7 Must-Known On Page SEO Factors

onpage seo factors

Optimizing your website for SEO is probably the most important thing you can do when it comes to influence search engine rankings and driving organic traffic to your site. On-page factors are the prospects that influence search engine rankings to boost your SEO success. Following on-page SEO tips will improve search rankings and increase organic traffic to your site.

1) SEO Friendly URLs help us rank as highly as possible

One of the most basic search engine optimization techniques is in using SEO-friendly URL structures. A good structure can help the indexation process of your website, but, unfortunately, there are plenty of websites that use incorrect, suboptimal URLs.

2) Start Page Title with Keyword

The Page Title Tag (or more accurately the HTML Title Element) is still, however, arguably the most important on-page seo factor to address on any web page. Keywords in page titles can help your pages rank higher in Google results pages (SERPS).

3) Create Attractive & Keyword Rich Meta Description

A meta description is the snippet of information below the link of a search result. Its purpose is to describe the contents of the page to the searcher. The end goal is to convince and persuade the searcher to click through to your website. Any words that match the search term are bolded in the description.

4) Make Use of Heading Tags

Heading tags, as their name suggests, are used to differentiate the heading of a page from the rest of the content. These tags are also known to webmasters as HTML header tags, head tags, heading tags and SEO header tags. The most important heading tag is the h1 tag and least important is the h6 tag.

5) Keyword Rich Alt Text

It is a simple bit of HTML code that essentially describes an image that appears on a web page so that the user still knows what the image represents if they are visually impaired or if the picture simply doesn’t display correctly.

6) Keyword in First 100 Words

Putting keyword early in the first 100-150 words in the content emphasizes that your article’s content is about that keyword.

7) Page Speed

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.