your site isn’t getting enough traffic.
Open Link Profiler – a powerful tool for link diagnosis and industry checks.
Open Site Explorer – use this tool from Moz to determine the number of backlinks and the domain authority of referring domain names.
nTopic – a simple tool for topic analysis. It helps you plan content creation from scratch so that you can effectively target the right keywords and improve your rankings.
Step #4: How to Get Editorial Links to Your Website
Editorial links are the most powerful type of links given that it signals Google that the brand being linked to is a trusted resource/reference (either it is targeting the homepage of the site or its inner pages/contents).
Link building can be stressful, but it is easier if you focus on creating link-worthy and sharable content. If you create great content consistently, people will naturally (on their own) cite, recommend, share, link, tweet and send links to your page.
After several years of struggling to get traffic, Brian Dean finally cracked the link building code. This is also known as skyscraper technique. Once he implemented it, hundreds of people started linking to his first-ever infographic and he received a little above 50,000 unique visitors:
Skyscraper technique involves three steps:
- Finding link-worthy content
- Making it even better than the competition
- Reaching to the right people to get more buzz
Step 1: Find top performing content in your niche
I know that finding profitable keywords isn’t easy. But you can use tools like Buzzsumo for finding share-worthy content in your industry. Whether you know it or not, Buzzsumo is one of the best tools out there to help you come up with amazing content ideas. You can discover a lot of high-performing blog posts, videos, Infographics, etc using Buzzsumo.
Head over to Buzzsumo and enter the keyword phrases you want.
For instance, the topic is “SEO marketing” and here it how to use Buzzsumo to find content that gets more shares and links.
Instantly after entering your keyword you’re not only provided with lots of articles, but it also shows you the total number of shares including Facebook, LinkedIn, Twitter, Pinterest, and Google+.
In the above scenario, we came up with excellent post ideas like “17 SEO Myths”, “15 SEO Best Practices” etc. All of these are great blog post ideas and you can definitely improve them by providing more data, creating Infographics, or doing expert roundups, etc.
On the left side, it also has some filters to help you find what type of content form you want (including articles, Infographics, videos etc).
Buzzsumo is not only free (although it has a premium version) but it is an amazing way to find high-quality content in your industry.
Step 2: Make it even better (create timeless content around it)
Once you have a list of great content ideas that are proven to bring you results, you now need to make it even better.
One of the simplest ways to get more backlinks, shares and comments on your blog posts is to make your content a “one-stop source”. How can you do that?
If you’re posting textual format of contents on your blog, write detailed posts.
In “one of his blog posts”(http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/), Neil Patel discovered an “average content length for a web page that ranks in the top 10 results for any keyword on Google have at least 2,000 words.”
Similarly, if you’re creating videos or Infographics, make them better by creating an appealing design. In summary, add something extra to the high performing content in your niche and make it epic.
Step 3: Outreach to the right people to get more buzz
Once you have epic content on your website blog, it’s now time to reaching out to the right people in your niche.
How can you find out the people who are interested in promoting your content?
You can again use Buzzsumo. Here’s how. When you enter a keyword on Buzzsumo, it shows you who linked to the top content including the social sharers.
Now, reach out to them. Connect them on twitter, find out their emails and start creating more buzz. You can also use tools like Majestic SEO, Open Site Explorer, ahrefs etc to find all of the links pointing to your competitor’s content. And when you reach out to them after creating a link worthy post, you’ll have more chances of getting links to your sites too by asking them without being pushy.
As compared to 2013, 81% of SEOs decreased their link building budget because most of them are scared of the next Google Algorithm update.
As long as you perform white hat and ethical SEO activities, no one can stop you.